• Environmental and Resource Economics Review
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• v.28 no.4
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• pp.645-673
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• 2019

The hypothetical nature of stated preferences can lead to a hypothetical bias that might work as a normative pressure, influencing survey responses. This paper aims to test the impact of social desirability bias by comparing economic estimates based on both subjective and objective valuation questions. The case study is about an urban riverine restoration project in Deajeon, South Korea. As valuation methods both contingent valuation and choice experiments were comparatively applied. Based on a nationally representative sample of 1,000 respondents, the test results offered contrasting conclusions between two test approaches. Accroding to the estimation results based on the conventional valuation, the marginal willingness to pay estimates are 10,500 KRW from CV; and 18,600 KRW for improving water quality, 2,200 KRW for the inside view, 8,900 KRW for the outside view, and 5,800 KRW for biodiversity from CE. A segmentation-based approach is a conventionally used method, which showed a limited impact of social desirability on willingness to pay estimates. The alternative parameterization-based approach measures a model-wide impact of social desirability, proving a significant bias. Although the study positioned a cheap-talk statement before the valuation section of the survey questionnaires, which might have pre-screened the bias, the overall implications of the results suggest a caution in reducing and observing hypothetical bias. There might remain a significant and substantial hypothetical bias even after cheap-talk, particularly in situations with strong social desirability, so that the potential role of objective valuation questions is guaranteed.

• (The) Korean Journal of Educational Psychology
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• v.32 no.3
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• pp.549-569
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• 2018

The purpose of this study is to examine the relationship between peer rejection and victimization among schoolchildren and to test whether conflict norms in the classroom moderated this relationship. The analysis used the third year data derived from ClassNet research (Park, et al., 2017) supported by the National Research Foundation of Korea. The sample comprised fourth-grade through sixth-grade students in 52 classrooms of 7 elementary schools in South Korea (N = 1194). A series of multi-level analyses were performed to fulfill the study's purpose using variables obtained by peer nomination, such as social rejection, victimization, bullying perpetration, and teacher-student conflict. The results found that boys experienced more victimization than girls and peer rejection significantly increased victimization. Furthermore, conflict norms in the classroom moderated the relationship between peer rejection and victimization. Peer rejection significantly increased the extent of victimization in classrooms with relatively high levels of conflict norms. The study concludes with a discussion on the significance of conflict norms and the educational implications of the results with a focus on ways that teachers can facilitate healthier classroom environments.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.453-466
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• 2022

This study attempted to examine the role of gender roles in psychological distress of Korean adult men. Specifically, it was attempted to verify whether compliance with multidimensional male gender roles predicts psychological distress through gender role conflict. To this end, this study was conducted on 358 male participants aged 19 to 39 using the Korean Conformity to Masculine Norm Inventory, Korean Male Gender Role Conflict Scale, and General Health Questionnaire. As a result of the study, it was found that the influence on psychological distress through male gender role conflict was different depending on the sub-factors of the male gender norm. The sub-factors of masculine norms, 'power and control', 'job - independence', and 'emotion suppression', were statically predicted psychological distress through the medium of 'fear for femininity', which is a sub-factor of gender role conflict. Meanwhile, among the male norms, 'male leadership' and 'family support' had negative direct effects on psychological distress, and the indirect effects through gender role conflict were not significant. The results of this study suggest that the sub-factors of male norms have different functions for psychological distress, and in particular, the dysfunctional role of male norms can be caused by negative emotions about femininity during gender role conflict.

• Asia Marketing Journal
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• v.8 no.1
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• pp.105-132
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• 2006

The major purpose of this study is to investigate the impact of environmental uncertainties and logistics resources capabilities mediated by relational norms and logistics services on logistics performance in the industrial products. The 272 data were collected from the key informants who were working at the logistics-related departments in the H Heavy Industries & Construction and HSD Engine. The following results were verified using structural equation modeling. First, environmental uncertainties such as dynamism and heterogeneity unexpectedly had insignificant effects on relational norms such as information exchange and flexibility and logistics services such as product availability and on-time delivery. Second, logistics resource capabilities showed unique effects based upon its component's characteristics. For example, Logistics Information Systems did not have direct impact on logistics services but had indirect effect on logistics services via relational norms. On the other hand, logistics resources such as logistics specific assets and transportation service competencies had direct impact on logistics services but not on relational norms. Third, relational norms between transaction partners significantly affected logistics services but had insignificant effects on logistics performance such as logistics costs reduction and delivery qualities. Fourth, consistent with several studies, excellent logistics services between industrial purchaser and suppliers based upon relational norms did have significant effect on logistics performance such as delivery consistency and delivery qualities. Finally, the empirical results in this study could be strategic logistics management guidelines based upon the theoretical relationships among the environmental uncertainties, logistics information systems, logistics resources, relational norms, logistics services, and logistics performance.

• Journal of Educational Research in Mathematics
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• v.14 no.3
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• pp.283-304
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• 2004

This study is to make strides toward an enriched understanding of changing a prevailing teacher-centered mathematics classroom culture to a student-centered culture by analyzing six reform-oriented classrooms of three elementary school teachers throughout a year This study provided a detailed description of important classroom episodes to explore how the participants in each class established a reform-oriented mathematics microculture. Despite the exemplary form of student-centered instruction, the content and qualities of the teaching practices are somewhat different in the extent to which students' ideas become the center of mathematical discourse and activity. Given the similarities in terms of general social norms and the differences in terms of socio-mathematical norms and mathematical practice, this study addresses some crucial issues on understanding the culture of elementary mathematics classroom in transition.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.37-44
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• 2006

본 연구는 모바일기기 사용자들의 특성을 알아보고자 사용자들의 모바일기기 휴대의도에 영향을 미치는 변수들을 기준으로 사용자들을 세분화 하였다. 선행문헌연구를 통해 휴대의도에 영향을 미치는 변수들로 유용성, 즐거움, 불안감과 사회적 영향인 주관적 규범, 가시성, 이미지, 자발성 등을 도출하였다. 자료수집을 위해 서울 및 수도권에 거주하고 휴대폰이나 노트북, PDA등을 소유한 대학생 및 대학원생과 직장인들을 대상으로 설문조사를 실시하였다. 휴대의도의 영향변수 분석결과 불안감과 주관적 규범이 휴대의도에 유의한 양의 영향을 미치는 것으로 검증되었다. 이를 기준변수로 군집분석을 통해 전체 표본을 네 집단으로 세분화 하였다. 세분화 결과 군집 1은 주관적 규범만이 영향을 미치는 집단으로 전체응답의 36.25%를 차지하고 있으며, 군집 2는 불안감만이 영향을 미치는 집단으로 전체 응답의 13.44%를 구성하는 것으로 나타났다. 군집 3은 불안감과 주관적 규범 모두 영향을 미치지 않는 집단으로서 전체 응답에서 19.06%를 차지하고 마지막으로 군집 4는 불안감과 주관적 규범 모두 영향을 미치는 집단으로 전체응답의 31.25%를 구성하는 것으로 나타났다.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.180-184
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• 2016

본 연구에서는 예비창업자의 심리적 특성 중 실패에 대한 두려움이 계획된 행동모델의 변수들을 매개로 하여 미래의 창업의도에 미치는 영향을 살펴보았다. 창업의도와 관련된 기존의 선행연구들은 많이 있었으나 주로 창업성공에 영향을 미치는 요인, 창업의도를 높이는 요인을 중심으로 연구가 진행되고 있음을 발견하였다. 이에 본 연구에서는 실패에 대한 두려움이 기업가적 활동을 수행함에 있어 본질적으로 내재되어 있는 요인임에도 불구하고 상대적으로 연구에서는 소홀하게 다루어졌던 것에 주목하여 실패에 대한 두려움을 측정하는 PFAI(Performances Failure Appraisal Inventory) 척도를 사용, 예비창업자의 실패에 대한 두려움이 창업의도에 미치는 영향을 창업에 대한 태도, 주관적 규범, 행동의도 등을 매개로 하여 실증하였다. 또한 실패에 대한 두려움을 상쇄시키는 역할로써 창업교육의 효과성을 살펴보았다. 이를 위해 서울 시내 대학생들을 중심으로 구조화된 설문지를 이용하여 자료를 수집 하였고, 수집된 자료는 AMOS 18.0 프로그램을 사용하여 분석하였다. 연구결과는 다음과 같다. 첫째, 실패에 대한 두려움은 창업에 대한 태도와 주관적 규범에 각각 부(-)의 영향을 미쳤다. 둘째, 창업에 대한 태도와 주관적 규범은 창업의도에 정(+)의 영향을 미치는 것으로 나타나 선행연구와 일치하는 결과를 보였다. 셋째, 실패에 대한 두려움은 창업의도에 직접적인 영향을 미치기보다는 계획된 행동모델의 구성요소인 창업에 대한 태도와 주관적 규범을 매개로 하여 각각 영향을 미쳤다. 넷째, 창업교육이 실패에 대한 두려움과 창업의도와의 관계를 조절하는지 분석한 결과 창업교육을 수강한 집단에게서 실패에 대한 두려움이 창업에 대한 태도와 주관적 규범에 미치는 부정적인 영향이 더 크게 나타났다.

• Journal of Korean Society of Forest Science
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• v.86 no.3
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• pp.301-310
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• 1997

Users' norms, expectations and recreation motives are major influential factors on perceived conflict in recreation settings. This study was conducted to examine how information affects users' norms and expectations, and subsequently, the extent of perceived conflict. Data was collected at the Second Campground in Chirisan National Park in 1994. Of two hundred eighty on-site survey questionnaires distributed, 253(90.4%) were used for analysis. According to the result of the study, information changed users' normative standards in accord with the content of information and increased the extent of norm convergence. However, it did not change users' expectations and didn't reduce the degree of perceived canflict. The possible reasons were discussed. Some directions for more effective use of information to reduce perceived conflict were also suggested.

• Proceedings of the Safety Management and Science Conference
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• 2001.11a
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• pp.73-78
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• 2001

민간자율규제와 정부개입의 최소화의 조율은 업계의 자율규제를 기본으로 하여 정부의 법 정책적인 보호 및 규제를 병행하여 해결하는 것이 바람직할 것이다. 특히, 소비자 보호 및 개인정보보호에 관해서는 업계의 충실한 자율규제를 촉구하고, 정부의 개입이 불가피하다면, 보다 명확하고 구체적인 조건과 범위 내에서만 허용되어야 할 것이다. 이에 본 논문에서는 전자상거래 관련 국제규범 형성의 전망을 중심으로 국내 전자상거래 규범 형성과정에 있어서 정부의 대응방안을 제시하였다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.233-234
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• 2016

본 연구는 노인요양시설 요양보호사들의 조직몰입을 높이기 위하여 노인요양시설 최고관리자의 리더십과 조직미션의 동의정도가 정서적몰입, 규범적몰입에 미치는 영향을 실증 분석하셨다. 분석결과 변혁적리더십, 조직미션의 동의 정도는 모두 정서적 몰입과 규범적 몰입에 모두 긍정적 영향을 나타냈다. 특히 규범적 몰입에 대해서는 변혁적 리더십이 조직미션에 대한 동의정도를 통해 영향을 미치는 매개효과가 검증되었다.