• Korean journal of communication and information
• /
• v.59
• /
• pp.31-49
• /
• 2012

This study investigates normative role model of the journalists under the changing environment. Firstly, this article explores what pressure the new media environment gives to the journalists in their routine of news production and distribution. These are stated from the angle of epistemological, professional and interactive pressure. Next, as a reference for the standard journalism in the age of mass media, the idea of Rhee Young-hee, a late journalist who won respects from many Korean journalists, is studied. His firm belief in the pursuit of hard facts, rigorous investigative writing and expertism are spelt out. Then, this study explores how, in real term, this pressure changes the journalistic value, norm and practices in the newsroom. Ten of Koran journalists are interviewed in order to get their idea about the emerging journalistic standards under the digital environment. From this in-depth interviews, it is conclued that the pursuit of hard fact, investigative writing, expertism of Rhee Young-hee are, nonetheless the change of the media technology, still effective and provide good reference points for the enhancement of the standard of journalism in Korea. However, it is also suggested that the methods to fulfil desirable journalism in the digital age should be different from that of the mass communication age. The interviewees make propose that the journalist, as a network node, news curator or coordinator, should actively interact with the audiences facilitating their enhanced potential as a news 'prosumer'(producer and consumer).

• Journal of Korean Society of Forest Science
• /
• v.80 no.1
• /
• pp.20-31
• /
• 1991

To improve the understanding and predicting power of littering behavior in natural recreation areas, a model was proposed based on the theory of reasoned action by Fishbein and Ajzen. Among the visitors of Kaeryongsan National Park in Korea, three hundred and ninety nine (399) groups were interviewed to obtain such data as beliefs about the behavioral consequences, attitudes, normative belief, socioeconomic status and etc. A significant but practically weak relationship was found between beliefs, normative belief and past behavior (R=0.3). Using Logit analysis, past behavior could be explained with relevant variables in an acceptable power ($R^2$=0.35). In the model, education, social group, occupation, age and visiting frequency were all negatively related to past behabavior. Beliefs and normative belief also behaved as expected by the theory. The study results show that the theory may be useful in predicting the undesirable behaviors in recreation areas and establishing management policy to control them. The cause of weak relationships between relevant variables were discussed and future research implications were also suggested.

• 한국사회정책
• /
• v.20 no.2
• /
• pp.69-96
• /
• 2013

This paper is to critically review the economic reasoning of non-sustainability of welfare state due to its intrinsic incentive problems and to see how the nordic welfare state responds to them. The welfare state as a political design of state to pursue equality has social insurance as its main economic function. It survives market failure of private insurance to contribute to human capital investment and industrial restructuring. The universal tax-financed welfare state, however, has the problem of tragedy of commons such as reduced work incentive and work ethics. But, the existing nordic welfare state overcomes it through employment-focused policy arrangements, maintenance of work ethics and benefits moral, incentive mechanism of wage-compression, public educational investment and its complementation with social security. The Nordic model shows that problems of incentive and moral are not about those of theory and reasoning, but about their reality which policies and institutions could respond to.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2000.05a
• /
• pp.208-225
• /
• 2000

인터넷 이용자의 급속한 증가에 따라 인터넷을 이용한 새로운 비즈니스 모델들이 급격히 증가하는 추세를 보이고 있다. 이러한 새로운 비즈니스 모델들은 사업추진을 위한 방법에 있어서 컴퓨터 기술 등 일정 부분 기술적인 속성들을 내재하고 응용하고 있다는 점에 착안하여 비즈니스 모델에 대한 특허를 부여하고 있다. 그러나, 미국, 일본 등 선진국 뿐만 아니라 최근에는 우리나라에서도 적극적으로 검토되고 있는 비즈니스 모델에 대한 특허부여는 인터넷 기술의 급속한 진보와 인터넷이 네트워크를 매개로 자유로운 정보공유를 목적으로 출발하였다는 점, 영업방법에 대한 특허를 부여할 경우 그 영업분야에 대한 사실상의 독점인정이 될 것이라는 점 등 다양한 측면에서 비판적인 의견들이 제기되고 있다. 비즈니스 모델에 대한 특허부여는 인터넷을 이용하여 전세계를 그 영업대상으로 한다는 점에서 영업범위가 매우 광범위 하다는 점 및 파급효과의 즉시성 등의 특성으로 인하여 우리나라 뿐만 아니라 범세계적 차원에서 공동의 논의의 장과 규범을 마련해 나가야 할 것이다. 본 고에서는 특허청 등 특허관련 업계와 인터넷 서비스 업계 등을 중심으로 산발적으로 다루어지고 있는 비즈니스 모델 특허의 개념정의와 요건, 최근의 비즈니스 모델 특허관련 전개동향, 논점 등에 대해 살펴보고, 우리의 전략적 대응방안을 제시한다.

• The Journal of the Korea Contents Association
• /
• v.18 no.3
• /
• pp.19-33
• /
• 2018

Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

• The Journal of the Korea Contents Association
• /
• v.13 no.3
• /
• pp.76-86
• /
• 2013

This study examined users' acceptance process with the QR code as an interactive marketing communications tool. We collected total 200 survey data and 181 questionnaires among them were used for the analysis during for five days, from 9 to 13 in May 2011. The first research question of this study examined the relationship among subjective norms, perceived usefulness, perceived ease of use, attitudes, and intention to use through the structural equation modeling analysis. The result of the first research showed that subjective norms about the use of QR code affect intention to use via perceived usefulness, and also directly influence on it. The perceived usefulness has the biggest impact on the intention to use. The research question 2 was to look at the condition effect with the presence of experience. As the analysis result of the second research question, the relationships between subjective norms and perceived usefulness are not different whether or not groups experience QR code, and both groups appeared to have had significant impact. Whereas the relationship between subjective norms and intention to use showed a significant influence on the population that has the experience with the QR code. In order to encourage use of the QR code, therefore, we will need to highly impress on users subjective norms which are ambient pressure on the use of QR code and positively offer marketing strategy which gives users the opportunities to get experience with the QR code.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.3
• /
• pp.119-133
• /
• 2022

The COVID-19 pandemic is rapidly changing the behavior of members of society. Typically, the strong contagious power of the virus minimizes interaction between people in the real world, and they keep interaction activities to a minimum through online activities. Recently, as people demand online activities that enhance a sense of reality, the metaverse, which strengthens the 3D technology-centered sense of presence capability, is being chosen by people. The purpose of this study is to suggest a strategic direction for the establishment of the metaverse business model of startups by presenting factors for users' use and gratification of the metaverse. In detail, this study proposes the motivation for using the metaverse by reflecting the uses and gratification theory, and suggests a method to strengthen the motivation for the metaverse by reflecting the presences provided by the metaverse plotform and individual characteristics (normtive interpersonal influence). We surveyed people over 20 years of age who experienced metaverse and obtained 314 samples. In addition, we conducted the main effect analysis using the structural equation model and the moderating effect analysis using Process 3.1. As a result of hypothesis testing, we confirmed that metaverse presence (telepresence, social presence) has a positive effect on intention to continuous use by increasing metaverse's use and satisfaction factors (information, enjoyment, social interactivity). In addition, we found that individuals' normative interpersonal influence moderated the positive relationship between uses and gratification factors(enjoyment and social interactivity) intention to continuous use. Our study suggests strategies for establishing a user-centered business model for companies related to the metaverse.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2007.05a
• /
• pp.597-600
• /
• 2007

신경망은 복잡한 데이터에서 일정한 패턴을 찾아 이를 분류하는 능력이 뛰어난 모델이다. 그러나 다량의 데이터가 입력으로 들어오면 연산에 오랜 시간이 걸리고 패턴을 찾기가 어려워진다는 한계가 있다. 본 연구에서는 set association과 의사결정나무를 이용하여 신경망에 입력되는 데이터의 수를 줄여서 다량의 데이터에도 적용 가능하며 예측의 정확도를 높인 신경망 모델을 구성하였다. 이 모델을 천식 관련 SNP 데이터에 적용하여 천식 발병 여부를 예측한 결과, 각각의 방법을 독립적으로 사용했을 때 보다 높은 예측 정확도를 얻었다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2008.11a
• /
• pp.722-725
• /
• 2008

복합질환(complex disease)의 원인과 작용 모델을 찾기 위해 여러 가지 통계적인 방법들과 기계 학습(machine learning)의 방법 등이 사용되고 있다. 소수 SNP의 작용모델을 찾는 방법은 많이 알려져 있지만 다수 SNP의 작용 모델을 효과적으로 찾는 방법은 거의 연구되어 있지 않다. 본 연구에서는 원인 SNP들의 작용을 부울 식(boolean expression)으로 나타내고, 유전 알고리즘(genetic algorithm)을 이용하여 예측 정확도가 높은 부울 식을 구성하였으며 실제 자료와 생성된 자료에 대하여 제안한 모델의 성능을 측정하였다.

• Informatization Policy
• /
• v.20 no.4
• /
• pp.51-70
• /
• 2013

The flaming which is defined as posting deliberately hostile messages online has been perceived as one of the most dangerous behaviors on the Internet. Although the previous research on flaming focused on finding the effects of anonymity and individual differences, more comprehensive explanation is still needed. This research attempted to find social variables which affect the attitude toward and the act of flaming based on the differences between high school and college students. Findings show that both high school and college students are strongly influenced by their affiliated groups in the intention to commit online flaming and past experiences of the number of the acts of flaming. At the same time, vicarious learning was positively associated with high school students, but direct utterance was positively associated with college students. The implications of the study was also discussed.