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Analysis of Foreign Customers' Price Sensitivity on Korean Traditional Restaurants Using Price Sensitivity Measurement (외국인의 한식당에 대한 가격민감성 분석)

  • Lee, Min-A
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.36 no.1
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    • pp.124-130
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    • 2007
  • The purposes of this study were (1) to analyze price sensitivity, (2) to define the range of acceptable prices for each foreign segment, and (3) to provide a price model for Korean traditional restaurants. From October to November, 2006, a total of 781 foreigners responded to individual surveys. Statistical analyses on the survey data were performed using descriptive statistics and Price Sensitivity Measurement (PSM). Major findings from the study are as follows: First, the ranges of the acceptable prices were $98$\sim$$130 for fine dining/gourmet restaurants, $70$\sim$$90 for theme/ambience restaurants, $40$\sim$$60 for popular/family restaurants, and $18$\sim$$30 for convenience/fast food restaurants. Second, the convenience/fast food restaurants showed the highest price sensitivity. Third, a low stress level and wide range of the acceptable price were observed for the fine dining/gourmet restaurants, suggesting that the price sensitivity of the fine dining/gourmet restaurants was quite low. Finally, the price sensitivity indicated by the Japanese was higher than by the other groups. In consequence, the research findings suggest that the managers of the Korean traditional restaurants should strategically plan prices by understanding different customers' price sensitivity within and between customer segments. Through additional research, marketers can compare perceptions of specific brands, the competition, and variations within a product line.

A Qualitative Study on Educational Experiences of Students with Multicultural Family Backgrounds (이민자녀들의 한국교육경험에 관한 질적 연구)

  • Sim, Mi-Kyung
    • Korean Journal of Comparative Education
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    • v.24 no.5
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    • pp.71-95
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    • 2014
  • This is a pilot study of multifaceted longitudinal research project to explore educational experiences of students with multicultural family backgrounds in Korea. Especially for this pilot study, I selected three foreign-born immigrant youths and tried to explore how these youths describe constraints of their learning experience in different culture. The data for this study were mainly collected through qualitative research methods. For a better understanding of the research participants' perceptions in this study, narrative inquiry and series of semi-structured in-depth interviews were conducted for a period of four months which corresponds to one semester of school system in Korea. As a result, this study found that there is an urgent need to establish a systemic and developmentaly appropriate language education programs that ensure educating the language to the foreign-born immigrant youths because their academic achievement, interpersonal relationships, and future depend greatly on the fluency of Korean language. It was also found that it is necessary to take appropriate educational actions in supporting alternative schools where the foreign-born immigrant youths can fully and seriously considered as a whole person. Although this study has some limitations in examining every single aspect of the current state of education of students with multicultural backgrounds in Korea, it provides deep insight into some of their initial educational experiences and proposes several ways to improve these educational programs for them.

A Study on Relationship between Service Orientation, Employee Satisfaction, Customer Orientation and Business Performance of Liner Shipping Company (정기선사의 서비스지향성, 종업원의 만족 및 고객지향성, 기업성과의 관계에 관한 연구)

  • Song, Dae-Kil;Shin, Han-Won;Choi, Young-Ro
    • Journal of Korea Port Economic Association
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    • v.25 no.2
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    • pp.25-56
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    • 2009
  • The purpose of this study is to analyze the components and to verify the relationship between service orientation, employee satisfaction, customer orientation and business performance of liner shipping company. In order to achieve the purpose of this study, literature survey related to service orientation, employee satisfaction, customer orientation and business performance was carried out and took a empirical analysis by the use of questionnaire method for employees in liner shipping company. The final results and conclusions are as follows; Service orientation of liner shipping company is a major element which has an effect on employee satisfaction. It has also effect on employee's dedicational attitude to achieve company's goal with pride on their duty and organization. In addition to, the relationship between service orientation, employee satisfaction, customer orientation and business performance finally reach to valuable attitude related in customer's satisfaction, and then it will read up high business performance and successful attainment.

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A Study on the Productivity and Efficiency Comparative Analysis of Container Terminal in Busan New Port (부산신항 컨테이너터미널 효율성 및 생산성 비교 분석)

  • Kang, Seok-Han;Nam, Jung-Woo;Sim, Min-Seop;Kim, Yul-Seong
    • Journal of Navigation and Port Research
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    • v.45 no.3
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    • pp.138-147
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    • 2021
  • The need for analysis of the operational efficiency and productivity of the Busan Port Container Terminal is increasing because of the Hanjin Shipping's bankruptcy and the re-establishment of the Maritime Alliance. This paper analyzes the efficiency and productivity of five Busan New Port Container Terminal companies by using the DEA analysis and Malmquist productivity index model based on the port construction disclosure data and the collected terminal internal data. According to the analysis, the average efficiency of the five container terminals increased in 2018 but declined slightly in 2019, and the Malmquist index showed that all terminals except A have advanced productivity. Additionally, relative to facility productivity, operators at the North Container Terminal had higher facility productivity than operators at the Busan New Port Nam Container Terminal, and regarding capital productivity, the D terminal ported by HMM, a national shipping company, was the highest in facility productivity. Regarding labor productivity, the C terminal showed the highest productivity, and regarding ship work productivity, the A terminal showed the highest productivity.

A Study on the Determinants of Management Performance of Nonprofit Arts Organization: Focusing on Symphony Orchestras in USA (비영리 공연단체의 경영성과 결정요인에 관한 연구 - 미국오케스트라를 중심으로 -)

  • Park, Sunmi;Choi, Young-jun
    • International Area Studies Review
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    • v.22 no.2
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    • pp.121-138
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    • 2018
  • This study aims to suggest effective management performances of nonprofit arts organizations among competitive environment. To examine the factors which affect the performance of nonprofit performing arts organizations such as external environment, cultural capital, orchestra characters and government grants, this study analyzed the data of 990 tax forms of the US Internal Revenue Service(IRS) of the top 73 symphony orchestras and government sources in USA. Independent variables are measured as sponsorship amount which is the biggest part of orchestras' income, and ticket sales which is profit of inherent business purpose. As a result, the performance of the orchestra is affected positively by the income and influenced by the orchestras' characteristics including age, size, and conductor. Also government grants to the orchestras are essential for organizations to sustain their business. But, there are two different sides on these effects that small to medium groups are influenced by crowding in effect and bigger groups are more likely conducted by business overview. Lastly, cultural capital is no significant relationships to orchestras' management performances. This scope of the study is limited to American symphony orchestras; however, this study is significant in that empirical analysis on nonprofit performing arts organizations from an economic view point and contribute on other nonprofit arts organizations to develop their strategic plan for sustainable business.

A Study on the Financial Structure Effect Factor and Business Analysis of Ocean Shipping Companies (국적외항선사의 경영실태분석과 재무구조 영향요인에 관한 실증연구)

  • Lee, Sung-Yhun;Kim, Young-Dae;Ahn, Ki-Myung
    • Journal of Navigation and Port Research
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    • v.43 no.4
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    • pp.264-272
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    • 2019
  • In this study, the rate of return on investment used as a proxy variable for the entity's value and financial structure (liability ratio) is related to positive balance. This is consistent with the Static Tradeoff Theory (STT) that the entity's value and financial structure are related to a positive balance because the capital expense of a debt (tax-saving effects) that is less than its equity cost before it is in financial difficulty. Also, operating profitability (EBITDA/Sales), investment safety, total asset growth, net working capital and depreciation expenses are related to negative (-) with financial structure (liability ratio). This is the result of an analysis consistent with the Pecking Order Theory (POT). Fuel costs, borrowing, total asset turnover, financial costs, and tangible asset ratios have a significant positive relationship with the debt ratio. This is consistent with the agency theory and confirms that excessive chartering expenses, such as the bankrupt H company, are the main factors that pressure the financial structure of Korean ocean carriers.

Effects of Marketing Strategies on Intention of Purchase: Comparison between China and Korea (문화적 요소와 마케팅 전략의 수준이 구매의도에 미치는 영향: 중국과 한국의 비교)

  • Yaxiu, Guandian;Shin, Hyung-Deok;Park, Ji-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.170-179
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    • 2019
  • Following the uprise of the Korean Wave, Korean big entertainment corporations, such as SM or YG, are selling cultural products through their subsidiaries. These cultural products or 'cultural goods' are using artists' images of the entertainments for various products including stationary, consumer electronics, cosmetics, snacks, etc, to produce significant profits. We focused on the level of marketing strategy that affects the intention of purchase of those cultural goods. Specifically, we classified three levels including product-level(quality and design), brand-level(price and brand name), and corporate-level(merchandising and sales methods) and investigated if consumer nationality has any effects on the relationship. Based on the survey results performed by 220 Korean and Chinese college students, we found that Chinese consumers generally have higher intention to purchase on Korean cultural goods. Especially, Chinese consumers showed that their purchase intention is affected by price and brand name strategies, thus we found that they are more sensitive to brand-level marketing strategies.

A Study on the Improvement Approaches of Immigration Workers' Legal System to Introduce Foreign Workers according to change the Population Structure (Low Fertility and Aging) (인구구조 변화(저출산·고령화)에서 외국인력 도입을 위한 이주노동자의 법제도적 개선방안 연구)

  • Lee, Chuck-He;Noh, Jae-Chul
    • Industry Promotion Research
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    • v.6 no.1
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    • pp.79-86
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    • 2021
  • Due to the change in the demographic structure, the problem of low birth rate and aging population leads to a serious decrease in human resources, and the necessity of introducing foreign workers is increasing. This study believes that the introduction of foreign workforce is the most effective to expand the working-age population in the era of low birthrate and aging, when demographic changes begin in earnest, and to this end, it sought to devise measures to improve the legal system for migrant workers. As a result of this study, first, the legal system for migrant workers should be unified and improved. It is necessary to establish or unify management agencies so that the 「Immigration Control Act」 and the 「Labor Act」 can establish a cooperative relationship. Second, the 「Immigration Control Act」 should be revised to make it easier for migrant workers to find employment. It is necessary to positively review the employment permit system and acquisition of nationality. Third, there should be no equity or discrimination against migrant workers. Under the principle of mutual benefit, employers and migrant workers should not be equally discriminated against. Fourth, the social insurance system must be added to the legal system of migrant workers. Therefore, the legal system should be reorganized so that migrant workers are not discriminated against in various insurance systems including the four major social insurance systems. In conclusion, the problem of low birthrate and aging population has become a serious social problem due to changes in the demographic structure, and the decrease in the possible generation population has reached a level of concern. The importance of migrant workers' employment and work environment is increasing. Nevertheless, related legal and institutional problems still exist, and measures to improve the legal system for migrant workers are needed.

A Revaluation of the Korean Epigraphy's Achievement-Focused on Park Seon-su's Epigraphy (한국 금석학(金石學)의 성취에 대한 재평가 - 박선수(朴瑄壽)의 금석학을 중심으로 -)

  • Moon, Joon-hye
    • (The)Study of the Eastern Classic
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    • no.73
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    • pp.361-384
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    • 2018
  • This paper aims to introduce Park Seon-su's ShuowenJiezi YIzheng from the perspective of Epigraphy, and incorporate it into the fields of Korean Epigraphy. Korean Epigraphy, which now categorized as a study since Kim Jeong-hee's powerful work in 19th century, can be listed either by studies published before and after Kim Jeong-hee's and by name of influential writers who have successfully presented each study and strive for the development of Korean Epigraphy. Earlier studies show that Korean Epigraphy has more books of data collection rather than the books of research on the epigraph. Regardless of the nationality of the author, all books containing Korean epigraph were counted as Korean Epigraphy, and those books made for religious reasons were not excluded from Korean Epigraphy as well. This indicates how wide the scope of Korean Epigraphy is. In this The reason Park Seon-su's research is ignored at present time, which was assessed as excellent in the late Chosun Dynasty, may come from lack of understanding on the ShuowenJiezi YIzheng. His book, ShuowenJiezi YIzheng, focuses on graphology but more broadly it includes translation of Epigraph and Epigraphy which leads to interpretation of scriptures. Such Park- Seonsu's great work must be presented in Korean Epigraphy studies to broaden its scope, also it is important to look for yet unfound pieces on the fields of Epigraphy.

A Study on the Healthcare Utilization Pattern of Foreign Nationals with National Health Insurance in South Korea (외국인 건강보험가입자의 의료서비스 이용 현황 분석)

  • Park, Hyung Are;Jin, Ki Nam;Koo, Jun Hyuk
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.314-323
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    • 2021
  • The purpose of this study is to analyze the status of medical service use of foreigners living in Korea by their nationality and types of national health insurance. As of 2018, 1,058,886 people were extracted from the qualification DB, excluding people whose insurance premium is missing. The data analysis showed that nearly 78% of foreigners with national health insurance used medical services and the countries with the largest number of users were China, Vietnam, and the United States. The total cost of treatment per capita was highest in the United States regardless of hospitalization and outpatient. The number of medical treatments per person, and the medical expenses of outpatients & inpatients services were highest among the regionally-insured and the length of stay per person was highest among the workers' dependents. Lastly, it was found that Chinese and regionally-insured received much more benefits than other groups compared to the premium they pay. After July 2019, foreign nationals residing in Korea for six months or longer are obligated to enroll in the national health insurance program. Since the latest data was in 2018, the result did not properly reflect the current situation, but it is meaningful that it made basic data for future comparative analysis.