• Title/Summary/Keyword: 국가 이미지

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A Study of Contents's Effect on Intercultural Communication (콘텐츠가 문화커뮤니케이션에 미치는 영향)

  • 신정숙
    • Archives of design research
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    • v.11 no.1
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    • pp.33-42
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    • 1998
  • The movie, (Jurassic Park) made by ultramodern Computer Graphics has earned 100 million dollors admission fee in 9 days after opening release and has earned 3000 million dollors that add direct income to relative field income composed by fancy industry, theme park, and so on. If you compare the income with hollywood movies with ours total amount of export, you will know the contents industry scale Many countries weight on contents industry in national supports movies, now. All image softwares that have same target movies, computer game, animation, etc. compress to contents to entertainment and was expected to secure the superiority on the 21th ultramodern media industry. The one have hegemony 21th information period if how much have the contents by the dizital broadcasting. But meaning of intercultural communication play on important part more value of contents than value of political and economical aspect.

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The effect of residence hotel IT system on long term business performance (레지던스 정보시스템이 장기 비즈니스 운영에 미치는 영향에 관한 연구)

  • Kim, Hyo-Kyung;Moon, Jae-Young;Lee, Won-Hee;Im, Kwang-Hyuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2017.07a
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    • pp.184-185
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    • 2017
  • 본 연구는 최근 관광산업에서 많은 영향을 차지하고 있는 레지던스산업에 있어서 업무프로세스, 레지던스내부전략이 레지던스 내부고객만족에 어떠한 영향을 주는지를 살펴보고자 하는 연구이다. 최근 서비스산업은 전 세계 산업의 70%이상을 차지하고 있으며 이중 관광산업의 경우 그 비중이 나날이 커져가고 있다. 특히 관광산업의 경우 단순히 관련 산업의 성장뿐만 아니라 국가 이미지 개선, 외화획득 등 국가의 브랜드 개선에 많은 역할을 수행하고 있다. 우리나라의 경우에도 방문하는 외국인관광객의 수가 매년 중가추세이며 특히 관광이 아닌 비즈니스의 목적으로 방문하는 수도 동반적으로 상승하고 있다. 이렇듯 비즈니스를 위해 방문하는 해외방문객이 주로 머무는 곳이 레지던스호텔이며 레지던스호텔을 이용하는 방문객이 증가하기 위해서는 내부고객인 종업원 만족이 선행되어져야 한다고 할 수 있다. 이에 본 연구는 우리나라에 소재하고 있는 레지던스호텔들이 장기적인 비즈니스 성과를 거두기 위해 어떠한 운영방식이 필요한지에 대해 종업원만족, 업무프로세스, 전략 등의 요인들을 통해 알아보고자 한다.

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Gaudi's Architectural Designs from Perspective of Spanish Cultural Identity - Focusing on Its Relationship with Catholic Culture - (스페인문화정체성을 통해 본 가우디의 건축 및 디자인 - 가톨릭 문화와의 연계성을 중심으로 -)

  • Yang Se-Eun
    • Korean Institute of Interior Design Journal
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    • v.14 no.4 s.51
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    • pp.11-18
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    • 2005
  • This study investigates and analyzes Catholic cultural traits in Gaudi's architectural designs on the assumption that the cultural identity of Spain has been built heavily on Catholic cultural tradition. Through examining thoroughly six residential buildings Gaudi designed, Catholic cultural traits were found in their interior ornaments, space formation, and expression of form. This study shows, first, that by making good use of interior ornaments, Gaudi sought to Catholic cultural uniformity among buildings that have different cultural characteristics. Second, with regard to space formation, he tended to build a chapel or an oratory inside structures which encouraged residents to worship in their home. Also, as for expression of form, his designs, expressing Catholic cultural features in various ways, succeeded to form visual uniformity among buildings and structures with a variety of styles. Lastly, by using properly Catholic cultural elements explained above and making those traits easily recognized even from a long distance, his architectural works represent very well the importance of Catholic culture as a foundation of Spain culture.

A study on the development of fashion culture products using Mugunghwa (무궁화를 활용한 패션문화상품 개발 연구)

  • Ra, Sun-Jung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.1
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    • pp.61-70
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    • 2021
  • This paper is intended to apply Mugunghwa, which is the official flower that symbolizes the country, to fashion cultural products to promote the identity and enhance the cultural value of South Korea. The purpose of this study is to increase the understanding and use of tradition. As for study methods, first, the range of uses for Mugunghwa were examined from diverse angles, second, images associated with modern senses that reflect trends were developed to create more value. Third, the role of a cultural ambassador was proposed by adding the image of Mugunghwa to fashion accessories and miscellaneous goods applicable to real life. This was carried out through theoretical and empirical studies, such as literature reviews and case study analysis, and as a result, 13 textile designs and 26 fashion cultural products were developed. It is hoped that the foregoing will enable the pursuit of new values of the image symbolizing the country and the forming a bond, and it is expected that the foregoing can provide opportunities to develop diverse national symbols, thereby enhancing the national image.

Quantification Analysis of Soft Power through Sentiment Analysis (감성분석을 통한 소프트 파워의 수치화 분석)

  • An-Min;Bong-Hyun Kim
    • Advanced Industrial SCIence
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    • v.3 no.2
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    • pp.1-7
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    • 2024
  • This paper deals with the topic of quantification of soft power through emotional analysis. Sentiment analysis refers to the process of detecting and analyzing emotions or emotions in various data such as text, voice, and images. Therefore, in this paper, we explored the methodology and significance of how soft power can be quantified through emotional analysis. Soft power refers to the ability of a country or organization to influence the behavior of another country or organization in a desired direction. It is built by soft factors such as culture, values, and political system rather than military or economic means. Additionally, sentiment analysis is being used as a useful tool to measure and understand these soft areas.

Analysis of the Causes of the Israel-Hamas War and Strategic Implications (이스라엘-하마스 전쟁원인 분석과 전략적 함의)

  • Il Soo Bae;Hee Tae Jeong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.1-5
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    • 2024
  • With the Russia-Ukraine war ongoing, the war broke out due to a surprise attack by Hamas on October 7, 2023. Israel and Hamas had a conflict with similar causes and aspects in 2021, which was immediately resolved with a peace agreement. It is no exaggeration to say that 'human history is the history of war.' War accounts for a significant portion of human history. According to Kenneth Waltz, the violent and selfish nature of humans, the nature of nations pursuing their own interests, and the international system act simultaneously as causes of war. The purpose of this study is to analyze the causes of the Israel-Hamas war using Kenneth Waltz's three image theories to derive implications and provide implications for Korea's military strategy.

Analysis of Chinese Consumer Preference of Country of Origin for Apples based on National Organic Certification (사과의 국가별 유기인증 결합에 대한 중국 소비자 선호분석)

  • Kwon, Jae-Hyun;Kim, Jeong-Nyeon;Hong, Na-Kyoung;Kim, Tae-Kyun
    • Current Research on Agriculture and Life Sciences
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    • v.32 no.4
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    • pp.225-230
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    • 2014
  • This study investigates the effect of organic certification of apples on consumer preference in China as a way to support the expanded export of Korean apples to China. A choice experiment was designed to analyze the apple consumption in China. A total of 298 Chinese consumers answered the survey, and multinomial logit models were used to analyze the results. Organic certification was identified as an important determinant of consumer preference for apples in China, affecting both the evaluation and choice of country of origin. The results also indicated that Korean organic certification significantly increased the probability of Chinese consumers choosing Korean apples. Thus, organic certification by the Korean government should be strengthened to promote apple exports to China, plus the results of this study may provide useful information to promote agricultural product exports and improve the organic certification system.

Trend Analysis of Strategic Factors to Promote the Image of Cities (도시별 이미지 전략 요인의 경향 분석)

  • Byeon, Jae-Sang
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.2
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    • pp.80-98
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    • 2008
  • In the past, the purpose of urban landscape planning was to beautify cities. Now, that is changing as cities with their own characteristic identities and images are focusing on the making of livable cities. The subject of international competition is turning from a country objective to that of individual cities. To increase the attraction of the urban image will, therefore, be the most important and urgent policy in all cities. A city without global competitiveness will be demoted to a sub-city. This study intends to suggest strategic ways to improve the urban image suitable for Korean cities by the analysis and classification of the advanced cases in other countries. This study can be summarized as follows: 1. The image of cities is promoted by diverse strategies such as establishing landmarks, making meaningful places, hosting festivals and sports events, and making cultural policies. These strategies can be classified by three factors: the landscape and ecological factor, the historical and cultural factor, and the administrative and economic factor. 2. Korean cities are making efforts to promote their images through a variety of ways. Mega cities in Korea are steadily carrying out projects to use the administrative and economic factor such as expanding the infrastructure, supporting enterprises, advertising and marketing with accumulated capital. However, local small cities mainly depend on festivals and simple events or programs that are of interest but which lack characteristic identity. 3. Cities of advanced western countries are upgrading their images by finding and applying strategic methods to reflect characteristic identity and to keep in step with the changes of the times. On the other hand, cities in Japan try to promote urban image with traditional native festivals and with the making of livable places based on resident participation. The central government in Korea needs to establish a master plan considering the regional balance to improve the image of each city. Local governments should carry out these diverse strategic methods. The task after benchmarking advanced cities with beautiful landscapes will be to find an 'All-Korean Style' and apply it to cities with characteristic image.

Convergence and Integration Review of Fire fighter Image through Disaster Movies (재난 영화를 통해 본 소방관 이미지에 대한 융·복합적 고찰)

  • Lee, In-Seob;Kim, Jee-Hee;Kim, Yun-Jeong
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.91-97
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    • 2017
  • The purpose of the study was to investigate the fire fighter image through disaster movies in Korea and other countries. From September 1 to 7, 2016, the movie search methods were carried out using movie title and key words via Wikipedia and various internet web sites from 1903 to 2016. The results included that the fire fighters had been considered as the precious person of volunteer activity regarding fire suppression, investigators, and self-sacrifice. Through the convergence and integration review of the disaster movie, this research suggested that the national based establishment of the welfare and safety system for the posttraumatic stress disorder(PTSD) and critical incident stress management(CISM) education program. This study will provide the basic data for the development of welfare and safety management for the fire fighters and let the people know the sacrifice of the fire fighters including the motto, "First in and the last out".

Influence of Country-of-Origin Image, Brand Attitude and Corporate Social Responsibility on Chinese Consumers' Perceived Quality and Purchase Intention (원산지 이미지, 브랜드 태도, 기업의 사회적 책임이 중국 소비자의 지각된 품질과 구매의도에 미치는 영향)

  • Kim, Bo-Young;Lee, Ga-Young;Song, Ni-Eun
    • Management & Information Systems Review
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    • v.36 no.3
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    • pp.1-16
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    • 2017
  • As purchasing power of Chinese consumers has increased and their purchase channels have become more various, Chinese consumers are paying more attention to foreign products and purchasing more of them as well as the domestic goods. With great expectations, many companies in different nations are scrambling into the Chinese market. In this situation, Chinese consumers have a wider range of choices when selecting and purchasing goods, thereby trying to take several factors into account in order to choose the best one in a limited time. This study is about how much country-of-origin image, brand attitude and corporate social responsibility influence Chinese consumers' quality perception and their purchase decisions. The study result shows that country-of-origin image, brand attitude and corporate social responsibility all have a positive effect on perceived quality of the consumers, and among those three, the brand attitude is found to be the most influential factor. It also shows that perceived quality brings a positive effect on purchase intention. Also, in terms of difference in product categories, the influence of corporate social responsibility on perceived quality and the influence of perceived quality on purchase intention are shown greater in dairy products than in PC. This study has academic significance as it has investigated consumer behavior, considering each different factor above. Also it has practical significance since it offers an implication on the marketing strategies of the companies that are planning to advance into the Chinese market in the future.

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