• Journal of Korean society of Dental Hygiene
• /
• v.21 no.2
• /
• pp.171-182
• /
• 2021

Objectives: Recently, subjective career success has been used as a criterion for evaluating career success. The purpose of this study was to develop and evaluate a simplified subjective career success inventory for dental hygienists. Methods: Subfactors of the subjective career success inventory consisted of career satisfaction, employability, and job satisfaction. The validity and reliability of the existing tools were evaluated through the basic items composition, content validity index (CVI), preliminary survey, and main survey process according to dental hygienists. The preliminary survey was composed of 35 questions by verifying the content validity twice from the existing 63 questions, and the main survey was conducted with a total of 12 questions. Samples were conveniently extracted from dental hygienists with a clinical career of ≥3 years and surveyed online from March 12, 2020 to June 30, 2020. Data of 320 people were collected, of which 284 were finally analyzed. The validity and reliability were analyzed using SPSS 18.0 and AMOS 18.0 (p<0.05). Results: The subjective career success was a shortened inventory composed of nine questions, and the overall reliability was Cronbach's α=0.841. Using exploratory factor analysis, three factors were extracted. As a result of the confirmatory factor analysis, each measurement variable significantly explained the latent factor, and the fit of the model was appropriate. The fit of the model was appropriate for the structural equation model. Among the sub-factors of subjective career success, career satisfaction and job satisfaction had a significant effect on intention to stay (p<0.05). Conclusions: The simplified subjective career success inventory developed for dental hygienists was found was found to be a useful tool in terms of reliability and validity.

• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.568-580
• /
• 2019

This research explored how the various of factors including performance expectancy, effort expectancy, social influence and facilitating conditions and some external factors consisting of critical mass, attention, perceived enjoyment, and time distortion had impacts on users' usage of short-clip application based on flow theory and the UTAUT model. The research employed SEM with 263 valid questionnaires. The results showed that social influence and satisfaction factors had positive impacts in sustainable usage of mobile short-clip application, while the other factors have no special effect on it. The results also indicated that time distortions had a negative effect in the intention of continuous usage. Furthermore, performance expectancy, perceived enjoyment, and time distortions had positive impacts in users' satisfaction. The beneficial effects of critical mass on social influence had been recognized through this study.

• Journal of the Korea Society of Computer and Information
• /
• v.26 no.8
• /
• pp.229-237
• /
• 2021

This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.262-277
• /
• 2021

In order to explore the power process, a hypothetical model which explains the interrelationships among 3 marital power(traditional, egalitarian, personal), 3 influence strategies(reward, coercion, emotional), and 2 negative conflict resolution styles(attack vs. avoidance) was developed. In order to examine the gender differences, male model and female model were developed separately and compared. Using the data collected from 182 males and 196 females, the hypothetical model was tested. For data analysis, SEM was used. As a result, 3 common paths were found: Greater use of emotional influence strategy increased attack as well as avoidance. Greater egalitarian power increased reward. Egalitalian power affected the use of coercion, but the direction was opposed: male's egalitarian power decreased coercion, while female's egalitarian power increased it. Except these, the analyses revealed the substantial differences between male and female. Based on the findings, the ways to reduce attack and avoidance, and theoretical implications were discussed.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.6
• /
• pp.1213-1224
• /
• 2023

The purpose of this study was to analyze the mediating role of self-efficacy in the relationship between the behavioral routines of beauty service workers on service performance and work performance. The subjects of the study were 311 beauty consumers in Seoul and Gyeonggi, and data were collected and analyzed using a structured questionnaire. For data analysis, descriptive statistics, confirmatory factor analysis(CFA), correlation analysis, structural equation model analysis(SEM), and mediating effect analysis using bootstrapping techniques were conducted. The conclusions drawn through a series of research procedures are as follows. First, the behavioral routines of beauty service workers were found to have a statistically significant positive(+) effect on self-efficacy, service performance, and work performance. Second, the self-efficacy of beauty service workers was found to have a statistically significant positive (+) effect on service performance and work performance. Third, the partial mediating effect of self-efficacy was shown in the relationship between beauty service workers' behavioral routines, service performance, and work performance.

• Korean Journal of Social Welfare
• /
• v.67 no.1
• /
• pp.263-288
• /
• 2015

This study is to research the mediating effects of optimism and quality of relationship which interpersonal traumatic experience influences posttraumatic growth. It focuss on verifying the impact of interpersonal traumatic experience to optimism and quality of relationship and the influence of optimism and quality of relationship to posttraumatic growth. And also it is to verify dual mediating effect between optimism and quality of relationship. Data for this study were collected through the use of a survey instrument completed by 405 interpersonal traumatic experience, 30-60 age group. Collected data were analysed by AMOS program, Structure Equation Model(SEM) was implemented to verify the mediating effect between optimism and quality of relationship. Finally, Phantom Variable was utilized for verification of indirect influence of a multi mediating effects. The findings of this study were as follows, First, the result shows that the higher level interpersonal traumatic experience, the higher posttraumatic growth they have. Second, it shows that optimism and quality of relationship have partial mediating effect between interpersonal traumatic experience and posttraumatic growth. Third, it was analyzed that optimism and quality of relationship had double mediating effect. Based on these findings, the research discussion reinforced the importance of intervene with its optimism and quality of relationship in the site of those who experience interpersonal trauma. Theological, political and practical implications of this study are as follows. First, it has a series of significance in terms of that this study confirmed its influence considering the quality of relationship from interpersonal experience among relevant factors of traumatic accident, optimism among individual factors, quality of relationship among environmental factors based on 'the crisis of life and the theory of individual growth'. econd, even though optimism and quality of relationship were proved as major predictors for posttraumatic growth of those who experience interpersonal traumatic, psychological support center for traumatic experience is not operated systematically in Korea. Third, this study implies that it should intervene mainly with its optimism and quality of relationship in the site of those who experience interpersonal trauma such as any abuses including sexual abuse, bullying, and divorce.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.2
• /
• pp.115-123
• /
• 2020

This study empirically examined the effect of married women's self-awareness on the acceptance of extra-marital relationships and the mediating effects of individuals' criticism of television's drama about infidelity. The data was obtained by conducting a survey of married women (304 persons) and was analyzed based on the Structural Equal Model (SEM). The notable findings are as follows. First, the respondents are generally less receptive to extramarital relationships. Of the total respondents, 46.7% do not accept extramarital relations. 43.8% of the respondents showed an unclear position on extra-marital relationships, and about 10% of respondents showed an accepting position on extramarital affairs. This suggests that extramarital relationships can emerge as a real issue that is important for married women. Second, self-awareness does not directly affect married women's acceptance of extramarital affairs, however, 'self-awareness' proved to have a significant effect on 'acceptance to extramarital relationships' by using 'criticism' as a full mediation effect for affair-themed TV dramas. The effects of critical thinking and the judgment of married women on the content of TV dramas containing adultery has been confirmed to be a very important aspect of married women's understanding of extramarital relationships. Some practical and political implications are discussed based on this study's findings.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.6
• /
• pp.3571-3586
• /
• 2014

This study examined the relationship among PsyCap(positive psychological capital), psychological empowerment, personal creativity and verified the mediated effects of intrinsic motivation in this relationship using the SEM(Structural Equation Model). For this study, the data was collected through on/off-line surveys of members and managers from 12 different enterprises. Among the 418 answers from voluntary participating employees, 332 answers were finally used for statistical analysis. The results were as follows. First, PsyCap had a positive influence on the intrinsic motivation and personal creativity. Second, Psychological Empowerment had a positive influence on intrinsic motivation, but psychological empowerment has no influence on creativity. Third, intrinsic motivation had a meaningful influence by partially mediating PsyCap and personal creativity but completely mediated psychological empowerment and personal creativity. This study focused on intrinsic motivation among the internal factors that have influences on showing personal creativity and has importance in the point that it has suggested the statistical significance by analyzing the psychological/emotional mechanism to reinforce this intrinsic motivation in a positive way. Positive analysis on the relationships among these variables suggests a theoretical meaning on providing a future direction for the study and practical meaning on providing ideas to reinforce the employees' personal creativity. The details of this study are followed in the main text.

• The Journal of the Korea Contents Association
• /
• v.22 no.7
• /
• pp.524-539
• /
• 2022

With the advent of generative artificial intelligence technology, it became possible to create a virtual human, and produce a lecture video only with textual information. It is expected that the virtual human will enhance the efficient production of educational contents and the student's entertainment experience and satisfaction. However, there have been still few studies that have demonstrated the process of how virtual human technology reaches students' satisfaction. Therefore, the purpose of this study is to empirically examine whether the human likeness, which is the main characteristic of a virtual human based on Uncanny Valley theory, affects human experience and satisfaction. In particular, human likeness of the Uncanny Valley theory was subdivided into human likeness in the visual and verbal dimensions, and the process of reaching satisfaction was understood based on the experience economy model. In particular, human similarity in Uncanny Valley theory was classified as similarity in the visual and language levels, and the process of reaching satisfaction based on the experiential economic model was analyzed with a partial least squares structure model equation (PLS-SEM). The survey was conducted online for a panel of office workers at a specialized research institution in China. The results indicate that both the visual and verbal human likeness had a positive effect on experience economy factors (education, entertainment, esthetic, escape), and then these experiential factors had a significant effect on satisfaction. The results also provide some suggestions to consider when designing educational contents by virtual human.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.21 no.5
• /
• pp.117-132
• /
• 2022

The purpose of this study is to analyze factors that affect road users' acceptance of fully autonomous vehicles (level 4 or higher). A survey was done with drivers of general cars and pedestrians who share roads with fully autonomous vehicles. Five acceptability factors were selected: trust towards technology, compatibility, policy, perceived safety, and perceived usefulness. The effect on behavioral intention was analyzed using structural equation modeling (SEM). The perceived safety and trust towards technology were found to be very important in the acceptance of fully autonomous vehicles, regardless of the respondent, and policy was not influential. Compatibility and perceived usefulness were particularly influential factors for drivers. In order to improve the acceptance by road users, securing technical completeness of fully autonomous vehicles is important. Certification and evaluation of the safe driving ability of fully autonomous vehicles should be thoroughly performed, and based on the results, it is necessary to improve the perception by road users. It is necessary to positively recognize fully autonomous vehicles through education and publicity for road users and to support their smooth interaction.