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http://dx.doi.org/10.5762/KAIS.2020.21.2.115

The Effect of Married Women's Self-Awareness on the Acceptance of Extra-Marital Relationship: Focused on the Mediated Effect of Individuals' Criticism of TV drama regarding Infidelity  

Lee, Hee-Jin (School of Communication Arts & Science, Handong Global University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.21, no.2, 2020 , pp. 115-123 More about this Journal
Abstract
This study empirically examined the effect of married women's self-awareness on the acceptance of extra-marital relationships and the mediating effects of individuals' criticism of television's drama about infidelity. The data was obtained by conducting a survey of married women (304 persons) and was analyzed based on the Structural Equal Model (SEM). The notable findings are as follows. First, the respondents are generally less receptive to extramarital relationships. Of the total respondents, 46.7% do not accept extramarital relations. 43.8% of the respondents showed an unclear position on extra-marital relationships, and about 10% of respondents showed an accepting position on extramarital affairs. This suggests that extramarital relationships can emerge as a real issue that is important for married women. Second, self-awareness does not directly affect married women's acceptance of extramarital affairs, however, 'self-awareness' proved to have a significant effect on 'acceptance to extramarital relationships' by using 'criticism' as a full mediation effect for affair-themed TV dramas. The effects of critical thinking and the judgment of married women on the content of TV dramas containing adultery has been confirmed to be a very important aspect of married women's understanding of extramarital relationships. Some practical and political implications are discussed based on this study's findings.
Keywords
Extra-Marital Relationship; Criticism of TV Drama; Infidelity; Self-Awareness; Married Women;
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Times Cited By KSCI : 2  (Citation Analysis)
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