• The Journal of the Korea Contents Association
• /
• v.12 no.6
• /
• pp.486-496
• /
• 2012

In recent years, the retail industry has been undergoing major shifts. Outlet malls are an important part of the new retail landscape. This paper seeks to increase the understanding of the shopping experiences of visitors to a Premium outlet shopping mall in Shinsagae Chelsea Premium Outlet at Paju City, Gyeongi-do. This paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers' perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The summary of 7 factor is classified as the visual, location, Shopping support, human traces, mood, transit expedience, and tenant. The main implication of these findings is that factory outlet stores are perceived favourably and that they need to build more positive marketing strategies accordingly.

• Food Science of Animal Resources
• /
• v.25 no.3
• /
• pp.271-276
• /
• 2005

A totally 178 housewives in Gyeongnam were surveyed on consumer's purchase behavior and perception of branded pork. The degree of consumers' perception and reliance on the branded pork was still low. Consumers' consideration quality factors when buying pent is higher in order of safety/hygiene>taste/tenderness>meat color, In taste, consumer preferred Korean native pig meat when compared to the common meat. But the consumers have a notion that the price of Korean native pig meat was too expensive. The consumer preferred consumer group to government agency as a official approval organ for pork quality assurance. The consumers had different behavior in information channel, purchase frequency and place depending on age, income. In the development of branded pork, further studied are required on consumers' purchase behavior, perception, preference choice and decision-making process of branded pork.

• Journal of Digital Contents Society
• /
• v.15 no.6
• /
• pp.711-719
• /
• 2014

Along with the advent of ubiquitous computing environment, it is becoming a part of our common life style that the demands for enjoying the wireless internet using intelligent portable device such as smart phone and iPad, are increasing anytime or anyplace without any restriction of time and place. The recommending service becomes a very important technology which can find exact information to present users, then is easy for customers to reduce their searching effort to find out the items with high purchasability in e-commerce. Traditional mining association rule ignores the difference among the transactions. In order to do that, it is considered the importance of type of merchandise or service and then, we suggest a new recommending service using mining sequential pattern based on weight to reflect frequently changing trends of purchase pattern as time goes by and as often as customers need different merchandises on e-commerce being extremely diverse. To verify improved better performance of proposing system than the previous systems, we carry out the experiments in the same dataset collected in a cosmetic internet shopping mall.

• Food Science and Preservation
• /
• v.15 no.4
• /
• pp.612-616
• /
• 2008

We studied new product presentation strategies for cheongyang Lycium chinense, and the attributes of consumers purchasing cheongyang; this is a popular herbal medicine. Attributes are characteristics or properties of a product, and generally refer to features regarded as evaluative criteria during decision-making. The key phrases found on data analysis were "free from disease" and "health". Makers or producers must conduct research and development to promote consumer demand for Lycium chinense, and they must overcome any consumer-held negative images of Lycium chinense attributes.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.43 no.12
• /
• pp.1929-1936
• /
• 2014

This study investigated purchasing behaviors of processed foods in high school students (male 94 and female 85) in the Yongin region. Frequency of eating processed foods was generally once (36.9%) or twice (32.4%) a day. Frequency according to processed food items was in the following order: confectionary (31.3%)> beverages (17.3%)> breads (12.3%)> instant noodles (11.7%) and milk or dairy products (11.7%)> frozen desserts (10.6%). The places for purchasing were a big mart (30.7%), convenience store (28.5%), and school cafeteria (26.8%). The reasons for purchasing were 'tasty' at 43.6% and 'hungry' at 35.2%. Main factors affecting purchasing were 'taste' at 70.9%, followed by price (16.2%)> quantity (5.6%)> nutrition (4.5%). The most important parts of food and nutrition labels were 'shelf-life' (67.0%) and 'calories' (57.5%). Degrees of confirmation of food and nutrition labeling were 'always' (12.3%), 'rarely' (28.5%), and 'sometimes' (59.2%). The reasons for not reading labels were 'unconcerned' (27.9%), 'too tiny lettering' (28.5%), 'hard to understand' (16.2%), and 'habitually' (15.1%). These results reflect low attention of high school students towards healthy food choices using food and nutrition labeling during purchasing. In conclusion, a specific education program for providing accurate product information as well as leading healthy purchasing behaviors should be required.

• Proceedings of the Korean Society of Community Living Science Conference
• /
• 2009.09a
• /
• pp.85-85
• /
• 2009

차는 세계에서 가장 오랜 역사를 가지고 있는 음료로 건강에 대한 관심증가와 함께 음용량이 꾸준히 증가하는 추세이다. 그러나 국내 차 산업은 중국이나 일본 등에 비해 가격 품질경쟁력, 상품개발 면에서 크게 뒤떨어져 있는 실정이며, 향후 차시장도 전면적인 시장개방의 위협에 직면해 있어 차 산업의 발전을 위해서는 경쟁력 있는 수출전략과 함께 국내산업 유지를 위한 전략도 모색해야 한다. 본 연구는 차 소비자의 구매 선택속성을 분석한 것이다. 수도권에 거주하는 20세 이상 남녀 소비자를 대상으로 총 220부의 질문지를 배부하여 최종적으로 189부를 분석하였다. 전체 조사대상자는 여자가 155명(82.0%)이었으며, 연령은 20대가 29명(15.3%), 30대가 52명(27.5%), 40대가 56명(29.6%), 50대 이상은 52명(27.5%)이었다. 교육수준은 대학교졸/재가 91명(48.2%), 으로 가장 많은 비율을 차지했으며, 직업은 회사원/공무원이 59명(31.2%), 주부가 59명(31.2%)으로 가장 많은 비율을 차지했다. 월평균 소득은 200만원~300만원 미만이 57명(30.2%)으로 가장 많은 비율을 차지했다. 조사대상자의 차 소비 특성으로는 잎차와 티백, 가루차를 포함해 연평균 차 구매량이 '1~3통'이라고 응답한 사람이 73명(38.6%)으로 가장 높게 나타났고, '4~6통'이 39명(20.6%), '1통 미만'이 32명(16.9%), '6~10통'은 24명(12.7%), '10통 이상'은 21명(11.1%)으로 나타났다. 차를 마시는 장소는 '사무실이나 학교'가 100명(52.9%)으로 가장 높게 나타났으며, '집'은 83명(43.9%), '녹차전문점이나 찻집'은 6명(3.2%)으로 나타났다. 차를 마시는 상황은 '혼자 마신다'가 72명(38.1%)으로 가장 높게 나타났다. '친구와 만날 때나 사교모임 시'는 68명(36.0%), '가족과 함께 대화 시'는 31명(16.4%), '사업상대를 만날 때'는 18명(9.5%)으로 나타났다. 차를 음용하는 이유는 '편안한 대화를 하는데 도움이 되기 때문'이 65명(34.4%)으로 가장 높게 나타났고, '건강에 좋은 웰빙 음료이기 때문'은 53명(28.0%), '기호음료로서 맛과 향이 좋기 때문'은 42명(22.2%), '정신을 맑게 해주기 때문'은 21명(11.1%), '갈증해소에 좋기 때문'은 8명(4.2%)으로 나타났다. 차 구입 시 정보를 얻는 곳은 '주위사람들'이 77명(40.7%)으로 가장 높았고, '신문이나 잡지, TV 등'은 66명(34.9%), '판매원이나 시음을 통해서'는 33명(17.5%), '인터넷'이 13명(6.9%)으로 나타났다. 차소비자들이 가장 중요하게 여기는 속성은 맛(4.31)이 가장 높게 나타났으며, 그 다음이 향(4.12), 브랜드(3.84), 가격(3.76), 생산지역(3.75), 발효정도(3.72), 색(3.68), 채엽시기(3.69), 포장(3.66), 제조방법(3.56) 순으로 나타났다.

• The Korean Journal of Food And Nutrition
• /
• v.20 no.1
• /
• pp.96-101
• /
• 2007

Thoughts on beef consumption and Korean beef were surveyed through questionnaire, with 150 housewives living in Seoul and its metropolitan area as subjects. The reasons for buying Korean beef were revealed as taste/quality(56.5%) and sanitation/safety(27.8%). The places of purchase were meat shops(42.3%), department stores, discount stores or super stores(28.1%), and agricultural cooperative stores or livestock cooperative stores(19.9%). The average purchase amount of Korean beef was 0.84 kg and the price was 22 USD(20,944 Won; 1 USD = 950 Won), and 61.7% of consumers thought the price of Korean beef was expensive. The major reason for buying imported beef was indicated as low price(78.0%) and the purchase locations were discount stores, department stores(39.4%) and meat shops (31.1%). When the subjects were surveyed on brands of Korean beef 73.3% had heard of branded beef but only 48% had purchased it. The reasons for buying branded beef were revealed as taste(40.0%) and sanitation(25.2%). When subjects were asked to compare branded beef with general Korean beef, 51.1% gave an answer of 'Very good/Good' for taste and quality, 'Similar' was 22.4% and 'No difference' was 29.9%, suggesting that the trust for branded beef was not strong yet. The important factors for buying branded beef were indicated as quality/taste(54.9%) and sanitation/safety(38.9%) and subjects were willing to pay up to 18.0% more for branded beef compared to the price of general Korean beef.

• Journal of Global Scholars of Marketing Science
• /
• v.2
• /
• pp.1-16
• /
• 1998

경남 및 전남지방은 산업에 있어서 농업의 비중이 상대적으로 큰 지역이다. 두 지방의 농업의 특성은 큰 차이는 없으나, 전남 지역이 농가인구, 호당 경지면적이 넓다. 영농 형태별로는 전남 지역이 수도, 전작의 비중이 크며, 경남지역은 과수, 채소, 화훼, 축산 등 소득작목의 비중이 높다. 농업기반에 대하여 보면, 농업진흥 지역비율은 경남 53.7%, 전남 64.8%이며 수리답율은 81.9% 76.1%, 경지정리율은 76.1%, 68.4%로 경남지역이 유리한 기반을 갖고 있다. 작목별 특화도를 보면 경남 지역은 맥류, 서류, 앙파, 마늘, 감, 화훼류 등이 높으며, 전남 지역은 맥류,두류, 마늘, 양파, 감, 참깨 등이 높게 나타나고 있다. 지역내 수급현황을 보면 경남지역은 미곡, 두류, 무, 배추, 고추, 사과, 포도, 복숭아 등이 부족하며, 서류, 마늘, 양파, 배 등이 과잉이고, 전남지역은 대부분이 과잉이며 사과, 포도, 복숭아 등이 부족하다. 지역간 농업협력은 상호 과부족인 농산물의 교역이나 비교우위가 있는 작목에 특화함으로써 서로 이익을 누리는 방안과 타 지역이나 해외 진출에 있어서 공동보조를 취하는 것으로 생각할 수 있다. 이에 대한 구체적 빙안으로서는 무엇보다 양 지역농업 및 농민에 대한 상호 이해가 이뤄져야 하며, 이를 전제로, 지역별 비교우위가 분명한 품목에 대하여 상호 우선적으로 구매할 수 있도록 하는 등 상호 교역을 지원하며, 농산물 수급 불균형으로 인한 가격파동을 예방하기 위하여 계획생산, 계획 유통이 불가피한 만큼 농협, 농민단체, 지방정부간의 농업정보의 공유와 조정 채널을 구축하고, 지역간 직거래 활성화하고 서로의 이해를 돕기 위한 농산물 장터 등 장소와 기회를 제공하며, 해외수출 시장 개척을 위한 공동 노력, 농업기술의 상호 교류 등이 필요하다.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.46 no.7
• /
• pp.876-885
• /
• 2017

This study aimed to identify the characteristics of Home Meal Replacement (HMR) product purchases and the need for HMR product development for Hong Kong consumers in order to suggest market segmentation strategies according to consumers' dietary lifestyle. For this, an online survey was conducted on a panel of 521 Hong Kong consumers with HMR purchase experience registered at a specialized organization. Data analysis was performed using SPSS (ver. 23.0). HMR purchase characteristics of Hong Kong consumers according to dietary lifestyle showed significant differences in all items, including 'number of purchases', 'purchase location', 'cost of single purchase', and 'reason for purchase'. According to dietary lifestyle, participants were divided into three clusters: 'High interest', 'normal interest', and 'low interest'. In the case of 'high interest in dietary life group', 'low-sodium food' was the most common, followed by 'heating food', 'low sugar food', and 'low calorie food'. In the case of 'moderate interest in dietary life group', 'low-sodium food' was the most common, followed by 'low sugar food', 'low calorie food', and 'nutritious meal'. In the case of 'low interest in dietary life group', 'low sugar food' was the most common, followed by 'low-sodium food', 'various new menu', and 'easy-to-carry dehydrated food'. For the 'high interest' group, the highest proportion of consumers were male in between the ages of 20 to 29, married, and worked in an office job. The 'high interest' consumers also showed a tendency to pay '15,000 to 20,000 KRW' per single purchase. The 'normal interest' group consisted of an even proportion of male and female consumers, with the most common age range being from 30 to 39 years, and most were married. These consumers preferred to spend 'less than 10,000 KRW' or '10,000 KRW to 15,000 KRW' per single purchase, which is in the lower price range for HMR purchases. The 'low interest in dietary life group' had more females gender-wise, were unmarried, and worked in an office job, For a single purchase, the 'low interest' group chose to pay less than 10,000 KRW, which is relatively lower than the other two clusters. The results of this study can be used as baseline data for building marketing strategies for HMR product development. It can also provide basic data and directions for new HMR export products that reflect consumer needs in order to create a market segmentation strategy for industrial applications.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2005.05a
• /
• pp.383-405
• /
• 2005

The traditional market is foremost a regionally positioned place, wherein the market directly represents regional and cultural centered traits while it plays an important role in the circulation of facilities through reciprocal, informative and cultural exchanges while sewing to form local communities. The traditional market in Korea is one of representative retail businesses and premodern marketing techniques by family owned business of less than five members such as product management, purchase method, and marketing patterns etc. Since the 1990s, the appearance of new circulation-type businesses and large discount convenience stores escalated the loss of traditional competitiveness, increased the living standard of customers, changed purchasing patterns, and expanded the ubiquity of the Internet. All of these changes in external circulation circumstances have led the traditional markets to lose their place in the economy. The traditional market should revive on a regional site basis through the formation of a community of regional neighbors and through knowledge-sharing that leads to the creation of wealth. For the purpose of creating a wealth in a place, the following components are necessary: 1) a facility suitable for the spatial place of the present, 2)trust built through exchanges within the changing market environment, which would simultaneously satisfy customer's desires, 3) international bench marking on cases such as regionally centered TCM (England), BID (USA), and TMO (Japan) so that the market unit of store placement transfers from a spot policy to a line policy, 4)conversion of communicative conception through a surface policy approach centered around a macro-region perspective. The budget of the traditional market funding policy was operational between 2001 and 2004, serving as a counter move to solve the problem of the old traditional market through government intervention in regional economies to promote national economic strength. This national treasury funding project was centered on environmental improvement, research corps, and business modernization through the expenditure of 3,853 hundred million won (Korean currency). However, the effectiveness of this project has yet to be to proven through investigation. Furthermore, in promoting this funding support project, a lack of professionalism among merchants in the market led to constant limitations in comprehensive striving strategies, reduced capabilities in middle-and long-term plan setup, and created reductions in voluntary merchant agreement solutions. The traditional market should go beyond mere physical place and ordinary products creative site strategies employing the communicative approach must accompany these strategies to make the market a new regional and spatial living place. Thus, regarding recent paradigm changes and the introduction of region-based site functions into the traditional market, acquiring a conversion of direction into the newly developed project is essential to reinvestigate the traditional market composed of cultural and economic meanings, for the purpose of the research. Excavating social policy demands through the comparative analysis of domestic and international cases as well as innovative and expert management leadership development for NPO or NGO civil entrepreneurs through advanced case research on present promotion methods is extremely important. Discovering the seeds of the cultural contents industry cored around regional resource usages, commercializing regionally reknowned products, and constructing complex cultural living places for regional networks are especially important. In order to accelerate these solutions, a comprehensive and systemized approach research operated within a mentor academy system is required, as research will reveal distinctive traits of the traditional market in the aging society.