• Title/Summary/Keyword: 구매자

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Survey of Consumer's Awareness on Flower Shop's Products and Attitude of Seller, and Mind of Consumer's Repurchase (플라워샵의 상품, 판매태도 및 재 구매 의사에 대한 소비자들의 의식 조사 분석)

  • Choi, Myung Sim;Song, Chae Eun;Wang, Kyung Hee
    • FLOWER RESEARCH JOURNAL
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    • v.19 no.3
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    • pp.158-163
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    • 2011
  • The purpose of this study was to find new way for vitality of flower shop. The subjects for this research were composed of 58 male and 155 female. In survey of satisfaction of flower shop's product price, 'satisfied' responses in male and female respondents were 8.62 and 14.21%, respectively. Results of survey of consumer's awareness on packaging of flower shop's products have shown that the 'satisfied' responses in male and female respondents were 6.88 and 12.91%, respectively. In question of the satisfaction of flower products as a gift, the 'satisfied' responses in male and female respondents were 8.61% and 1.95%, respectively. In question of the attitude of seller, the 'satisfied' responses in male and female respondents were 6.88% and 6.46%, respectively. In survey of the mind of consumer's repurchase, male and female respondents were satisfied 5.16% and 9.05%, respectively. Our results have shown that consumer's satisfaction in most questions was of low level. Therefore, we propose that these results are associated with the needs of active efforts of flower shop's manager.

A study on the user experience according to place branding -Focused on the experience store of Samsung and Apple- (장소 브랜딩에 따른 사용자 경험 연구 -삼성, 애플의 체험 매장을 중심으로-)

  • Chung, Seung-Jae;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.293-298
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    • 2019
  • This study is a user experience study based on location branding at mobile experience stores. As mobile devices have recently become saturated beyond the penetration, the IT industry is encouraging users to buy through experience and can be competitive by increasing brand loyalty through experience stores. The purpose of this study is to analyze the effect of place branding among experience stores through qualitative and quantitative measurements and analyze the user experience factors related to the location branding to present a future direction. A total of eight subjects were given tasks and then experimented with participatory observations and conducted in-depth interviews. The experiment showed that the experience had a significant effect on users, but the difference between each brand was obvious. Since this study has identified the experience-oriented elements, we expect to provide better service and experience for future users.

A Study on Drug trading countermeasures via internet and sns (인터넷과 sns를 이용한 마약거래 대응방안에 관한 연구)

  • Park, Ho Jeong
    • Convergence Security Journal
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    • v.18 no.1
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    • pp.93-102
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    • 2018
  • The drug trade among the general public via the Internet and sns have been increasing, which is becoming a social problem. The general public believe that even if they do the drug trade via the Internet and sns the probability of detection is low. so they will conduct drug trade via the Internet and sns. Therefore, if the general public recognize that there is a high likelihood of disclosure, drug trade via the Internet and sns are likely to decline. If the possibility of punishment increases through specification of controlled delivery techniques and Introduction of entrapment investigator, it seems that the general public can not easily deal with drug trade via the Internet and sns. Also by further subdividing the penalties for drug offenses, for simple drug buyers through cure-oriented treatment rather than punishment drug demand be suppressed and penalties for drug suppliers should be strengthened.

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An Empirical Analysis of Influencer's Posting Strategies in Social Media (소셜미디어에서의 인플루언서 포스팅 컨텐츠 전략)

  • Kim, Sulim;Lee, Heeseok;Yang, Heedong
    • Knowledge Management Research
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    • v.21 no.4
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    • pp.41-57
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    • 2020
  • This study investigates the posting strategies of influencers for sales: what kind of contents should the influencers provide and how? Influencers used to have seven days of advertising period before the event date (sales begins) and provide both (or either) commercial and (or) non-commercial contents. Some influencers have large number of followers, while others have very small followers. We empirically investigated whether the sequence of posting the commercial and non-commercial contents influence sales, and whether such effects are susceptible to the size of followers. Through the analysis of 1,153 events of 298 influencers on Instagram, we found that commercial contents are more important than non-commercial contents for both small and large influencers. In more detail, the quantity of commercial contents is very important for the large influencers, while the quality of commercial contents is important for small influencers.

Determinants of Housing Cost Burden among Public Housing Residents in Seoul: A Comparative Study between Purchased Rental Housing and Permanent Rental Housing (서울시 공공임대주택 거주자의 주거비 부담수준과 결정요인 - 영구임대주택과 다가구 매입임대주택 비교연구 -)

  • Kang, Seung Yeoup;Jun, Hee-Jung
    • Journal of the Korean Regional Science Association
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    • v.36 no.4
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    • pp.25-42
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    • 2020
  • This study aims to examine the difference in the level of housing cost burden and the factors affecting housing cost burden between permanent rental housing and purchased rental housing residents in Seoul. We used the 2017 SH Public Housing Resident Survey and employed t-test and multiple regression analyses. The empirical analysis shows that the level of housing cost burden is greater for permanent rental housing residents than purchased rental housing residents. Also, income level, age, and whether receiving housing benefits are the factors affecting housing cost burden among permanent rental housing residents while income level and housing size are the factors affecting housing cost burden among purchased rental housing residents. The findings suggest that there should be a more systematic review regarding housing affordability among those living in different types of public housing toward housing welfare. In addition, there should be differential approach to enhance housing affordability between permanent and purchased rental housing residents.

Development of Unmanned Payment System based on QR Code optimized for Non-face-to-face (비대면에 최적화된 QR 코드기반 무인 결제 시스템 개발)

  • Kim, Yeon-Woo;Hwang, Seung-Yeon;Shin, Dong-Jin;Kim, Jeong-Joon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.4
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    • pp.165-170
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    • 2022
  • By reducing time spent outside, a shopping system was developed for middle-aged and elderly people who mainly use neighborhood marts and neighborhood mart managers. The main functions of this app are direct shopping and online shopping, and it was developed using QR code using Zxing library on Android and Kakao Map using Kakao API. In addition, it provides information such as payment statistics and bulletin board posts that members need through recycler view and graphs in an easy-to-read manner. Through this system, members can efficiently manage by reducing fatigue when using the mart through direct purchase using QR code and delivery through map, and reducing manpower wastage as a mart manager. Also, as a mart manager, more consumers will be able to sell more items.

Design and analysis of monitoring system for illegal overseas direct purchase based on C2C (C2C에 기반으로 해외직구 불법거래에 관한 모니터링 시스템 설계 및 분석)

  • Shin, Yong-Hun;Kim, Jeong-Ho
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.609-615
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    • 2022
  • In this paper, we propose a monitoring system for illegal overseas direct purchase based on C2C transaction between individuals. The Customs Act stipulates that direct purchases from overseas are exempted from taxation only if they are less than a certain amount (US$150, but US$200 in the US) or are recognized as self-used goods. The act of reselling overseas direct purchase items purchased with exemption from taxation online, etc., is a crime of smuggling without a report. Nevertheless, the number of re-sells on online second-hand websites is increasing, and it is becoming a controversial social issue of continuous violation of the Customs Act. Therefore, this study collects unspecified transaction details related to overseas direct purchase, refines the data in a big data method, and designs it as a monitoring system through natural language processing, etc. analyzed. It will be possible to use it to crack down on illegal transactions of overseas direct purchase goods.

A Study of Customer Responses to Service Failure and Recovery: The Role of Service Provider's Recovery Effort and Customer-Employee Rapport (서비스 실패와 복구 후의 소비자 반응에 관한 연구: 서비스제공자의 복구노력과 고객-종업원의 친밀감의 역할을 중심으로)

  • Park, Sojin
    • Asia Marketing Journal
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    • v.9 no.3
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    • pp.75-115
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    • 2007
  • This study investigated the effect of service provider's recovery effort and pre-failure customer-employee rapport on post-recovery consumer response such as satisfaction, purchase intention, and positive Word-of-Mouth communication. First, this study explored the interaction effect of recovery effort and customer-employee rapport on post-recovery consumer response. The result shows when the level of pre-failure customer-employee rapport is high, customer's positive responses decreased slightly even though they perceived low recovery effort. However, when the level of pre-failure customer-employee rapport is low, customer's responses were decreased considerably in case of low recovery effort. Second, this study examined 'service recovery paradox' which is post-recovery consumer's satisfaction is greater than the case of no service failure. The result shows recovery paradox was not supported in all samples regardless of the level of recovery effort and customer-employee rapport. Synthetically, customer-employee rapport took a buffering role in customer response after service failure although it's not the same as error-free state.

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A Study on the Correlation Between Homeownership and Human and Social Characteristics - Focused on Mokpo City - (주택 점유형태와 인문사회적 특성간의 상관관계 연구 - 목포시를 중심으로 -)

  • Park, Jungil
    • Journal of Cadastre & Land InformatiX
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    • v.54 no.1
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    • pp.117-134
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    • 2024
  • Housing is an essential element of human living environments. The type of housing occupancy can vary based on age, family composition, occupation, education level, and economic situation. In this study, we used social survey statistics to investigate the relationship between housing ownership types and individual and societal characteristics. The research findings revealed that apartment residency rates were high across all age groups. Married individuals tended to have higher apartment residency rates compared to unmarried individuals. Additionally, as the number of household members and generations increased, so did the likelihood of apartment residency. Overall, higher income levels and stable employment were associated with a preference for homeownership. However, there was no significant correlation between homeownership and education level or employment status. National and local authorities should focus on housing supply that aligns with the purchasing capacity and characteristics of potential homebuyers.

Importance and Satisfaction with Selection Attributes when Purchasing Kimchi (시판 김치의 구매시 중요도 및 만족도)

  • You, Jung-Hee;Shin, Min-Ja;Choi, Soo-Keun
    • Journal of the East Asian Society of Dietary Life
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    • v.18 no.4
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    • pp.624-632
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    • 2008
  • This study was conducted to estimate the drift of change for in Kimchi purchases, and to contribute to the efforts to improve the quality improvement of Kimchi sold at markets. Questionnaires were distributed to 450 adults, and 396 samples were statistically analyzed. There were significant differences in the average values of importance and satisfaction. Based on analyses of the 14 factors, the level of satisfaction was significantly lower than the level of importance. Importance-factors such as 'taste' ($4.56{\pm}0.81$) and consistency of 'quality' ($4.37{\pm}0.79$) are very important to consumers, whereas 'package volume' ($3.79{\pm}0.91$) and 'price cutting' ($3.84{\pm}1.01$) are rarely considered by consumers. Fourteen significance factors were three factors. Overall significance for selection attributes when purchasing Kimchi differed according to gender, age and marital status. Fourteen satisfaction factors were extracted to four factors. Overall satisfaction for selection attributes when purchasing Kimchi differed according to martrial status. Total satisfaction with selection attributes when purchasing the food was greatly affected by its quality and packaging. These findings confirmed that Kimchi products should be diversified and active marketing should be carried out if Kimchi is to become a global product.

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