• Title/Summary/Keyword: 구매자

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Design and Implementation of a Comparative Shopping Agent for E-Commerce (비교쇼핑 에이전트의 설계와 구현)

  • Choi, Moo-Jin;Hwang, Jin-Yeol
    • Information Systems Review
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    • v.7 no.1
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    • pp.97-113
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    • 2005
  • This paper designed and implemented(programmed) a comparative shopping agent that helps consumers to shop at on-line shopping malls over Internet. At offline stores, as consumers usually tell a sales clerk about a manufacturer, functions and price range of an item they want to purchase, the sales clerk will show the products or relevant catalogues. Then the consumer will compare functions, design and prices of the product and buy it with the lowest price. PriceMeter, a comparative shopping agent, introduced in this paper, is designed best geared to this consumers' buying behavior. Basically, as consumers enter a manufacturer's name, price, features and etc. at a search window, PriceMeter will search the web and provide a list of product informations such as features and prices that meet the search conditions. Consumers can see the information in either a form of catalogue or a printing format. As consumers click specific items to examine closely, it will show prices and information about shopping malls that sell the requested items. Clicking a 'Buy' icon, the consumers will be transferred to the right web page at the linked shopping mall. The emergence of the comparative shopping agent will expedite a consumer-centered retailing economy in the age of e-commerce. As consumers are provided with a better set of product and shopping mall information, they can make better purchasing decisions and gain more bargaining power shifted from manufacturers(sellers). The presentation of this comparative shopping agent is intended to promote the consumer-centered B2C e-commerce.

Design of the Content Packager for DRM-based Distribution System (DRM 기반 유통시스템을 위한 컨텐츠 패키저 설계)

  • Park, Ji-Hyun;Yoon, Ki-Song;Park, Chang-Soon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2002.11c
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    • pp.2325-2328
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    • 2002
  • DRM 을 통한 저작권 보호는 대부분 컨텐츠를 암호화하여 보호하고, 요금을 지불한 사용자에게 컨텐츠를 부호화할 수 있는 암호화키를 포함한 라이센스를 발급하여 컨텐츠를 사용할 수 있도록 하는 방법을 사용한다. 암호화된 컨텐츠는 내부 정보를 보호할 수 있도록 설계된 secure container 라는 구조체에 컨텐츠에 대한 메타데이터 및 컨텐츠 사용에 관한 비즈니스 룰과 함께 패키징되어 구매자에게 배포된다. 현재 개발된 DRM 시스템들은 컨텐츠 유통업자와 구매자 사이의 단순한 유통 모델을 지원하도록 설계되어 있으므로 패키징 작업 또한 유통업자에서만 수행된다. DRM 을 통한 컨텐츠 유통이 활성화되면 컨텐츠 제작자에서부터 제공자, 유통업자, 구매자에 이르는 모든 컨텐츠 유통 채널에서 컨텐츠가 보호되어야 하며, 이런 경우 각 유통주체에서 컨텐츠의 패키징이 발생할 수 있다. 이처럼 다양한 유통 모델에서의 컨텐츠 보호를 위해서는 각 유통 모델을 지원할 수 있도록 유연한 구조로 secure container를 설계하고 이를 지원하는 도구로써 컨텐츠 패키저를 설계하여야 한다. 본 논문에서는 유연성 있는 컨텐츠 패키저의 구조를 기술하고 컨텐츠 창조자, 유통업자, 구매자가 참여하는 유통모델에서 이를 적용하여 보고자 한다.

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An Ethnography Study on the Consumer Role of Middle School Students - From the View Point of the Role of Gainer, Allocator, Buyer, User and Disposer - (중학생의 소비자역할에 대한 질적 연구 - 획득자, 배분자, 구매자, 사용자, 처분자의 역할 측면에서 -)

  • Kweon, Gyeong-Ja;Jang, Sang-Ock
    • Journal of Korean Home Economics Education Association
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    • v.19 no.3
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    • pp.19-36
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    • 2007
  • The purpose of this study is to identify the consumer roles-gainer, allocator, buyer, user and disposer- of middle school students. The methodology that has been applied to this study was an ethnography study based on in-depth interviews with ten middle schoolers selected in Changwon, Gyeongnam. The result of this study is as follows; First, as gainers, teenagers usually gained their money from their parents. Because this tends to be not periodical, allowance education should be performed to both parents and teenagers. Second, as allocators, teenagers allocated most of their money in entertaining, shopping, traveling, leaving small amount of money for saving. Thorough education supported by school and home should be held for efficient and balanced allocation of acquired allowance. Third, teenagers as buyer should be encouraged to examine carefully in their buying goods and services thus increasing their ability in solving problems related to consume. Fourth, due to the fact that teenagers' role as user is very feeble, educations related to usually consumed products and consuming environments should be strengthened. Fifth, N generation's internet-based character is reflected in disposer rules so education for better disposal in internet world should be needed. Conclusively, education for teenagers' role as consumer will be efficient is linked with school, home, and society thus providing better standard for consumers.

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An Empirical Study on the Effects of Absorption Capacity and Knowledge Protectiveness on New Product Development Performance from a Supplier Perspective (공급자 관점에서 흡수역량과 지식보호성향이 신제품개발 성과에 미치는 영향에 대한 실증적 연구)

  • Hwang, Sunil;Hur, Daesik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.119-129
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    • 2018
  • Companies' efforts to secure and sustain a competitive advantage in the market may also appear in the form of new product development. This has increased the importance of leveraging knowledge from other companies in a global competition that is accelerating with an accelerating product life cycle and the development of transportation and communications. In order to create valuable knowledge through the exchange and combination of knowledge, the absorptive capacity of the recipient of the knowledge should be considered as important, but also the knowledge protection tendency, which is characteristic of the knowledge transferor, should be considered. However, studies that considered these factors at the same time were very limited. This study examines the effect of suppliers 'absorptive capacity and buyer' s knowledge protection on new product development performance during the joint development of new products. In addition, we investigated the interaction effect between supplier's absorption capacity and buyer's knowledge protection tendency. For this purpose, data were collected for automobile industry, electronics industry and defense industry, where joint development of new products occurred frequently, and statistical verification was performed by regression analysis. The results showed that the absorptive capacity of the supplier was positively correlated with the performance of the new product development, and the buyer 's knowledge protection tendency had a negative relationship with the new product development performance. In addition, the absorptive capacity of the supplier and the buyer 's knowledge protection tendency have an interaction effect on the new product development result. These results suggest that suppliers' absorption capacity is an important factor in the joint development of new products, but suppliers with superior absorption capacity may have a negative impact on new product development performance if buyers have a negative attitude toward knowledge transfer.

Comparative Analysis of Game-Theoretic Demand Allocation for Enhancing Profitability of Whole Supply Chain (전체 공급망 수익성 개선을 위한 게임이론 기반의 수요 할당 메커니즘의 비교 연구)

  • Shin, Kwang Sup
    • The Journal of Society for e-Business Studies
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    • v.19 no.1
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    • pp.43-61
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    • 2014
  • This research is an application of game theory to developing the supplier selection and demand allocation mechanism, which are the essential and major research areas of supply chain planning and operation. In this research, the most popular and widely accepted mechanism, the progressive reverse auction is analyzed and compared with the other game theoretic approach, Kalai-Smorodinsky Bargaining Solution in the viewpoint of holistic efficiency of supply chain operation. To logically and exquisitely compare the efficiencies, a heuristic algorithm based on Genetic Algorithm is devised to find the other optimal demand allocation plan. A well known metric, profit-cost ratio, as well as profit functions for both suppliers and buyer has been designed for evaluating the overall profitability of supply chain. The experimental results with synthesis data and supply chain model which were made to mimic practical supply chain are illustrated and analyzed to show how the proposed approach can enhance the profitability of supply chain planning. Based on the result, it can be said that the proposed mechanism using bargainging solution mayguarantee the better profitability for the whole supply chin including both suppliers and buyer, even though quite small portion of buyer's profitability should be sacrified.

Gender Differences of Mail-Catalog Shoppers in Shopper Tendencies, Patronage Motive Strength, and Patronage Behaviors (카탈로그 구매자들의 구매자 성향, 애고 동기, 애고 행동에 관한 성별 차이 연구)

  • Yoh, Eunah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.9
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    • pp.1551-1562
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    • 2001
  • 본 논문에서는 카탈로그 구매자들이 의복쇼핑과 관련한 변인에 대하여 성별 차이를 보이는지를 연구하였다. 총 207명의 의류카탈로그 소비자들을 남성그룹 (N=97)과 여성그룹 (N=110)으로 나누어 카탈로그 의복쇼핑과 관련하여 구매자 성향, 애고 동기, 애고 행동을 비교하였다. 여성은 남성보다 유희적, 가격 중시, 편리성 중시 구매자 성 향을 높게 보였다. 여성 소비자들은 남성 에 비해 카탈로그 쇼핑에 대한 전반적인 만족도를 더 높게 나타내었고, 특히 편리성, 용이성, 유희성, 안전성, 경제성 면에서 더 높게 평가하였다. 남성이 여성보다 더 높은 만족도를 나타낸 유일한 항목은 카탈로그의 브랜드 구색이었다. 이처럼 카탈로그 의복쇼핑의 만족도에 관한 성별 차이에도 불구하고 실제로 카탈로그를 통한 의복쇼핑 행동에서는 성별의 차이가 발견되지 않았다. 결론을 바탕으로 의류 카탈로그 업체를 위한 마케팅 전략들이 제안되었다.

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An Exploratory Study on Buyer-Supplier Relationship in B2B with Internet (기업간 인터넷 전자상거래에서 구매자와 공급자간의 관계 형성에 관한 탐색적 연구: 건설부문 사례를 중심으로)

  • Kim, Hyo-Gun;Cho, Hyung-Seung;Choi, In-Young
    • Information Systems Review
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    • v.5 no.2
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    • pp.169-182
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    • 2003
  • The growth of electronic commerce make business to business electronic commerce market grow dramatically due to dramatic decrease of transaction cost and increase of productivity. It also influences the way of building transaction relationship between buyers and suppliers. This study tends to prove electronic market theory for Internet based 13213 commerce. We observe and analyze the implementation and usage patterns of procurement system of I company. The result shows that even through Internet enable many buyers and suppliers to participate and transact each other, the transaction pattern is different according to asset specificity and uncertainty as follows. First, with adoption of internet, the product with the higher asset specificity rather than lower asset specificity can be easily purchased. Second, Internet doesn't make any significant influence on the transaction of the product with higher uncertainty. But, organization's pre-audit process can indirectly influence on the decrease of the transaction uncertainty.

Design & Implementation of DRM System for End-to-end Content Protection (End-to-end 콘텐츠 보호를 위한 DRM 시스템 설계 및 구현)

  • Jeong Yeon-Jeong;Yoon Ki-Song
    • The KIPS Transactions:PartC
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    • v.13C no.1 s.104
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    • pp.35-44
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    • 2006
  • Current technologies on digital rights management (DRM) have focused on security and encryption as a means of solving the issue of unauthorized copying, that is, locking the content and limiting its distribution to only purchasers. But, illegal content copy should be protected not only from purchasers but also from other principals such as media distributors and content providers. In this paper, we designed and implemented end-to-end digital lights management system that can cover a content protection on the overall value-chains of content distribution. Proposed system provides content protection and secure management of digital rights in creator, provider, and distributor like in purchaser. Accordingly it can provide an environment protecting each principal's digital rights and prohibiting illegal usage of content.

A Real Time Bidding Agent System Applying fuzzy-Based Bid Limit (퍼지-기반 낙폭 제한을 적용한 실시간 입찰 에이전트 시스템)

  • 임준식
    • Journal of Internet Computing and Services
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    • v.2 no.2
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    • pp.95-103
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    • 2001
  • This paper implements the desirable-bid price type bidding agent system that enables internet bidding between buyer and sellers efficiently in real Time. The agent system controls the bid-limit to approach successful desirable-bid price of a buyer. to reduce unsuccessful bid rate using fuzzy-based bid-limit inference method.

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