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http://dx.doi.org/10.7838/jsebs.2014.19.1.043

Comparative Analysis of Game-Theoretic Demand Allocation for Enhancing Profitability of Whole Supply Chain  

Shin, Kwang Sup (Graduate School of Logistics, Incheon National University)
Publication Information
The Journal of Society for e-Business Studies / v.19, no.1, 2014 , pp. 43-61 More about this Journal
Abstract
This research is an application of game theory to developing the supplier selection and demand allocation mechanism, which are the essential and major research areas of supply chain planning and operation. In this research, the most popular and widely accepted mechanism, the progressive reverse auction is analyzed and compared with the other game theoretic approach, Kalai-Smorodinsky Bargaining Solution in the viewpoint of holistic efficiency of supply chain operation. To logically and exquisitely compare the efficiencies, a heuristic algorithm based on Genetic Algorithm is devised to find the other optimal demand allocation plan. A well known metric, profit-cost ratio, as well as profit functions for both suppliers and buyer has been designed for evaluating the overall profitability of supply chain. The experimental results with synthesis data and supply chain model which were made to mimic practical supply chain are illustrated and analyzed to show how the proposed approach can enhance the profitability of supply chain planning. Based on the result, it can be said that the proposed mechanism using bargainging solution mayguarantee the better profitability for the whole supply chin including both suppliers and buyer, even though quite small portion of buyer's profitability should be sacrified.
Keywords
Supply Chain Operation; Order Allocation; Game Theory; Efficiency; Fairness;
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