Browse > Article

An Empirical Study on the Effects of Absorption Capacity and Knowledge Protectiveness on New Product Development Performance from a Supplier Perspective  

Hwang, Sunil (Yonsei School of Business)
Hur, Daesik (Yonsei School of Business)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.13, no.1, 2018 , pp. 119-129 More about this Journal
Abstract
Companies' efforts to secure and sustain a competitive advantage in the market may also appear in the form of new product development. This has increased the importance of leveraging knowledge from other companies in a global competition that is accelerating with an accelerating product life cycle and the development of transportation and communications. In order to create valuable knowledge through the exchange and combination of knowledge, the absorptive capacity of the recipient of the knowledge should be considered as important, but also the knowledge protection tendency, which is characteristic of the knowledge transferor, should be considered. However, studies that considered these factors at the same time were very limited. This study examines the effect of suppliers 'absorptive capacity and buyer' s knowledge protection on new product development performance during the joint development of new products. In addition, we investigated the interaction effect between supplier's absorption capacity and buyer's knowledge protection tendency. For this purpose, data were collected for automobile industry, electronics industry and defense industry, where joint development of new products occurred frequently, and statistical verification was performed by regression analysis. The results showed that the absorptive capacity of the supplier was positively correlated with the performance of the new product development, and the buyer 's knowledge protection tendency had a negative relationship with the new product development performance. In addition, the absorptive capacity of the supplier and the buyer 's knowledge protection tendency have an interaction effect on the new product development result. These results suggest that suppliers' absorption capacity is an important factor in the joint development of new products, but suppliers with superior absorption capacity may have a negative impact on new product development performance if buyers have a negative attitude toward knowledge transfer.
Keywords
New Product Development; Venturing; Absorptive Capacity; Knowledge Protectiveness;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Kotabe, M., Jiang, C. X., & Murray, J. Y.(2011). Managerial ties, knowledge acquisition, realized absorptive capacity and new product market performance of emerging multinational companies: A case of China, Journal of World Business, 46(2), 166-176.   DOI
2 Koufteros, X. A., Cheng, T. C. E., & Lai, K.(2007). "Black-box" and "gray-box" supplier integration in product development: Antecedents, consequences and the moderating role of firm size, Journal of Operations Management, 25(4), 847-870.   DOI
3 Lane, P. J., Koka, B. R., & Pathak, S.(2006). The reification of absorptive capacity: A critical review and rejuvenation of the construct. Academy of Management Review, 31(4), 833-863.   DOI
4 Lane, P. J., & Lubatkin, M.(1998). Relative absorptive capacity and interorganizational learning, Strategic Management Journal. 19(5), 461-177.   DOI
5 Liebeskind, J. P.(1996). Knowledge, strategy, and theory of the firm, Strategic Management Journal, 17(Special Issue), 93-107.   DOI
6 Madhok, A., & Tallman, S. B.(1998). Resources, transactions and rents: managing value through interfirm collaborative relationships, Organization Science, 9(3), 326-339.   DOI
7 March, J.(1991). Exploration and exploitation in organizational learning, Organizational Science, 2(1), 71-87.   DOI
8 Mclvor, R., & Humphreys, P.(2004). Early Supplier involvement in the design process: lessons from the electronics industry, Omega, 32(3), 179-199.   DOI
9 Meeus, M. T., Oerlemans, L. A., & Hage, J.(2001). Patterns of interactive learning in a high-tech region. Organization Studies, 22(1), 145-172.   DOI
10 Moon, J. Y.(2014). The Effect of Competency Factors of Small and Medium Suppliers on Purchasing Firm's Dependency and Will to Maintain Transactions. Journal of Product Research, 32(2), 1-17.
11 Brown, S. A.(1997). Knowledge, communication, and progressive use of information technology, Ph.D. Dissertation. University of Minnesota.
12 Moran, P., & Ghosal, S.(1996). Value creation by firms, Academy of Management Proceedings, 3(1), 35-39.
13 Mowery, D. C., Oxley, J. E., & Silverman, B. S.(1996). Strategic alliances and interfirm knowledge transfer. Strategic Management Journal, 17(S2), 77-91.   DOI
14 Norman, P. M.(2002). Protecting knowledge in strategic alliances, resource and relational characteristics, Journal of High Technology Management Research. 13(2), 177-202.   DOI
15 Carey, S., Lawson, B., & Krause, D. R.(2011). Social capital configuration, legal bonds and performance in buyer- supplier relationships. Journal of Operations Management, 29(4), 277-288.   DOI
16 Cohen, W. M., & Levinthal, D.(1990). Absorptive capacity: a new perspective on learning and innovation, Administrative Science Quarterly, 35(1), 128-152.   DOI
17 Chen, Y., Lin, M. J., & Chang, C.(2009) The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets, Industrial Marketing Management, 38(2), 152-158.   DOI
18 Chesbrough, H. W.(2003). Open Innovation: The New Imperative for Creating and Profiting from Technology, Boston, MA: Harvard Business School Press.
19 Clark, K. B.(1989). Project scope and project performance: the effect of parts strategy and supplier involvement on product development, Management Science, 35(10), 1247-1263.   DOI
20 Dyer, J. H., & Singh, H.(1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review, 23(4), 660-679.   DOI
21 Ragatz, G. L., Handfield, R. B., & Scannell, T. V.(1997). Success factors for integrating suppliers into new product development, Journal of Product Innovation Management. 14(3), 190-202.   DOI
22 Podsakoff, P., MacKenzie, S., Lee, J., & Podsakoff, N.(2003) Common method biases in behavioral research: a critical review of the literature and recommended remedies, Journal of Applied Psychology, 88(5), 879-903.   DOI
23 Primo, M. A., & Amundson, S. D.(2002). An exploratory study of the effects of supplier relationships on new product development outcomes, Journal of Operations Management, 20(1), 33-52.   DOI
24 Quintas, P., Lefrere, P., & Jones, G.(1997). Knowledge management: A strategic agenda, Long Range Planning, 30(3), 385-391.   DOI
25 Simonin, B. L.(1999). Ambiguity and the process of knowledge transfer in strategic alliances, Strategic Management Journal, 20(3), 595-623.   DOI
26 Simonin, B. L.(2004). An empirical investigation of the process of knowledge transfer in international strategic alliances, Journal of International Business Studies, 35(5), 407-427.   DOI
27 Guy, S. P., & Dale, B. G.(1993). The Role of Purchasing in Design: A Study in the British Defense Industry, International Journal of Purchasing and Materials Management, 29(3), 27-31.
28 Fliess, S., & Becker, U.(2006). Supplier integration: controlling of co-development processes, Industrial Marketing Management, 35(1), 28-44.   DOI
29 Fornell, C., & Larker, D. F.(1981). Evaluating structural equation models with unobservable measurement error, Journal of Marketing Research, 18(1), 39-50.   DOI
30 Grant, R. M., & Baden-Fuller, C.(2004). A knowledge accessing theory of strategic alliances, Journal of Management Studies, 41(1), 61-84.   DOI
31 Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L.(2010). Multivariate data analysis (7th ed.), Upper Saddle River, NJ: Pearson Prentice Hall.
32 Hong, K. S.(2014). The impact of social capital on knowledge sharing and innovation product development performance in buyer-supplier relationships: The role of absorptive capacity and partnership, Journal of Product Research, 32(3), 21-36.
33 Jansen, J. J., Van Den Bosch, F. A., & Volberda, H. W.(2005). Managing potential and realized absorptive capacity: how do organizational antecedents matter?, Academy of Management Journal, 48(6), 999-1015.   DOI
34 Jung, D. D.(2017). An Exploratory Study on the Improvement of Small and Medium Enterprises Priority System that Hinders Technology Transfer, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 12(2), 87-94.
35 Jung, D. H., & Koh, G. H.(2013). The Effect of Strategy Orientation and NPD Performance on Manufacturing Firm: Focusing on the Moderating Effect of Order of Market Entry, Journal of Product Research, 31(2), 71-91.
36 Tu, Q., Vonderembse, M. A., Ragu-Nathan, T. S., & Sharkey, T. W.(2006). Absorptive capacity: Enhancing the assimilation of time-based manufacturing practices, Journal of Operations Management, 24(5), 692-710.   DOI
37 Stock, G., Greis, N., & Fischer, W. A.(2001). Absorptive capacity and new product development, The Journal of High Technology Management Research, 12(1), 77-91.   DOI
38 Szulanski, G.(1996). Exploring internal stickiness: Impediments to the transfer of best practice within the firm, Strategic Management Journal, 17(special issue), 27-44.   DOI
39 Takeishi, A.(2001). Bridging inter-and intra-firm boundaries: management of supplier involvement in automobile product development, Strategic Management Journal, 22(5), 403-433.   DOI
40 Tsai, W.(2001). Knowledge transfer in intraorganizational networks: Effects of network position and absorptive capacity on business unit innovation and performance. Academy of Management Journal, 44(5), 996-1004.   DOI
41 Young, A.(2015), 12, March. Toyota Electric RAV4 recall. International Business Times. Retrived from http://www.ibtimes.com.
42 Kale, P., Singh, H., & Perlmutter, H.(2000). Learning and protection of proprietary assets in strategic alliances: building relational capital, Strategic Management Journal, 21(3), 217-237.   DOI
43 Kim, J. D.(2017). Effect SCM Capacity Factor of Small and Medium-Sized Supplier on Operational Performance: Focused on Moderating Effect of Demand Uncertainty, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 12(5), 117-126.
44 Kogut, B., & Zander, U.(1992). Knowledge of the firm, combinative capabilities, and replication of technology, Organization Science, 3(1), 383-397.   DOI
45 Boyer, K. K., Ward, P. T., & Leong, G. K.(1996). Approaches to the factory of the future: An empirical taxonomy, Journal of Operations Management, 14(4). 297-313.   DOI
46 Abecassis-Moedas, C., & Mahmoud-Jouini, S. B.(2008). Absorptive Capacity and Source-Recipient Complementarity in Designing New Products: An Empirically Derived Framework, The Journal of Product Innovation Management, 25(5), 473-490.   DOI
47 Ahn, B. M.(2015). World top R & D investment companies Status. KISTEP statistic brief. 28.
48 Ahuja, G., & Katila, R.(2001). Technological acquisitions and the innovation performance of acquiring firms: A longitudinal study. Strategic Management Journal, 22(3), 197-220.   DOI
49 Aiken, L. S., & West, S. G.(1991). Multiple Regression: Testing and Interpreting Interactions. Thousand Oaks, CA: Sage.
50 Benner, M. J., & Tushman, M. L.(2003). Exploitation, exploration, and process management: the productivity dilemma revisited, Academy of Management Review, 28(2), 238-256.   DOI
51 Zahra, S., & Geoge, G.(2002). Absorptive capacity: a review, reconceptualization, and extension, Academy of Management Review, 27(2), 185-203.   DOI