• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.731-737
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• 2024

This study conducted a quantitative research on the artistic perception and acceptance of value among buyers of commodified digital art known as NFT artworks. NFTs, digital assets, have shown rapid growth as investment products, but recently there has been a trend of declining value. However, NFT art, characterized by uniqueness and scarcity, continues to undergo continuous development to create new opportunities and values. Nonetheless, there are also negative opinions regarding NFT art itself as a form of technological art, as well as concerns about copyright disputes and fears of a bubble due to the conversion of physical artworks into NFTs. Predicting the value of artworks targeting specific demographics is difficult, and the value of innovative art such as NFT art, which changes along with the fluctuation of cryptocurrency values, is even more challenging to predict. Therefore, through research on the buyers who play a crucial role in the growth and development of this new form of art, the study aims to contribute to the expansion of NFT art.

• Journal of Families and Better Life
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• v.22 no.1
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• pp.55-64
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• 2004

The major purpose of this study was to investigate purchasing behavior of environmental products by Korean consumers, which will ultimately help foster sustainable consumption. Environmental consciousness, environmental behaviors, level of awareness of environmental products, and purchasing of environmental products were examined. Mean differences between purchasers and non-purchasers of environmental products were compared in terms of environmental consciousness and behaviors, and the level of awareness of environmental products. A survey was conducted on 310 consumers in the greater Seoul metropolitan area. The data were analyzed by frequencies, percentages, logistic regression, and t-tests using a variable for interval scale and a variable for nominal scale. There were significant mean differences between purchasers and non-purchasers of environmental products on three variables of environmental consciousness and behaviors. Those who were educated on environmental issues showed a higher preference in purchasing environmental products. Among socio-demographic variables, the income level was the only variable that showed a significant mean difference between the two groups. Also, there was a remarkable difference in purchasing behavior between the two groups. For the purchasers of environmental products, the purchasing decisions took into account environment-friendliness of products. Non-purchasers of environmental products put more emphasis on price or quality of products. The results of the logistic regression analysis indicated that those who had higher education, who viewed environmental pollution as a serious problem, and who are more cognizant of the environmental labeling tend to purchase more environmental products.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.236-247
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• 2016

Considering the prevalent use of mobile devices and the mobile Internet in Korea, there should be open doors for retailers to a different type of distribution if they could find out what makes consumers satisfied with m-commerce sites as well as what makes consumers purchase from m-commerce sites. Therefore, we explored: 1) the antecedents of satisfaction with m-commerce sites and 2) the determinants of purchasers vs. browsers of m-commerce. As possible antecedents of the two dependent variables, the following were utilized in the current study: the Technology Acceptance Model (TAM), perceived shopping values, and interactivity. According to the results of this study, these variables related to the performance of mobile commerce sites (Perceived ease of use, Perceived usefulness, Synchronicity, Richness of content, and Contextual services) significantly affected satisfaction with m-commerce sites. On the other hand, the most important discriminator of an m-commerce purchaser vs. a browser was human-oriented interactivity, especially interpersonal communication among users. With the help of information technology.

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.327-338
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• 1999

본 연구는 카탈로그와 케이블 TV, 인터넷 홈쇼핑 정보전달 매체별로 의류제품에 대한 소비자의 인식 및 기대 수준을 비교 분석하여 홈쇼핑의 정보전달 매체 개발에 기초적인 자료를 구축하기 위하여 설문조사를 실시하였다. 설문조사 대상자는 20세 이상의 카탈로그 홈쇼핑사 회원 219명, 케이블 TV 홈쇼핑사 회원 213명, 네티즌 972명이었다. 매체별 이용자의 분포는 카탈로그와 케이블 TV 홈쇼핑의 경우 여성과 기혼자가 많았고 직업은 주부와 사무직이 많았다. 반면 인터넷 이용자는 남성과 미혼자가 많았고 직업은 사무직이 많았다. 학력은 세 매체 모두 응답자의 절반 이상이 대졸 이상으로 교육수준이 높았다. 설문조사 결과 의류 홈쇼핑에 대한 매체별 소비자의 인식은 다음과 같았다. 1. 케이블 TV 홈쇼핑 이용자들은 케이블 TV를 통해 판매되는 의류제품이 디자인, 색상이 다양하며, 제품의 소재나 품질, 치수에 대한 정보도 충분하다고 느끼며 의류의 품질 신뢰도와 구매의사도 높은 것으로 나타났다. 2. 통신판매를 이용해서 의류를 구매해 본 경험이 있는 집단은 구매를 경험하지 못한 집단보다 구매의사도 높으며 통신판매에 대한 신뢰성도 높은 것으로 나타났다. 특히 케이블 TV 홈쇼핑을 통해 의류제품을 구매해 본 경험이 있는 집단이 의류제품 정보의 다양성에 대한 만족감과 품질 신뢰성이 가장 높았다. 3. 매체와 성별의 차이를 살펴본 결과 케이블 TV를 이용하는 여성은 의류제품의 다양성, 충분한 제품정보, 품질의 신뢰성, 구매의사에 가장 긍정적인 인식을 가지고 있는 것으로 나타났다. 4. 케이블 TV를 이용하는 기혼자와 고소득자가 다른 집단보다 의류제품의 다양성, 제품정보와 품질 신뢰성, 구매의사에서 가장 긍정적인 인식을 가진 집단이었다. 본 연구의 결과는 케이블 TV 홈쇼핑은 카탈로그와 인터넷에 비해 소비자의 욕구를 충족시키는 제품과 소개방식으로 의류를 판매하고 있으며, 특히 의류제품 구매 경험이 있고 고소득층이며 기혼인 여성들을 만족시킬만한 다양한 상품을 구비하고 자세한 제품정보를 제공하며 품질에 대한 신뢰를 심어 주어 긍정적인 구매의사를 갖도록 유도하고 있는 것으로 해석된다.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.153-158
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• 2018

Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.

• 레미콘
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• no.4 s.67
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• pp.74-88
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• 2001

조달청에서 집행하는 물품제조 및 구매입찰의 낙찰자를 결정할 때 적용하는 '물품구매입찰 적격심사기준'을 회원사에 도움을 주고자 발췌 정리한 것입니다. -편집자 주-

• The KIPS Transactions:PartC
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• v.11C no.1
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• pp.55-62
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• 2004

The web-based technology allows anybody who has access to the Internet to get all kinds of information from the World Wide Web. It brings about issues regarding intellectual property and copyright threats. After content is downloaded, no further protection is provided on the content that has been accessed. DRM (Digital Right Management) technologies came out to ensure the protection of copyrighted content and information. In this paper, we propose architecture of license-based digital rights management system for protection of contents and principles' rights such as contents creators, providers, distributors, and uses in contents distribution value-chain over Internet. This system makes on-line processing of all value-chain from creator to purchaser possible, compared with existing DRM products only supporting only limited distribution between distributor and purchaser.

• The Journal of the Korea Contents Association
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• v.7 no.6
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• pp.144-153
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• 2007

Conversations are divided into several types according to their purposes. One of which is a business talk. It is a conversation occurred between the seller and purchaser. The purpose of this paper is to attempt to make a reasonable consultation model for the seller to accomplish the customer's purchasing commodities. We shall look at the properties of business talks in chapter II, study the procedures to negotiate and accomplish goals between the seller and purchaser in chapter III, summarize the factors needed for a rational construction of business talks in chapter IV, and then in chapter V, suggest a standard business talk after analyzing some examples. This paper could be meaningful and significant in deepening the discussion for the particular discourse like a business talk as well as the general one. Furthermore, this research could be conducive to develop rational business transactions and improve applications in Korean-teaching education.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.547-550
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• 2004

기존 전자상거래 플랫폼과 컨텐츠는 데이터의 확장 및 통합이 고려되지 않은 HTML을 중심으로 한 표현 기반 기술로 되어 있고, 특히 전자상거래 사이트별로 상품 정보에 대한 분류체계가 상이함으로 인해 구매자에게 상품별 비교와 검색에 있어서 많은 시간이 낭비되고 또한 정보의 공유가 어려운 기술로 인하여 판매자와 구매자 모두의 요구를 만족시키지 못하고 있다. 본 논문에서는 최근 차세대 웹 기술로 각광받고 있는 시맨틱 웹 기반 기술인 RDF/RDFS를 이용하여 기존 이종의 상점에 제시된 상품정보를 RDF 문서로 생성하고, OWL을 사용하여 상품 지식 기반온톨로지를 구축한 뒤, RDF 문서와의 분석과 매칭을 통하여 이종의 상점에 표현된 상품을 실시간으로 비교 검색하는 시스템을 설계 제안하였다.

• Proceedings of the CALSEC Conference
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• 1998.10b
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• pp.391-401
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• 1998

인터넷의 대중화로 전자상거래 시대를 맞이하게 되었다. 현재 전자상거래용 구매자의 전자지갑은 주로 상품의 입수를 위한 대금지불 수단으로 이용되고 있다. 본 논문에서는 현재 발표된 전자상거래용 전자지갑의 현황을 분석하고 그 구조를 파악하여, 이를 토대로 전자상거래 시대에 있어서의 구매자 입장에서의 차세대 전자지갑의 모델을 디자인하고자 한다. 차세대 전자지갑은 개방형 구조이며, 사용자의 의사결정에 도움을 주어야 하고, 개인 Profile 관리기능, 장바구니 기능, 다양한 지불수단제공, Workflow, ERP시스템과의 연계, 편리한 인증관리 기능 등을 가져야 할 것이다. 본 논문에서는 이러한 차세대 전자지갑의 정의, 특징, 기능, 구조 등에 대해서 논할 것이다.