• Title/Summary/Keyword: 구매액

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A Study on the Effect of the Facilitating Factors of B2C eCommerce on the Online Shopping and the Overseas Direct Purchase (우리나라 B2C 전자상거래 촉진요인이 온라인쇼핑과 해외직접구매에 미치는 영향 : 택배물류기업의 과제를 중심으로)

  • Jung, Seok-Mo;Park, Seung-Lak
    • International Commerce and Information Review
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    • v.18 no.2
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    • pp.27-51
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    • 2016
  • The purpose of this paper is to examine correlations between the facilitating factors of the B2C e-commerce and the online shopping and the overseas direct purchase for the purpose of suggesting the successful logistics operational strategies for the domestic parcel delivery service companies. This paper conducts wide literature reviews and empirical analyses on relationships between the facilitating factors of B2C e-commerce and the online shopping and the overseas direct purchase in B2C e-commerce. We built two regression equations that dependable variables are the turnover of online shopping and the amount of imports by international postal logistics services respectively. The former equation's estimation results show that all the independable variables are affecting the dependable variable in the long-term jointly. And, the results show that the change of the turnover of online shopping is affected not only by the change of the usage count of a credit card and the real GDP, but also by the change of the error-correction variable. The latter equation's estimation results show that all the independable variables are affecting the dependable variable in the long-term jointly. Futhermore, the results show that the change of the amount of imports by international postal logistics services is affected not only by the change of the usage count of a credit card, the exchange rate and the internet protocol IPv4, but also by the change of the error-correction variable. Based on these research results, a high advanced strategic approach for optimum parcel delivery services is highly required.

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The Effect of Online Multiple Channel Marketing by Device Type (디바이스 유형을 고려한 온라인 멀티 채널 마케팅 효과)

  • Hajung Shin;Kihwan Nam
    • Information Systems Review
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    • v.20 no.4
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    • pp.59-78
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    • 2018
  • With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

A Status Analysis and the Improvement Plan of Rehabilitation Facilities of the Products Manufactured by Severely Disabled (중증장애인생산품 생산시설 실태분석 및 개선방안)

  • Park, Ju-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.67-78
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    • 2017
  • This study aims to analyze the status for the improvement of rehabilitation facilities of the products manufactured by severely disabled. So, This study analyze rehabilitation facilities of 289. The results of this study were as follows. First, sheltered workshop rate is 57.1%, Welfare group of disabled is 29.8%, Work program is 13.1%. And Total worker is 8,358 people(average 28.92 people), worker with disabled is 6,119 people(average 21.17 people). Second, Most of the certificated item is printing/advertising(18.6%) and food(14.3%), office/stationary(12.8%) and so on. Third, Total sales is 17.8 million won and sale cost is 15.7 million won and net income is 2.1 million won. Also, The longer the certificated period, the higher the sales. Forth, It is supported to purchasing improve sales, improve employment of the disabled, improve wage of the disabled, improve working condition. Fifth, it is necessary to successful of extension of priority purchasing ratio, additional purchasing point, support system of market. Base on this results, the implications for improvement on rehabilitation facilities wer discussed.

A Study on the Institutional Barriers in the Defense Trade between Korea and U.S. (대미 방산 수출의 제도적 장벽에 관한 연구)

  • Kim, Jong Ryul
    • Convergence Security Journal
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    • v.13 no.5
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    • pp.27-35
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    • 2013
  • There has been a adverse balance between Korea and U.S. in defense trade. This paper investigates the current status of the defense trade imbalance in terms of numerical values, and also analyzes the institutionalized barriers to Korea defense exporters imposed by laws and regulations. It is found that the amount of Korea defense import is several tenfold that of the export to U.S. in 2011. The barriers are analyzed to be the american laws and regulations. The buy american act is applied to the U.S government procurements and the Berry amendment is applied to the defense procurements. These two laws has been implemented by the defense federal acquisition regulation which allows U.S. Dept. of Defense to buy only american products. To overcome the barriers, Korea ought to sign a defense MOU with U.S., so that the buy american act and the Berry amendment can be waived.

A Study on the Re-purchase Intention and Country-of-Origin Effect for Vietnam's Country Image (베트남의 국가이미지에 따른 원산지 효과와 재구매 의도에 관한 연구)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.23-46
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    • 2012
  • The purpose of this study to measure the re-purchase intentions and country-of-origin effect in the Vietnam's image. This study was used to analysis the questionnaire date as SPSS ver. 12.0 statistical package. The major result of article can be summarized as follows. The factors of this study have been divided into 'political image', 'social image', 'cultural imge', 'economical image', and 'international image'. In the empirical result of the article, the country-of-origin effect for the Vietnam's country image would be shown in the results as the fellow. The first, 'cultural image', 'economical image', 'international image' are significantly positive country-of-origin effect. The second, 'political image', 'social image' are not as significantly positive statistically speaking. Also, country-of-origin effect show significantly positive re-purchase intention.

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A study on composite precedence indices focusing on Jeju (제주지역 경기선행종합지수에 관한 연구)

  • Kim, Kye Chul;Kim, Myung Joon;Kim, Yeong-Hwa
    • The Korean Journal of Applied Statistics
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    • v.29 no.1
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    • pp.243-255
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    • 2016
  • The developed composite index has limits to estimate and predict economic status due to economic pattern change and the response change of explanatory variables. A higher precedence individual indicators should be selected to predict the future accurately. In this study, effectiveness of Jeju Island precedence indicators consists of constituents in the area, the consumer price index, services production index, mining and manufacturing production index. The average temperature of Seogwipo and credit card purchase amount is reviewed as an economic turning point consideration and time lag correlation analysis with real data. In addition, we suggest the proper reference cycle in Jeju composite precedence index and evaluate the configuration in leading indicators for Jeju by comparing national economic indicators. Based on the derived results, the current problems of Jeju Island precedence indicators will be illustrated and the improvement methods to estimate a regional composite index will be suggested.

Care Strategy of Sample-wearing Cosmetic Contact Lens for Preventing from Microbial Contamination (샘플착용 미용 콘택트렌즈의 세균 오염에 대한 관리방법)

  • Ko, Hoon;Kim, Eun Hye;Lee, Heum-Sook;Park, Mijung
    • Journal of Korean Ophthalmic Optics Society
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    • v.13 no.1
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    • pp.21-26
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    • 2008
  • Purpose: To investigate the proper care system of sample-wearing cosmetic contact lens (SWCCL). Methods: Research on the actual condition about SWCCL was examined in fifty cosmetic contact lens wearer in their 10s and 20s by the questionnaire. Also, the extents of the contamination of gram-negative bacteria and fungi were measured in SWCCL after wearing for 2, 4 and 6 weeks, and it was investigated whether the proper care system could prevented the contamination. Results: As the result of the questionnaire, people purchased the cosmetic contact lens after trying SWCCL with a mean of 4.5. The contamination of gram-negative bacteria and fungi were significantly increased in SWCCL-wearing period-dependent manner. In both Group 1 (rubbing SWCCL and exchanging preserving solution every wearing of SWCCL) and Group 2 (only exchanging preserving solution every wearing of SWCCL without rubbing SWCCL), the contamination of gram-negative bacteria and fungi were prevented perfectly. In the case of Groups having every-week care, the proliferation of gram-negative bacteria and fungi were somewhat suppressed, and rubbing was helpful of decreasing the contamination. The biweekly care had scarcely any effect for preventing the contamination. Conclusions: By exchanging the preserving solution every wearing of SWCCL, the contamination of gram-negative bacteria and fungi could be suppressed perfectly.

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Improvements of Local Government Shopping Mall (지방자치단체 농산물 쇼핑몰 운영 개선 방안 연구)

  • Lim, Gyuhong
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.279-286
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    • 2014
  • In this study, the local government proposes to improve agricultural products of the mall. Based on precedent studies, the variables that influence Customer Satisfaction are defined as; Product Quality, Delivery, Price. The result of study model verification is as below. Product Quality, Delivery and Price have positive influence on Customer Satisfaction. Price and Customer Satisfaction have positive influence on Repurchasing intention. Agricultural products through e-commerce transactions is increasing. But, the decreasing sales of professional Mall. Agricultural products have a variety of distribution channels. Because of the distribution system in a variety of price differences. People think that the most important factor is the price. Improvement is as follows. (1) To offer accurate product information, (2) Continuous content maintenance, (3) Conducted a variety of events, (4) To provide consumers with various benefits, (5) Offer a variety of product configurations, (6) Select the appropriate sales methods, (7) Provide ease of search.

A Study on the Distribution ERP of Food Culture Division (Food Culture 사업의 유통 ERP에 관한 연구)

  • Lim, Sang-Seon;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.360-364
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    • 2010
  • Food Culture business is a type of food to maintain variety and freshness of the material to individual retail business is doing. Speed for maintaining the freshness of ingredients, food sales and the cost of materials, labor, expense and lack of accuracy for the aggregate of the settlement issue is. In this paper the distribution of FC for the ERP project to build and aggregate revenue and cost elements of the business unit's sales against the cost of materials, labor, expense accounting, including aggregate elements, and also for purchase orders and bid off retail logistics estimates of the value of arms agreements with logistics Simulation results will be studied. If the attempt to close the business units and country units, and total assets of the unit to enable profit and loss calculations are to ERP research. Through this thesis FC business development and logistics ERP will contribute to the retail industry.

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동축형 분사기 분무특성 및 연소의 이론적 모델

  • 원영덕;윤웅섭;김영수;윤경택
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2000.04a
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    • pp.4-4
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    • 2000
  • 일반적인 액체추진제 로켓엔진의 연소는 분사제트의 미립화, 액적의 증발, 기상 추진제의 혼합, 화학반응 등, 일련의 물리적 과정들로 이루어지고, 여기서 특성속도 효율은 크게 분사특성 및 연소의 두 단계에서 결정되게 된다. 액체추진제 로켓엔진에 사용되는 여러 분무형태 중, 동축형 분사기에서는 액상과 기상 제트의 운동량 차에 의해 미립화가 이루어지며, 분무 액적들의 전개와 더불어 분사기 출구를 포함한 전 영역에서 연소가 발생되므로 매우 복잡한 물리적 특성들을 포함하게 된다. 본 연구에서는 기상 연료-액상 산화제의 동축형 분무연소를 JANNAF의 방법을 사용하여 수식화 하였으며, 이를 바탕으로 분무특성과 연소성능 예측을 위한 프로그램을 작성, 분사조건에 의한 분무특성과 그에 따른 연소성능을 계산하였다. 연속, 운동량, 에너지 및 혼합비 방정식의 지배방정식들을 바탕으로 기상 유동을 수식화 하였으며, 별도로 액적의 소산 및 연소과정을 모사하기 위한 별도의 수식들이 추가되었고, 이 식들을 결합하여 액적의 크기, 분포를 포함하는 액체 제트의 미립화 정도를 공간적으로 계산하였다. 미립화 모델의 검증을 위하여 계산 결과를 Reitz의 실험과 Giridharan의 모델 등과 비교하였으며 잘 일치하는 경향을 나타내었다. 또한 동축형 분사기에서의 분무 특성을 예측하기 위해 액체 산소, 기체 수소를 추진제 조합으로 하는 동축형 분무 연소장에서의 제트 길이, 액적의 크기, 액체 제트의 속도를 계산하였다. 계산 결과 액체 제트의 접촉길이는 분사공의 지름이 증가할수록 웨버수가 증가되므로 짧아지는 것으로 관찰되었으며 액적의 크기도 분사공의 지름이 증가할수록 작아지는 경향을 나타내었다. 액체 제트의 속도는 처음에는 일정하게 유지되다가 운동량을 보존하기 위해 가스로부터 운동량을 받아 점차 가속되어지는 것으로 나타났다.본 규격은 키, 총장, 어깨길이, 등길이, 머리길이, 머리둘레, 진동둘레, 목둘레, 가슴둘레, 허리둘레, 배둘레, 엉덩이둘레, 앞품, 뒤품, drop치를 포함하고 있고, 각 규격에서 호칭간 치수 간격도 함께 제시하고 있다. 본 연구 결과에서 보듯, 현행 8규격의 무진복의 각 호칭간 적정 허용범위를 고려해 합리적인 치수체계를 정립한다면 치수에 대한 적합도가 상당히 증가할 뿐 아니라 생산비용도 상당히 감축할 것으로 생각된다.나타났다. 4) 호감적 서비스능력 차원에서 세 독립변수간에 유의한 3원 상호작용이 존재하는 것으로 나타나( $F_{2,228}$=15.62, P<.001) 20대에 적합한 의복 착용시( $F_{2,228}$=3.98, P<.05)와 60대에 적합한 의복 착용시( $F_{2,228}$=16.55, P<.001) 점포유형과 격식차림간에는 유의한 상호작용이 존재하는 것으로 나타났다. 5) 호감을 구성하는 세 요인들이 구매의도에 미치는 영향을 조사한 결과 호감적 인상차원은 29%(P<.001), 호감적 서비스능력차원은 6%(P<.001)의 구매의도를 설명해 주는 것으로 나타났다. 본 연구결과 노년 소비자에게 호감을 주는 판매원의 외모는 구매의도에 영향을 주어 실버의류산업의 이익증대와 밀접한 연관을 갖는 서비스품질의 중요한 요인으로 밝혀졌다.중요한 요인으로 밝혀졌다.로운 단백질 EPSPS가 다른 여러 식물에 이미 존재하고 있는 단백질로서 우리가 이미 이러한 식품을 섭취할 때 이 단백질도 같이 섭취해오고 있었다는 점, 둘째. 이 단백질이 소화액 분해 실험에서 짧은 시간내에 분해가 되었다는 점, 셋째. 재조합 된 콩과 자연 콩이 성분 분석에서 차이를 나타내지 않았다는 점, 네 번째. 쥐를 통한 다양섭취 실험에서 아무런 이상 반응이 없었

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