• Journal of the Economic Geographical Society of Korea
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• v.8 no.1
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• pp.131-152
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• 2005

The purpose of this paper is to find out the spatial characteristics of the relationships between urban large retailer and agro-food suppliers. For this purpose, Dong-A department store which is one of the most famous local distribution company was selected as a case study firm. The case study company has its own systematic food supply chain in the process of food procurement, selection, delivery, and marketing. It mainly does businesses in Daegu and Gyeongbuk province, but also procures and delivers products all around the country. Customers' recent concerns over the freshness and the period of circulation made the company use the local physical distribution system that it purchases products in nearby areas and perform procurement and delivery in nationwide areas. It is identified that trading types are significantly different by locations of suppliers in that more thin 40$\%$ of suppliers in Daegu are food manufacturers, whereas suppliers in Gyeongbuk mainly belong to the ones in fresh food production areas. In terms of durability of the retailer-supplier relation, the case study firm has relatively long-term relationship with suppliers, maintaining the relationship fer over 5 years in more than 70$\%$ of suppliers.

• Proceedings of the Korea Association of Information Systems Conference
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• 2000.11a
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• pp.1.6-7
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• 2000

오늘날 인터넷은 우리 생활에 있어 주요한 매체로 자리잡았으며, 이에 따라 자연스럽게 인터넷 광고 시장도 형성되기 시작하였다. 따라서 본 연구는 사용자의 인터넷 사용능력, 인터넷 사용 동기, 인터넷 광고의 특성이 제품구매의도에 미치는 영향을 분석하여 이를 바탕으로 인터넷 마케팅을 효과적인 광고매체로 사용하기 위한 활용방안을 제시하였다. 본 연구의 분석을 위하여 대학생을 대상으로 설문조사를 실시하였으며, 분석결과 인터넷 광고의 특성 중 신속성과 유용성, 신뢰성이 제품구매의도에 유의한 영향을 미치는 것으로 나타났다.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.302-318
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• 2016

The purpose of this study was to verify the effects of benefit sought of food products on SNS-WOM information characteristics, purchase intention, and SNS-WOM with regards to food products. In addition, the mediating role of SNS-WOM information characteristics was also examined. A survey was conducted from March 10th to 30th using an SNS based convenience sampling method. A total of 350 responses were collected, of which 326 were used for analysis, after excluding responses containing missing data. Multiple regression and hierarchical regression analyses were conducted to verify the hypotheses. The results from this study are as follows. First, it was found that diversity and utilitarian benefits of food products had a greater effect on consensus of SNS than the symbolic and experimental benefits. However, symbolic and experimental benefits of food products had a greater effect on neutrality of SNS than the diversity and utilitarian benefits. Second, only consensus of SNS-WOM information characteristics significantly impacted purchase intention of food products. Third, consensus of SNS-WOM information characteristics had a greater effect on SNS-WOM intention of food products than the neutrality of SNS-WOM information characteristics. Fourth, SNS-WOM information characteristics were found to mediate the relationship between benefit sought and purchase intention of food products. Fifth, SNS-WOM information characteristics were found to mediate the relationship between benefit sought and SNS-WOM intention of food products.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.154-156
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• 2016

이 연구의 목적은 소비자의 구매의도를 자극하고, 판매를 촉진시켜주는 구매시점광고(POP Ad: Point Of Purchase Advertising)의 소매판매 유통점 활용영역에서 정보전달형태 변화에 따른 광고효과 차이가 있는지를 연구하는데 있다. 연구의 배경과 방법은 통상의 구매시점광고가 정보전달 방법에 있어서 소비자 구매활동 장소 내 외에서 단순 비치, 설치된 상태로서 기능과 역할을 수행하고 있음을 착안, 광고소구형태를 시각, 청각 그리고 인적판매원이 관여된 혼합(시각, 청각)형으로 분류하여 정보를 전달 한 후 소비자의 태도 및 매출 비교를 위해 실증적 실험을 했다. 본 연구의 핵심 가설은 '인적판매원이 개입된 혼합형(시각, 청각) 구매시점광고가 소비자 태도(신뢰도/호감도/구매의도) 및 매출( + / -)영향도가 더욱 높게 나타날 것이다'이다. 이는 소비자에게 시각, 청각이 동시에 전달되는 혼합소구유형은 정보전달력이 우수하고, 광고 효과성이 높을 것이다를 검증하기 위한 것이다. 본격 연구 전에 실시한 1차 사전적 실증 실험결과 소비자가 지각하는 관점에 따라 시각형(광고의 정보내용을 인쇄물로 제공), 청각형(광고의 정보내용을 소리전달형태로 제공), 시각, 청각 혼합형(인적판매원이 시각형 정보를 활용 광고내용을 직접 전달)분류한 3가지 유형간 정보전달 효과의 차이는 없는 것으로 나왔다. 하지만, 본 연구는 생계형 소매유통 창업현장에서 활동하고 있는 소상공인들이 구매시점광고를 광고의 활용측면에서 능동형 마케팅 활동 도구로 사용할 수 있는지에 대한 실증적 사례 분석을 했다는 것에 의의를 두고자 한다. 업종별 차이는 있지만 대부분의 소상공인들의 마케팅 환경은 열악하다. 마케팅 전담 인력의 부재, 마케팅 지식의 부족, 전방위적 마케팅 전개 시간의 한계 등으로 인해 체계적으로 마케팅활동을 펼 칠 수 없는게 현실이다. 이에 현장 활용성이 높은 효율적이고 효과적인 구매시점광고의 광고정보전달 연구 및 개발이 요구된다고 보며, 이에 관한 지속적인 후행적 연구와 노력이 필요하다고 사료된다.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.209-217
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• 2013

This study focuses on the analysis of purchased items' relationship occurred by consumers' purchasing behavior observed in on-line shopping mall based on social network analysis. In order to find relational characteristics of each item for establishing marketing strategy, we apply three definitions of centrality in network, which are degree centrality, betweenness centrality, and closeness centrality in the purchased items' network. Thus, the research results provide the criteria for selection of market segmentation variables. Furthermore, the details of case has been introduced to validate the analyzed results in terms of marketing strategy, and supporting evidences are provided accordingly.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.2967-2980
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• 2018

In this study, we intended to find out how to improve the relationship performance between a hospital who is a buyer and its suppliers in the medical supply chain. For specific, in control of the transaction period and the number of bed, we investigated the effect of information sharing between a buyer and its suppliers along with the trust for the suppliers' capabilities perceived by the buyer on the buyer's relationship performance. In addition, in control of the transaction period and the number of bed, we also examined the influences of moderating effect of the interactional justice on the relations between information sharing and relationship performance, and between capability-trust and relationship performance. For this, we conducted reliability analysis, exploratory/confirmatory factor analyses, discriminant validity analysis, and moderated multiple regression analysis including control variables. Our results showed that there are positive effects of information sharing between a buyer and suppliers, and the buyer's perceived trust for the suppliers' capability on the relationship performance while controlling the transaction period and the number of bed. Besides, we empirically confirmed that there was the moderating effect of the interactional justice on the relations between capability-trust and relationship performance, whereas we could not find that statistically significant moderating effect of the interactional justice on the relations between information sharing and relationship performance.

• Plant Journal
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• v.11 no.3
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• pp.53-63
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• 2015

구매자는 일반 제조업에서 자재를 피터 크랄직 매트릭스 기법에 의해 경쟁품목, 일반품목, 전략품목, 위험품목으로 분류한 후 각 품목 특성에 맞추어 구매 전략을 수립한다. 피터 클라직 매트릭스란 구매 리스크와 비즈니스 영향도 즉 특정 품목의 구매 금액 비중에 따라 자재를 분류하는 기법이다. 본 논문은 플랜트 엔지니어링산업에서 플랜트 기자재를 대상으로 피터 클라직 매트릭스 기법에 의해 기자재를 분류한 후 각 품목 특성에 맞는 구매 전략을 제안하고 사례 기업인 A사가 사우디아라비아에서 수행하는 발전 플랜트 기자재에 제안한 구매 전략을 적용하여 그 효과를 검증한 것이다. 플랜트 엔지니어링산업은 수주산업인데 총 수주금액 중 구매가 차지하는 비중은 약 50~60%이다. 따라서 프로젝트를 수행할 때 원가를 절감하여 이익을 극대화하기 위해 구매는 매우 중요한 역할을 한다. 플랜트 기자재는 크게 회전기계류, 고정장치류, 전기자재류, 제어자재류, 배관자재류로 구분된다. 각 공종별 플랜트 기자재에 대해 구매 지출 분석을 한 후 피터 클라직 매트릭스 기법에 의해 플랜트 기자재를 분류한 결과 경쟁품목에는 열교환기, 저장탱크 등이 포함되었고 일반품목에는 전선관, 조명기자재, 밸브 등이 포함되었다. 또한 전략품목에는 가스터빈, 가스터빈 흡입공기 냉각장치 등이 포함되었고, 위험품목에는 가스터빈 고정 볼트 등이 포함되었다. 경쟁품목 중 다관형 열교환기는 공급자와 공동으로 원가 모델을 구축하는 전략을 수립했고 저장탱크의 경우에는 공급자에게 원자재를 사급하는 전략을 수립하였다. 그 전략을 A사가 수행하는 프로젝트에 적용한 결과 각각 20%와 6%의 원가 절감 효과를 얻었다. 일반품목 중 전선관은 구매 대행사를 활용하는 전략을 수립했고 조명기자재는 기술 사양 검토 과정을 생략한 구매 프로세스 간소화 전략을 수립하였다. 그 결과 약 10%의 원가 절감과 평균 5일의 발주기간을 단축할 수 있었다. 전략품목 중 가스터빈 흡입공기 냉각장치는 공급자와 포괄적 양해각서를 체결하여 공동으로 사업주에 대응하는 전략을 수립했고 그 결과 프로젝트 수행 안정성 확보와 공급자 조기 참여를 통한 발주 스케줄 단축을 이룰 수 있었다. 위험품목 중 가스터빈 고정볼트는 재고 확보 전략을 수립하여 자재의 부족이나 파손으로 인해 프로젝트 공기에 영향을 주지 않도록 리스크를 감소시키는 효과를 얻었다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.61-66
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• 2023

In the past, purchasing limited products was nothing more than purchasing expensive luxury goods. However, the current 'Limited product purchase' is not just pay to ability, but the information to purchase the product are important factors. Therefore, this study aims to find out 1) the motivation to purchase limited edition products and 2) the effect of the motivation on the consumer's experience(price, intention to purchase). As a result, five major purchase motives(Conformity, Interest, Scarcity, Finance technology, Desire to concede) were found. Among them 'Interest' had a positive effect on the product purchase price, and 'Conformity' had a negative effect on the product price. Next, 'Interest' and 'Scarcity' had a positively significant effect on intention to purchase. Through this study, we were able to reveal in depth the actual purchase motives of consumers who are currently emerging as the main age group of the new consumption culture, and expect these purchase motives to be actively used in the new market such as resell markets.

• Management & Information Systems Review
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• v.30 no.3
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• pp.153-167
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• 2011

This study conducts to examine the effect of purchase intention on social shopping by connection density and centrality which is a structural characteristic of social network. Furthermore, this study suggests and analyses the difference of social shopping purchase intention between online community which focuses on a group and SNS(social network service) which focuses on an individual. To examine these reason, this study proposes hypotheses that reflects structural characteristic then analyses them. The result of analysis shows that the purchase intention on social shopping seems to be high when the density of connection is high and the purchase intention seems to be high when the centrality is high as well. Moreover, there is difference in the purchase intention on social shopping between online community and SNS and it is found that both cases where the connection density is high in the online community and the connection centrality is high in SNS have significant impact on the purchase intention. Based on these results, this study provides an implication on the importance on network structure in social network and social shopping and to increase the purchase intention of social shopping, this study suggests the implication on the importance and direction which understands the structure of social network type.

• Journal of Convergence for Information Technology
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• v.10 no.2
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• pp.70-81
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• 2020

Living in the modern world, we can easily access large marts and outlets, and live convenient mobile shopping and same-day and early morning shipping. It is called 'shopping addiction' when the purpose of such shopping is not to be attributed to the original purpose of the goods, but to be purchased by an irresistible impulse. According to past studies, 5.8% of American adults and 15.5% of Korean college students were found to be purchase poisoning[3]. The study identified the relationship between interpersonal anxiety, public-consciousness and self-control among the various factors leading to purchase addiction and confirmed their impact on consumers internal psychology. The study found that although Interpersonal anxiety did not directly affect purchasing addiction, it was influenced by self-control and public-consciousness that increased the tendency to purchase addiction. The results of the group comparison between men and women showed that the self-control of men and the public-consciousness of women has increased their purchasing addiction. Such differences in psychology between men and women suggested related implications, such as the need to apply purchase addiction prevention management and treatment methods differently.