• Journal of the Society of Cosmetic Scientists of Korea
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• v.40 no.1
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• pp.55-88
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• 2014

In this study, we examined the use of cosmetics among adolescents in our country and their purchasing behavior, as the use of cosmetics has increasingly been prevailing in the younger generation. The aims of this study were to investigate the state of the youth cosmetics market, to grasp the needs of youth and ultimately to suggest the right directions for the youth cosmetics market. The subjects in this study were 1,092 boys and girls from 10 selected secondary schools in Seoul. After a survey was conducted, the answer sheets from 1,074 respondents were gathered, and the collected data were analyzed by the statistical package (SPSS WIN 18.0). The vast majority of the teens participated in the survey were answered to use basic cosmetics daily, and there was a gradual increase in the frequency that they used color cosmetics. They started to use cosmetics earlier in ages than the older generations. Most of them were in trouble due to acne, and the most dominant way to get rid of their skin troubles was by using cosmetics. The most common place at which they purchased cosmetics were brand shops, and they gave priority to the function of the products when they bought cosmetics. The adolescents were still told by their schools to abstain from using cosmetics, and that was the case for social climate as well. Yet they definitely wanted to be allowed to use cosmetics.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.144-147
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• 2009

광고에서 가장 중요한 크레이티브 창출을 위한 광고 전략에 따른 시리즈 광고에서의 빈도별 축적에 의한 것이 어떠한 경우에 수요자들이 선호하느냐에 대한 따른 전략이 필요할때이다. 또한 소구방식에 따른 광고의 단발적 광고와 시리즈 광고마다의 메시지의 이해도나 구매 의욕도가 높아지는가를 측정하여 일회성의 광고와 연속적인 광고에서의 효과 적성을 각각 분류하여 연구한 이 논문은 광고의 제작을 함에 있어서의 더욱 효과적인 개선안을 참아 광고 효과를 높이는데에 이 논문의 연구목적을 둔다.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.256-257
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• 2016

인터넷의 발달이 증대함에 따라 컴퓨터를 전문적으로 사용하지 않더라도 가정에서 NAS등의 서버모델을 사용하는 경우가 많아졌다. 한번 구매하면 저전력으로 손쉽게 사용할 수 있는 대용량 서버모델의 사용자 수가 점차적으로 증가하고 있다. 이와 동시에 간단한 검색만으로 구할 수 있는 웹과 네트워크에 큰 악영향을 미치는 악성도구들도 인터넷상에 퍼지고 있다. 쉽게 얻은 해킹 도구로 간소하게 설치된 가정용 서버 등을 공격하는 빈도수가 점점 늘어나고 있는 추세이다. 본 연구는 가정용 IoT 서버 및 네트워크에서 이상 징후를 탐지하는 솔루션 모델의 구축을 제안하고자 한다.

• Journal of Families and Better Life
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• v.13 no.1
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• pp.58-68
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• 1995

본 연구는 경제적 자원의 결핍과 열악한 시장환경으로인해 소비의 효율성 발휘에 제약을 받고 있는 빈곤농가 주부의 소비자기능을 평가하고, 관련 변수를 규명하려는 목적으로 수행되었다. 농촌지도 실무자들로부터 상대적으로 낙후된 지역을 추천받아 농가주부를 대상으로 설문조사를 수행하였으며, 총 444부를 분석에 사용하였다. 빈도분포, 교차분석, 일원분산분석 및 최소유의차검증, 중분류분석 등의 결과 빈곤농가 주부의 소비자기능은 비빈곤농가 주부에 비해 낮았으며, 소비자기능은 주부의 학력과 연령, 가계관리자 유형, 주관적 관 리능력에 따라 차이가 나타났다. 소비자기능의 하위영역별로 볼 때, 빈곤농가 주부는 지출비목별 예산수립, 정기적인 저축, 구매품목의 사전결정, 가격.상표.제조년월일의 확인, 사용방법.주의사항.보증내용의 확인, 영수증 확인 및 보관, 가계부기록.확인, 아프터서비스 요청 항목에서 모든 비빈곤농가 주부 보다 낮은 기능점수를 보였고, 인적정보 활용, 충분한 상점탐색 항목에서는 부분적으로 낮은 기능점수를 보였다.

• Korean journal of food and cookery science
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• v.27 no.3
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• pp.11-20
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• 2011

The purpose of this study was to investigate the use and perception of adults concerning bokbunja (Rubus coreanus Miquel) products. Self-administered questionnaires were collected from 502 residents in the Daegu and Gyeongbuk area. According to the survey more females in their 20s responded than males (45.2 and 54.8%, respectively). In total, 82.6% of respondents had an income of under 4,000,000 won per month and most were living in the city. The results regarding knowledge about bokbunja products showed that the bokbunja wine score was highest (3.66), and intake frequency showed that over half of the respondents had never eaten bokbunja products. The preference for bokbunja wine by males was higher than that for females, whereas the others products showed higher scores for females than for males. When asked about how they knew about bokbunja products, 37.0% of males and 46.9% of females responded a family member or neighbor. When purchasing bokbunja products, males and females answered that they considered taste, country of origin, and manufacturer, and price. Approximately 48% of the respondents answered that they purchased bokbunja products in the grocery and department store. As a result, popularization of bokbunja products was based on product development and sales promotion, and the product development factor significantly influenced preference for bokbunja products.

• Journal of the East Asian Society of Dietary Life
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• v.24 no.6
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• pp.896-905
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• 2014

The purpose of this study was to investigate the use and perception of adults concerning sprout vegetables. Self-administered questionnaires were collected from 516 residents in the Daegu and Gyeonbuk areas. When purchasing sprout vegetables, respondents answered that they considered freshness, eco green, and price. Consumers purchased sprout vegetables to make bibimbap (58.9%) and salad (29.3%). Approximately 81.4% of respondents answered that they purchased sprout vegetables in grocery and department stores. Once or twice per month was the highest purchase frequency for sprout vegetables. Regarding knowledge of sprout vegetables, radish sprout score was the highest (3.14), whereas preference was highest for barley grass (3.00). When asked how much they like sprout vegetable menus, subjects responded that they liked bibimbap (3.79), salad (3.73) and bibim noodles (3.58). As a result, popularization of sprout vegetables was based on product quality factor and sales promotion factor significantly influenced preference for sprout vegetable menus. To increase consumption of sprout vegetables, there is a need for hygiene and safety of sprout products and variations and improvement of quality.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.1-19
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• 2003

Typicality is usually defined as the degree to which an item is perceived to represent a category. Typicality has been a important subject in consumer behavior because it is related closely with brand preference, awareness and top of mind. The past studies about typicality have focused on brand and store in off-line environment. At the point of time internet shopping mall industry becomes mature, we can expect that most internet users are accustomed to it. So the study about typicality of internet shopping mall is timely. The antecedents and outcomes of typicality of internet shopping mall are mainly studied in this paper. Also, I investigated the influence of the type of internet shopping mall on typicality and the influence of typicality on preference and purchase intention. The followings are the results of this study. Firstly, frequency of exposure and attribute structure explained perceived typicality. Secondly, the type of internet shopping mall was found to be a moderator of the relationship between attribute structure and typicality. Thirdly, there is a positive correlation between typicality and preference. Finally, there is a positive correlation between typicality and purchase intention.

• Information Systems Review
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• v.23 no.3
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• pp.177-200
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• 2021

Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

• Korean Journal of Cognitive Science
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• v.23 no.2
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• pp.205-224
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• 2012

How would people who buy an insurance policy respond to a low probability risk with a high future cost? Presented with a scenario describing a low probability accident of a chemical plant, participants in four experiments were asked to rate their perception of the risk and also their intention to buy an insurance of a given premium, an insurance, or a ratio insurance. Participants differently responded only to ratio insurance when rating their perception of risk, not to either premium or insurance. The pattern of results in four experiments converged to the conclusion that ratio insurance, an ecologically valid cue, makes people sensitive to the level of risk expressed in low probabilities of an accident. Our results were consistent with the prediction generated by the ecological cue hypothesis which empathizes the importance of frequency over probability in risk perception (Gigerenzer, 2000).

• Culinary science and hospitality research
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• v.16 no.2
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• pp.31-48
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• 2010

The purpose of this study was to examine the influence of food service web site users' functional recognition extent on switching behaviors. For this, a survey of web site users was carried out. As for analytic methods, frequency analysis was used to examine respondents' demographic features. In addition, simple regression analysis and multiple regression analysis were carried out used to look into the influence of functional recognition of food providers' web sites on switching behaviors. Study findings are as follows: all the functional variables such as entertainment, advertisement & public relations, communication and purchase decision-making function have significant influence on users' switching behaviors. When users' recognition extent of food providers' online web sites is high, their switching behavior is also high. In particular, the following clause have the greatest influence upon users' switching behaviors pattern. In the function of entertainment, (1) it is easy to search on web site; in the advertisement function, (2) the image of restaurant can easily be recognize; In the communication function, (3) the image of new products can be seen with ease; and in the purchase decision-making function, (4) web sites are easily accessible.