• Title/Summary/Keyword: 구매만족도

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Determinants of Actual Purchase on m-commerce Sites vs. Determinants of Satisfaction with m-commerce Sites (스마트폰을 활용한 모바일 커머스에서의 실제 구매행동과 만족도의 결정변수 비교)

  • Yang, Su Jin;Lee, Yun Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.236-247
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    • 2016
  • Considering the prevalent use of mobile devices and the mobile Internet in Korea, there should be open doors for retailers to a different type of distribution if they could find out what makes consumers satisfied with m-commerce sites as well as what makes consumers purchase from m-commerce sites. Therefore, we explored: 1) the antecedents of satisfaction with m-commerce sites and 2) the determinants of purchasers vs. browsers of m-commerce. As possible antecedents of the two dependent variables, the following were utilized in the current study: the Technology Acceptance Model (TAM), perceived shopping values, and interactivity. According to the results of this study, these variables related to the performance of mobile commerce sites (Perceived ease of use, Perceived usefulness, Synchronicity, Richness of content, and Contextual services) significantly affected satisfaction with m-commerce sites. On the other hand, the most important discriminator of an m-commerce purchaser vs. a browser was human-oriented interactivity, especially interpersonal communication among users. With the help of information technology.

The Effects of Decision Making Delay on Experienced Emotion for Internet Shopping and Internet Shopping Mall Satisfaction (인터넷 쇼핑 중 구매결정 연기가 쇼핑감정과 쇼핑몰 만족도에 미치는 영향)

  • Kim, Hanna
    • Asia Marketing Journal
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    • v.10 no.1
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    • pp.133-160
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    • 2008
  • The purpose of this study was to identify the effects of the delay reasons in consumer decision making on experienced emotion and shopping mall satisfaction under the Internet shopping environment. A survey was conducted for this study and 500 answer sheets were analyzed using structural equation modeling. The results are as follows: First, performance risk, financial risk, and social risk significantly have a positive effect on negative emotions for Internet shopping. Second, performance risk has a significant negative effect on positive emotions for Internet shopping. Third, social risk and procedural uncertainty significantly have a positive effect on positive emotions and this shows these reasons are related to pleasure and fun. Forth, needs uncertainty has a negative effect on negative emotions for Internet shopping. Finally, positive and negative emotions that consumer experienced for Internet shopping affect Internet shopping mall satisfaction.

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The psychological factors and impacts in lottery-purchasing decisions (복권 구매행동의 심리적 결정요인과 그 영향)

  • Taekyun Hur
    • Korean Journal of Culture and Social Issue
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    • v.10 no.3
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    • pp.19-36
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    • 2004
  • An experimental research investigated the components of lottery games affecting lottery-purchasing behaviors and the psychological consequences of the behaviors. In the experiment, participants were given a chance to purchase a lottery tickets during a series of computer games and their decision of purchasing the lottery ticket was measured. Also, the size and probability of the lottery games were manipulated and the perceived difficulty, satisfaction of the mid-outcome, and perceived probability of success in the computer game were measured in order to examine their impacts on participants' lottery-purchasing decisions. In addition, the behavioral tendency, satisfaction of the final outcome, and perceived self-capability in the computer game were measured at the end of the computer games in order to examine the effects of lottery-purchasing experiences on the variables. Participants who perceived the games as easier and estimated the probability of their success highly were more likely to buy the lottery tickets. However, the winning prize and odd of lottery tickets, perceived satisfaction of their own performance, and the performance itself did not influence the purchasing decisions. The common beliefs on the negative effects of lottery-purchasing experiences on human motivation and behaviors were not supported. The implications of the present research findings and limitations of the experimental research on lottery were discussed.

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The Effect of Mimetic Purchase on the Product Satisfaction -Focused on the Moderating Role of Self Esteem- (모방구매가 제품만족에 미치는 영향 - 자존감의 조절효과를 중심으로 -)

  • Kim, Dong-Tae
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.373-379
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    • 2015
  • The purpose of this study is to investigate the effect of the degree of mimetic purchase on product satisfaction. In addition the present study aims to investigate the moderating role of the self esteem and public self in the relationship between mimetic purchase and product satisfaction. Taken together, hypothesis 1 is as in the following. H1 : As the degree of mimetic purchase increases, product satisfaction will increase. To reveal the moderating role of the self esteem and public self in this path, 2 research hypotheses are derived as follows: H2 : The effect of mimetic purchase on product satisfaction is moderated by self esteem. H3 : The effect of mimetic purchase on product satisfaction is moderated by public self. Results from an empirical study showed that as the degree of mimetic purchase increases, product satisfaction increase. Thus, H1 is fully supported. And the results showed that the first interaction effect(H2) between the mimetic purchase and the self esteem is significant. Thus, H2 is also supported. But the second interaction effect(H3) has been shown to be not significant.

The Effect of the Consumer-Brand Interaction and Relationship on Motivation and Satisfaction in SNS -Based on Perceived Age- (SNS에서 소비자-브랜드의 상호작용과 소비자-브랜드 관계가 구매동기와 만족도에 미치는 영향 -지각된 연령을 기준으로-)

  • In-Ok Kim;Ji-Sun Moon
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.4
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    • pp.825-842
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    • 2023
  • This study conducted a survey to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on motivation and satisfaction based on the perceived age of men and women in their teens and 50s who subscribe to cosmetic brands through SNS accounts. For statistical processing of the collected data, frequency analysis, factor analysis, reliability analysis, regression analysis, and multiple regression analysis were performed with SPSS 21.0. The perceived age of the subjects was classified into 'perceived lower group', 'perceived middle group', and 'perceived higher group' according to the difference between the age perceived by others and the age perceived by themselves. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a meaningful positive relationship with motivation, and the consumer-brand relationship was found to be a major variable explaining 'attractive' among motivation. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a significant positive relationship with satisfaction, and the consumer-brand relationship appeared as a major variable explaining satisfaction. Therefore, the conclusion of this study is that by perceived age group, the consumer-brand interaction and the consumer-brand relationship have a positive effect on motivation and satisfaction. In particular, it was found that the consumer-brand relationship is a major variable in cosmetics motivation and satisfaction. As this study empirically analyzes the influence of age perceived on SNS on cosmetics brand marketing, it is considered to be a practical implication for establishing cosmetics sales strategy and basic data that can be used for marketing.

A Comparative Study on the Recognition and Purchasing Behavior of Cosmeceutical Cosmetics and Medical Cosmetics (코스메슈티컬 화장품과 메디컬 화장품의 인식도 및 구매 행동에 따른 비교 연구)

  • Lee, Ho-Kyung;You, Seon-Hee;Li, Shun-Hua
    • Journal of the Korean Applied Science and Technology
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    • v.36 no.1
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    • pp.73-83
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    • 2019
  • The purpose of this study was to compare and analyze the differences and satisfaction of each purchase behavior by classifying cosmeceutical and medical cosmetics. A total of 861 questionnaires were distributed to males in their 20s to 50s (from 1 march 2017). A total of 446 respondents with experience using cosmeceutical cosmetics and medical cosmetics used as the final analysis material. According to the study, the term recognition for cosmeceutical cosmetics and medical cosmetics was very low. The differences in each purchase behavior were not statistically significant. but cosmeceutical cosmetic products have been found to have a significant impact on quality, price, container design, and service satisfaction among purchase preference factors (p<0.05, p<0.01, p<0.001), In particular, it was found that satisfaction with quality was the greatest. Medical cosmetics have been found to have a significant positive (+) effect on brand image, price, and container design among purchase preference factors (p<0.01, p<0.001), It was also found to have the biggest satisfaction with the brand image. Based on the results of this study, The features of cosmeceutical cosmetics and medical cosmetics are subdivided. It has been deemed necessary to develop differentiated products according to each purchase behavior and preference.

Influence of Consumers' Purchasing Selection Criteria for Golf-wear upon Clothing Pursuit Benefit and Purchase Satisfaction (골프웨어 소비자의 구매선택기준이 의복추구혜택과 구매만족도에 미치는 영향)

  • Moon, Tae-Young;Park, Seung-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.10
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    • pp.4337-4347
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    • 2011
  • The purpose of this study is to analyze a research on the influence of consumers' purchasing selection criteria for golf-wear upon clothing pursuit benefit and purchase satisfaction. It selected people who are using golf games and golf courses in each city and county where are located in Gangwon-do Province, and surveyed targeting totally 206 people by using convenience sampling. As for data processing, the collected materials in this study were carried out frequency & percentage, reliability analysis, correlation & multiple regression analysis by using SPSS 13.0 program. The results are as follows. First, as a result of analyzing socio-demographic characteristics, the similar distribution was shown by gender with 51.0% in men and 49.0% in women. By age, the age group from their 40s to 50s was indicated to be the largest. The martial status was indicated to be a litter higher in the married with 57.3% compared to the unmarried with 42.7%. By healthy condition, what tends to be healthy can be known to be the largest with 79.4%. Second, positive correlation was indicated all in correlation of consumers' purchasing selection criteria for golf-wear with the clothing pursuit benefit and satisfaction. Third, as a result of analyzing on relationship of the golf-wear purchasing selection criteria with the clothing pursuit benefit, the purchasing selection criteria were indicated to have influence upon the ideal pursuit, the fashion & brand, comfort pursuit, and youthand-individuality pursuit, which are the clothing pursuit benefits. Fourth, the analytical result on the purchasing selection criteria for golf-wear with purchase satisfaction was indicated to have significant influence upon consumers' golf-wear purchase satisfaction.

A Study on Factors Influencing Purchase Intention of Smartphones on Chinese University Students (중국 대학생들의 스마트폰 구매의도 영향요인에 관한연구)

  • Yu, Ying;Lee, Kidong
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.253-261
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    • 2014
  • The purpose of this study is to explore the factors affecting purchase intention of smartphone in Chinese university students. We have identified five independent variables that affecting purchase intention of smartphone, which include price, compatibility, security, social influence and consumer innovations. We test the degree of influence of these five variables on customer satisfaction eventually and on purchase intention. To prove the hypothesis, we performed questionnaire investigation in Qingdao University. and final date of 187 samples were analyzed by using SPSS18.0 program. The result of hypothesis verification is the followings: As the independent variables of compatibility and consumer innovations are affects satisfaction; the price, security and social influence are not affects satisfaction and the satisfaction as the parameter affects the purchase intention which is the dependent variable in this study in Chinese university students. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

The Effects of Internet Shopping Motivation on Information Searching Intention, Customer Satisfaction and Purchase Intention: focusing on Consumers in Beijing (인터넷쇼핑동기가 정보탐색의도, 만족도 및 구매의도에 미치는 영향: 중국 북경소비자를 중심으로)

  • Zhao, Na
    • International Area Studies Review
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    • v.16 no.1
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    • pp.221-239
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    • 2012
  • The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.

A Study on the Brand Image and Purchase Satisfaction of Multiplex Cinemas according to the Types of Value Perceptions of Offline Movie Viewers (오프라인 영화 관람객의 가치 인식 유형에 따른 멀티플렉스 영화관의 브랜드이미지, 구매 만족도에 관한 연구)

  • Lee, Kang-Suk
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.494-504
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    • 2021
  • The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.