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http://dx.doi.org/10.12925/jkocs.2019.36.1.73

A Comparative Study on the Recognition and Purchasing Behavior of Cosmeceutical Cosmetics and Medical Cosmetics  

Lee, Ho-Kyung (Department of Cosmetology, Konkuk University)
You, Seon-Hee (Department of Beauty Stylist-Major in Skin Care, Yeonsung University)
Li, Shun-Hua (Department of Education Theory of Cosmetology, Konkuk University)
Publication Information
Journal of the Korean Applied Science and Technology / v.36, no.1, 2019 , pp. 73-83 More about this Journal
Abstract
The purpose of this study was to compare and analyze the differences and satisfaction of each purchase behavior by classifying cosmeceutical and medical cosmetics. A total of 861 questionnaires were distributed to males in their 20s to 50s (from 1 march 2017). A total of 446 respondents with experience using cosmeceutical cosmetics and medical cosmetics used as the final analysis material. According to the study, the term recognition for cosmeceutical cosmetics and medical cosmetics was very low. The differences in each purchase behavior were not statistically significant. but cosmeceutical cosmetic products have been found to have a significant impact on quality, price, container design, and service satisfaction among purchase preference factors (p<0.05, p<0.01, p<0.001), In particular, it was found that satisfaction with quality was the greatest. Medical cosmetics have been found to have a significant positive (+) effect on brand image, price, and container design among purchase preference factors (p<0.01, p<0.001), It was also found to have the biggest satisfaction with the brand image. Based on the results of this study, The features of cosmeceutical cosmetics and medical cosmetics are subdivided. It has been deemed necessary to develop differentiated products according to each purchase behavior and preference.
Keywords
Purchasing behavior; Satisfaction; Comparative research; Resale; Cosmeceutical cosmetics; Medical cosmetics;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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