• Korean Journal of Culture and Social Issue
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• v.10 no.3
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• pp.19-36
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• 2004

An experimental research investigated the components of lottery games affecting lottery-purchasing behaviors and the psychological consequences of the behaviors. In the experiment, participants were given a chance to purchase a lottery tickets during a series of computer games and their decision of purchasing the lottery ticket was measured. Also, the size and probability of the lottery games were manipulated and the perceived difficulty, satisfaction of the mid-outcome, and perceived probability of success in the computer game were measured in order to examine their impacts on participants' lottery-purchasing decisions. In addition, the behavioral tendency, satisfaction of the final outcome, and perceived self-capability in the computer game were measured at the end of the computer games in order to examine the effects of lottery-purchasing experiences on the variables. Participants who perceived the games as easier and estimated the probability of their success highly were more likely to buy the lottery tickets. However, the winning prize and odd of lottery tickets, perceived satisfaction of their own performance, and the performance itself did not influence the purchasing decisions. The common beliefs on the negative effects of lottery-purchasing experiences on human motivation and behaviors were not supported. The implications of the present research findings and limitations of the experimental research on lottery were discussed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.429-432
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• 2004

다수의 품목을 개별적으로 주문하기 보다는 묶어서 한꺼번에 주문하는 경우 수송비용과 주문비용을 줄일 수 있으며, 같은 공급자에게서 구매하는 경우에는 가격할인까지 기대할 수 있다. 이와 같이 하나의 공급자들 통해 다수의 품목을 구매하는 경우에 대한 최적의 구매전략을 다룬 문제가 다품목 일괄 주문모형으로 Joint Replenishment Problem(JRP)으로 잘 알려져 있으며 지난 수십 여년간 많은 연구가 이루어진 생산재고관리 영역의 문제들과는 달리 일반적인 JRP를 해결하기 위한 발견적 기법들에 대한 연구는 수없이 많은 반면 JRP를 현실적으로 확장한 연구는 국내외적으로 전무한 형편이다. 본 연구에서는 일반적인 JRP를 제약식을 고려한 문제로 확장하여 유전자 알고리즘을 이용한 해법을 개발하고 이 문제의 확장 가능성에 대해 소개하고자 한다.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.2091-2092
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• 2011

해마다 KEPCO에서는 구매하는 배전기자재 구매비용중 변압기가 차지하는 비중은 1800여억원('10년)으로 최대 구매비중을 차지하고 있으며(32%) 계속 증가하고 있는 추세이다. 따라서 배전용 변압기의 효율적 관리 및 수명연장에 대해서는 다양한 연구 및 관리방안을 운영하고 있으며, 그중 유중 가스분석을 통해 변압기의 열화상태를 진단하는 방법을 현장에서 가장 신뢰성있는 방법으로 운영하고 있다. KEPCO에서는 변전용 대형변압기 및 배전용 지상변압기에 대하여 절연유를 채취하여 가스분석을 하고 자체기준에 의거 열화판정 기준으로 적용하고 있다. 하지만 이러한 방식이 절연유 채취후 운반과정에서의 신뢰성, 분석시간 장기간 소요, 분석비용 등 여러 가지 현안문제를 안고 있는 실정이다. 본 연구에서는 이러한 문제점을 보완할 수 있는 변압기 진단방법을 제시하고, 새로운 방식에 대한 검증을 통해 현장 적용 가능성을 검토해 보고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.459-460
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• 2023

기존의 추천시스템은 상품간 혹은 사용자 간의 유사도를 기반으로 작동한다. 하지만 이는 사용자가 유사한 상품 추천 속에 갇히게 되는 필터 버블의 문제와 추천시스템의 고질적인 문제인 데이터 희소성 문제를 피할 수 없게 된다. 따라서 본 연구에서는 사용자의 취향과 체형 정보를 반영하여 사용자의 평점을 예측하는 협업 필터링 기반 딥러닝 추천과 상품간 비유사성을 고려하여 사용자의 평점을 예측하는 내용 기반 추천을 혼합한 하이브리드 추천 모델을 구축하여 기존 추천시스템의 문제점을 해결하였다. 모델의 성능평가를 위해 인터넷 의류 쇼핑몰을 대상으로 유사한 이미지를 활용한 하이브리드 추천 모델과 NDCG 값을 비교하였고 유사도가 낮은 이미지를 활용한 모델이 더 우수한 성능을 보였다. 이는 다른 제품과는 달리 소비자가 의류를 구매할 경우 이미 구매한 상품과 유사한 상품보다는 유사하지 않은 상품을 구매할 가능성이 크다는 것을 보여준다.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.153-158
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• 2018

Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.191-201
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• 2019

This study aims at understanding the fundamental characteristics of EV consumer based upon user survey and understanding the challenges to promote EV adoption in Korea. Data are obtained from two different surveys. One asked 304 EV buyers in Korea and another asked 905 prospective customer about EV awareness and perception, EV purchase intention, and etc. Analysis is composed of two parts; one is about the general characteristics and purchase intention of general consumers; another is about the intent to repurchase EV owners. We discuss the policy implications to expand EV demand in Korean market based on two purchase and repurchase logit models.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.143-150
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• 2021

Prior research on consumer psychology has primarily focused on when and why consumers exhibit impulsive behavior, such as impulse buying. This study focuses on physical stimulation during an impulse purchase as another meaningful factor. Specifically, this study examines whether thirst depletes cognitive resources. The results of two experiments show that impulse purchase tendency increases when consumers are thirsty (Exp. 1), and that the loss of self-control is based on the relationship between thirst and impulse purchase tendency (Exp. 2). These findings suggest that physical stimulation, such as thirst, may be a useful indicator of impulsive behavior in consumers.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.437-452
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• 2006

Previous research on two-sided markets has, for the most part, concentrated on indirect network externalities between buyers and sellers. This paper considers direct competition effect among sellers and among buyers as well as indirect network externalities. We develop an analytic model of C2C e-marketplaces and examine whether a monopolistic incumbent could successfully deter new entry into its market. We find that the effect of the number of sellers or buyers on the price of goods depends on whether sellers have decided to sell the goods using an auction or fixed pricing rule and on the characteristics of the goods. We argue that when the effect of the number of sellers on the price of goods is significantly larger than that of buyers, there is a high possibility of entry. In particular, we show that entry becomes more difficult to deter as fixed-price format is adopted more frequently or the proportion of collectables is relatively low.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.504-516
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• 2018

Many countries have tried to reform financing systems toward UHC and paid attention to the function of strategic purchasing. This study was performed to examine theoretical foundations and the function of strategic purchasing. And we examined the functions of strategic purchasing in Korea based on the framework proposed by Preker(2005). For this purpose, we reviewed literature related to purchasing. we defined the strategic purchasing as strategic activities to provide health care services people need within a given budget, which is carried out by certain organizations, purchasing organizations. These activities include selecting appropriate providers, designing and operating the payment system, setting the price, and determining the target populations and their needs etc. The relationships among government, purchasers and healthcare providers can be explained by the principal-agent theory. In addition to Preker's framework, we emphasized the importance of the infrastructure such as decision making support systems, information systems, health care resource management systems, or expenditure monitoring systems. The National Health Insurance Service and the Health Insurance Review & Assessment Service play major roles in performing strategic purchasing.

• Journal of the Korea Convergence Society
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• v.8 no.1
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• pp.149-154
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• 2017

The purpose of this study is to investigate the possibility of Hologram media as Advertising media in terms of comsumer communication. First, Motivation and Personality Traits was set variables that drive consumer media experience and, also examined the impact on eWOM and Purchase Intention structurally. As the result, it Found that Intrinsic and Social motivation of consumers have a positive impact on the media experience, eWOM and PI. In the case of Personality Triats, Openness to the motivation, Openness and Extraversion had an impact of positive to the degree of eWOM. Furthermore, eWOM influence on PI positively. This result can be considered the need for the Media MIX Strategy or IMC.