• KIPS Transactions on Software and Data Engineering
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• v.12 no.9
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• pp.387-398
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• 2023

The COVID-19 outbreak has significantly impacted human lifestyles and patterns. It was recommended to avoid face-to-face contact and over-crowded indoor places as much as possible as COVID-19 spreads through air, as well as through droplets or aerosols. Therefore, if a person who has contacted a COVID-19 patient or was at the place where the COVID-19 patient occurred is concerned that he/she may have been infected with COVID-19, it can be fully expected that he/she will search for COVID-19 symptoms on Google. In this study, an exploratory data analysis using deep learning models(DNN & LSTM) was conducted to see if we could predict the number of confirmed COVID-19 cases by summoning Google Trends, which played a major role in surveillance and management of influenza, again and combining it with data on the number of confirmed COVID-19 cases. In particular, search term frequency data used in this study are available publicly and do not invade privacy. When the deep neural network model was applied, Seoul (9.6 million) with the largest population in South Korea and Busan (3.4 million) with the second largest population recorded lower error rates when forecasting including search term frequency data. These analysis results demonstrate that search term frequency data plays an important role in cities with a population above a certain size. We also hope that these predictions can be used as evidentiary materials to decide policies, such as the deregulation or implementation of stronger preventive measures.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.285-294
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• 2017

In this study, change of the view of love was analyzed by big data analysis in TV drama of married person's love. Two dramas were selected for analysis with opposite theme of love story. The sympathy of audience for the one month period from the end of the drama was analyzed by text mining and sentiment analysis. In particular, changes in the meaning of home meaning are identified. Home is not 'a place where a husband and wife play a social role', but 'a place where they can share real sympathy and one can be happy'. If individuals are not happy, they need to break their homes. In this study, the current divorce rate and the question regarding the matter should be considered. But based on Google Trends, in Korean society, interest in marriage were still higher than romance. It means that people prefer to 'a love to get marriage' in Korean modern society, than 'love for love affair'. It seems to be reflection of cognition change, marriage should be based on true love. This study is expected to be applied to the study of trend change through social media.

• The Journal of Society for e-Business Studies
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• v.25 no.3
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• pp.15-40
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• 2020

Due to the explosive growth of mobile application services, categorizing mobile application services is in need in practice from both customers' and developers' perspectives. Despite the fact, however, there have been limited studies regarding systematic categorization of mobile application services. In response, this study proposed a method for categorizing mobile application services, and suggested a service taxonomy based on the network clustering results. Total of 1,607 mobile healthcare services are collected through the Google Play store. The network analysis is conducted based on the similarity of descriptions in each application service. Modularity detection analysis is conducted to detects communities in the network, and service taxonomy is derived based on each cluster. This study is expected to provide a systematic approach to the service categorization, which is helpful to both customers who want to navigate mobile application service in a systematic manner and developers who desire to analyze the trend of mobile application services.

• Journal of Korea Technology Innovation Society
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• v.14 no.spc
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• pp.1232-1255
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• 2011

This paper proposes a model for demand forecasting that will require less effort in the process of utilizing the new product diffusion model while also allowing for more objective and timely application. Drawing upon the theoretical foundation provided by the hype cycle model and the consumer adoption model, this proposed model makes it possible to estimate the maximum market potential based solely on bibliometrics and the scale of the early market, thereby presenting a method for supplying the major parameters required for the Bass model. Upon analyzing the forecasting ability of this model by applying it to the case of the hybrid car market, the model was confirmed to be capable of successfully forecasting results similar in scale to the market potential deduced through various other objective sources of information, thus underscoring the potentials of utilizing this model. Moreover, even the hype cycle or the life cycle can be estimated through direct linkage with bibliometrics and the Bass model. In cases where the hype cycles of other models have been observed, the forecasting ability of this model was demonstrated through simple case studies. Since this proposed model yields a maximum market potential that can also be applied directly to other growth curve models, the model presented in the following paper provides new directions in the endeavor to forecast technology diffusion and identify promising technologies through bibliometrics.

• The Journal of Bigdata
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• v.3 no.1
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• pp.55-62
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• 2018

In this study, we have developed a model for predicting the number of patients (flu, pneumonia, and outbreak) using Big Data, which has been mainly performed overseas. Existing patient number system by government adopt procedures that collects the actual number and percentage of patients from several big hospital. However, prediction model in this study was developed combing a real-time collection of disease-related words and various other climate data provided in real time. Also, prediction number of patients were counted by machine learning algorithm method. The advantage of this model is that if the epidemic spreads rapidly, the propagation rate can be grasped in real time. Also, we used a variety types of data to complement the failures in Google Flu Trends.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.2
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• pp.14-24
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• 2020

Google Trends is a useful tool not only for setting search periods, but also for providing search volume to specific countries, regions, and cities. Extant research showed that the big data from Google Trends could be used for an on-line market analysis of opinion sensitive products instead of an on-site survey. This study investigated the market share of tumor necrosis factor-alpha (TNF-α) inhibitor, which is in a great demand pharmaceutical product, based on big data analysis provided by Google Trends. In this case study, the consumer interest data from Google Trends were compared to the actual product sales of Top 3 TNF-α inhibitors (Enbrel, Remicade, and Humira). A correlation analysis and relative gap were analyzed by statistical analysis between sales-based market share and interest-based market share. Besides, in the country-specific analysis, three major countries (USA, Germany, and France) were selected for market share analysis for Top 3 TNF-α inhibitors. As a result, significant correlation and similarity were identified by data analysis. In the case of Remicade's biosimilars, the consumer interest in two biosimilar products (Inflectra and Renflexis) increased after the FDA approval. The analytical data showed that Google Trends is a powerful tool for market share estimation for biosimilars. This study is the first investigation in market share analysis for pharmaceutical products using Google Trends big data, and it shows that global and regional market share analysis and estimation are applicable for the interest-sensitive products.

• KIPS Transactions on Computer and Communication Systems
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• v.7 no.10
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• pp.251-258
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• 2018

Ransomware, a malicious software that requires a ransom by encrypting a file, is becoming more threatening with its rapid propagation and intelligence. Rapid detection and risk analysis are required, but real-time analysis and reporting are lacking. In this paper, we propose a ransomware infection detection system using social big data mining technology to enable real-time analysis. The system analyzes the twitter stream in real time and crawls tweets with keywords related to ransomware. It also extracts keywords related to ransomware by crawling the news server through the news feed parser and extracts news or statistical data on the servers of the security company or search engine. The collected data is analyzed by data mining algorithms. By comparing the number of related tweets, google trends (statistical information), and articles related wannacry and locky ransomware infection spreading in 2017, we show that our system has the possibility of ransomware infection detection using tweets. Moreover, the performance of proposed system is shown through entropy and chi-square analysis.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.336-344
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• 2019

Currently, Korea is entering an aging society, causing the issues of older adults in a wide range of fields. This study focuses on the health and safety issues of the older adults. As a theoretical background, Maslow's hierarchy of needs theory was applied, and a new theory was established in connection with the physiological needs and safety needs of the 5 stages of desire in relation to the health and safety issues of the older adults. Health issues applying to physiological needs for the older adults are examined in detail in the body, perception and psychology areas, and safety accidents occurring indoors and outdoors are examined in relation to safety needs. Naver DataLab, a big data portal, shows that the number of bugs regarding health and safety of the older adults is steadily increasing. And through Google Trends, we can understand the interest setting up related search keyword about the older adults. According to the related search keywords, social part related to health in health issues is ranked high and kewords related to accident type in safety issues is ranked high. These findings will be an important basis data for research and solution to the issues of older adults.

• Journal of the Korea Society for Simulation
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• v.26 no.4
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• pp.23-34
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• 2017

During Khmer Rouge Regime, Cambodian pop music was completely forgotten since 90% of artists were killed. After recovering from war since 1979, the music started to grow again in 1990. However, Cambodian popular music dynamic and flows are observably directed by the multifaceted socioeconomic, political and creative forces. The major problems are the plagiarism and piracy which have been prevailing for years in the industry. Recently, the consciousness of the need to preserve Khmer original songs from both fans and artist have been increased and become a new trend for Cambodia young population. Still, the music quality is in the limit state. To increase the mind-set, the feedbacks and inspiration are needed. The study suggested a music ranking website using sentiment analysis which data were collected from Production Companies Facebook Pages' posts and comments. The study proposed an algorithm which translates from Khmer to English, doing sentiment analysis and generate the ranking. The result showed 80% accuracy of translation and sentiment analysis on the proposed system. The songs that rank high in the system are the songs which are original and fit the occasion in Cambodia. With the proposed ranking algorithm, it would help to increase the competitive advantage of the musical productions as well as to encourage the producers to compose the new songs which fit the particular activities and event.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.93-101
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• 2017

This study investigate the effect of each type of search volume on the number of Facebook fans and the number of tourists. According to the hierarchy effect model, the effect of communication appears to be the sequentiality of cognition-attitude-behavior. Applying this theory, this study predicted that when consumers who have higher involvement and knowledge on specific cities through search behavior, they will be more active in information search through Facebook fan page subscription and will lead to direct tourism behavior. To verify the prediction, we examined the influences among search volume of Seoul shown in Google Trend, the number of fans of official facebook page named 'Seoul Korea', and the number of foreign tourists. As a result, the type of search keyword was divided into four categories: tourism attraction keyword, natural environment keyword, symbolic keyword, and accessibility keyword. The regression analysis showed that tourism attraction keyword and symbolic keyword have influence on Facebook fanpage 'Like'. In addition, facebook fanpage fan size have mediation effect between search volume and number of tourists. All in all, it would be useful to appeal to foreign tourists with a message that emphasizes tourism attraction and Korea-related contents.