• 대한가정학회지
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• 제47권6호
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• pp.39-49
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• 2009

The purpose of this study were to compare school uniforms made in major and minor companies. Especially, purchasing motives, fitting satisfaction, and mending behaviors of school uniform were compared by middle and high school students. The most evident difference was exhibited in purchasing motive. Brand preference was the most important criterion in purchasing motive from a major company, while good pricing was the most important criterion in purchasing motive from a minor company. Apart from purchasing motive, purchasing behaviors such as fitting satisfaction, mending and mended part of school uniforms were not significantly different in relation to sex, grade, and type of company. These results indicate that major companies should consider lowering their prices and also adopt a high quality strategy for school uniform production. Minor companies need to identify areas of differentiation between themselves and larger companies, and produce niche market products that are for appealing to teenagers with a tendency to orient towards brands instead of quality. Furthermore, mature teenagers as consumers of school uniforms are receptive towards competition for reasonable price.

• 복식문화연구
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• 제19권3호
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• pp.531-541
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• 2011

This study suggests basic data for the standardization of school uniform purchase by examining the statistics of purchasing practice school uniforms from information sources, purchasing methods, and consumer' perception about collaborative purchases. A survey was conducted with first grade male and female middle-school students, and their parents. A total of 344 questionnaires were returned and analyzed. The results were as follows: first, when making purchases, information sources were explained by parents, friends, senior students, or workers at uniform shops. The purchasing methods were popular brand uniforms or specialized uniform shops. Second, four factors were extracted from purchasing data for factor analysis. The factors were comfort, appearance, service, other external factors, and promotions. Third, the perception analysis and need of collaborative purchases were indicated by 90% of the students' parents, who were aware of collaborative purchase. Additionally, 71.2% answered collaborative purchase was necessary. Fourth, for future uniform purchases, 75.6% of the students answered to buy more popular brands, or products from specialized school uniform shops, while 54.4% of the parents answered positively to collaborative purchases. The results of the examination of consumer school uniform purchasing behavior will provide useful strategies for the standardization system for purchasing school uniforms.

• 한국생활과학회지
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• 제23권5호
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• pp.919-928
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• 2014

The purpose of this study was conducted to improve middle school students' satisfaction on their uniform to provide basic information for the wearing condition. on their comfortable uniform. Survey was conducted on 532 boys' and girls' middle school students in Iksan City. This study analyzed the purchasing factors and modification, fitting evaluation, and satisfaction of comfortable uniform aspect of students. It was the questionnaire consisted of 18 questions in total. The results are as follows : First, boys' middle school students preferred 'activity' among the purchasing factors. Girls' middle school students preferred 'design' and 'activity' among the purchasing factors. Second, in purchasing types, boys' students bought the type of cooperative purchasing and the type of the school uniform special shop in girls' students. Third, 51.0% of the students interviewed have experienced to modify their uniforms. Since the non fashionable design and non suitable uniform length caused the students to modify their uniform. Also students did not satisfy the color and design in their comfortable uniforms. Thus school uniform maker should make that consider movement, color, design, functional elements and changing students' aesthetic sense.

• 한국의류산업학회지
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• 제14권2호
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• pp.286-293
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• 2012

The purpose of this study was conducted to provide basic information on developing highschool-uniform pants with more suitable fit. To carry out this study, questionnaires were administered to 187 students in high schools in Gwangju. The collected data were analyzed with frequencies statistics, t-test, ANOVA using the SPSS WIN 18.0. The results are as follows; As results of research on highschool-uniform regulation, 88% of the highschool in Gwangju allowed their students to wear school uniform pants. As results of investigation on the school-uniform pants sizing system of manufacturing firm, it was found that there's a trend towards increasing a large size with the change body type. The size labelling for school uniform pants was waist circumference-stature. There were differences in pants sizes according to the manufacturing firm and body measurements such as hip circumference, in seam length, pants length. As results of survey on wearing conditions, the selection of school uniform pants has increased in winter season. The most important body measurement in the choice of purchase was thigh circumference. In fit of uniform pants, respondents answered that waist circumference and hip circumference became smaller according to the physical growth.

• 한국의류학회지
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• 제24권8호
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• pp.1220-1229
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• 2000

The purpose of the research is to investigate the payment for clothing and clothing management behavior of the elementary school student children, and to study if there is any specific preference toward clothing according to whether or not they wear school uniform. 403 mothers of two elementary school students in Taegu were selected for this study. 1. There is no difference in the times of purchasing clothing between uniform group and nonuniform group. 2. Compared with their money earning, uniform wearing group more money in their clothing purchasing nonuniform group paid less money regardless of their earning. 3. There is a significant of laundry practices in nonuniform group compared with uniform group. 4. According to the inquiry of the clothing concept between uniform group and nonuniform group, uniform group showed higher satisfaction with their uniform than nonuniform group with their nonuniform. 5. Uniform group showed high positive view on the uniform, and both groups showed partial positive view on the nonuniform. There was a positive correlation among clothing payment, clothing management behavior, and clothing dynamics of both groups.

• 패션비즈니스
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• 제21권1호
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• pp.32-44
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• 2017

The purpose of this study is to investigate the effects of preferred images of school uniform and free clothing on preferred images of hair among high school girls. The data were collected between November and December 2014 from 300 high school girls in their's, living in Changwon province. The data have been analyzed by using SPSS program. The methods of factor analysis, reliability analysis, and multiple regression have been adopted for the data analysis. The results of this study are as followings: The factors of preferred images of school uniform consist of six dimensions of attention, neatness, vividness, visibility, practicality, and trend. The factors of preferred images of free clothing consist of six dimensions of neatness, practicality, attention, vividness, visibility, and trend. The factors of preferred images of hair consist of six dimensions of concentration of attention, convenience, elegance, attention, trend, and cuteness. Preferred images of school uniform and free clothing resulted in a correlation with preferred images of hair. Preferred images of school uniform and free clothing had an influence on preferred image of hair. It is highly expected that this study is used as the useful sources of marketing plans of fashion industries targeting high school girls.

• 패션비즈니스
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• 제22권4호
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• pp.1-19
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• 2018

Unlike other ready-made suits, which are normalized based on aspects like, designs, materials, sewing methods, has to be worn for three years, designing and pattern development of school uniform depends greatly on satisfaction and appearance. Furthermore, school uniform is of importance as many teenagers spend most of their time at school. In the present work, an attempt has been made to suggest ideal school uniform for female middle school students based on their actual uniform conditions and design preferences, so that the demands of artistic aspect, and the requirements of a suitable uniform for a female teenager can be fulfilled. Initially, a survey about the actual wearing condition was held to figure out the actual uniform conditions and design preferences. Based on the result of the survey, two types of school uniform were made with different patterns. Finally, the most ideal school uniform for female middle school students was suggested based on the experiment involving a few aspects such as suitability and functionality. It is conjectured that school uniform survey and investigation, could provide useful information to the school uniform business market.

• 한국생활과학회지
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• 제15권1호
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• pp.157-168
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• 2006

This research is to investigate the perception and satisfaction of high school students for Saenghwal Hanbok school uniforms. With this study we will be able to provide useful information for clothing companies as well as schools which are planning to introduce Saenghwal Hanbok as a uniform. The research subjects included 446 high school students of Chungcheong and Gyeonggi areas. The results of this study are as follows: 1. Male students evaluated Saenghwal Hanbok affirmatively in terms of its activity convenience. Female students, on the other hand, thought highly of it in such aspects as modern beauty, aesthetic color, distinction, symmetry, wearability, tidiness, color harmony, color unity, decoration details, and suitability for special occasions as well as modem daily life. 2. The satisfaction with Saenghwal Hanbok as a school uniform stayed, on an average, below a mid-level. It appeared that high schools with long history showed more interest than comparatively newly-established schools. Also, students with obesity liked Saenghwal Hanbok more than normal students. 3. The students' demand for price cut was highest among other demands of Saenghwal Hanbok school uniform. In addition, almost all items including wearability, material, color, activity convenience, and patterns appeared to need more improving.

• 한국의상디자인학회지
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• 제11권3호
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• pp.43-57
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• 2009

Middle and High school students are highly interested in appearance and clothing and they use it as a method of expressing their personality and freedom. We examined clothing attitudes and school uniform attitude of the students and analyzed relationship between them by the survey of 446 middle and high school students living in Seoul. First, High school students have more positive attitudes towards school uniform than middle school students have. High school students prefer school uniform and wear more frequently than middle school students do. Second, the group of economic efficiency and individuality have more positive attitudes and prefer the school uniform than group of practicality, fashion and conformity have. The group of fashion and economic efficiency show the preference of famous brand. Based on these results, we understand the attitudes of middle and high school student towards school uniform with reference to the clothing attitudes. Therefore, we need to accept demand of students in producing school uniform.

• 한국의류학회지
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• 제28권11호
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• pp.1524-1535
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• 2004

The purpose of this study was to develop middle school girl's' school uniform sizing system according to their body types. The data collected with anthropometric measurements from 390 middle school girls aged 12-15 years old was analyzed using t-test, ANOVA, factor analysis and cluster analysis. A new sizing system was developed in accordance with each of the 2 body-type clusters. The analysis of two-way distribution of 'height-bust girth' and 'height-waist girth' was conducted for the girls of the first grade, which is the time when they purchase their school uniforms. The interval of sizing system was defined in consideration with the most efficient distribution of the body sizes utilizing Loss Function. This study also provided Reference-Sizes and Growth-Allowance Measures for each sizing system to help pattern drafting and clothing construction of the uniform manufacturers. The cover ratio of sizing system proposed by this study was higher when compared with that of the National Agency for Technology and Quality and uniform manufacturing companies, Thus, the result of this study is expected to make up the current sizing system of the school uniform.