• Title/Summary/Keyword: 광고 트렌드

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Analysis of Image Expression in Make-up Illustration (메이크업 일러스트레이션의 이미지 표현)

  • Lee, Kyung-Hee;Choi, Hee-Ja
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.233-243
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    • 2010
  • Thanks to the rapid advance of modern technology in industrial society, economic and material abundances have not only caused a variety of cultural industry to develop but also brought about the development of beauty treatment industry. Like this, the industry has continually expanded into the public rapidly by forming a new beauty trend along with the growth of mass media such as T.V, advertisement, vogue magazine, and film. And make-up is also broadening its artistic areas by utilizing various expression skills and consistently changing with beauty trends, which has influences on Make-up Illustration. As a result, it has been recognized as a new conception of 'art' expanding in interpretation of communicating with the masses under condition of modern culture and stressed in its part more and more. It is expected that Make-up Illustration playing an important role in the exchange of fashion trend information between beauty treatment industry and people will be studied in different-image-expression ways to raise its artistic value and be a useful material for research and creation activities in the foreseeable future by Make-up Illustration made of computer graphics.

Changes in Consumption Trends of Men As Conveyed in Advertisements in 'Gentlemen's Quarterly', a Men's Magazine (남성패션지 광고분석을 통해 본 남성의 소비트렌드 변화 - GQ를 중심으로)

  • Yoo Hyun-Jung
    • Journal of Families and Better Life
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    • v.24 no.1 s.79
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    • pp.299-313
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    • 2006
  • Male consumers, who had largely been overlooked in comparison to their female counterparts, are recently emerging as a major target of marketing. The five-day workweek system and shifts in the expectation of traditional sex roles have brought about this change. This study examined changes in consumption pattems of men and analyzed relevant trends and meanings. Advertisements were chosen as data for analyses in this study because they are the most fundamental tool to stimulate consumption and also because they are the media that convey the culture of the times in the most compressed form. One thousand four hundred and seven advertisements appeared in the 19 volumes of 'Gentlemen's Quarterly,' a men's magazine, that were published between March 2001 and October 2005. These advertisements were analyzed using both quantitative and qualitative methods. From the analyses of this study, six different kinds of trends were found. In each trend, important values sought after by men through consumption, and the meanings of consumption for male consumers were explained.

A Service Framework for Emotional Contents on Broadcast and Communication Converged IPTV Systems (IPTV를 위한 방송통신 융합형 감성 콘텐츠의 운용 및 서비스 기술)

  • Sung, Min-Young;Paek, Seon-Uck;Ahn, Seong-Hye
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.737-742
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    • 2009
  • As increasing emphasis is being placed on user experience design, the RIA technology is widely deployed for user interface and software operation on embedded devices including cell phones and TVs. In particular, RIA-based IPTV enables creation of various interactive contents via sophisticated animation and various input devices. This paper proposes a service framework for emotional contents on broadcast and communication-converged IPTV systems. We design a programming interface extension for IPTV-based flash contents and develop a prototype of flash runtime with the extended programming support. Since the proposed runtime was carefully designed to fully utilize the built-in graphic acceleration hardware in media processor, it supports high resolution graphic animation in resource-constrained IPTV environments.

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4차 산업혁명시대의 소비자이슈와 소비자정책

  • Choe, Byeong-Rok
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.11a
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    • pp.413-421
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    • 2017
  • 4차 산업혁명과 관련하여 대두되는 핵심기술로 인공지능, 로봇, 빅데이터, 사물인터넷(IoT), 가상현실(VR)과 증강현실(AR), 자율주행자동차, 드론, 3D 프린팅, 블록체인 등을 들고 있다. 과거와 현재는 생산자가 최적의 비용으로 고성능 고품질 상품과 서비스를 제공했으나 4차 산업 혁명 시대는 소비자가 제품의 종류 및 특성, 생산 시점 등 전 과정에 관여하고 상품 자체보다 상품이 제공하는 가치를 중시하게 될 것으로 예상되고 있다. 이처럼 생산자 중심에서 소비자 중심으로 소비 트렌드가 변한 것은 AI, IoT, VR, 3D 프린팅 등 4차 산업혁명의 기술혁명이 지대한 기여를 했기 때문으로 볼 수 있다. 이처럼 다양한 제품과 서비스에서 새로운 유형의 소비자문제도 발생하고 기존의 소비자문제도 발생할 수 있으므로 이에 대한 체계적인 검토로 사전 예방적인 소비자정책과 사후구제의 소비자정책 모두 새롭게 정립해 두어야 한다. 사전예방적인 소비자정책으로는 (1) 위해방지, (2) 규격의 적정화, (3) 거래의 적정화, (4) 표시광고의 적정화, (5)소비자정보제공의 충실화 및 소비자능력의 향상을 위한 소비자교육의 강화, (6) 개인정보보호의 강화가 필요하다. 사후구제의 소비자정책으로는 (1) 소비자분쟁해결기준의 정비, (2) 피해구제 관련 법률의 제정이나 개정 등이 필요하다.

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Research for the satisfaction of social network service - Functional elements of Instagram and Facebook - (소셜 네트워크 서비스의 만족도를 위한 연구 - 인스타그램과 페이스북의 기능적 요소를 중심으로 -)

  • Choi, Seula-A;Hong, Mi-Hee
    • Cartoon and Animation Studies
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    • s.40
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    • pp.423-442
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    • 2015
  • In a digital environment that is keep in change content from smart phones to tablet PC are a social network service is holding deep place in our lives. Social networking applications has building a network and communication with others than other application, it means that Social networking applications are sharing not only personal purpose in that trend of variety and competition of these social networks can be expected to trend and be developed thru analysis of user certification. this study of social network service application is proposed to developing of application thru analyze the two-effective application which is high ranked in google store. the theoretical foundation was set based on the seven elements of the social network service of the information structures designed by Jean Smith. This study proceeded analysis is for the functional elements of Facebook and Instagram, and the advantages and disadvantages through survey research. As a result of the empirical analysis to user of Instagram and face book of communication, identity, satisfaction for the group are equally. Instagram is about the presence, reputation, and Facebook has had a high level of satisfaction for each sharing and relationship. Facebook got high satisfaction from sharing features, but user feel of discomfort in the randomly showing advertising content. Instagram is not showing off advertise on common page of content, it is good point to be complementary to facebook. And, Instagram hashtag is good for convenience, but satisfaction is high with Facebook. in order to increase the satisfaction of Instagram, it is necessary to consider the main advantage of the communication and the functional aspects of the share from facebook.

A Study on the Field Fashion Styling and Fashion Stylists' Roles (패션스타일리스트 분야와 역할에 관한 연구)

  • Ro, Hyo-Kyung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.531-537
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    • 2014
  • As Fashion becomes more important in the field of fashion styling and fashion stylists' roles, there has been a strong demand for more unique and stylish fashion. Under these circumstances, the fashion stylist has upgraded the fashion industry as an expert in various fields. The fashion stylist's roles include creation of a fashion image depending on circumstances, improvement of contributionsto product awareness and advertisements by inspiring curiosity and interest from customers and promotion of purchase behaviors. In addition, the fashion stylist should be able to create appropriate attire and hairdos for models in fashion magazines depending on the theme and concept of the fashion and have keen insight, fashion sense and appropriate analyzing and planning skills to follow current trends. This study has investigatedthe field of fashion styling, which has emerged recently and fashion stylists' roles. It appears that fashion styling could develop into a high-growth, high value-added industry as a professional occupation that helps customers have an appropriate fashion sense.

Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy (남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구)

  • KO, Kwangil;Kim, Hye-kyun
    • Journal of Digital Contents Society
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    • v.17 no.4
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    • pp.279-286
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    • 2016
  • Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.

Development of the Urinal of Emotional Type with Screen converging with Public Culture. (공공문화와 융합된 감성형 영상 소변기 개발)

  • Choi, Tae-Ok;Lee, Ga-Yeon
    • Journal of the Korea Convergence Society
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    • v.8 no.7
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    • pp.191-198
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    • 2017
  • This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

Problems with the use of a Neologism in media and ways to improve them (언론미디어의 신어(新語) 사용 문제와 개선 방안)

  • Bang, MeeYoung;Lee, GunWoong
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.191-200
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    • 2022
  • This study analyzes the perception survey of the general public on the problems of a neologism(new words), which are frequently used in media media, and derives improvement measures and implications based on the data. In general, it can be seen that the creed is exposed and used indiscriminately through media, and those in their 20s and 30s are positive for the use of new words and those in their 50s and 60s are relatively negative. The biggest problem is that excessive use of creed can cause conflict and alienation between generations, and the need for correct Korean use is recognized overall as it can enhance Hangeul destruction and inappropriate social awareness. However, media outlets often use new words in a positive way to induce interest and enrich content by using them in the right place for the latest trends, such as small but certain happiness. As an alternative to this problem, self-purification of media workers is the most important, and it is recommended to encourage proper use of Korean through media literacy education and campaigns.

An Analysis of Newspaper Articles on Fine Particle Matter Using Text Mining Techniques (텍스트마이닝을 이용한 미세먼지 관련 신문기사 분석)

  • Yang, Ji-Yeon
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.1-13
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    • 2022
  • This study aims to examine the trend and characteristics of newspaper articles concerned with fine particle matter. Newspaper articles since 1995 collected from Bigkinds were analyzed using text mining techniques, sentiment analysis and regression analysis. Air pollution measurement and domestic pollutants appeared frequently previously, but "China" became the keyword in the 2010s along with political action, the effects on the health, AD/PR, and domestic pollutants. Korea JoongAng Daily, Hankyoreh and Kyunghyang Shinmun have had more focused on political regulations whereas most regional daily newspapers on emission sources and reduction measures at the regional level. The results of this study are expected to be used as a reference for understanding the trend of newspaper articles. Future work includes further analysis and discussion of fine particle pollution condition and news reports in the post-COVID era.