• Title/Summary/Keyword: 광고홍보학과 교과과정

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A Study on the Curriculum Innovation of Department of Advertising and Career Education Improvement in Blockchain based Advertising Industry (블록체인 기반, 광고산업 변화에 따른 광고홍보학과 교육과정 혁신 및 진로교육 내실화 방안 연구)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.113-118
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    • 2021
  • The purpose of this study is to develop a program to improve the curriculum of the Department of Advertising and PR and to improve education in the 4th industrial revolution based on blockchain. This study is in charge of human resources department, planning, and production of advertising agencies with a high understanding of the direction of human resource development of advertising agencies and career education of universities. Six people were divided into two groups and an in-depth interview was conducted. It was found that the curriculum of the Department of Advertising and PR has not yet been reorganized, and the method of career education is still progressing in the traditional media era. In order to cultivate future advertising professionals, it is important that advertising education must operate courses and adopt the curriculum so that they can be trained as experts who can adapt to the revolutionary change engine of blockchain.

A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education (광고홍보학과 융합교육 혁신을 위한 학계와 업계의 팀티칭 교수법에 관한 연구)

  • Han, Sang-pil;Choi, Yun-Seul
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.235-245
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    • 2021
  • In the era of the 4th Industrial Revolution, complex problems of the advertising and PR industry ecosystem, which have become more complex than in the past, are raised, and the necessity and importance of convergence education is being demanded. In this study, the usefulness and implementation plan of the team teaching method for revitalization of convergence education were studied by conducting in-depth interviews with experts in academia and practice expert. The results of this study summarized that it is appropriate to introduce a team teaching method in which academia and industry jointly participate in the curriculum of the Department of Advertising and PR. It was found to be a meaningful educational method aimed at nurturing students with problem-solving ability. This study proposed a new industry-academic cooperation model as an exploratory study of advertising and PR department and team teaching education.

A Study of Educational Renovation on the Advertising Curriculum in the Fourth Industrial Revolution (4차 산업혁명시대, 광고학 교육과정 혁신에 관한 연구)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.10 no.3
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    • pp.141-147
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    • 2019
  • The purpose of this paper was to develop advertising curriculum demanded in advertising industry in the fourth industrial revolution. A survey was conducted targeting 121 human resources manager in advertising agencies. The results showed that advertising curriculum in Korean university was far behind coping with the fourth industrial revolution and needed to improve for suitable curriculum reform process. The results indicated that proper methods of operation for advertising curriculum were project based learning, practical work based education, convergence education with theory and practical work, and connection with software education. Practical and theoretical suggestions are interpreted in relation to the fourth industrial revolution and advertising education and manpower.

Developing Future Oriented Curriculum for Bring - Up of the Hospital Management Experts ; An Exploratory Investigation - (병원경영 전문가 양성을 위한 교과과정 개발 - 탐색적 접근방법을 중심으로 -)

  • Lee, Jung-Woo;Kim, Young-Bae;Park, Won-Peel
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.699-709
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    • 2009
  • The most important property for coming up to the global change and leading the knowledge-based future is human resources who has capacity to make a high value-added knowledge. For whom teaching knowledge and experiences related to the managing medical organization, it is very important and significant to make efforts to reflect educational goal, contents and teaching methods satisfying the new era's demands in the curriculum quickly. To develop a hospital management curriculum which is receptive to the change of medical industry and educational circumstances, analysing syllabuses of 19 departments of the year 2007 and surveying of professors, students and persons in charges of hospital administration are used. The syllabuses of 19 departments of 22 colleges were opened for this study. The medical record and other subjects take the most part of curriculums, while the number of subjects related to management or administrational practice are relatively small. The short of these subjects are obstacles to cultivate capacity and quality of students medical organizations look for. As the result of satisfaction measurement, hospital-management professors gave 3.41 points, students gave 3.29 points to the current curriculum and administrators who has been experienced to employ graduates majored in medical management gave 3.06 points.(5 points = full mark) Alternative ways are suggested to complement these problems as below: Strengthening and deepening study such subjects as strategy planning, management, marketing, managing medical disputes, quality improvement, PR, advertisement; changing informations and establishing cooperative programs between school and industry.

Experience of Aging Simulation Clothes among Undergraduate Nursing Students (간호대학생의 노인체험복 착용경험에 관한 연구)

  • Jeong, Hyesun;Kim, Eungjong;Kim, Junghee
    • 한국노년학
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    • v.30 no.1
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    • pp.141-157
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    • 2010
  • This quasi-experimental study examined the experience of simulation clothes and its effects among undergraduate nursing students. Method: The experimental group consisted of 44 sophomore students in a diploma nursing program, while 41 students comprised the comparison group. Only the experimental group experienced the functional decline of aging after taking on simulation clothes. Homogeneity between the groups was analyzed using t-test, and Fisher's exact test. Paired t-test and t-test were adopted for testing changes of attitudes and awareness of supporting elders. In addition, contents of students' reports of the aging simulation experience were analyzed. Results: No significant quantitative effect was observed in attitudes toward elders and awareness of supporting elders. However, the simulation experience seemed to have enhanced students' understanding of elders and of basic elder care as well. Furthermore, the students could think of preparing for their later lives. Conclusion: The experience of simulation clothes is a meaningful learning opportunity in gerontological nursing curriculum. Students' experiences need to be shared and reinforced in a discussion session. Safety should be secured in the process of the experience. The simulation experience can be further developed to raise its quality.