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http://dx.doi.org/10.15207/JKCS.2019.10.3.141

A Study of Educational Renovation on the Advertising Curriculum in the Fourth Industrial Revolution  

Han, Sangpil (Department of Advertising and Public Relations, Hanyang University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.3, 2019 , pp. 141-147 More about this Journal
Abstract
The purpose of this paper was to develop advertising curriculum demanded in advertising industry in the fourth industrial revolution. A survey was conducted targeting 121 human resources manager in advertising agencies. The results showed that advertising curriculum in Korean university was far behind coping with the fourth industrial revolution and needed to improve for suitable curriculum reform process. The results indicated that proper methods of operation for advertising curriculum were project based learning, practical work based education, convergence education with theory and practical work, and connection with software education. Practical and theoretical suggestions are interpreted in relation to the fourth industrial revolution and advertising education and manpower.
Keywords
Advertising curriculum; the Fourth industrial revolution; Advertising agency; Future in advertising; Advertising career education;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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