• Title/Summary/Keyword: 광고콘텐츠

Search Result 640, Processing Time 0.026 seconds

Emotional Factors in Calligraphic TV Drama Title with CM Super (캘리그래피를 활용한 CM Super된 TV 드라마 타이틀의 감성요소)

  • Won, Kang-Sik
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.11
    • /
    • pp.125-133
    • /
    • 2008
  • Recently, the emotional design has become one of the central issues. The interest to Calligraphy also has increased. This study is to examine the effect of calligraphic TV title to viewers through questionnaires. As a result of the questionnaire analysis, calligraphic title makes a favorable impression on viewers. On the other hand, viewers have an antipathy to a drama program with a calligraphic title. The appropriate use of calligraphic title is requested. The viewers prefer that CM Super TV drama title is located to the right side in TV screen. They also prefer the animated moving title to colored background title. This study contributes to the further research about the correlation between TV commercial zap-rate and calligraphic title.

Analysis on the Current Cityscapes in Korea and Their Problems (동경도 간판 분석에 의한 서울시 간판관리 문제점 분석)

  • Song, Min-Jung
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.5
    • /
    • pp.134-144
    • /
    • 2008
  • A city is the center of all the economic activities, politics, administration and creation of cultures, and it is also a social community. It is also an environment in which human beings live and act, and thus, psychological and emotional pleasure are greatly demanded. Facilities of cities, buildings and harmonizing each and every structures with the environment sets up the image and the identity of a city because they are the most important visual structuring elements in cityscapes. Currently, most of the cities in Korea including Seoul, are in discordance with their natural environment because of all different sorts of buildings and signboards are jumbled up close together. The traditional, local colors have disappeared form those cities and all cities look the same. It is hard to find traditional beauty and identities of the cities in Korea, and the Korean cities are not even close to the threshold of other foreign cities. In order to solve these problems, there is a dire need of improving the modification of cityscapes in the long run. This research aims to understand the current abstruse situation Korean cities are in, analyze their problems and describe actual methods of improving those cities so that they can have a more ordered and organized structures. Also, this research should be used as a data of future researches based on citiscapes.

PPL Strategy Comparison of British - American and K-POP music videos (영미권과 K-POP 뮤직비디오 내 PPL 전략 비교)

  • Cha, Young Ran
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.10
    • /
    • pp.170-180
    • /
    • 2013
  • This study compares and reviews PPL in domestic and foreign music videos with reference to possibility of connecting K-POP music videos and PPL in industrial perspective and establishes a successful PPL strategy for K-POP. For this, their success factors are drawn through content analysis method for PPL examples in K-POP and foreign(British-American) music videos. The study analyzes PPL strategies in K-POP and foreign music videos by content analysis of PPL exposure frequency and time, PPL placement type, PPL products group type, advertisers, etc. According to the study, PPL product lines as well as fashions need to be diversified in K-POP music videos. The study also shows that it needs to apply the PPL strategy used in foreign music videos which are focused on exposure time rather than exposure frequency. In addition, it turned out to be important to establish more bold PPL placement exposure strategy in K-POP music videos. Therefore, the study is to offer theoretical and political implications required for successful PPL strategy in K-POP in the future.

Digital Costume Platform for the Expansion of Stage Representation Technology using LEDs (LED를 사용한 무대 표현 기술 확장을 위한 디지털 의상 플랫폼)

  • Oh, Seung-Won;Hahn, Min-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.2
    • /
    • pp.52-59
    • /
    • 2012
  • Recently, LEDs are used in various fields such as lightings, billboards, displays, and so on. In this paper, we tried to combine a costume with LEDs in a performance environment. To meet the environmental requirements, we propose a digital costume platform which consists of wireless network, an embedded system, a control jacket, a digital skin, and a pattern authoring tool. It is utilized for making a digital costume with LED lighting effects. The embedded system controls LED lighting according to the signals from a show control system through wireless networks. The control jacket can carry the embedded system and connect it with LEDs. The digital skin means a costume with LEDs. The LEDs were designed to fit in performance concept in point of aesthetic. The pattern authoring tool enables users to make timeline-based changing patterns of LED lighting. The proposed platform is a new lighting element in performances. It can expand stage representation techniques and be used as a special effect. It will play a role as a moving light in performances. We evaluated stable operations of our platform by employing it in live performances.

B2B of the Automotive Industry and a Global Value Chain Policy Direction (자동차산업의 B2B와 글로벌가치사슬 정책방향)

  • Choi, Soo-Ho;Choi, Jeong-Il
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.12
    • /
    • pp.399-409
    • /
    • 2016
  • Recent automotive market is changing rapidly with eco-friendly, fuel-efficient, unmanned autonomous. In order to grow domestic automotive industry, various companies such as IT, marketing, advertising/PR, production/manufacturing, distribution have to need the fused global value chain(GVC) production system. The purpose of this study is that Small parts makers will look for support measures to enter the GVC of global automakers. To this end, to examine the status and cooperation between vehicle manufacturers and component suppliers in GVC. Part SMEs will look for Realistic and possible support policy direction needed to enter the carmakers GVC. In order that the small parts company have to enter the GVC of the car manufacturers in the automotive industry, the small parts company should understand the nature and governance of large corporations that operate the GVC, and develop a tailored strategy.

Projected Image Reconstruction Using Higher Order B-Spline (사영된 영상의 고차원 비-스플라인을 이용한 복원법)

  • Kim Sung-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.5 no.6
    • /
    • pp.97-108
    • /
    • 2005
  • In this paper a method of reconstructing a desired image through the geometrical transformation and the interpolation techniques is presented by comparing different interpolation schemes. Several different interpolation schemes are compared with respect to the amount of error that is the difference between the original and the reverse-projective transformed images. Higher ordered B-spline interpolation turned to be superior to other techniques in reconstructing the image which is desired to be close to the unskewed image as much as possible. In the results, this paper demonstrates that the reverse projection using the higher ordered B-spline interpolation is superior to those conventional interpolation methods, linear, cubic spline for reconstructing image. In experiments, the error decreases as the order of B-spline increases. The proposed technique is useful for various practical and theoretical applications in the area of satellite, medical, and commercial image processing.

  • PDF

Development of the Urinal of Emotional Type with Screen converging with Public Culture. (공공문화와 융합된 감성형 영상 소변기 개발)

  • Choi, Tae-Ok;Lee, Ga-Yeon
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.7
    • /
    • pp.191-198
    • /
    • 2017
  • This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

A Study on Applying Feature-Oriented Analysis Model to Video-On Demand (VOD) Service Development (주문형 비디오 서비스 개발의 피처지향 분석모델 적용 연구)

  • KO, Kwangil
    • Journal of Digital Contents Society
    • /
    • v.18 no.3
    • /
    • pp.457-463
    • /
    • 2017
  • VOD service provides an additional revenue model for digital broadcasting companies in addition to the existing subscription fees and advertisement-based revenue models. Therefore, each digital broadcasting company develops its own VOD service and performs frequent improvement work. In this circumstance, the developer is seeking to improve the efficiency of the VOD service development. To address the needs of such developers, this study conducted a basic study to apply the feature-oriented analysis model to the development of VOD services. The feature-oriented analysis model is recognized (through a number of case studies) as an effective tool for analyzing the requirements of softwares with the functions that are interconnected organically. In this paper, we developed a feature model of VOD service and designed the primary functions of each feature and the test-cases that can test the these functions, laying the foundation for developing VOD services based on feature-oriented analysis model.

Investigating the Effect of Value Characteristics of SNS Users on SNS Usage Motivation, Social Capital, and Usage Behavior (SNS 이용자의 가치체계의 특징이 SNS 이용동기, 사회적 자본, 이용행위 등에 미치는 영향 분석)

  • Cho, Hyong-Oh
    • Journal of Digital Contents Society
    • /
    • v.19 no.2
    • /
    • pp.351-362
    • /
    • 2018
  • This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

Implementation of Panoramic Realistic Images with the Use of Ultra High Definition(UHD) TV (초고선명(UHD)TV를 이용한 파노라마 실감영상구현)

  • Moon, Dae-Hyuk
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.411-418
    • /
    • 2016
  • Digital broadcast environment led to the emergence of UHDTV following HDTV. The demands for realistic images which are created with the use of UHDTV have been applied to various fields. Of various application methods, multiplanar imaging, which is used to display high definition image contents after multiple HD or UHD displays are connected with each other up and down, and left and right, is often applied to display images and the advertising market. Today, the firms that make high-definition multiplanar images mostly use their independently developed program. Therefore, it costs higher than other general works. For the reason, multiplanar image contents are mostly made in the way of enlarging HD images over 2 to 5 times. In this experiment, the software application widely known for UHDTV based multiplanar images is applied to test a method of implementing UHD panoramic realistic images without quality degradation.