• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.50-60
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• 2014

A writer's text signals are converted into visual ones as a director exerts his fundamental capability to interpret and direct. On the other hand, his situational capability comes into play as the production environment changes. Such latest developments as the increasing popularity of production outsourcing, the sapped advertising market, and the growth in the number of the media channels and consequently heightened level of competition have led to changes in the way of advertising and production sponsorship. In turn, directors are faced with a new environment, where they are now required to pick up the role of an advertising director. Given that the production costs have been rising faster than the advertising revenue, such change in the director's situational capability seems to be part of the overall drama industry's evolution.

• Proceedings of the Korea Multimedia Society Conference
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• 2000.11a
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• pp.580-583
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• 2000

최근 멀티미디어 기술의 변화는 무서운 속도로 진행되고 있다. 디지털 혁명의 물결은 처음에는 미디어 기술의 변화를 불러 일으켰다. 그리고 차차 사회의 전 영역으로 확대되어 사회제도와 무형의 의식까지를 변화시키는, 마치 도미노 현상을 연상시키고 있다 이미 인터넷을 통한 광고는 외면할 수 없는 시장으로 자리를 굳혔으며, 이러한 매체의 획기적인 전환과 대체는 광고의 성격과 형식, 기법에 이르기까지 전면적인 수정과 적응을 요구하고 있다. 때문에 본 논문에서는 거대한 매체 환경 변화의 맥락 가운데서 광고가 어떻게 변화해 가는지에 대해 조망하고, 그러한 변화의 와중에서 광고 관련 분야가 준비해야 할 것은 무엇인지, 어떻게 준비해야 할 것인지를 제안하였다.

• Electronics and Telecommunications Trends
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• v.26 no.4
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• pp.14-21
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• 2011

본 고는 스마트TV 광고 시장 및 기술 동향에 대하여 소개한다. 2012년은 디지털 방송 전환과 스마트TV, 3DTV 등 신규 서비스 출현 등으로 오랜 세월 집안의 강력한 엔터테인먼트 기기 중 하나인 TV의 변화가 본격적으로 시작된 해이다. 방송 미디어 서비스의 변화는 디지털 방송 전환에 따른 단순한 시청 품질의 향상뿐만 아니라, 양방향 서비스, 부가데이터 제공, TV 연계형 개인 휴대단말과의 동기화된 미디어 서비스 등 다양한 형태로 나타날 수 있다. 광고는 방송 미디어의 주 비즈니스 모델이며, 위와 같은 TV 환경의 변화에 큰 영향을 받을 것으로 예상된다. 변화에 대응하고 방송광고 시장의 활성화를 위해서는 광고 관련 법, 제도 정비, 표준화와 함께 광고 특화된 기술 개발이 필요하다. 광고 산업계에서 요구하는 기술 수요는 변화하는 미디어 환경에서의 광고물의 제작, 중개 및 유통, 소비, 효과 측정 및 분석 등 광고 생태계상의 전 영역을 포함하며, 각 영역에서의 당면한 기술적 이슈에 대해 소개한다.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.138-147
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• 2015

The primary focus of Korea's advertisement policy has been on the securing of stability in the market through building categorical entry barriers whenever a new broadcaster came into the market. But the recent contraction of the advertisement market is pressing the policy makers to lift the categorical barriers to create one large-enough market. This change in the policy and the market, in turn, is triggering heightened competition among drama producers to get advertisements, at times, even at the expense of cost efficiency. The market is supposed to search for its own equilibrium in principle. This means that players, who fall behind, should be left to die out and exit, and the patient policy to let the market function on its own should be institutionalized. Separately, the fee-based public broadcasters should be banned from running advertisements.

• Archives of design research
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• v.16 no.1
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• pp.103-116
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• 2003

As the globalization become the main stream in our world, there is no exception also on the cultural section. And we are En the midst of this rapid transition. In the case of advertising market, we opened to those agencies in abroad in the early year of 1990 and now completely opened. On this thesis, the multinational corporation advertising was studied and researched by empirical case study. The main topic is the value expression in the advertising creativity viewed on the cultural level. The multinational corporations that have an eminent, powerful brands produces much of goods wend widely with their powerful brands and extend their marketing activities to abroad. For example, those non-alcoholic beverages, pharmaceutical products, cosmetics, electronic appliances, vehicles, sports shoes, clothes are their main exports, and they broaden the product category, market size to the global market. They also use an expert marketing skill accumulated for a long time. The advertising activities is one of the useful method to extend their global market abroad enhacing continuously brand value. And much of the multinational corporation's advertising are suspected of negative effects that advertisements works on a tool which curies so called uniformed ideology - various ruling ideology - with commercial messages. These advertising affect an developing country's moral value, life style, social value, and others. And they weaken those developing country's unique tradition, culture by putting their own ideology. Those who have a critical position on the advertising activities have been careful in judging it's effects. The result of this study which of the value system is expressed in the multinational corporation's advertisements are; First, the self - esteem value is classified by western value, and it was founded out much more in the domestic corporation's advertisements then multinational ones. Second, the security value system is classified by western value system, and it's outcome was much the same as former one. Consequently, the multinational corporation's advertisements have less of an western value expression relative to korean advertisements. Those outcomes may infer that the multinational corporations prefer to an compromise creative strategy in korea for avoiding cultural conflicts.

• Proceedings of the KIEE Conference
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• 2008.07a
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• pp.1118-1119
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• 2008

태양광 발전 시스템 분야는 유가 폭등과 신재생에너지에대한 인식변화, 발전차액 지원제도와 함께 국내 시장에 급속도로 보급이 이뤄지고 있으며 그 활용분야 또한 기존의 주택 시장을 넘어 발전사업, 타 분야와의 연계성을 가지며 활발한 연구 및 시장 확대가 이뤄지고 있다. 본 논문에서는 태양광 발전 시스템과 기존 조명 시스템을 대체해 나가며 기하급수적인 보급을 보이고 있는 LED를 접목한 승강장 개발에 관한 논문이다. 태양광/LED 시스템을 적용한 승강장은 독자적인 운영이 가능하고 기존 승강장이 갖지 못했던 조명 및 광고 기능을 제공함으로써 태양광 발전과 LED 조명에 대한 저변 확대와 관련 기술 응용에 큰 기여를 할 것이라 사료된다.

• Cartoon and Animation Studies
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• s.39
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• pp.27-58
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• 2015

The crisis in profit and funding for animation is in evidence around the world. The change in media environment has forced broadcasting advertising revenue down and animation viewers spread out. Now, animation players in the strongest position are either the US major studios, or producers benefiting from domestic support schemes. Government support is available in many countries because many governments believe that support for domestic animation carries both economic and cultural benefits. This paper is designed to suggest new policy schemes for Korean animation industry. The new paradigm of animation policy needs a new perspective on content industry as a whole, not centered on the animation itself. The researchers on public policy for culture, audiovisual and content industry argued that the government should, (i) play the role of facilitator for virtuous cycle of industry value chain, (ii) provide fiscal support through automatic and selective schemes, (iii) provide tax benefit to strengthen the competitiveness of industry, and (iv) enforce the broadcasters to contribute to domestic programming and financing. Comparative analysis on French and Canadian audiovisual policy supports such arguments, and animation industry of two countries are enjoying the high audience ratings and sustainable production volume. From the analysis, this paper suggests the new government schemes for Korean animation industry, which are, (i) securing the public funding for fiscal support, (ii) introduction of automatic production support, (iii) modification of broadcasting quota, (iv) broadcaster's performance envelope and production quota, and (v) tax benefit as indirect support.

• The Journal of Information Technology
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• v.3 no.3
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• pp.39-55
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• 2000

Internet Trade is the new type of business transaction, which sells and advertises the product and services by using the Internet, which is spreaded rapidly to the world. Under these circumstance, our country should discuss the proper position and role as the center in the trade amount in the world trade market, and face the irresistible changes of trade environment. First, in the institution and legal aspect. Second, the price payment system of the internet trade. Third, the so-called infra construction, the physical sector for activating the internet trade, the comprehensive plan of super-highway information communication net work by the government authorities is expected to be promoted. There is no perfect solution that internet trade could be completely done in front of monitor and will be solved one by one along with the development of electronic commerce. At last, the government's and industry's joint positive concern and participation in the rapidly changing new world trade trends of internet trade is expected fit for our position in the world.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.738-749
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• 2020

The stamp commemorating the inauguration of a president is the smallest historical symbol that contains a nation's vision and wishes of the times. The stamp itself is just a collection of images but contains the meaning of the highest leader's perceived image at the time through their face and a symbol. This paper regarded presidential inauguration commemorative stamps in the context of advertisement or promotional materials to structurally analyze the images of the political leaders embedded in stamps utilizing 'semiology' theory, which is considered to be a useful method of advertisement. In accordance with social and cultural changes, the 2000s, when the changes in the presidential inauguration stamp was most distinctively noticeable, was set as the time frame. Only the presidential inauguration commemorative stamps of Moo-hyun Roh, Myung-bak Lee, Geun-hye Park, and Jae-in Moon were selected for this study. In order to interpret the image, a semiotic structure was applied to reconstruct the meaning of the image of the political leaders. Since this can lead to subjective judgment in image analysis, it attempted to find the truth through comprehensive interpretation and approach it from the social and cultural contexts, not a static approach. In this paper, the images of the Korean political leaders in the 2000s shown on stamps are no longer influenced by traditional political factors such as political parties, political ideologies, and regional origins due to the evolution of democracy. This study derives the characteristics of the images of independent and characteristic leaders centered on a person according to the situations and social phenomena of the times.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.179-189
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• 2022

In the face of revolutionary changes in industry, the relationship between labor and income needs to be reconceptualized in the period of social revolution. The absolute decrease in labor due to the absence of labor is caused by automation, smartization, AI, robot labor, etc., which we must accept whether we want to or not. However, while gross social product and capital of the state or society increase, individual income is likely to decrease. During this transformation period, the state or politics must prepare for the problems caused by the decline in individual income. Until now, there have been various levels of discussion on social welfare or social security from the perspective of welfare or assistance. Attempts or studies at the experimental level have been conducted at the level of many countries or local governments and have found positive and negative effects. There is no basic income system that is widely implemented at the national level, and various discussions are taking place from a future-oriented perspective. Therefore, I propose to look at it from a new perspective based on the perspective so far. We explored that it is part of a positive approach to examine the importance and necessity of basic income in terms of working hours, quality of labor, income, quality of life, value of spare time, and work-life balance. The goal is to actively accept the absolute lack of working hours, replacement of mechanical labor, and polarization due to changes in the industry paradigm, and to look at the problems that come from a positive perspective. If we are going to accept it anyway, we should not look at these issues as short-sighted, but prepare them preemptively and establish a primitive plan from a long-term and overall perspective. Smartphones have changed the world over the past decade and have been lost, but wouldn't there be a lot of new discoveries? Shouldn't we think of it as a great opportunity to improve the quality of life through technological changes?