• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.515-527
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• 2014

The purpose of the study is to find factors to measure Museum Service Quality (SERVQUAL) and Visitors' motivation. The survey was analyzed with 214 questionnaires out of 230 ones and it was conducted by those who have once visited the National Museum of Korea. Pre-test was conducted from May, 2013. Deriving adequate Service Quality Measures in Museum, factor analysis was applied. From 29th of July 2013 to 23rd of August 2013, surveys were conducted through online and off-line. Using the SPSS 20.0 statistics, Population analysis was applied frequently. In order to ensure the reliability, cronbach ${\alpha}$ value was evaluated. Fit of the research model and the suitability of the path coefficients were evaluated through AMOS to ensure the validity and reliability. As a result, in terms of Analysis on Service Quality, it influenced significantly on the degree of satisfaction. Visitors' motivation also had partial influence on the degree of satisfaction. Moreover, Behavioral Intentions were also influenced by the degree of satisfaction.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.95-106
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• 2020

The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.826-835
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• 2009

This study is to examine the relation between leisure constraints and participation by leisure type of security agents. By using purposive sampling method, this study collected 387 questionnaires in 14 private security service registered in 2009 at the Seoul National Police Agency. Cronbach's $\alpha$ .673. The conclusion are as follow. First, leisure constraints difference in socio-demographic characteristics such as sex, age, education level, income, position, job pattern. Second, in case of hobby and cultural activities, higher time constraints showed lesser frequency of participation, higher structural constraints showed lesser period of participation, higher personal constraints showed lesser intensity of participation. On the other hand, high time constraitns had high intensity of participation. In case of play and entertainment activities, even with high self-conscious constraints, it showed increased frequency and period of participation and high personal constraints showed increased period of participation but in contrast, higher structural constraints showed decreased frequency of participation and period. In case of viewing and appreciative activities, even with high interpersonal constraints, frequency and period of participation increased and higher time constraints also had increased period of participation. On the other hand, higher structural constraints showed decrease in frequency of participation and period.

• Journal of the Korean earth science society
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• v.30 no.7
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• pp.909-927
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• 2009

Inquiry became an essential methodology in science education. Recently, argumentation becomes more important in inquiry, but inquiry-based teaching in school science would not provide enough opportunities for students to have voluntary and active interactions during inquiry activities. Informal science learning can be an alternative for authentic inquiry. Accordingly, this study aims to find interaction patterns in dialogic inquiry of junior high school students in small groups in the natural history gallery. Inquiry elements and interaction patterns are analyzed with 42 dialogues of 13 small groups. As a result, seven interaction patterns are identified. First, five major interaction patterns were drawn as follows; Sharing questions, asking questions and simple response, asking questions and simple explanation, asking questions-simple explanation-(collecting data)-data based explanation, and asking questions-collecting data-data based explanation. Second, pattern 2, 'asking questions and simple response', is subdivided into three categories; passive and/or evasive response, inaccurate response, and repeated patterns of asking questions-simple response. The results of the study provide different patterns of dialogic interactions in a small group inquiry in informal contexts from formal contexts, and provide foundations to understand middle school students' interactive dialogues of inquiry occurred in the natural history gallery.

• Journal of Science Education
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• v.36 no.2
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• pp.329-340
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• 2012

The purpose of this study is to analyze the terms which were described in panels for astronomic article on exhibition at the Gwacheon National Science Museum, and to clarify that the terms were appropriate and easily understandable or not. In research, totally, 965 terms were collected in 52 panels(14 panels in planetarium, 17 panels in national history part, and 21 panels in traditional science part). All terms were categorized to 4types, as 1.Standard/Scientific terms, 2.Non-Standard/Scientific terms, 3.Standard/Non-Scientific terms, 4. Non-Standanrd/Non-Scientific casual words, based on 'Dictionary of Standard Korean' and 'Terminology of Astronomy'. And questionnaires survey was done to 24 in-service teachers at elementary school, middle school, and high school to clarify that the level of the terms are appropriate to students. The results of this study show that accurate scientific terms were 68.5%, and many of students had difficulty in understanding those scientific terms in the panels because of unfamiliarity. Therefore, in order to make students get more interest and better understanding, it is proposed to minimize scientific terms and to substitute them to casual terms which were related with practical life.

• Journal of The Korean Association For Science Education
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• v.27 no.9
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• pp.832-847
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• 2007

The purpose of the study was to analyze and interpret parent-child dyadic discourses in depth with emphases on the ZPD system in a museum, an informal learning setting. Second graders and their parents from Seoul and its environs were voluntarily participated in the study. Data were collected from the museum documents, the photos of exhibits, and the video recordings of dyadic discourses at and between exhibits. The documents and the photos were analyzed to investigate what the topics, medium and goals of the exhibits were. The video recordings were all transcribed and analyzed to understand what and how they talked to each other through the lens of the ZPD system; situation definition, intersubjectivity, and semiotic mediation, The results of the study consisted of two parts. First, it showed that parent-child dyadic discourses were categorized in four: (1) within the actual developmental level; (2) in the zone of proximal development; (3) toward the potential developmental level; and (4) out of developmental level. The most common categories were the dyadic discourses within the actual developmental level and in the zone of proxima I development. Second, the representative cases in each categories were described and interpreted to understand the nature of parent-child dyadic discourses. It can be concluded that we gained some important understandings of an intrinsic attribute of parent-child discourses in a museum, an informal learning setting. Based on the results of the study, it can be suggested that museums make efforts to cultivate the affordance of exhibit environment to promote visitor's learning.

• Journal of the Korean earth science society
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• v.30 no.1
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• pp.127-140
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• 2009

The purpose of this study was to explore the characteristics of children's interactive learning focusing on the Vygotsky's ZPD (the zone of proximal development) in a natural history museum as a representative free-choice learning context. We focused on the understanding of peer dyadic discourses and data were collected from 13 peer groups of children (3rd and 4th graders) who were videotaped all conversations occurred as they visited around the exhibits with no predetermined path. The transcribed data were analyzed by the developmental level of ZPD system and the discourse within an ADL (an actual developmental level) was overwhelmingly common in the conversations between child-child dyads. The representative discourse by discourse types were parsed according to three constructs of ZPD. Children formed the intersubjectivity through semiotic mediation such as conversations and exhibits and ended up with the similar situation definition. In conclusion, the details of discourses of the most impressive dyad were looked into focusing on the scientific concept. The study implies that a natural history museum becomes a meaningful resource to offer a deeper understanding of the nature of children's learning as an informal learning setting.

• Journal of the Society of Disaster Information
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• v.7 no.2
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• pp.161-171
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• 2011

This research puts the purpose in elucidating the effect of participation types of leisure activity and leisure restraints on life quality. To achieve research purpose, questionnaire survey was conducted on 200 subjects who are engaged in private guard companies with ages over 20. Using the collected data, frequency analysis was conducted in order to identify demographic characteristics with SPSS/WIN 17.0V program. In addition, multiple regression analysis was conducted for solving research questions. As a result, sports related participation type had a positive effect on time constraint factor. Meanwhile, hobby related participation type had a positive effect on time and cost constraint, participation type of watching has a positive effect on individual and social constraint. Tour and play related participation type had a positive effect on individual constraint factor. Meanwhile participation type of sociality had a positive effect on individual constraint and hobby factor, but had a negative effect on familial and social constraint. Sports related participation type had a positive effect on social relationship factor. Participation type of watching and play related participation type had a negative effect on family relationship. Finally, time constraint factor had a positive effect on family relationship, and cost constraint factor had a positive effect on entire quality of life. Individual and family constraint factors had a negative effect on leisure relationship factor. Also, social constraint factor had a positive effect on family relationship, but had a negative effect on leisure relationship.

• Journal of the Speleological Society of Korea
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• v.45 no.46
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• pp.69-79
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• 1996

동굴은 미지의 세계이고, 암흑의 신비로운 지하세계이기 때문에 우리 인간에게는 매우 흥미로운 공간이라고 할 수 있다. 그러므로 이러한 공간을 관광자원으로 활용하여 지역주민이 소득을 올리고, 청소년에게 탐험의 세계, 모험의 세계는 물론 자연학습의 현장으로 활용할 수 있게 하는 바람직한 경우도 있다. 그러나 이러한 경우 동굴이 개발되면 전자와 같은 긍정적인 면이 있는 반면에 동굴의 파괴, 오손 및 오염과 같은 악영향을 가져오게 되므로 동굴을 개발할 당시부터 악영향을 최소하기 위해서는 환경보전과 환경보호에 커다란 관심을 가져야 한다. 따라서 본 연구에서는 이제 동굴 개장이 2개월밖에 되지 않은 천곡동굴이 관광지로 개방됨으로써 나타나게 될 환경변화를 미리 살펴보고 그에 대한 대책을 마련하려고 하였다. 그 결과는 다음과 같다. 첫째, 천곡동굴의 경우 동굴 공간이 넓고 관광통로가 왕복통로로 되어 있어 체동인구가 2배가 되므로 많은 관광객의 출입시 동굴 내부의 기온이 상승하기 때문에 동시에 관람할 수 있는 적정 관람객 수를 조절해야 한다. 둘째, 천곡동굴은 개장 시일이 오래 경과하지 않았기 때문에 퇴적물의 파손이 전무하다고 할 수 있다. 따라서 이 상태를 계속 유지하기 위해서 동굴 내부에 관리인을 상주시킨다거나, 입동객의 소지품을 보관할 수 있는 장소를 마련하여 동굴퇴적물을 훼손할 수 있는 물건의 반입을 애초에 방지하는 방안도 필요하다고 본다. 마지막으로, 동굴 개발 당시 조명을 너무 가깝게 설치한 때문에 개방 후 얼마 되지 않았음에도 불구하고 몇 군데에서 녹색균류가 관측되고 있으므로 조명시설의 원거리 조정이나 간접조명 대책을 강구해야 한다.만 아니라 오류의 크기도 확률적으로 변하는 상황을 모형에 반영하여 보다 현실성있게 모형화하였다.균 6.5점(2-9점)으로 대체로 높게 나타났는데 이는 대중매체와 신문, 잡지류를 통한 지식의 정보가 많기 때문으로 생각된다 비만 정도에 따라서는 유의적인 차이를 보이지 않았다. 5. 비만 정도와 상호간의 관계를 보면 BMI 수치가 높을수록 비만인 형제수가 많았으며, 자신의 비만 자각도도 높았다. 편식율은 비만 정도가 낮을수록 높았으며, 식품섭취 빈도 점수는 비만군에서 높았으나, 저녁식사 후 간식섭취는 BMI가 높은 군에서 하지 않는 비율이 더 높았는데 이것은 감수성이 예민한 여학생들이 자신의 외모에 대한 의식적인 노력으로 보인다. 이상과 같은 결과를 종합해 볼 때 중학교 여학생들은 학교수업을 중심으로 비교적 규칙적인 생활을 하고 따로 운동을 할 시간이 많지 않은 것으로 나타났다. 비만과 관련하여서는 유전적인 요인도 중요하지만 식습관 개선과 식품이 적절한 선택 등을 강조하여 연령과 생활환경에 맞는 영양교육이 필요하다고 본다.알 수 있으며, 현미 30% 첨가한 B2가 그 다음 순위로 선호되어, 백설기 제조에서 율무와 현미의 첨가량은 10%가 권장된다.농촌 지역 여고생보다 많이 섭취하였고, 탄수화물은 농촌지역 여고생이 대도시 지역 여고생에 비하여 유의적으로 많이 섭취하였다. 지역별 여고생의 에너지섭취 비율은 탄수화물 : 단백질 : 지방의 섭취 비율이 대도시 60.75% : 16.4% 22.9%이며, 중소도시가 62.7% : 15.7% : 21.5%,농촌이66.8% : 14. l% : 19.1%이었다. 영양지식의 정확도나 인지도는 영양소 섭취와 유의적인

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.143-149
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• 2007

영상은 동적인 시각 이미지와 청각의 결합에 의해 감성적인 반응을 유도한다. 다양한 영상 기법을 통하여 감성적 반응의 극대화를 추구하는 영화는 영상의 시청각적 요소들을 감성의 관점에서 효과적으로 설계하는데 본보기가 된다. 그러나, 제품의 설계속성들에 대한 감성적 평가결과를 모형화하는 감성공학적 관점에서 볼 때 영화는 시청각적 자극의 수준이 극히 다양하고 동적인 경험재로 모형화의 어려움이 있다. 본 연구에서는 영화의 감성 모형을 구축하기 위한 사전연구의 단계로 영화에서의 시청각적 요인들을 문헌조사를 통해 수집, 정리, 선별하고 이러한 시청각적 요인들 중에 영화를 관람하는 관객의 감성적, 인지적 반응에 영향을 주는 유효한 요인들을 객관적이고 체계적으로 탐색하고자 하였다. 이를 위해, 감성 및 인지적 반응의 변화를 생체신호를 통해 측정하는 한편, 생체신호의 측정 시 사용된 영화의 시청각적 자극요인을 Video/Audio Processing방법에 의해 연속적인 수치로 정량화하였다. 생체신호와 정량화된 시청각적 자극요인을 동기화하고 통계적으로 분석함으로써, 생체신호의 반응과 시청각적 자극요인과의 인과관계를 통계적으로 신뢰성있는 수준에서 검증하고자 하였다. 생체신호를 종속변수로, 시청각적 자극요인을 독립변수로 하는 896개의 부분선형회귀모형(Partial Linear Regression Model)들 중 통계적으로 유의한 선형관계에 있는 경우의 빈도분석에 의하면, 시각적 요인들 중에는 밝기(Brightness), 대비(Contrast), 색상(Color), 움직임(Motion), 장면전환속도(Shot change Rate), 주요대상의 상대적 크기가, 청각적 요인들 중에는 Peak주파수, Peak주파수의 음량, 평균음량, 소음비(Sound-to-Noise Ratio)가 생체신호의 변화에 통계적으로 유의한 영향을 주는 것으로 나타났다. 이는, 위의 시청각적 자극 요인들은 특히 관객의 감성 및 인지적인 반응에 유의한 영향을 주는 요소로 작용할 수 있음을 시사하고 있다. 이를 토대로, 위의 시청각적 자극 요인들이 가지는 다양한 조합들을 설명변수로 하는 통계적인 영화의 감성 모형을 구축할 수 있을 것으로 기대한다.