• Journal of The Korean Association For Science Education
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• v.32 no.1
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• pp.46-63
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• 2012

The purpose of this research is to explore factors which influence visitors' attention on exhibition panels by analyzing visitors' attention according to topic types and visitor group types. The subjects of this research are exhibition panels of a Tesla Coil exhibition in the Gwacheon National Science Museum. The exhibition panels' topic are basic concepts, explanations of phenomena, operating principles, applications and historical background. These topics are selected through a survey of visitors' intellectual needs for a Tesla Coil. Five new exhibition panels according to the topics are developed and visitor groups' behaviors in front of the panels are recoded in natural situations. The total participant groups are 586 groups, which includes individual student (30.0%), individual adult (20.6%), student group (28.2%), adult group(2.4%), and family group (18.8%). Visitors' attention to exhibition panels is sub-categorized into attracting power and holding power. Attracting power is defined by the percentile of group numbers who attend to an exhibition panel more than 3 seconds to the total group numbers who attend to an exhibition panel for more than a glance. Holding power is defined by average attention time and decay time. The attracting powers of historical background and application panels are 72.3% and 68.8% respectively, while that of the basic concept panel is 47%. Average attention times of explanation of phenomena and operating principle are 37.0 and 34.2 seconds, while those of historical background and application panels are 25.4 seconds. The decay times of each panel shows the same patterns of average attention times. Attracting powers of panels easy to approach and holding powers of panels with in-depth scientific concepts seems to be high. Attracting powers of the individual adult, family, and student group are 66.9%, 66.4% and 62.4% respectively, while the attracting power of the adult group and individual student are 57.1%, and 55.7%. Average attention times of the student group, family, adult groups are 34.0, 33.0, 31.6 seconds respectively, while that of individual student is 19.5 seconds. The decay times of each group shows the same patterns of average attention times. Both of attracting powers and average attention times of the student group and family group are high, while both of individual student are low. Tentatively, attracting powers of exhibition panels seems to be influenced more by topic types of panels, and holding power seems to be influenced more by group type. But these results are very limited and further studies are needed.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.187-197
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• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• 프린팅코리아
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• v.10 no.11
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• pp.118-119
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• 2011

아시아 최대 규모의 책 축제인 '파주북소리 2011(PAJU BOOKSORI 2011)'이 지난 10월 1일부터 9일까지 파주출판도시에서 펼쳐졌다. '책 읽는 사람, 책 쓰는 사람 책 만드는 사람이 함께하는 아시아 지식의 축제'라는 기치 아래 펼쳐진 이번 축제에는 260여개 출판사와 300여개 문화예술 단체 및 기관이 참여해 전시와 강연 공연 등 136개 프로그램이 진행됐다. 이러한 다양성으로 인해 올해 처음 열린 축제였지만 30만명 이상의 관람객이 몰리는 등 그야말로 파주는 축제의 한마당이었다.

• Electric Engineers Magazine
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• s.133
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• pp.14-17
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• 1993

대전 엑스포는 우리나라뿐만 아니라 전세계 인류에게 크나 큰 축제이다. 지난 8월 7일부터 오는 11월 7일까지 93일간 펼쳐질 엑스포행사는 참가국만 해도 112개국이고, 28개 국제기구가 참가, 역대 전문 엑스포 사상 최다 국가가 참여하고 관람객 역시 천만명을 넘을 것으로 예상되는 최대규모의 행사이다. 이에 $\ulcorner$전기기사$\lrcorner$지는 대전 엑스포 ''93을 맞이하여 엑스포에 대한 유래와 역사, 의의 등과 박람회장 내 주요 전시관의 전기설비 개요를 개괄적으로 소개함으로써 회원들에게 엑스포에 대한 인식을 제고시키고자 특집으로 꾸며보았다.

• Trans-
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• v.9
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• pp.67-92
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• 2020

The development of social platforms and digital technology has promoted the age of the communication in our society. As online communication has become commonplace, expressing feelings, thoughts and experiences on the Internet has become an everyday routine. Among them, SNS is one of the representative platforms for expressing oneself easily and interacting with other users. The way of communicating with the SNS about what they did and what experiences they experienced from one's everyday lives became more common. As a result, the museum makes various efforts to enhance visitors' attention and interest with the use of SNS. It provides a content-based programs and museum environment that allow visitors to enjoy playing and learning at the same time. This study will explore not only a simple appreciation, but also the way of communicating to everyday life in terms of the changes for museum environment through the development, implementation and adaptations of digital technology. Through this, mobile-based communication with SNS provides various values and quality of museum visit, can be completed with meaningful museum experience, and various roles and functions of the museum are examined in terms of social platform of experience.

• The Optical Journal
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• s.98
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• pp.42-49
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• 2005

89년 첫 전시회 이후 해를 거듭할수록 사진인들의 물적, 인적교류의 장으로 거듭나고 있는‘2005 서울국제사진영상기자재전/ 디지털영상전’이 지난 5월 26일부터 29일까지 코엑스 태평양홀에서 성공적으로 휘날레를 장식했다. 미국‘PMA 2005’와 일본 동경에서 열린‘Photo Imageing Expo 2005’에서 선보인 최첨단사진영상기기들의 여세를 몰아 이번‘2005 서울국제사진영상기자재전/디지털영상전’에서는 18개국 200여 업체가 참가했으며 지난 전시회보다 한 층 더 보강된 신제품과 신기술로 5만명이 넘는 관람객의 발길을 사로잡았다. 이번 전시회에서 주목할 점은 디지털카메라의 보급으로 디지털사진 및 관련 업계에 대한 일반인의 관심이 집중되면서 일반 참관객들의 적극적인 전시회 참여가 돋보였다는 점이다. 또한 디지털포토 및 배경, 의상, 앨범, 액자, 스튜디오기자재, 조명기기, 기타 액세서리 등에서도 소비자들의 변화된 구매 욕구를 충족시켜줄 수 있는 각 종 아이템들이 선보여 국내외 바이어들과 전문가, 일반인들에게 사진시장의 확대와 가능성을 엿볼 수 있었던 전시회로 평가된다.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.35 no.1
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• pp.90-103
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• 2017

This study carried out field evaluation by experts, monitoring by the public, and visitor satisfaction survey for 88 sites by using cultural property projects that received support from "SaengSaeng Cultural Property"in 2016. The result of the comprehensive evaluation was 'good', the part of planning, outcome, annual special index were 'good', field operation and performance were 'normal'. The field evaluation was rated as 'normal' by experts, monitoring by the public was 'good', and visitor satisfaction survey was also 'good'. The advantages of the project were as follows; increased enjoyment of local cultural assets, utilization of historical and cultural heritage as tourism, expansion of local participation and cooperation. On the other hand, the disadvantages were as follows; shortage of promotion to other local people, deterioration of program's quality, insufficient materials for explanation of cultural assets, insufficient program for staying. We suggested measures to develop the project as follows; developing paid contents in order to secure sustainability, connection with other programs, developing representative program and brand, improvement of environment to participate, strengthening of role for experienced local organization, utilization of local artists and volunteers, exchange between local organization, promoting by government organization, managing existing visitors, establishing of strategy for promotion, improvement of monitoring by the public, strengthening of reflection of visitor's opinions, consulting for each programs.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.47-69
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• 2023

The main purpose of this study is to examine the mediating effects of performance satisfaction and audience loyalty through the motivation and community satisfaction of non-profit performance attendees in the local community. Motivations were examined by distinguishing between intrinsic and extrinsic factors to understand the profound desires of the audience. A survey was conducted targeting attendees who had experienced non-profit performances in the Jeju area over the past year to gather data. Ultimately, the survey responses from 363 participants were used as the basis for analysis. The results of the analysis indicated that higher levels of intrinsic and extrinsic motivations generally led to greater satisfaction and loyalty towards performances (H1, H2, H3). However, extrinsic motivation did not directly influence loyalty (H4). Nevertheless, both types of motivations were found to positively influence loyalty through performance satisfaction (H5, H8). While satisfaction with performances did not have a direct impact on community satisfaction (H6), audience loyalty was found to have a positive influence on community satisfaction (H7). Regarding motivations, performance satisfaction did not mediate the relationship between motivations and community satisfaction (H9). In the case of audience loyalty, intrinsic motivation showed mediating effects, while extrinsic motivation did not (H10). The process of motivation-satisfaction-loyalty-community satisfaction demonstrated a sequential pathway (H11). In conclusion, if local residents show interest and participate in non-profit performances, they develop a positive perception of the respective community. Therefore, performances provided at the local level should be recognized as crucial elements for the development of the community.

• Management & Information Systems Review
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• v.32 no.5
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• pp.233-260
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• 2013

This study reviewed previous studies about Relationships between Festival Participation and Festival Evaluations. Also relationships among the quality of festival participation and festival evaluation factors identified from previous researches were studied. According to the results in view of the relationship between the quality of festival participation and festival performances, hypotheses about the relationship between physical environment and contents identification and about the one between customer experience awareness and loyalty were rejected. On the other hand, the rest of hypotheses were supported having positive impacts.

• Journal of the Korea Society of Computer and Information
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• v.29 no.10
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• pp.185-195
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• 2024

In this paper, we propose a comparative evaluation framework for digital services in the Museum of Modern and Contemporary Art, focusing on user experience analysis of both mobile apps and curating-bots. Our method assesses the efficiency, support, and innovative attributes of these services, particularly regarding their Pragmatic Quality (PQ) and Hedonic Stimulation (HS). The proposed framework combines empirical user engagement data via survey with hypothesis testing to determine the influences of digital services such as the mobile app and curating-bot on visitor satisfaction and immersion. The research team demonstrates the suitability of the Technology Acceptance Model (TAM) and the Quality-Value-Loyalty (QVL) Chain in evaluating digital services in the art museum context and the impact of these services on the visitor experiences.