• Title/Summary/Keyword: 관광 행동

Search Result 259, Processing Time 0.022 seconds

A Study on the Development of Geological and Geomorphological Landscape Resources to Promote Tourism Geology: A Case Study in Taean Seashore National Park (관광지질학 활성화를 위한 지질 및 지형경관자원 개발에 관한 연구 - 태안해안국립공원을 중심으로)

  • Heo, Chul-Ho;Choi, Sang-Hoon
    • Journal of the Korean earth science society
    • /
    • v.28 no.1
    • /
    • pp.75-86
    • /
    • 2007
  • In Korea, it is significantly deficient in the study about tourism geology, which is a new branch of applied geology that would support the growth of ecotourism world-wide. The objectives of this study include (1) the promotion in geodiversity of tourism geology using the data for type and distribution patterns of geological and geomorphological landscape resources and (2) the redoubling of diversity in the environmental interpretation programs offered by the Korea National Parks Service (KNPS). Our field study discovered 212 geological and geomorphological landscape resources distributed in the area of Taean seashore national park. Coastal topography is the most discovered type followed by weathering topography. It is our belief that the aforementioned resources can be utilized as a tourism geological site in assisting the public to understand geological science and to draw their attention and interests after sorting and filtering it out through discussions with geologists and geomorphologists of a consortium. Furthermore, in order to promote the activation of developing user-oriented geotourism sites, it is recommended to keep monitoring on demographical characteristics of geotourists, behavioral characteristics of geotouconrists within the geotourism site and ducting analysis for developing geotourism program and events. And, the research support of geological engineering dealing with the estimation of weathering degree and the development of conservation techniques for the object of geotourism along with the research of environmental science aspects will improve the activation of tourism geology.

The Study on the Development of Geological and Geomorphological Land-scape Resources to Promote Tourism Geology-A Case Study in the Naejangsan National Park (관광지질학 활성화를 위한 지질 및 지형경관자원 개발에 관한 연구 - 내장산 국립공원을 중심으로)

  • Heo Chul Ho;Kim Seong Yong
    • Economic and Environmental Geology
    • /
    • v.38 no.3 s.172
    • /
    • pp.355-367
    • /
    • 2005
  • In Korea, it is reported that the study about tourism geology, which is a new branch af applied geology that would support the growth of ecotourism world-wide, is significantly deficient. The objectives of this study include (1) the promotion in geodiversity of tourism geology using the data for type and distribution patterns of geological and geomorphological landscapes resources, and (2) the redoubling of diversity in environmental interpretation programs offerend by National Parks Authority (NPA). According to this research results, 62 geological and geomorphological landscape resources in Naejangsan national park were observed. Weathering topography is the most discovered type followed by river, mountain and tectonic topography in decreasing order. It is thought that the above-mentioned data can be utilized to sort and filter by the discussion through consortium organized by geologist and geomorphologist. Furthermore, in order to promote the activation of developing user-oriented geotourism sites, the monitoring on demographical characteristics of geotourists, behaviora characteristics of geotourists within geotourism site, and the analysis for developing geotourism program and events should be accompanied. And, the support of geological engineering dealing the estimation of weathering degree and development of conservation techniques for the object of geotourism will improve the activation of tourism geology.

Theorization and Utilization of Smart Tourism Ecosystems (스마트 관광 생태계의 이론화와 활용)

  • Koo, Chulmo;Kim, Jeong Hyeon;Chung, Namho
    • Information Systems Review
    • /
    • v.16 no.3
    • /
    • pp.69-87
    • /
    • 2014
  • The integration of Tourism and Information Communication Technology (ICT) has been continued based on a drastic progress of ICT in the entire sectors of tourism industry. A variety of terminologies such as eTourism, Virtual Tourism, Smart Tourism have appeared during the last decades, however, tourism with Smartphones created a new paradigm has not discussed yet in tourism industry and academia. By investigating on the previous literature in the role of ICT in tourism, we have classified five major streams in the past such as end user perspective (tourist behaviour), Community, Multimedia and Web, Intelligent System, and Smart Tourism. At a result, we investigated the concept of smart tourism and extended to research on Smart Tourism Ecosystems. We suggest the concept of smart tourism ecosystems, which may create values by interacting among tourism players (tourist, distribution channel, supply channel, government, and local community). We propose the discussion of meaning of 'creating shared value' through 'Smart Tourism Ecosystems'.

Effects of Chinese tourists' beauty tour preferences and attitude toward Korean culture on beauty tour purchasing behaviors (중국 관광객의 뷰티관광 선택속성과 한국문화 친밀성이 뷰티관광 구매행동에 미치는 영향)

  • Jeong, Ha-Eun;Kim, Mi Young
    • The Research Journal of the Costume Culture
    • /
    • v.24 no.5
    • /
    • pp.653-669
    • /
    • 2016
  • This study examined how Chinese tourists' beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents' purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents', friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

Comparative Study on the Departure Area for a Day's Tour Trip in Due Consideration of the Circular Trip among Tourist Attractions - Focused on Geoje-si Tourist before and after the Opening of BG Fixed Link - (관광지간 회유(回遊)행동을 고려한 당일관광통행 출발권역 비교연구 - 거가대로 개통 전후 거제 방문관광객을 대상으로 -)

  • Song, Ki-Wook;Jung, Hun-Young
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.35 no.5
    • /
    • pp.1103-1110
    • /
    • 2015
  • Ratio of a day's tour for Geoje-si, 22.6 percent, has increased to 48.6 percent since the opening of Busan-Geoje fixed link. Eight cities of Yeungnam area including Busan-Ulsan and Daegu-Gyeongbuk has been directly affected by the changed route from GJ Bridge to BG Bridge. In order to compare the range of departure area for a one-day trip in Geoje tourist attractions before and after the new fixed link, duration variation of visitors is described as individual difference by normal distribution function. One-day tour trip model based on a circular trip is also suggested under comparatively simple supposition. Since average area after the opening is equal to maximum area before as minimum area after is equal to average area before, the effect of access improvement by the new bridge is revealed definitely. In addition, the effect of cities located in the middle and long distance is greater. Although cities proximity to Geoje are not influenced significantly, every citizen is capable of taking a one-day trip anywhere.

An Exploratory Study on the Development of Underdeveloped Areas Using Local Cultural Resources : Analysis of Differences in Perceptions of Those Who Have Visited the Tourist Sites in Underdeveloped Areas and Those Who Haven't (지역문화자원을 활용한 낙후지역 개발에 대한 탐색적 연구 : 낙후지역 개발관광지 방문경험 여부에 따른 관광객의 인식 차이 분석)

  • Kim, Ok-Hee;Min, Woong-Ki;Kim, Sehyun
    • 지역과문화
    • /
    • v.8 no.1
    • /
    • pp.1-23
    • /
    • 2021
  • This study examined at an exploratory level what should be considered for developing underdeveloped areas using local cultural resources. This study analyzed the psychological and behavioral differences between those who have visited underdeveloped areas developed using local cultural resources and those who haven't, to draw out the implications for the urban regeneration. The results showed that there were differences in respondents' motivation to visit, perception of what needs to be done for the tourism development of underdeveloped areas, perception of the expected effects of developing cultural contents, and consumption behaviors. In other words, those who have visited the tourist sites where had been underdeveloped areas have a more positive attitude toward visit motivations, needs for tourist site development, expected effects of local cultural content development, and consumption behaviors than those who haven't. It means that it is of the utmost importance to induce as many people as possible into tourist sites in underdeveloped areas. This exploratory study is expected to offer some implications for developing underdeveloped areas as tourist sites, a form of urban regeneration.

A study on relationship among Love Marks, Brand Identification, Brand Equity & Behavior Intention (관광목적지의 러브마크, 브랜드 동일시, 브랜드자산 및 행동의도와의 관계)

  • Lee, Jung-Eun;Seo, Gyeong-Do
    • Journal of Digital Convergence
    • /
    • v.15 no.3
    • /
    • pp.165-173
    • /
    • 2017
  • The purpose of this study was to identify the causal relationship between the brand, the brand equity and brand equity of a tourist destination. The effect of love mark on self identification is that the relationship between love mark performance and self-identification time is significant, and that of love mark is in the order of self identification. Trust mark of love mark has a significant relationship with self identification. The relationship between brand intimacy and brand quality and the relationship between trust and brand quality were significant in relation to the brand mark, but brand mark was not significant. In addition, in the relationship between brand value and love-mark, there is a significant relationship between performance and brand value, relationship between intimacy and brand value, and performance is not significant in brand value. There was a significant relationship between gender and behavioral intention. The relationship between gender identity and behavioral intention was positively related to brand equity.

Relationship among Social Exchange Point of View and Customer Citizenship behavior in the Festival Participants' Perception -Focused on the Boryeong Mud Festival- (축제참가자가 지각하는 사회교환관점과 고객시민행동 간의 관계 -보령머드축제를 중심으로-)

  • You, Do-Jae;Jeon, Jeong-Ah;Song, Min-Su
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.2
    • /
    • pp.208-221
    • /
    • 2012
  • The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.

Influences of Self-Monitoring of Residents on Tourism Development Attitude - Attitudes of Resident's in Nonsan Towards Development of Mt. Daedun - (주민의 자기검색성향이 관광개발태도에 미치는 영향 - 대둔산도립공원 개발에 대한 논산시민의 태도를 대상으로-)

  • Lee, Keol-Jae
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.6
    • /
    • pp.242-252
    • /
    • 2008
  • This article was examines an attitude towards Tourism Development that has relevance to social psychological differences of individuals in terms of social psychological research on Tourism Development. It used the self-monitoring scale developed by Snyder(1974) who focused on individual behavior, which has been recently paid attention in the field of social psychology. It is considered that the result of this study contributes to academic world from two extensive points of view. One is that this study was conducted without any previous studies on self-monitoring and was performed to arrange the concept of Tourism Development Attitude in the stream. Another one is that this research proved the influence of self-monitoring on the citizen's propensity towards Tourism Development Attitude toward economic impact, Tourism Development Attitude toward social impact and with the tendency of participating in tourism development. Finally, Tourism Development Attitude that has relevance to social psychological differences of individuals.

A Study on the Characteristics of Repeat Foreign Tourists to Korea (한국을 재방문하는 외래 관광객의 특성에 관한 연구)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.10
    • /
    • pp.507-517
    • /
    • 2018
  • This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.