• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.579-586
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• 2021

This study examines the application of big data and tasks of tourism based on the case of Jeju Special Self-Governing Province, which used big data for regional tourism policy. Through the use of big data, it is possible to understand rapidly changing tourism trends and trends in the tourism industry in a timely and detailed manner. and also could be used to elaborate existing tourism statistics. In addition, beyond the level of big data analysis to understand tourism phenomena, its scope has expanded to provide a platform for providing real-time customized services. This was made possible by the cooperative governance of industry, government, and academia for data building, analysis, infrastructure, and utilization. As a task, the limitation of budget dependence and institutional problems such as the infrastructure for building personal-level data for personalized services, which are the ultimate goal of smart tourism, and the Personal Information Protection Act remain. In addition, expertise and technical limitations for data analysis and data linkage remain.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.413-418
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• 2020

The travel pattern of tourists for the development of the tourist course is designed to collect and analyze tourist information based on the big data of the carrier to improve the quality of the tourist course. In particular, the analyzed data is used to derive empirical data that can estimate the effect of tourists' inflow into tourism, and to utilize the information as basic data for the development of the tourist course. In addition, the travel pattern of tourists for the development of regional tourism courses is to collect and analyze information on the route and duration of tourists' travel based on big data collected by telecom operators, credit card companies and other data to improve the quality of tourist course development, and to derive empirical data to estimate the effect of tourist inflow through the analyzed data, based on the characteristics of the tourism course and the data needed for the development of new tourist courses in the future.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.4
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• pp.739-746
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• 2020

The fourth industrial revolution introduced at world economic forum in 2016 has had huge effects on tourism industries as well as the change of core technologies in ICT such as big data, IoT, etc, This paper proposes the methods to propel tourism of Yoesu city through big data analysis and questionnaires. Sensitive words and positive-negative trend are extracted by Social Metrics and the keywords for Yeosu tour trends are extracted and analyzed by Naver datalab, and the results are visualized by R language. And frequency, difference, factor, covariance and regression analysis in SPSS are executed for the questionnaires for 493 visitors who traveled in Yeosu city. Sentiment analysis for Yeosu tour and maritime cable car shows that positive effect is much more than negative one. The analyses for questionnaires in SPSS show that Yeosu area is statistically significant to tour satisfaction index and tour revitalization for Yeosu, and favorite sightseeing places and searching electronic devices for age groups are different. The sightseeing places such as a maritime park with soft contents that give joyfulness and healing to tourists are highly attracted in both the big data and questionnaires analysis.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.56-63
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• 2019

The purpose of this paper is to derive an optimal route for foreign tourists in Korea. To that end, the data gained from domestic tourist portal sites was analyzed with a big data analytics tool R. The destinations most visited by inbound foreign tourists, the shortest route and the most economical route were derived from the analysis results. The findings suggest original Korean culture is the factor for successful tourist destinations and relevant products, and will serve as some reference data conducive to planning the tourist products in practice.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.254-255
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• 2018

본 연구는 이러한 4차 산업혁명과 연계된 스마트관광도시를 육성하는데 있어 무엇이 필요하며 추후 나아가야할 방향에 대해 알아보고자 한다. 특히 최근 관광상품을 이용하는 고객들의 다양한 니즈(needs)를 파악하기 위해서는 빅데이터 기술과 호텔 및 관광관련 제품구매 등 지불과 관련 핀테크 기술 마지막으로 관광산업에 속한 기업들 서로가 데이터를 연결 및 공유할 수 있는 초연결 기술과 데이터 중심 관광도시 등 다양한 부분에 걸쳐 알아보고자 한다.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.13-21
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• 2021

This study aims to analyze tourist inflow trends and consumption patterns using a geographic information system and big data analysis system. Songdo Central Park and Chinatown were selected among the major tourist destinations in Incheon, and floating population analysis and card sales analysis were conducted for one month in June 2017. The number of tourists visiting Songdo Central Park from metropolitan cities across the country was highest in the order of Incheon Metropolitan City, Gyeonggi-do, and Seoul Metropolitan City, and the proportion of foreign tourists was the highest in China. The number of card consumption used by Chinatown tourists was 12.4% higher for men than for women, and the amount of card consumption was also higher for men by 18%. This study has implications for proposing a strategic plan for tourism policy by analyzing the inflow trend and consumption pattern of tourists and deriving major issues in the establishment of tourism policy. Based on this study, it is expected that it can be helpful in improving the construction of tourism infrastructure in the future.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.443-454
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• 2017

A positive destination image has an impact on the tourist arrivals and economic growth of the tourist destination. Recently, the content generated by sharing tourist experiences and destination information on the internet has been increasing. The online content has the potential to become a major tourist decision source and provide more in-depth materials and richer content to extract destination image, insight and tourist's perceptions of the destination. This study was designed to explore the destination image of Daegu online and draw lessons for successful image management in an era of big data. Text mining approach and social network analysis were conducted to extract destination image determining elements and assess the influence of the elements. The result showed that destination image elements related to tourist infra-structures and culture, history and art affected the overall destination image of Daegu. Destination marketers should make an effort to grasp these precise destination image and seek ways to boost competitiveness as a tourist destination.

• Journal of Industrial Convergence
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• v.18 no.6
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• pp.19-25
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• 2020

Big data analytics are indispensable today in various industries and public sectors. Therefore, in this study, we will utilize big data analysis to search for improvement plans for domestic tourism services using the LDA analysis method. In particular, we have tried an exploratory approach that can improve tourist satisfaction, which can improve revisit and service, especially in Seoul, which has the largest number of foreign tourists. In this study, we collected and analyzed statistical data of Seoul City and Korea Tourism Organization and Internet information such as SNS via R. And we utilized text mining methods including LDA. As a result of the analysis, one of the purposes of visiting South Korea by foreigners was gastronomic tourism. We will try to derive measures to improve the quality of services centered on gastronomic tourism.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.193-200
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• 2021

Recently, posts and opinions on tourist attractions are actively shared on social media. These social big data provide meaningful information to identify objective images of tourist destinations recognized by consumers. Therefore, an in-depth understanding of the tourist image is possible by analyzing these big data on tourism. The study is to analyze destination images in Gangwon-do using big data from social media. It is wanted to understand destination images in Gangwon-do using semantic network analysis and then provided suggestions on how to enhance image to secure differentiated competitiveness as a destination for tourists. According to the frequency analysis results, as tourism in Gangwon-do, Sokcho, Gangneung, and Yangyang were mentioned at a high level in that order, and the purpose of travel was restaurant tour, gourmet food, family trip, vacation, and experience. In particular, it was found that they preferred day trips, weekends, and experiences. Four suggestions were made based on the results. First, it is necessary to develop various types of hotels, accommodation facilities and experience-oriented tour packages. Second, it is necessary to develop a day-to-day travel package that utilizes proximity to the Seoul metropolitan area. Third, it is necessary to promote traditional restaurants and local food. Finally, it is necessary to develop tourist package suitable for healing and family travel. Through this research, the destination image of Gangwon-do was identified and a tourism marketing strategy was presented to improve competitiveness. It also provided a theoretical basis for the use of the big data of tourism consumers in the field of tourism business.

• Information Systems Review
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• v.21 no.2
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• pp.1-27
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• 2019

It is possible to provide Smart Tourism Service through the development of information technology. It is necessary for the tourism industry to understand and utilize Big Data that has tourists' consumption patterns and service usage patterns in order to continuously create a new business model by converging with other industries. This study suggests to activate Jeju Smart Tourism by analyzing Big Data based on credit card usage records and location of tourists in Jeju. The results of the study show that First, the percentage of Chinese tourists visiting Jeju has decreased because of the effect of THAAD. Second, Consumption pattern of Chinese tourists is mostly occurring in the northern areas where airports and duty-free shops are located, while one in other regions is very low. The regional economy of Jeju City and Seogwipo City shows a overall stagnation, without changes in policy, existing consumption trends and growth rates will continue in line with regional characteristics. Third, we need a policy that young people flow into by building Jeju Multi-complex Mall where they can eat, drink, and go shopping at once because the number of young tourists and the price they spend are increasing. Furthermore, it is necessary to provide services for life-support related to weather, shopping, traffic, and facilities etc. through analyzing Wi-Fi usage location. Based on the results, we suggests the marketing strategies and public policies for understanding Jeju tourists' patterns and stimulating Jeju tourism industry.