• Title/Summary/Keyword: 관광활성화

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Awareness and activation towards dental medical tourism (치과의료관광에 대한 인식과 활성화 방안)

  • Choi, Yu-Ri;Jang, Sun-Ok;Cho, Yoon-Jeong;Shim, Youn-Soo
    • Journal of Korean society of Dental Hygiene
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    • v.15 no.5
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    • pp.857-863
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    • 2015
  • Objectives: The purpose of the study is to investigate the awareness and activation towards dental medical tourism. Methods: A self-reported questionnaire was completed by 195 dental hygienists in Seoul from January 30 to September 15, 2014. Data were analyzed by one way ANOVA, chi square and t test using SPSS 19.0 program. the questionnaire consisted of general characteristics of the subjects, awareness towards medical tourism, medical tourism related hospitals, activation of Korean medical tourism, fields of medical tourism, and improvement of medical tourism. The questionnaire was adapted and modified from Kim and Kim by Likert scale. Results: Dental hygienists gave the high perception and possibility towards medical tourism (94.1%). Those carrying out medical tourism accounted for 39.5 percent. The most difficult problem was communication with foreigners (80.5%). The performance of prosthesis and anesthesia was the most specialized area that supported the medical tourism (84.1%). In order to improve the medical tourism implementation, dental medical technology must be strengthened (39.8%). Conclusion: The desirable dental medical tourism must be carried out by proficient dental medical manpower, higher technology, active participation and financial support by the government. This dental medical tourism will provide job opening for the dental hygienists.

A Research on Recognition and Needs of Mountain Village Residents about the Introduction of Mountain Eco-Tourism (산촌생태관광 도입에 관한 산촌주민의 인식 및 요구에 대한 연구)

  • Kim, Jong-Ho;Kim, Ye-Ji
    • Journal of Korean Society of Forest Science
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    • v.106 no.3
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    • pp.353-361
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    • 2017
  • This survey was conducted to study the mountain village residents' needs and awareness of eco-tourism. The survey included opinions about introducing Eco-tourism, Residents' willingness to join, types of policies to push forward, requirements to Korea Forest Service and expected outcomes. 346 residents were selected for this survey from 33 mountain eco-villages established by Korea Forest Service and 24 rural experience villages established by Ministry of Agriculture, Food and Rural Affairs, and they respectively participated in this survey through interview from June $17^{th}$ 2015 to September $17^{th}$ 2015. As a result of major analysis, the survey showed that 86.7% of residents were in favor of the introduction of mountain village eco-tourism and 78.3% of those questioned showed the willingness of their participation of the program. Also 42.2% of respondents reacted positively that Korea Forest Service, associated administration agency and local government should be cooperated when the policies are established. 60.4% of respondents said they expect installment of recreational facilities and 67.6% said they expect development of eco-tourism program, which were respectively the highest rate as the requirements to be supported when the eco-tourism program are introduced. 86.1% said that increasing visitors will help mountain villages more revitalized as eco-tourism is introduced. This research is expected to provide information when making the mountain eco-tourism policy in the future.

Feasibility Study on the Introduction of the Transfer-Traffic System to Tourist Resorts (Focused on Naejang Mt. National Park) (관광지 환승 교통시스템 도입 타당성에 관한 연구 (내장산국립공원을 중심으로))

  • Lee, Byung-Joo;Kim, Myung-Soo;Sung, Soo-Lyeon;NamGung, Moon
    • Journal of Korean Society of Transportation
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    • v.26 no.2
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    • pp.69-78
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    • 2008
  • Tour traffic takes largely place at certain limited period of time so that it is desirable to adopt some kind of software-typed approaches like the introduction of a new traffic system rather than hardware-typed ones of extension or construction of roads, and which naturally leads to the need of establishing a new tour traffic policy that makes the most profit at the lowest cost. In this research, I studied cognitive characteristics of traffic congestion of tour traffic and non-tour traffic and constructed a transfer traffic-choice behavior model for the introduction of transfer-traffic system and examined its influence factors. As a result, it is revealed that respondents feel much more the cognitive strength of traffic congestion at tourist resorts than they feel usually at non-tourist sites. That means the necessity of the introduction of the policy that enhances access to tourist resorts. In closing, through the transfer-traffic choice behavior model, I identified the fact that the introduction of transfer-traffic system could convert the trend of highly frequent use of passenger cars on tourism season into public transportation use, which shows that relevant policy-makers ultimately need to make a comprehensive policy considering traffic aspect in revitalizing tour resorts.

Jeju Shinyang Fishing Port Remodeling Plan Utilizing Marine Tourism Resources (해양관광자원을 활용한 제주 신양항 리모델링 계획)

  • Kim, Yelim;Sung, Jong-Sang
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.2
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    • pp.52-69
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    • 2016
  • The fishing port was once the foothold of production as well as the stronghold of communities but with the declining of the fishing industry, ports became abandoned space. Jeju Special Self-Governing Province has continued its effort to vitalize marine tourism since 2010. Shinyang Port in particular is designated as a Prearranged Marina Port Development Zone, and planning for the Jeju Ocean Marina City project is underway. Nevertheless, fishing port remodeling projects implemented on Jeju so far have focused only on civil engineering such as renovating old facilities. In addition, most Marina Port Development Projects have been irrelevant to local communities. Leading projects by the local government mostly suffer from a lack of funding, which results in the renovation of old facilities and improper maintenance, while private sector investment projects do not lead to benefit sharing with the community. Shinyang Port, also renovated in 2008, ended up with outer breakwater extension construction that neither solved the fundamental problem of the site nor gave benefits to residents. To arrange a way to solve problems for civil engineering focused development project, improper maintenance, and benefit sharing with community, first, this study proposes a development plan that connects with the outlying areas near the ports. The plan reflects existing topography, Jeju traditional stonewalls, narrow paths on the master plan and programs by reading the regional context. In this way, this paper suggests a space development plan reflecting the local landscape and characteristic factors. Second, it satisfies various needs by using existing and new Marine Tourism Resources. Third, it examines sustainable operation and management measures through residents' participation. The proposal is significant in two key ways: it is a fresh attempt at connecting the fishing port with its outlying areas from a landscape perspective; and it considers environmental, social, economic issues, and suggests participation for local communities. Thus, the model can be used in future fishing-port remodeling plans for revitalizing unused space, including invaluable traditional landscapes, and for boosting the marine-leisure industry.

A Study on Activation for Event Performance, Team Building, Theme Party of MICE Product (MICE 상품의 테마파티, 팀빌딩, 이벤트 공연 활성화 방안에 관한 연구)

  • Yang, Sung-Soo;Hong, Sung-Hwa;Jo, Sung-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.292-296
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    • 2010
  • MICE 산업은 미래의 고부가가치 산업으로서 전략적으로 육성되고 있다. 특히 '광역경제권 5+2'에서 MICE산업은 선도산업으로 지정되었고 경쟁력 있는 인센티브 투어와 리조트형 컨벤션 상품개발 및 판매를 목표로 세부전략들이 추진되고 있다. 그 중 MICE 상품은 테마파티, 팀빌딩, 이벤트 공연 등의 활성화를 위한 방안이 주목되고 있다. 따라서 본 연구에서는 테마파티, 팀빌딩, 이벤트 공연의 수요조사를 통해 실태를 조사하고 활성화 방안을 제언하고자 한다. 이를 위해 문헌고찰을 통한 이론 고찰과 회의참석자 대상 자료수집을 통해 실증분석을 하고자 한다. 마지막으로 도출된 결과를 토대로 관광콘텐츠 측면을 고려한 시사점 및 활용방안을 제시하고자 한다.

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Activation Plan with the Traditional Houses for the Local Tourism and Culture Welfare System -Focused on the traditional houses in Youngwol-gun- (전통고택을 이용한 관광문화복지의 지역 활성화 방안 -영월군의 고택을 중심으로-)

  • Jo, Won-seob;Oh, Seung-ha
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.7 no.4
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    • pp.168-177
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    • 2014
  • The purpose of this study is to analyze the activation plan with the traditional houses for the local tourism and culture welfare system. For the study, an investigation on the actual conditions of Youngwol-gun and a set of interviews were conducted from 13th June to 7thNovember in 2014. The analysis was conducted through the field observations and the interviews with building owners based on the criteria and SPSSWIN 18.0 program was used for statistical processes. The results of analysis are as follows. First, in order to understand the strengths and weaknesses of the local tourism and culture welfare system and to find its regional identity, the traditional houses need to be taken as a means of representing the local traditions and cultures. Second, a unique experiencecenter of traditional lifestyle and culture is necessary. Third, various local events on the tourism resources and traditional housings, development of various programs and promotion of local images are required for reinterpreting and reviewing the values of traditional houses. The implication of this study is that it provides the valuable information for enhancing the development and income of the local region and attracting tourists much more than now, since the succession and reinterpretation of the traditional housing cultures can harmonize the past, current and the future.

An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -

  • Choi, Rack-In
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.8
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    • pp.233-240
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    • 2022
  • In this paper, we propose a marketing strategy for traditional markets that lays the foundation for regional economic development by developing traditional markets as regionally specialized tourism resources. This study conducted a survey of local residents and tourists, who are market users, and conducted a factor analysis to establish a market brand strategy using SPSS 25 and a reliability analysis to verify internal consistency. In addition, correlation analysis was performed to verify the significance to confirm the relevance. The analysis results of Anyang Central Market brand tourism products for traditional market marketing strategies are as follows. First, it is necessary to establish a brand identity that activates brand elements and brand criteria and brand positioning. Second, it is required to improve brand awareness, which can elicit brand awareness and brand information and brand memory. Third, it is necessary to improve the brand image that can increase brand association and brand loyalty. Fourth, it is necessary to make efforts to improve brand equity, which can improve brand value, brand concern, and brand life. By developing and proposing marketing policies for traditional markets by utilizing market brand strategies, it can be expected to revitalize traditional markets and local economies as specialized local tourism resources.

Studies on Revitalization Schemes for Fishery Villages Based on Questionnaire Survey (어촌체험 만족도 설문조사를 통한 어촌체험마을 활성화 방안 연구)

  • Moon, Serng-Bae
    • Journal of Navigation and Port Research
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    • v.33 no.10
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    • pp.771-776
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    • 2009
  • The Ministry for Food, Agriculture, Forestry and Fisheries has been designating as Fishery village from 2001 to revitalize economy of fishery villages. But a few of the Fishery villages have been operated as general visiting tourist places or decreased the number of the tourists. In this study, a survey about some status of usage and satisfaction level with Fishery village, the preference for fishery village stay programs was conducted at 21 villages designated in Young-nam area. As a result, three revitalization plans were suggested to improve the fishery village stay program and to promote economic growth of the fishery villages.

Determinants of Tourist Expenditure on 2013 Gangneung Dano Festival (2013 강릉단오제 관광객의 소비지출 결정요인에 관한 연구)

  • Jeong, Ug-Yeong;Han, Jin-Young
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.93-100
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    • 2013
  • This paper analyzes determinants of tourist consumption in the case of 2013 Gangneung Dano Festival, based on the multiple regression model. We set 12 determinants of consumption such as income as explanatory variables and consumption expenditure as a dependent variable. Also Five kinds of categorical consumptions are estimated. Main results are the followings. First, income is the most important factor and shows positive effect in tourist consumption. Second, age and metropolitan area influence consumption positively. Third number of participating day and length of stay also influence consumption positively. Fourth, number of accompanying person shows negative effect on consumption. Fifth, male, married person, and lodge with own expense influence consumption positively. Finally, categorical consumption has its specific determinants distinct from common factors This paper can be applied to invent and implement efficient strategies for development in regional economies and tour industries.

A Study on the Re-attraction of Tourists after the PyeongChang Winter Olympics -Focus on domestic and international famous festivals- (평창동계올림픽 사후 관광객 재유치 방안에 관한 연구 -국내외 유명 축제를 중심으로-)

  • Lee, Chang-Beom;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.327-334
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    • 2018
  • This study focuses on regathering the regional festival tourists through the reuse of Pyeongchang Winter Olympics facilities. It has a purpose of proposing directions to develop regional festival through the case analysis of successful domestic and international festivals. As a method of primary study, case analysis of domestic and international festivals and literature study were done. It was developed by data from the Statistics Office and Culture Tourism. This study suggests the Trout Festival and Snow Festival, to develop the following strategy using the facilities and make new, fused contents for the festivals. It expects the increase in facilities utilization and boom in regional economy to appear with the initiation of the unique strategy. This study to be used as a reference in the future for regathering the tourists and future studies on this specific topic.