• Proceedings of the KGS Conference
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• 2004.05a
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• pp.78-78
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• 2004

한국에서 장소마케팅 현상이 등장하고, 그에 대한 학계의 연구와 분석이 본격적으로 시작 된지 5년여 밖에 되지 않았고, 아직도 장소마케팅 전략을 본격적으로 도입한 도시정부는 찾아보기 힘들 정도로 우리에겐 낯선 개념이다. 도시마다 문화도시, 생태도시, 관광도시, 지속 가능한 도시, 기업하기 졸은 도시 둥을 내세우며 관광객과 기업과 외부주민을 유치하려는 각종 정책들을 펴곤 있지만, 그러한 전략들은 장소마케팅 현상의 일부로 해석될 순 있어도 장소마케팅 전략으로 자리 매김 되기엔 부족한 점이 너무나 많다. (중략)

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.83-86
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• 2009

조류 탐사관은 최근 주 5일 근무제 시행과 더불어 늘어난 관광 수요에 따라 최근 활성화 되고 있는 전시시설의 항 유형이다. 조류를 관찰함으로써 어린이들의 지적 호기심을 충족시키며 가족 단위의 관광 자원으로서 그 입지를 굳혀가는 중이라고 볼 수 있다. 최근에는 지자체의 지역 마케팅 요구에 맞물려 특히 서해안 지역에서 개관을 하였거나 개관 준비 중인 조류 탐사 관련 시설들을 볼 수 있다. 본 연구에서는 이러한 조류 탐사 전시시설의 계획에 있어서 고려할 사항을 지역 마케팅과 전시 계획적인 관점에서 고찰하여 보았다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2021.11a
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• pp.157-159
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• 2021

친환경 선박의 연구개발을 위하여 LNG, 수소 등 신에너지 추진 선박을 활용하고자 신에너지 추진 선박의 전문 연구기관으로 발전시키고 4차 산업혁명에서의 스마트 선박을 선도하고자 본 선박의 설계를 추진하게 되었다. 또한, 해양관광산업과 연계하고자 친환경 유람선 및 친환경 에너지원을 사용하여 추진할 수 있는 적합한 선형 개발을 목표로 진행하고자 하며, 연안 유람선 기술 개발로 지역 기반산업 활성화에 기여하는데 목적이 있다.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.750-754
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• 2006

Reunification and economic development are discussed as the national visions of the Korean Peninsula in the 21st century. In particular, the tourism industry must be included as one of goals pursued under these visions because tourism indeed seeks for the happiness and peace of human beings. Mt. Kumgang tour began on November 18, 1998 and a land route to Mt. Kumgang also opened on September 1, 2002. These historical events have brought huge changes in the tourism industry of South and North Korea, and over 1,000 tourists are enjoying the Mt. Kumgang tour everyday. Nevertheless, the Mt. Kumgang International Tourism Zone is still poor in tourist accommodations as well as tourism infrastructure. Legal and institutional systems as an international tourism zone have not been established, and incidental and convenience facilities are insufficient. All these problems make it difficult to operate the special zone. Thus, this study set the following objectives to solve these problems: Establish systematic theories on the Mt. Kumgang International Tourism Zone, analyze theories on external factors, factors affecting tourist accommodation expansion, and use the findings as basic materials for tourist accommodation expansion strategies.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.31-41
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• 2017

Foreign tourists who are visiting Korea urban tourism destination have been continuedly growing and more various tourism products and service are requested to fit those foreign tourists' needs and wants. Accordingly, tourism contents and its satisfaction in urban tourism destination have been developing to provide more valuable products and service to tourists. This study was conducted to segment foreign tourists based on 4 different tourism urban destination contents, including destination facility contents, leisure entertainment contents, shopping contents, accommodation contents. Cluster analysis provided four different groups based on the mean score of urban tourism destination contents. MANOVA was conducted to identify whether ot not there are differences among the segmented groups in terms of travel performances and destination loyalty, Chi-square analysis were also conducted to see if there are differences among the segmented groups based on demographic informations. Theoretical and practical implication were discussed in the conclusion section. The results of this study would be helpful for tourism products planners and developers.

• Review of Korea Contents Association
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• v.11 no.3
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• pp.20-29
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• 2013

• 프린팅코리아
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• v.9 no.10
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• pp.126-127
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• 2010

이 책의 저자 4명은 문화체육관광부의 전자출판산업 육성 정책연구 TFT의 위원과 부서 담당자로서 몇 달 동안 TFT에 참여하면서 외국에 비해 전자책 시장 반응이 미진한 국내 현실을 직시, 국내 전자책 시장의 활성화에 일조하고자 책을 집필하게 되었다.

• Information Systems Review
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• v.22 no.2
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• pp.137-166
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• 2020

While South Koreans overseas travelling rate has been increased every year, domestic travelling rate has been at a standstill for several years. The purpose of this study is to analyze domestic traveling styles of Koreans according to their generations in order to provide generation-specific traveling services. For this purpose, we categorized the survey respondents into four different generations, which are Millennium (age 19~34), X generation (35~54), Baby Boomer (55~64) and senior by following the criterions of the Korea National Tourism Organization. After then, we analyze factors related to travel preparation process, the actual traveling activities and satisfaction after the travel. In this study, 16,713 data collected by the Ministry of Culture, Sports and Tourism are used. The results of this study show that Korean people tends to acquire domestic traveling information from their own or acquaintances past experiences. Also, they do not prefer the organized trip for domestic travels, thus do not buy package products a lot. In addition, natural scenery, rich in cultural heritage, and convenient accommodation are the most important determinant factors affecting the overall travel satisfaction of level for all generations. The traveling characteristics for each generation are as follows. Millennium get traveling information from the internet a lot, and more specifically, they refer portal sites and social network services (SNS) in many cases. Also, they tend to travel in summer peak season to popular destinations and pursues active traveling experiences. Generation X has similar traveling patterns with Millennium, however they major transportation method is using their own car. Also, transportation convenience and satisfactory leisure activity are important factors affecting the overall satisfaction level to Generation X. On the other hand, Baby boomer generation has a greater emphasis on appreciation of nature, visiting famous restaurants, and relaxation, rather than actively participating experiencing programs. They travel evenly in summer and spring/fall season to many different areas instead of focusing on popular tourist spots. In addition, shopping and eating delicious food are the important factors affecting the overall satisfaction level for them. Lastly, Senior generation has similar characteristics with Baby boomer in many ways, however, they travel a lot on the same day using public transportations or car rental service. They prefer spring and autumn trips rather than summer peak season, and tend to buy packaged travel products a lot compared with other generations. If these different traveling characteristics of each generation are considered for organizing and customizing tourism services, it is expected that domestic tourism satisfaction level will be ultimately increased.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.122-130
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• 2018

As smart tourism is gaining more attention, there are increasing attempts to make use of augmented reality(AR) in tourism industry. However, existing AR-based tourism contents are only limited to the 'designated' cultural heritage, overlooking the value of undesignated cultural heritage lost in the past few decades of development era. This hinders expanding the scope of tourism contents and leads to the production of banal and similar contents. Given that, our study has developed tourism contents based on , an AR-based mobile application that enables participants to virtually visit the historical sites lost in the development era. The Chungmuro area, which the app is named after, is unique in character. The area has been famous for movie making for over 30 years until the '90s. It is abundant with movie-related cultural resources such as theaters and print shops, which makes the place where people wants to feel the glorious past. Through the app, participants are able to walk along the historic trail and take pictures at five virtual historic spots, among many others. We also examined participants' level of satisfaction and overall tourism experience. By taking the result into account, we hope that the AR-based tourism contents will increase in the future.

• Proceedings of KOSOMES biannual meeting
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• 2006.11a
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• pp.1-8
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• 2006

국민소득 증대와 주 5일 근무제 시행으로 육상레저관광에서 해양레저관광으로 그 추이가 이동되고 있다. 해양레저를 즐기고자하는 수요는 증가하고 있으나, 기반시설 부족으로 활성화가 이루어지지 못하고 있는 실정이다. 특히 우리나라 서남해안 해역은 2,000 여개의 다도해가 자연방파제 역할을 하고 있으므로 해양레저 산업을 활성화 시키는데 적합한 천혜의 자연조건을 보유하고 있다. 본 연구에서는 우리나라 해양레저 기반시설의 현황과 문제점을 분석하고, 서남해안 해양레저 산업 활성화에 필요한 친환경 마리나 시설 구축에 관한 자연조건, 해상조건 분석, 다목적용 마리나 시설에 관하여 논한다.