• Title/Summary/Keyword: 관광활성화

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A Study on the Novelty Design of a Tourist Souvenir (관광기념품의 노블티 디자인에 관한 기초연구)

  • 이호승
    • Archives of design research
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    • v.16 no.4
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    • pp.111-120
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    • 2003
  • This study is what I tried to know on a magnitude of Novelty in a tourist souvenir. A purpose of sightseeing development is to satisfy a sightseeing experience of various tourists. Novelty of a tourist souvenir is to make an experience with unique pleasure for only the sightseeing place that is not the place of residence to be able to feel. It must be a thing of the new level that it is not for a tourist to already know it, and it was not able to forecast. The tourist knew that I bought an emotional impulse than rational purchase through study. Therefore, you must take the Novelty element that a firm name works on in a perception of a customer as an important due in a souvenir plan. Reference wishes to work in tourist souvenir design development participants through this study result.

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Development of Busan Marine Tourism Contents using Storytelling -Focusing on the Development of Marine Leisure Theme Course in Galmaetgil- (스토리텔링을 활용한 부산 해양관광 콘텐츠 개발 -갈맷길에서의 해양레저 테마 코스 개발을 중심으로-)

  • Lee, Bo-Bae;Kang, Bum-Kyu
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.196-208
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    • 2017
  • Busan is one of the most popular tourist cities of the Republic of Korea. To develop differentiated urban brand as the nation's flagship maritime city, Busan needs to explore diverse marine tourism stories and develop related contents. For the purpose of developing storytelling as a way to facilitate the maritime tourism of Busan, this study attempted to i) create 'marine leisure Galmaetgil of Busan' contents using 5-step storytelling modules and ii) develop themed tour routes based on the marine tourist contents and related graphic elements such as tour route map and image editing. Galmaetgil is a beautiful trail developed along the coastal line. It is one of the most famous tourist contents of Busan. Based on this asset, Busan would be able to develop its own tourist contents as the nation's proud marine-leisure city. The emotional stories which can draw a great attention from the citizens and tourists and informative storytelling would make people understand and experience marine leisure in a fun and easy.

Tourist Behaviour of Hampyeong Butterfly Festival: A Case of the Butterfly Festival 2002 (함평나비축제 관광객의 행태적 특성: 제4회 축제를 사례로)

  • 이정록
    • Journal of the Economic Geographical Society of Korea
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    • v.6 no.2
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    • pp.339-353
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    • 2003
  • In recent, events tourism of community festival is a particular form of tourism which has experienced considerable growth in Korea, and is become the important strategy for tourist inducement and revitalization of regional economy. Many events of community festival were mainly established since 1995, and most of local government such as city and county adopted the events of cultural tourism festival. Among these community festival, Hampyeong Butterfly Festival of Hampyeong-gun of Jeollanamdo, is recognized as one of famous events all over the country. In particular, Hampyeong Butterfly Festival to be held since 1999, attracts over 1 million tourists annually, and provides a lot of opportunities educational shows and exhibitions, including ecology experiences and learning sites, as well as environmentally-friendly agriculture learning sites, folklore customs, cultural heritage and traditional plays. Therefore, the purpose of this study focuses on the tourist behaviour of Butterfly Festival 2002. Most tourist have positive attitude and evaluation about festival, in particular, tourists present show high satisfaction with many programs of festival. However, in order to strengthen the competitiveness of festival, Hampyeong-gun have to concern with some improvements such as the expansion of tourists' facilities, active publicity activities, and matketing of special products of Hampyeong-gun.

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BLE Beacon Based Online Offline Tourism and Solutions for Regional Tourism Activation (지역관광 활성화를 위한 비콘 기반의 온오프라인 관광 솔루션)

  • Ryu, Gab-Sang
    • Journal of Internet of Things and Convergence
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    • v.2 no.2
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    • pp.21-26
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    • 2016
  • In this paper, it is possible to update the tourist information in real time, on/off-line tour proposes a solution(BBTS) based on a bluetooth beacon can provide tourist information without the need for wireless data network. BBTS consists of a bluetooth based data of the low-power supply system and the beacons and interoperable smart applications. Data supply system consists of the BLE & Beacon Pairing-based / non-pairing data transmission module with integral hardware. Smart application modules that provide indoor location of users information, internal server module and tourist information collection and information guide around comprised of applications. The proposed BBTS is possible that indoor service tourism tourist demand due to utilizing the beacon technology. Outdoor tourist information is designed to be downloaded to the smartphone receives the information received from the beacon APK file to provide services. BBTS system is expected to make a big impact on the smart tourism services industry.

Ecotourism Service Design Process and Methodology (생태관광 서비스디자인 프로세스 및 방법론 연구)

  • Nam, You-Seon;Ha, Kwang-Soo
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.376-387
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    • 2019
  • The role of local decentralization and balanced regional development becomes important due to the concentration of population due to urbanization, and the development of tourism contents in local governments is actively being attempted. However, this is largely due to quantitative growth, and it does not offer tourist content that offers a different experience while utilizing regional characteristics. This means that it is important to develop programs and contents that emphasize the identity of the region by cultivating local characteristics and build a different image. However, most of the small regions where characteristic resources are difficult to find have a problem that it is difficult to develop different programs and contents due to relatively few development opportunities and financial constraints. In this study, it was considered that it is effective to analyze characteristic features of the region and utilize the possessed assets as much as possible. Therefore, we propose a service design process that effectively supports ecotourism, one of the regional revitalization plan using local eco - assets. In the process, Venn Diagram Position and Context Map methodology was developed and verified through Sutonggol Observation Path.

A Study on the Revitalization of Tourism Industry through Big Data Analysis (한국관광 실태조사 빅 데이터 분석을 통한 관광산업 활성화 방안 연구)

  • Lee, Jungmi;Liu, Meina;Lim, Gyoo Gun
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.149-169
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    • 2018
  • Korea is currently accumulating a large amount of data in public institutions based on the public data open policy and the "Government 3.0". Especially, a lot of data is accumulated in the tourism field. However, the academic discussions utilizing the tourism data are still limited. Moreover, the openness of the data of restaurants, hotels, and online tourism information, and how to use SNS Big Data in tourism are still limited. Therefore, utilization through tourism big data analysis is still low. In this paper, we tried to analyze influencing factors on foreign tourists' satisfaction in Korea through numerical data using data mining technique and R programming technique. In this study, we tried to find ways to revitalize the tourism industry by analyzing about 36,000 big data of the "Survey on the actual situation of foreign tourists from 2013 to 2015" surveyed by the Korea Culture & Tourism Research Institute. To do this, we analyzed the factors that have high influence on the 'Satisfaction', 'Revisit intention', and 'Recommendation' variables of foreign tourists. Furthermore, we analyzed the practical influences of the variables that are mentioned above. As a procedure of this study, we first integrated survey data of foreign tourists conducted by Korea Culture & Tourism Research Institute, which is stored in the tourist information system from 2013 to 2015, and eliminate unnecessary variables that are inconsistent with the research purpose among the integrated data. Some variables were modified to improve the accuracy of the analysis. And we analyzed the factors affecting the dependent variables by using data-mining methods: decision tree(C5.0, CART, CHAID, QUEST), artificial neural network, and logistic regression analysis of SPSS IBM Modeler 16.0. The seven variables that have the greatest effect on each dependent variable were derived. As a result of data analysis, it was found that seven major variables influencing 'overall satisfaction' were sightseeing spot attraction, food satisfaction, accommodation satisfaction, traffic satisfaction, guide service satisfaction, number of visiting places, and country. Variables that had a great influence appeared food satisfaction and sightseeing spot attraction. The seven variables that had the greatest influence on 'revisit intention' were the country, travel motivation, activity, food satisfaction, best activity, guide service satisfaction and sightseeing spot attraction. The most influential variables were food satisfaction and travel motivation for Korean style. Lastly, the seven variables that have the greatest influence on the 'recommendation intention' were the country, sightseeing spot attraction, number of visiting places, food satisfaction, activity, tour guide service satisfaction and cost. And then the variables that had the greatest influence were the country, sightseeing spot attraction, and food satisfaction. In addition, in order to grasp the influence of each independent variables more deeply, we used R programming to identify the influence of independent variables. As a result, it was found that the food satisfaction and sightseeing spot attraction were higher than other variables in overall satisfaction and had a greater effect than other influential variables. Revisit intention had a higher ${\beta}$ value in the travel motive as the purpose of Korean Wave than other variables. It will be necessary to have a policy that will lead to a substantial revisit of tourists by enhancing tourist attractions for the purpose of Korean Wave. Lastly, the recommendation had the same result of satisfaction as the sightseeing spot attraction and food satisfaction have higher ${\beta}$ value than other variables. From this analysis, we found that 'food satisfaction' and 'sightseeing spot attraction' variables were the common factors to influence three dependent variables that are mentioned above('Overall satisfaction', 'Revisit intention' and 'Recommendation'), and that those factors affected the satisfaction of travel in Korea significantly. The purpose of this study is to examine how to activate foreign tourists in Korea through big data analysis. It is expected to be used as basic data for analyzing tourism data and establishing effective tourism policy. It is expected to be used as a material to establish an activation plan that can contribute to tourism development in Korea in the future.

어촌마을의 지속성 확보 가능성에 관한 연구 -부윤마을 어촌체험휴양테마 적용 사례를 중심으로-

  • 고신채;안웅희
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2021.11a
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    • pp.142-144
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    • 2021
  • 고령화로 인해 어촌마을은 소멸위기에 직면해 있으며, 어업인구의 감소로 인한 소득감소, 기반시설 부재와 일자리 부족으로 인한 인구유출 등은 위기를 가속화 시키고 있다. 어촌마을이 자생력을 확보하기 위해 지역자원을 활용한 활성화 계획이 수반되어야 하며, 특히 오늘날 급증하고 있는 국민여가시장과 연계가 필요하다. 본 연구에서는 지속성에 대한 위기의식을 갖고 있는 어촌마을을 활성화 할 수있는 마스터플랜을 제안함으로써 지속가능한 어촌마을의 가능성을 제안하였다.

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Visitors' Satisfaction on Ecotourism Type Cultural Festival - The case of Bonghwa Pine Mushroom Festival - (생태관광형 문화축제 참가자 만족도에 관한 연구 - 봉화 송이축제를 위주로 -)

  • Roh Yong-Ho;Choi Seung-Kuk
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.81-87
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    • 2005
  • Ecotourism is defined as a responsible form of tourism which provide minimum influence on the environment and regional society and maximizes economic benefits and satisfies tourists. So the goal of ecotourism are provide tourism, generate environmental conservation, and residents' economic benefits. The purposes of this study were to emamine visitors' characteristics and ecotourism goals which are providing tourism, environmental conservation, and regional economic benefits through 'Bonghwa Pine Mushroom Festival'.

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A Study on the Vitalization Plan of Local Tourism and Corona Blue Alleviation by Using the Electronic Access Register (KI-Pass) System (전자출입명부(KI-Pass) 시스템을 활용한 코로나 블루 해소 및 지방관광 활성화 방안에 대한 연구)

  • Jeong, Ki-hyeok;Han, Wool
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.11a
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    • pp.75-77
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    • 2020
  • 코로나19로 사회적 거리두기가 지속되면서 코로나 블루를 적절히 해소하는 방안 또한 새로운 사회적 무제로 대두되었다. 이에 본 연구는 전자출입명부 시스템을 활용하여 안전하게 지역을 관광할 수 있는 방안을 제시하였다. 구체적으로 QR코드에 기록된 정보를 바탕으로 지역별로 방문한 관광객의 숫자를 공유하여 지역별 방문인구를 파악할 수 있도록 하였다. 이를 통해 관광객은 밀집된 공간을 피하며 방역지침을 준수하면서도, 다양한 지역을 방문하며 코로나 블루를 해소할 수 있을 것이다.

Specialist Groups' Perceptions and Assessments on Urban Development Impacts of the EXPO 2012 Yeosu Korea (2012여수세계박람회의 도시발전효과에 대한 전문가 집단의 인식과 평가)

  • Lee, Jeong-Rock;Kim, Young-Khee;Lee, Min-Seok;Jang, Mun-Hyun
    • Journal of the Korean association of regional geographers
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    • v.22 no.2
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    • pp.411-423
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    • 2016
  • The purpose of this study is to analyze the specialist groups' perception and assessment on the urban development impacts by the EXPO 2012 Yeosu Korea, hosted from May 15 to August 15, 2012. In general, the specialist group positively evaluate about the urban development impacts of the 2012 Yeosu EXPO. They assess considerably positively, in particular on the enhancement of accessibility toward the capital region from Yeosu city, the vitalization of the local economy, the improvement of the city image, the invigoration of tourism resulted from the expansion of tourists accommodation facilities. In addition, they appraise that the urban development of Yeosu city would be advanced about 9.5 years in the wider transportation network and about 9.4 years the improvement of urban residential environment through hosting of the EXPO. They agree with that the image of Yeosu city as a site of marine tourism was significantly improved after the EXPO.

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