• Title/Summary/Keyword: 관광활성화

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Personalized Tour-Guide-Expert-System Using e-CRM Process (CRM 프로세스를 적용한 개인화 된 여행안내 전문가시스템)

  • 이동철
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.161-173
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    • 2002
  • The increasing disposable time through advancing information has come to make the tourism industry as well as the information communication industry glow in the 21st century We cannot make rational decision without proper guide information. It is impossible to anticipate tourism Products which are invisible products consisting of a variety of basic combinations of products. Tourists are getting dissatisfied with tourism experts' distorted guidance every year. A recent survey shows that the current tourism information system can't meet the need of tourists who are informative and individualized. This paper presents tourism information system that offers the most appropriate tour courses depending on the tastes of tourists by utilizing expert system, artificial intelligent applied technology. This paper is the first attempt to maximize comsumer satisfaction by developing the intelligent agent system that is able to reflect the traits of individualized customers' in the tourism industry The establishment of this system will contribute to activating the tourism industry, ultimately, by decreasing inconveniencies and tour schedules appropriate to the purpose of individual tours.

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A Convergence Study on the Relationship between Food Preferences and Intrinsic Motivation of Rural Tourism (농촌관광의 내재적동기와 음식선호에 대한 융복합 연구)

  • Kang, Keoung-Shim;Lee, Soon-Yea
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.272-283
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    • 2021
  • The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

The Causes and Status of Regional Development Strategy by International Exchanges in Kyushu, Japan (일본 큐슈(九州)지역의 국제교류를 이용한 지역 활성화정책의 원인과 현황)

  • Shin, Young-Kun
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.4
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    • pp.603-615
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    • 2011
  • This article explores the causes of why there are many international exchange festivals and events regarding South Korea in Kyushu, Japan. It can be explained as follows. Firstly, Kyushu is the closest region to South Korea and there are many transport links between the two places. Secondly, Kyushu has many rich historical sites relating to Korea which would be ideal themes for international exchange festivals and events. Thirdly, Kyushu has the highest number of sister city connection with South Korea in Japan. This means that it is easy to hold international exchange festivals and events with the sister city. Tsushima city in Nagasaki prefecture is thought to best encompass all of the above criteria. Therefore, it would seem that Tsushima city is especially eager to hold international exchange festivals and events with South Korea as a means of meeting the regional development strategy.

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A study on the total marine tour "Platform Company" based on Social Network Service (SNS 기반 토털 해양관광 "플랫폼 컴퍼니" 구축에 관한 연구)

  • Lee, Nam-Kyu
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.78-79
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    • 2011
  • Tourism demand is expected to continue to rise, actively respond to these demands and customer needs, optimize and differentiated consumer-based content development and delivery that incorporates principals of the need for mediation, is increasing. Smartphone and internet represented SNS collects information based on customer and customer needs by providing differentiated content to meet the cost and the total satisfaction of all tourism is needed to build Platform Company. Platform Company maximize the utilization of natural maritime resources, marine tourism to meet customer demand, profitable and stable income, including job creation are contributing to.

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A Study on the Effect of Medical Esthetic Tourism and Halleu Consciousness on Tourism Image, Korean Food Consciousness, Tourist Satisfaction and Behavioral Intention (메디컬 에스테틱 관광과 한류 인식이 관광 이미지, 한국음식 인식, 관광 만족, 행동 의도의 영향 관계 - 방한 중국인.일본인 관광객을 대상으로 -)

  • Oh, Young-Sub
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.193-207
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    • 2010
  • This paper examined the impact of medical esthetic tourism and the recognition of Halleu consciousness (Korean wave) on tourism image, Korean food consciousness, tourist satisfaction and tourist behaviour intention to achieve the aimed purpose of the paper, pre-tested questionnaire that distributed by pre-arranged MA students to deluxe hotels and plastic surgery hospitals was questioned and filled up by Japanese and Chinese tourists who visited Korea for a medical-related purpose. For sampling technique and size, random sampling was used and 211 copies of the questionnaire were collected. Linear regression through PASW 18.0 as a main statistical analysing method was used to examine the hypothesis and the result showed that medical esthetic tourism and recognition of Halleu had positive effects on tourism image, Korean food consciousness, tourist satisfaction and tourist behavioral intention(p<0.001). In particular, the result revealed that esthetic tourism and the recognition of Halleu as the main key factors had strong effects on Korean food consciousness even though there were a number of variety components in tourism. Therefore, to make inbound medical esthetic tourism and the recognition of Halleu more stable and sustainable and make Korean food world-wide recognized, more strategic policies for a specific tourism market are required.

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A Study on the Revitalization of Tourism Industry Using Experience Game (체험형 게임을 활용한 관광산업 활성화 방안에 관한 연구)

  • Jung, Mi-A;Kim, Ki-Suk;Jung, Hyung-Won
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.1-12
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    • 2019
  • The 4th industrial revolution has become a topic of 'experiential games' that utilize technologies such as virtual reality, augmented reality, and complex reality, and they are promoting various experiential game contents to attract tourists in the tourism industry have. The trend of tourism is the concept of the healing which aims to enhance the quality of life of the individual in the concept of simple travel, that is, the consumer is not satisfied with the sight, There are many changes in the form of tourism. In this study, domestic and foreign cases that utilized the fun and experience of tourism in the game were examined using case study methods. In domestic case, although service was provided by using smart phone, there is a problem that simple information is provided, mission quest method is not continuously provided, and the story is limited. I tried to find out the solution through this case. Developing and applying various experience contents, utilizing active investment and various stories for continuous service, and utilizing new technology such as virtual reality, it will bring about improvement of domestic tourism industry and satisfaction.

A Plan for Building up Echo-marine Leisure Infrastructure for the Industrial Growth to Marine Leisure at Ho-Nam Area (호남지역 해양레저산업 발전을 위한 친환경 해양레저 기반시설 구축방안)

  • Park, Sung-Hyeon;Jeong, Jung-Sik
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.13 no.4
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    • pp.79-85
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    • 2007
  • Many countries foster the tour and leisure industries as a national strategic industry of the 21st century. The tour and leisure industry is expected to be reorganized from the land-based industry to the ocean-based industry as the GNP in a nation is over USD $20,000{\sim}30,000$ dollars. In Korea, since we adopt a five-day week, the total working hours for a week is shortened. As the result, leisure activities in family, such as experience tour, ecological tour, travel, and overnight tour, are expected to be increased. Leisure and sports tours, which link the tour and sports to rafting, hang gliding, and marine leisure, have been also increased over 21.6%. A number of small and big islands near Ho-Nam coastal areas play an important role as natural breakwater. Thus, the ports in Ho-Nam area is safely protected from physical effects by ocean waves and is maintained without constructing a breakwater. In this paper, we analyses the required conditions as the marine leisure base in the southwest sea area which has the natural advantages for marine leisure. We also discuss how to activate the yacht business on Ho-Nam coast area. And then we analyse the present situations and obstacles of a domestic marine leisure. We also suggest the plan to build up echo-marine leisure infrastructure for industrial growth of marine leisure in Ho-Nam area.

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