• Title/Summary/Keyword: 관광지ITS

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Storytelling along Roads as a Development Plan for Cultural Contents in Gangwon-do (강원도 길 스토리텔링과 문화콘텐츠로서의 발전방안)

  • Jo, Jeong-rae
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.172-183
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    • 2021
  • The twenty-first century revealed the era of cultural contents with the growth of digital cultures. Accordingly, popular culture became the primary sector of the cultural industry, and among them, the roads on which people walk emerged as great content for the leisure and tourist industry. Walking has already become a commercial good, as each road's story is unique enough to attract numerous tourists. On roads are the development of history, movement of life, and various cultural channels. The old road development project contributes to the revitalization of the neighborhood and increases its competitiveness as cultural content, as it restores the ecological nature and rediscovers the value of the road from history and its culture. For Gangwon-do's road development project, a storytelling strategy is necessary to succeed as cultural tourism content. Specifically, when forming an image of the old roads, it is advantageous to develop a new story that suits modern people's aesthetic taste and lead communication between locals and tourists rather than borrowing and utilizing the existing facts. For instance, it is helpful to recreate the nostalgic and sentimental mood and combine the imagination based on the consumers' humanistic experiences to create their own participation. This paper demonstrates the historical value of the roads in Gangwon-do, precedents of other leading road development projects in South Korea, and development plans by storytelling for cultural contents in Gangwon-do.

Effect of PDA Guide Service on Users' Involvement, Satisfaction, and Reuse Intention -Focused on PDA Guide Service in Gyeongbokgung- (PDA를 활용한 안내서비스가 이용객의 몰입, 만족 및 재이용의도에 미치는 영향 -경복궁의 PDA안내서비스를 중심으로-)

  • Kim, Ju-Yeon;Lee, Min-Jae;Ahn, Kyung-Mo
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.373-381
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    • 2012
  • Due to IT(information technology) development, various ITs have been applied to tourism. Since June 2010, PDA guide service was launched in Kyungbok palace. This study tried to find how effectively the service is operated by comparing flow, satisfaction and reuse intention of PDA users with those of who have received guide service by professional interpreter. The result indicates that those who have received professional interpretation showed to be more involved, satisfied and have more intention to reuse. The paper explored the composing factors of PDA guide service, which are 'interpretation', 'design', 'ease of use', and 'stability of operation'. Among these factors, interpretation was analyzed to be only factor what affects users' involvement and also most influential attribute explaining users' satisfaction and reuse intention. 'Interpretation', 'stability' and 'ease of use' are shown to have impact on satisfaction, while 'interpretation' and 'stability' have significant effect on users' reuse intention of PDA guide service. The operational implications from these results are suggested.

The Effect of Culture Tourism Interpreter's Role on Visitors' Festival Theme Awareness and Satisfaction (문화해설사의 역할이 방문객의 축제주제인식과 만족에 미치는 영향)

  • Yang, Soung-Hoon
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.437-446
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    • 2017
  • This research were aimed to verify possible transferring regional development's value into festival contents. It was widely known that Korean festival's theme has been relatively pale in comparing its abundancy, which were required variety of festival contents. Luckily, local residents in Cittaslow frequently host slow-themed festivals, not only to revitalize their communities but also to serve the visitors. Those phenomenon shed the light to study the culture tourism interpreters' role as the presenter of regional development value to visitors at festival setting. Total 180 of questionnaires were administered to Gimsatgat festival visitors, verifying the relationship of variables, interpreters' role, perception of festival theme, revisit intention and practice intention. Regression analysis revealed that significantly influential relations between variables. Successful interpreters will support visitors' understanding of Cittaslow value, satisfaction and practice in daily life. Theoretical /practical significances and research limitation were included.

A Study on the Difference of Determinants between Behavioral Intentions of Existing and Potential Customers in Cruise Tourism -Focusing on the Region of Incheon- (크루즈관광에서 기존-잠재 고객간 행동의도 결정요인 차이에 관한 연구 -인천지역을 중심으로-)

  • Kim, ByungIl;Kim, HongSeop
    • Journal of Korea Port Economic Association
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    • v.28 no.4
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    • pp.39-57
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    • 2012
  • This study aims to find out the relationship of customer behavioral intention and marketing variables such as service quality and customer satisfaction which are regarded as its determinants. And then this study has suggested what service factors shall be emphasized to induce the latent customers. And it has grouped strategic Schemes on which service variables shall be focused to enhance the existing customer behavioral intentions. This study has found, to the existing customers, only physical environments among 3 dimension components of Service quality significantly affects to the Behavioral intentions. Priorly, marketing efforts, namely, expansion of convenient facilities such as special berth construction is necessary. To the latent customer, service delivery is the most powerful factor to the behavioral intentions. Consequently, frequency of cruise calling, Facilities of shopping and eating, issues and their development of cruise goods and publicity and promotions are needed.

Possibility to Develop the Green Tourism in Conjunction with the Image of the Local Community: the case of Daejeon (지역 공동체 이미지와 연계된 녹색 관광 개발 가능성 연구 : 대전지역 사례)

  • Lee, Il-Yul;Park, Moon-Kyou
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.506-514
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    • 2011
  • The purpose of this study is to look into whether there is a possibility to develop the image of the local community in conjunction with green tourism, thus to explore the concrete ways to vitalize local community with diversified green tourism programs. In the pursuit of relating the research of community image-building with comprehensive local characteristics, this study selected the case of Jung Bang I village near Daejeon and analyzed the case through both written materials and on-site investigation. As a result of analysis, first, it was found that community image-building contributed positive effects in terms of the commercialization of the local community and its revitalization. Second, it was observed that community image-building led to form a "green route" that played a role as a passage to link townspeople to the country. It was also verified that those country villages that succeeded in image-building provided the places where people could experience the country and arts, which showed the potential of their roles as educational opportunities. In conclusion, this study will be able to suggest the direction to where the green tourism and image-building projects of the small communities near towns should go, and also provide a substantial guideline to related people regarding how to operate and maintain the local community.

Activation Plan with the Traditional Houses for the Local Tourism and Culture Welfare System -Focused on the traditional houses in Youngwol-gun- (전통고택을 이용한 관광문화복지의 지역 활성화 방안 -영월군의 고택을 중심으로-)

  • Jo, Won-seob;Oh, Seung-ha
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.7 no.4
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    • pp.168-177
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    • 2014
  • The purpose of this study is to analyze the activation plan with the traditional houses for the local tourism and culture welfare system. For the study, an investigation on the actual conditions of Youngwol-gun and a set of interviews were conducted from 13th June to 7thNovember in 2014. The analysis was conducted through the field observations and the interviews with building owners based on the criteria and SPSSWIN 18.0 program was used for statistical processes. The results of analysis are as follows. First, in order to understand the strengths and weaknesses of the local tourism and culture welfare system and to find its regional identity, the traditional houses need to be taken as a means of representing the local traditions and cultures. Second, a unique experiencecenter of traditional lifestyle and culture is necessary. Third, various local events on the tourism resources and traditional housings, development of various programs and promotion of local images are required for reinterpreting and reviewing the values of traditional houses. The implication of this study is that it provides the valuable information for enhancing the development and income of the local region and attracting tourists much more than now, since the succession and reinterpretation of the traditional housing cultures can harmonize the past, current and the future.

Perception of Andong Joongang Cinema as a Local Cultural Resource (지역문화자원으로 본 안동중앙극장 인식)

  • Kim, Nam-Yong;Jung, Nak-Hyun
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.1
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    • pp.69-79
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    • 2019
  • The purpose of this study is to analyze how Andong Joongang Cinema (hereinafter referred to as "The Cinema"), the only art cinema in Gyeongsangbuk-do Province, is perceived by local people as a local cultural resource. For this, an analysis framework was set for analyzing local people's perception of The Cinema as a local cultural resource, by analyzing the functions of local cultural resources and the function of The Cinema and examining the correlation between the two sectors, on the basis of precedent studies on local cultural resources and related papers on art theaters and The Cinema. Based on the proposed analysis framework, the local people's perceptions of The Cinema as a local cultural resource were summarized into four divisions: the perception of the enjoyment of culture & art, the perception of historicity, the perception of a tourist attraction, and the perception of community formation. As a result, it is judged that The Cinema has the identity, the traditionality and the community spirit as the three functions of which a local cultural resource has, and thus, it is proved that The Cinema functions as a local cultural resource. Therefore, local cultural resources have been performing their functions encompassing its scope with the region's history and surrounding environment, not standing alone. The Cinema also has been functioning as a space for the enjoyment of culture and art, a tourist attraction, and a cultural space for communicating with the public, keeping its historicity of the region. It is expected that there will be specific follow-up studies so that The Cinema can consistently play its role as a local cultural resource.

A Study on Strategy for developing LBS Entertainment content based on local tourist information (지역 관광 정보를 활용한 LBS 엔터테인먼트 컨텐츠 개발 방안에 관한 연구)

  • Kim, Hyun-Jeong
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.151-162
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    • 2007
  • How can new media devices and networks provide an effective response to the world's growing sector of cultural and historically-minded travelers? This study emerged from the question of how mobile handsets can change the nature of cultural and historical tourism in ubiquitous city environments. As wireless network and mobile IT have rapidly developed, it becomes possible to deliver cultural and historical information on the site through mobile handset as a tour guidance system. The paper describes the development of a new type of mobile tourism platform for site-specific cultural and historical information. The central objective of the project was to organize this cultural and historical walking tour around the mobile handset and its unique advantages (i.e. portability, multi-media capacity, access to wireless internet, and location-awareness potential) and then integrate the tour with a historical story and role-playing game that would deepen the mobile user's interest in the sites being visited, and enhance his or her overall experience of the area. The project was based on twelve locations that were culturally and historically significant to Korean War era in Busan. After the mobile tour game prototype was developed for this route, it was evaluated at the 10th PIFF (Pusan International Film Festival). After use test, some new strategies for developing mobile "edutainment content" to deliver cultural historical contents of the location were discussed. Combining 'edutainment' with a cultural and historical mobile walking tour brings a new dimension to existing approaches of the tourism and mobile content industry.

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Research on the Color Design by Building Use for the Classification of Tourism and Residential Areas - On Example of Building Color of Huinnyeoul Culture Village in Busan, Korea (관광 및 주거지역 구분을 위한 건축용도별 색채 디자인에 관한 연구 - 한국 부산 흰여울문화마을의 건축 색채를 중심으로)

  • Zhang, Ning;Yang, Ziqi;Zhou, Ying
    • Journal of the Korea Convergence Society
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    • v.12 no.1
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    • pp.153-161
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    • 2021
  • The exterior color of the building reflects its style. With the advancement of the 'Village Art' project in South Korea, many villages have gradually developed into tourist attractions. Therefore, it is also important to distinguish between residents' lifestyles and tourist needs through architectural color design. This article first investigates the literature and analyzes the use function of the building and the role of the exterior color in the villages. Secondly, the four types of buildings in Huinnyeoul Culture Village: residential, commercial, leisure, and public toilets are investigated as the research objects. Analyze through the KSCA color measurement analysis system and questionnaire survey, and propose a color plan for the exterior of the building. Research results: First, the main color area of the outer wall of the residential building should be the largest, with a tendency of high brightness and low saturation. Second, small buildings with high chroma in the recreation area can be used as visual guidance.Third, the buildings in the commercial area are mainly of high brightness, high chroma, and multi-hue. Fourth, the main color of the bathroom is the main color of the residential area and the leisure area, which can provide a sense of visual stability.

Jeju Shinyang Fishing Port Remodeling Plan Utilizing Marine Tourism Resources (해양관광자원을 활용한 제주 신양항 리모델링 계획)

  • Kim, Yelim;Sung, Jong-Sang
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.2
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    • pp.52-69
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    • 2016
  • The fishing port was once the foothold of production as well as the stronghold of communities but with the declining of the fishing industry, ports became abandoned space. Jeju Special Self-Governing Province has continued its effort to vitalize marine tourism since 2010. Shinyang Port in particular is designated as a Prearranged Marina Port Development Zone, and planning for the Jeju Ocean Marina City project is underway. Nevertheless, fishing port remodeling projects implemented on Jeju so far have focused only on civil engineering such as renovating old facilities. In addition, most Marina Port Development Projects have been irrelevant to local communities. Leading projects by the local government mostly suffer from a lack of funding, which results in the renovation of old facilities and improper maintenance, while private sector investment projects do not lead to benefit sharing with the community. Shinyang Port, also renovated in 2008, ended up with outer breakwater extension construction that neither solved the fundamental problem of the site nor gave benefits to residents. To arrange a way to solve problems for civil engineering focused development project, improper maintenance, and benefit sharing with community, first, this study proposes a development plan that connects with the outlying areas near the ports. The plan reflects existing topography, Jeju traditional stonewalls, narrow paths on the master plan and programs by reading the regional context. In this way, this paper suggests a space development plan reflecting the local landscape and characteristic factors. Second, it satisfies various needs by using existing and new Marine Tourism Resources. Third, it examines sustainable operation and management measures through residents' participation. The proposal is significant in two key ways: it is a fresh attempt at connecting the fishing port with its outlying areas from a landscape perspective; and it considers environmental, social, economic issues, and suggests participation for local communities. Thus, the model can be used in future fishing-port remodeling plans for revitalizing unused space, including invaluable traditional landscapes, and for boosting the marine-leisure industry.