• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.125-137
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• 2013

Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.328-341
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• 2008

This study is to analyze impacts of a newly developed festival based on place attachment and involvement theories using SEM. The results are that there are positive relationships between festival involvement and festival impacts, but there are negative relationships between place attachment and the impacts. The results mean that residents may have not enough interaction with the newly developed festival. Therefore, the findings suggest that organizers and managers are need to make efforts to communicate with citizens and to enlarge place attachments with the festival.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2007.12a
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• pp.136-137
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• 2007

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1467-1478
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• 2008

This paper is to suggest a concrete way about imperiled domestic hot spring tourism and then provide some ideas to solve the problems related to public health promotion, aging society. In this paper, the author proposes the healthy tourism formation to solve such above problems. The author also proposes Asan Hot spring areas as the most healthy places for tourists. Therefore, this paper introduces that Asan Hot Spring Areas will contribute to the economic development in Korea. There will contribute to improve the nation's image and produce much more benefits by hot spring resources develop of the A-San springs area.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.8
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• pp.1792-1801
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• 2003

In these days, image mosaic is getting interest in the field of advertisement, tourism, game, medical imaging, and so on with the development of internet technology and the performance of personal computers. The main problem of mage mosaic is searching corresponding points correctly in the overlapped area between images. However, previous methods requires a lot of CPU times and data processing for finding corresponding points. And they need repeated recording with a revolution of 360 degree around objects or background. This paper presents a new image mosaic method which generates a panorama image from a video sequence recorded by a general video camera. Our method finds the corresponding points between two successive images by using a new direction oriented 3­step block matching methods. Experimental results show that the suggested method is more efficient than the methods based on existing block matching algorithm, such as full search and K­step search algorithm.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.12 no.1
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• pp.79-110
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• 2001

Tourist Destination is based on tourism attractions. Components of Tourism attraction are included tourism resources, entertainment facilities, transportation, accommodation, infrastructure, assistance facilities & service, hospitality, information facilities & service, and retailing & service. Tourism resources of them is the key to determine destination development pattern, because tourism attraction that attract tourists is based on tourism resources. Therefore, there are need to study what is tourism attraction of destination at the view of tourists and what is destination development pattern based on it to develop tourism attraction that is able appeal tourists. The purpose of this study is to examine what effect of tourism attraction affects destination development pattern. This study defined Haeundae, Kwanganri, Songjung, Taejongdae in Pusan, Korea as research areas. Research data were collected from 300 respondents by a simple random sampling method. A final 284 usable questionaries were used for empirical analysis after data purification process. Reliability and validity of the scale on the tourism attraction, destination image, and facility needs have been evaluated using Cronbach $\alpha$, item-total correlations. This study analyzed the factors of the tourism attraction and destination images. The result obtained that tourism attraction is divided relaxation attraction, local activity attraction, culture . nature attraction and touring circuit attraction, and destination image is divided culture . urban attractiveness, touring attractiveness, local . stay attractiveness, convenience of travel and relativeness for destination investigated. ANOVA and regression (stepwise) were used to test hypotheses. Based on the results of hypotheses testing, major findings of the empirical research are as follow : 1. The tourism attraction and destination image are significantly different, but facility needs are not significantly by destinations (e. g. Haeundae, Kwanganri, Songjung, Taejongdae) . 2. Destination development pattern is a(fact by the tourism attraction in partial. In case of Haeundea, relaxation attraction take effect partially spa, history and marine/spa tourism. 3. The destination development pattern is influenced by the destination image in partial. In case of Kwanganri, the natural . activity attractiveness and urban tourism images have been found as influential factors that affect marine tourism. 4. The destination images are influenced the physical attributes in literature review, but the destination image are taken effect partially the tourism attraction in this study. 5. Destination development pattern are influenced by the tourism attraction and the destination image partially. This research has provided a variety of practical suggestions. Especially, it was suggested that the destination have appeal to tourists by strengthening attraction and improving weakness. Also, we need to specialize destination in same destination development pattern.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2010.05a
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• pp.8-8
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• 2010

자원식물을 소재로 이용하는 생물산업은 21세기 경제성장을 주도할 핵심기간산업이며, 미래형 고부가가치산업이다. 현재 지구상에는 약 55만종의 식물이 존재하는 것으로 알려져 있으나, 인간의 손길이 닿지 않은 천연 강우림 등의 미개척지가 상당수 존재하고 있어 더욱 많은 종들이 존재할 것으로 추정된다. 자원식물들 중에는 작물로의 개발이 가능하거나, 개발할 필요성이 높은 식물들이 많이 있다. 자원식물들은 예로부터 식용, 약용, 관상용, 유지용, 기호용, 밀원용, 섬유용, 향신료용, 향료용, 당료용, 호료용, 염색용, 수지용, 탄닌용 등으로 구분되어 이용되어 왔다. 자원식물은 종에 따라 꽃, 줄기, 잎, 뿌리 및 종자 등 부위별로 다양하게 산업적 소재로 활용되어 왔다. 최근에는 건강에 관한 관심이 급증하면서 다양한 건강 기능성 상품이 개발되고 있으며, 관련 시장이 급속하게 성장하고 있다. 특히 자원식물 등 천연물을 소재로 한 건강 기능성 상품은 안전성이 보장되며 우수한 생리활성이 있는 것으로 밝혀지면서, 자원식물을 소재로 한 건강 기능성 상품의 개발에 대한 수요가 증가하고 있는 실정이다. 따라서 다양한 자원식물을 대상으로 이들의 활용가치를 분석하여 상품화할 수 있는 방법의 개발이 절실히 필요하다. 또한 주 5일제 실시 및 여가활용에 관한 관심이 급증하면서 농촌 경관산업에 대한 수요가 증가하고 있다. 농촌 경관산업은 국민의 여가선용 및 복지향상에 효과적일 뿐 아니라 지역주민과 관광객이 함께 즐길 수 있는 관광산업으로써 지역 이미지 강화를 통한 지역 홍보, 지역 내 일자리 창출 및 경관산업에 사용된 생물소재를 이용한 바이오산업의 활성화 등의 장점을 지니고 있다. 또한 농촌 경관산업은 자연과 농촌을 활용한 자연 친화형 관광단지를 조성하여 친환경, 고부가가치형 종합산업을 추구하는 추세이다. 그러므로 경관산업 및 이를 활용한 바이오산업의 소재로써 자원식물의 역할은 매우 클 것으로 생각된다. 특히 각 지역에 자생하는 고유의 자원식물을 활용하면 지역 특화 경관산업 및 바이오산업의 발전에 크게 이바지 할 수 있으며, 이로 인하여 지역 경제 활성화 및 친환경 건강 기능성 상품에 대한 수요를 충족시킬 수 있을 것으로 기대된다. 따라서 친환경 건강 기능성 소재 개발과 농촌 경관산업을 활용한 생물산업에 적용할 수 있는 산업적 가치가 우수한 자원식물의 다양한 기능을 분석하고, 각 자원식물별로 특성에 맞는 개발 방안을 구축하여 다양한 산업화의 소재로 활용하여야 할 것으로 생각된다.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.467-478
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• 2011

This study examines international tourists 'perceived images and service quality of Korean foods. A survey was conducted to international tourists(Chinese, Japanese, American) visiting Korea. The results of study show that there is a significant difference in several attributes of Korean traditional foods as perceived by international tourists along their nationality. Particularly, American tourists tend to highly evaluate Korean foods as ones good for health. The perceived attractiveness of Korean foods in terms of color and shape is higher for Chinese and Americans than Japanese. A distinct difference is also found in the importance and performance attributes of perceived quality of Korean foods by the nationality of tourists. The results of IPA for the perceived quality of Korean traditional foods show that the restaurant facility and atmosphere are identified as the ones that need to be improved across all the tourists.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.267-276
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• 2018

The purpose of this study is to analyze the cultural needs of foreign tourists, to investigate the cultural service elements that can be provided in 'Gamcheon Culture Village', to suggest concrete policy to improve cultural services, and ultimately to cultivate excellent international tourism culture brands in 'Gamcheon Culture Village'. In order to find out the cultural needs of foreign tourists, we conducted a case study on 'Gamcheon Culture Village' among the places where the urban regeneration proceeded. The study period was four months, and basic data were collected from foreign tourists from six countries through literature reviews, interviews and participation observation. Analysis of data was based on urban regeneration, cultural desire and service design theory, and we conducted content analysis. This study presented five cultural service goals of 'Gamcheon Culture Village'. First, it displays and promotes local characteristic culture. Second, it develops and sells cultural products. Third, it brings up a good tourist image. Fourth, it provides an unusual food. Fifth, cultural experience optimization. Through this study, it is expected to help improve the cultural service of 'Gamcheon Culture Village'.

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.605-613
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• 2018

In this paper, we propose a system to walk around the world with virtual reality technology. Although the virtual reality users are interested in the virtual travel contents, the conventional virtual travel contents have limited space for experiencing and lack of interactivity. In order to solve the problem of lack of realism and limited space, which is a disadvantage of existing contents, this system created a virtual space using Google Street View image. Users can have realistic experience with real street images, and travel a vast area of the world provided by Google Street View image. Also, a virtual reality headset and a treadmill equipment are used so that the user can actually walk in the virtual space, which maxmizes user interactivity and immersion. We expect this system contributes to the leisure activities of virtual reality users by allowing natural walking trip from famous tourist spots to even mountain roads and alleys.