• Journal of Digital Convergence
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• v.17 no.11
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• pp.53-59
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• 2019

The purpose of this study is to verify what effects regional landmark cognitive factors have on tourist satisfaction and how the effect relationship between regional landmark cognitive factors and tourist satisfaction change due to perception differences between local residents and tourists and to present implications. Analysis results show that landmark cognitive factors could be categorized into the single factors of symbolism, historicity, and tourist satisfaction. Landmark cognitive factors had significant effects on tourist satisfaction and differences occurred in that effect relationship according to local residents and tourists. Therefore, when tourism products are developed through landmarks, if the opinions of local residents are excessively reflected, this can bring about outcomes that actually disregard tourists, so it is important to appropriately reflect various opinions.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.328-341
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• 2008

This study is to analyze impacts of a newly developed festival based on place attachment and involvement theories using SEM. The results are that there are positive relationships between festival involvement and festival impacts, but there are negative relationships between place attachment and the impacts. The results mean that residents may have not enough interaction with the newly developed festival. Therefore, the findings suggest that organizers and managers are need to make efforts to communicate with citizens and to enlarge place attachments with the festival.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.439-452
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• 2012

This study is to analyse which tourism marketing communication influences on the tourism destination brand equity. Three factors of advertising, publicity, and the words of mouth of tourism destinations were set as tourism marketing communication in order to understand effects of tourism marketing communication on tourism destination brand equity, and tourism destination brand equity was deducted as three factors of brand awareness, brand image, and brand loyalty in order to understand each influential relationship. As a result of empirical analysis, advertising and publicity of tourism destination have positive influence on brand image and words of mouth about tourism destination has positive influence on all brand awareness and brand image. Brand awareness and brand image both have significant effect on brand loyalty, and it was verified that words of mouth about tourism destination among factors of tourism marketing communication has the highest influence.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.317-327
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• 2019

A tourist destination where nature and people coexist is needed for today's tourists who crave for various new experiences and attractions. In this respect, Slow city has its attractiveness as a good tourist destination and its potentials are being verified. The purpose of this study is to identify selection attributes of slow city which influence the perception of tourism professionals and finally to figure out its growth potential as a tourism destination. This study approaches and considers tourism industry worker's perception about slow city which previous studies have not been discussed. We examined that travel and tourism employees working on the tourism industry frontline, planning travel goods, providing information on tourist destinations, are less aware than the general public about slow city as a tourism destination.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.444-456
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• 2011

The purpose of this study is multi-faceted. Firstly, it is to examine the perceived differences in novelty experience, psychic distance, and satisfaction among Japanese, Chinese, and American tourists visiting Korea. Secondly, it is to investigate the effects of novelty experience on their overall satisfaction in Korea. Lastly, this study attempts to examine the role of psychic distance on the level of perceived novelty experience in Korea. A survey was conducted to 307 international tourists departing Korea at the In-Cheon International Airport. The results show that there is a significant difference in the perceived psychic distance, novelty experience, and overall satisfaction in Korea among Japanese, Chinese, and American tourists. Also, there is a significant effect of novelty experience on tourist overall satisfaction. The results further reveal that the degree of psychic distance is a significant determinant of the perceived novelty experience, which supports the effectiveness of psychic distance concept in predicting the novelty experience. The results of this study make a significant contribution to advancing our understanding of tourist behavior through the re-constructed concept of novelty.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.516-528
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• 2016

Tourism information related to the selection and the images formation of tourist destinations is getting more important in tourism industry, and the problems of information overflow is also on the rise simultaneously. And this information overflow can affect the tourists' cognition, emotion and attitudes about tourism information. The objective of this study is to assess their information overload on tourism information on tourists' emotion, attitude and information searching effort. Data were collected from total 438 people with 224 people at public spaces in Seoul, Korea and 214 people at public spaces in Xi'an, China. This study conducts confirmatory factor analysis, correlation analysis and structural equation modelling to verifying 5 hypothesis related to information overflow. The main results of the study show that the cognition of information overload can lead to positive effect to tourists' positive emotion, attitude and searching effort.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.188-197
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• 2019

This study analyzed empirically the effects of the perception of outbound passengers, who flew from Korea to overseas tourist destinations, on the cabin service quality, tourist experience, and tourist satisfaction. For empirical analysis, a survey was given to Korean passengers using a national carrier of South Korea. Based on empirical analysis, the researchers judged that the analysis results and implications could be applied to inbound foreign passengers who visited Korea for the tourism purposes if researchers generated significant results from empirical analysis. This paper designed a research model that represented the meaningful relationship among, airline cabin-service quality, tourist experience, and tourist satisfaction following preceding research. According to the analysis, that factors that consisted of the cabin service quality had a significant effect on the tourist satisfaction with a mediating effect of both the cognitive and emotional tourist experience. Therefore, the perception on airline's cabin service quality of the national carrier would be a starting point that can help improve the tourist satisfaction.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.3
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• pp.419-436
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• 2011

Korean farm villages are locked in vicious circle, as lots of their problems related to low income and hollow matters are geared and multiply. To get over those problems, various plans to develop Korean farm villages are being pushed ahead. In addition, since the early of 1990s, Korea has been projects to develop settlement zones and culture villages. It has been also preceeding with a comprehensive development project of farm villages and a new vitalizations project, etc. All of these projects aim to reorganize and expand life environments, industrial bases, and convenience and welfare facilities. The existing studies on a comprehensive project to develop farm villages have been focusing on evaluation indexes, problems, investment priorities, etc. But in fact, studies on a comprehensive development project of farm villages are not thoroughgoing enough in aspects of residents' attitude and their recognition on the influence on tourist development. Thus, this study aims to present strategic schemes to allow residents to actively participate in a stage of promoting a comprehensive development project of farm villages, a stage of making the plan, and a stage of the implementation. For this, this study analyzes a comprehensive development project of farm villages and attempts to figure out which influence the tourist development in farm villages has on residents' attitude and recognition resulting from changes in economic, social cultural, and environmental aspects. Especially, this study previously examines what influential factors there exists are and what influences the development of farm villages has on residents. Based on the results from the above analysis, schemes to enable residents to actively a comprehensive development project of farm villages are presented as follows. First, it is necessary to raise our recognition on tourism and tourism development of farm villages. If the main theme of a comprehensive development project of farm villages intends farm village development, it is required to educate residents and let them clearly raise their recognition on tourism, and the effect of the project is guaranteed. Second, it is highly required to make a plan so that we can feel economic effects of revenues through project promotion and positive effects including the expansion of infrastructures and welfare facilities, etc. Third, it is necessary to bring into relief the positive recognition and attitude of a comprehensive development project of farm villages. As for the negative recognition and attitude, it is very important to change negative residents' recognition to the positive direction and to allow them to participate in and to take an interest in the project, so that the project can be effectively promoted.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.250-263
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• 2021

This study tries to understand the Infectious disease recognition and perceived risk of the COVID19 of air traveller on risk reduction behavior and tourist destination switching intention. The study method was to conduct a online survey research targeting air travelers with airline experience within a year. The empirical survey was conducted between Jun 2 and Jun 24, 2021, and 250 valid questionnaires were analyzed. data analysis was conducted using SPSS 20.0 and AMOS 23.0 the hypothesis was tested through structural equation modeling. First, Infectious disease recognition of the COVID19 has effect on perceived risk and risk reduction behavior. Second, perceived risk of the COVID19 has effects risk reduction behavior, but has no effect on tourist destination switching intention. Third, risk reduction behavior has effect on tourist destination switching intention. The findings has significant implications for infectious disease recognition and perceived risk of the COVID19, risk reduction behavior, tourist destination switching intention and academic researchers. This study has shown that infectious disease recognition of the COVID19 is critical for preventing the spread of infectious diseases.

• Journal of Agricultural Extension & Community Development
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• v.18 no.4
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• pp.933-959
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• 2011

The study aims to identify residents' perceptions of tourism impacts according to the demographic characteristics. The analysis was based on 366 questionnaires given to residents of six rural communities in rural Korea. A series of data analysis such as factor analysis, t-test, and ANOVA was conducted to investigate the residents perceptions of tourism impacts. Results showed that whereas younger, less educated and poor could perceive a negative impacts. older, educated and richer were more likely to perceive a positive impacts of economic, social and environmental spheres. Especially male was more likely to perceive a positive socio-cultural impacts, whereas female was perceive a negative impacts. The results suggest that it is important for policy makers and community leaders to consider social-cultural and economic impact when decision making on development planning.