• Title/Summary/Keyword: 관광수요 분석

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A Study on the Influence of Family Affection Interaction Behavior on Experience Value in Family Tourism (가족여행에서 가족 간의 상호작용 행동이 체험 가치에 미치는 영향에 관한연구)

  • Wang, Yue;Sim, Jae-yeon;Kim, Hyung-Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.101-108
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    • 2019
  • Family tourism has become the mainstream demand of the tourism market, and it is also an effective way to obtain happiness. This paper takes family tourists as the research object, takes the family tourism family affection interaction behavior and the experience value relationship as the link, Empirically tests the family tourism "interaction behavior-social support-experience value" conceptual model and the relationship hypothesis. The results showed that interaction of family affection had a positive and significant effect on the functional, cognitive and emotional experience value of family tourists. Family interaction in family tourism has a significant positive impact on social support. Social support has significant positive effects on functional, cognitive, emotional and overall experiential values. This conclusion expands the theoretical and empirical research on the relationship between interaction behavior and experience value, and provides a basis for understanding the interaction behavior and experience value of family love from the perspective of tourism experience essence.

Influence of Travel Show Visitor's Benefit Sought and Service Quality on the Behavioral Intentions -Focused on Hanatour International Travel Show Visitors 2012- (여행박람회 방문객의 추구편익과 서비스품질이 행동의도에 미치는 영향 -2012 하나투어 여행박람회 방문객을 대상으로-)

  • Lee, Kang-Wook;Chi, Myong-Won
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.447-458
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    • 2012
  • The purpose of this study is to investigate the influence of benefit sought and service quality of the travel show visitors who are used as advertisements of tourism companies due to increase of tourism on the behavioral intentions and to use as a useful information to plan travel show. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. With collected materials, SPSS 17.0, AMOS 7.0 program was used to verify research problems. As a result, travel show visitors' benefit sought don't have any influence on the behavioral intentions to revisit and to recommend. Second, travel show visitors' service quality have a positive influence on the behavioral intentions to revisit and to recommend. Thus travel show host should try hard to make travel show be an important tourism resource by continuous improvement of service quality.

Satisfaction of Industry Research for the College (전문대학에 대한 산업체 만족도)

  • Hong, Young-Ho;Park, Jin-Hong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.9
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    • pp.3967-3974
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    • 2011
  • In this study, the college's curriculum and industry satisfaction with graduates were investigated. As a result, the college education of the consumer's feedback to an education as the basis for the survey was conducted. To this end, a survey of industry conducted and analyzed a result. Questions of the survey are as follows: Foundation for industrial research, the recruitment of new employees, research on skills, basic research on curriculum, and skills related to satisfaction surveys were conducted. According to survey results the average period of employment in manufacturing. Research and development, and public officials, and management in the area has served more than three years. Distribution and service the tourism sector, mainly two years. The major practical difficulty in working theory of scarcity and insufficient foreign language skills, and inter personal relationship. Working in a variety of school curriculum and an emphasis on training relevant and practical by developing a training curriculum and the majors, colleges will improve for the satisfaction.

Development of an Algorithm for Intellectual Control System of Desalination Plants (해수담수화시설의 지능적 운영을 위한 알고리즘 개발)

  • Park, Hyunki;Lee, Dongseop;Han, Kukheon;Kim, Jaeho
    • Proceedings of the Korea Water Resources Association Conference
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    • 2016.05a
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    • pp.522-522
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    • 2016
  • 우리나라의 488개 유인도 중 강수량 부족 혹은 지하수의 수질문제 등으로 상습적 식수난을 겪고 있는 도서지역은 237개에 이르고 있다. 이들 도서지역은 생활용수를 우물, 간이상수도, 운반급수 등에 의존하고 있지만 이중 47%의 도서는 간이급수시설이 전무한 실정이다. 2015년에는 인천시 옹진군의 소청도, 대청도에 장기간 지속된 가뭄으로 식수원이 고갈되어 3일에 1시간으로 급수를 제한하였고 이로 인해 식수난 문제 외 관광산업의 소득저하 등의 문제가 발생되어 원활한 물공급문제가 해결되지 않으면 도서지역의 위기는 심각할 것으로 우려된다. 도서지역의 기본권인 먹는 물 문제를 해결하기 위해 정부 및 지자체에서는 소규모 유인도서에 해수담수화시설을 설치하여 유지관리 및 운영을 위한 인력을 배치하고 수동으로 조작하거나 단순 자동운전에 의해 운영 및 관리되고 있는 실정이다. 본 연구에서는 해수담수화시설의 안정적이고 효율적인 운영을 위해 지능적 수운영 알고리즘을 개발하였다. 제어시스템, 감시시스템, 계측시스템 등의 ICT 기술과 연계하여 수요를 정확히 예측하고, 실시간 전력비용과 저류량, 사용량 등을 통합적으로 고려하였으며 적시정량을 생산하여 저장 및 공급하며, 목표수질과 수량을 원활하고 안정적으로 공급할 수 있도록 제어 및 감시를 통한 지능적 수운영을 목적으로 연구하였다. 데이터의 수집과 전송, 분석, 제어, 감시 활동이 유기적으로 결합되어 용수의 생산과 분배, 공급활동을 자동화함으로 운영상의 리스크를 줄여주며, 필요시 통합운영센터에서의 의사결정을 지원할 수 있도록 개발하였다. 향후, 해수담수화시설뿐이 아닌 일반 상수도 수운영에 있어서의 취수, 도수, 정수, 배수지관리, 송수, 관망관리까지 자동화된 시스템을 개발하여 지능적 운영관리가 가능하도록 알고리즘 모델 및 프로그램을 제시하고자 한다.

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Determinants of Hotel Customers' Use of the Contactless Service: Mixed-Method Approach (호텔 고객의 비대면 서비스 이용의도의 영향요인에 대한 연구)

  • Chung, Hee Chung;Koo, Chulmo;Chung, Namho
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.235-252
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    • 2021
  • The development of information and communication technology and COVID-19 have caused an unusual change in the hotel industry, and the demand for the contactless services such as service robots from hotel customers has surged. Therefore, this study investigates the perception of hotel customers on contactless services by applying a mixed-method analysis. Specifically, this study identified the causal correlations between variables through the structural equation model, and further applied the fuzzy set qualitative comparison analysis to derive patterns of variables that form the intention to use the non-face-to-face services. As a result of the analysis, it was shown that service experience co-creation, palyfulness, personalization, and trust had a significant effect on intention to use through the contactless service use desire. On the other hand, in the results of fuzzy-set qualitative comparison analysis, playfulness was derived as a core factor in all patterns. Based on these analysis results, this study provides academic basis for in-depth understanding of hotel customers' perception of contactless service and specific guidelines for hotel managers on the contactless service strategies in the era of COVID-19 pandemic.

A Study on Methods of the use of Coastal Station for the Analysis of Marine Contamination - Focusing on Busan Coastal Sea Area - (해양오염도 분석을 위한 연안 정점 데이터의 활용방안에 관한 연구 - 부산연안해역을 중심으로 -)

  • Hwang, Jin-Wook;Kim, Ho-Yong;Lee, Sung-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.4
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    • pp.71-80
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    • 2006
  • The land area, which is on the inner side of the water line, is controlled to a certain degree due to the purposes of space utilities controllers' respective roles, but the sea area is not so much controlled as the land area. However, as interest in the security and utility of the marine space, as well as that in the consistent development of the land space, has increased, there has been increase of the requirement for information about marine data and environment. The object of this study, Busan, plays various roles such as a harbor and bay, a tourist resort, and a port unlike coastal seas of other areas, and thus needs systematic control because it has numerous environmental factors. However, there are limitations in the number of data about Busan coastal sea constantly provided while the acquisition of data from main points and many areas is important for the analysis of marine contamination in Busan coastal sea area. Thus, using nautical charts with numerical values in preparing increase of the demand of them according to the degree of information requirement for the analysis of the changes in coastal areas, this study constructs property data and space data by combining vertex data about Busan's 17 coastal sea areas provided by NFRDI, and tries to present the analytical techniques for grasping the environmental conditions and continuity of the coastal areas and methods of their utilities, using GIS Geostatistical Analysis Technique.

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A Study on the Importance of Improvement Measures for the Revitalization of Urban Regeneration Projects in General Neighborhood in Pyeongtaek City (평택시 일반근린형 도시재생사업 활성화를 위한 개선방안의 중요도에 관한 연구)

  • Kyung-Joo Kang;Jung-Min Jang
    • Land and Housing Review
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    • v.14 no.2
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    • pp.51-71
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    • 2023
  • Based on the challenges encountered in the urban regeneration projects (general neighborhood-type) of Anjung District and Sinjang District in Pyeongtaek City, this study aims to explore the key factors of improvement measures for urban regeneration projects. Using the first survey conducted among shopping mall owners, employees, and residents, this study finds a significant level of awareness and very strong needs for urban regeneration projects. On the other hand, the overall satisfaction levels are observed to be low across the three factors: social, economic, and cultural. The second expert survey and the subsequent Analytic Hierarchy Process (AHP) analysis conducted for improvement measures reveal notable discrepancies in the prioritization of factors between administrative experts and practical experts. For the importance of administrative experts, the establishment of network-type regional governance was ranked first for the importance, followed by hosting events related to the U.S. military and long-term pre-market operations, and expanding exchange and cooperation between the U.S. Forces Korea and the community. For the importance of working-level experts, hosting U.S. military-related events and long-term pre-market operations was ranked first, while supporting U.S. military-related festivals and developing local natural landscape resources was ranked second. Our findings suggest the need for proactive measures such as attracting commercial facilities to stimulate demand from both the U.S. military and local residents, thereby revitalizing general neighborhood-type urban regeneration projects, developing programs for local tourism, and operating pre-market operations in the long run. Therefore, this study highlights the importance of regional government cooperation for urban regeneration projects.

A Study on the Demand for Cultural Ecosystem Services in Urban Forests Using Topic Modeling (토픽모델링을 활용한 도시림의 문화서비스 수요 특성 분석)

  • Kim, Jee-Young;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.4
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    • pp.37-52
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    • 2022
  • The purpose of this study is to analyze the demand for cultural ecosystem services in urban forests based on user perception and experience value by using Naver blog posts and LDA topic modeling. Bukhansan National Park was used to analyze and review the feasibility of spatial assessments. Based on the results of topic modeling from blog posts, a review process was conducted considering the relevance of Bukhansan National Park's cultural services and its suitability as a spatial assessment case, and finally, an index for the spatial assessment of urban forest's cultural service was derived. Specifically, 21 topics derived through topic analysis were interpreted, and 13 topics related to cultural ecosystem services were derived based on the MA(Millennium Ecosystem Assessment)'s classification system for ecosystem services. 72.7% of all documents reviewed had data deemed useful for this study. The contents of the topic fell into one of the seven types of cultural services related to "mountainous recreation activities" (23.7%), "indirect use value linked to tourism and convenience facilities" (12.4%), "inspirational activities" (11.2%), "seasonal recreation activities" (6.2%), "natural appreciation and static recreation activities" (3.7%). Next, for the 13 cultural service topics derived from data gathered about Bukhansan National Park, the possibility of spatial assessment of the characteristics of cultural ecosystem services provided by urban forests was reviewed, and a total of 8 cultural service indicators were derived. The MA's cultural service classification system for ecosystem services, which was widely used in previous studies, has limitations in that it does not reflect the actual user demand of urban forests, but it is meaningful in that it categorizes cultural service indicators suitable for domestic circumstances. In addition, the study is significant as it presented a methodology to interpret and derive the demand for cultural services using a large amount of user awareness and experience data.

Effect of HMR Meal Kit Product Selection Attributes on Consumers Satisfaction and Other Recommendation Intention (HMR 밀키트 상품의 선택속성이 소비자만족 및 타인추천의도에 미치는 영향)

  • Kim, Dong-Soo;Kim, Chan-Woo
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.258-267
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    • 2021
  • This study attempted an empirical analysis study on the Meal Kit Product, whose interest and demand continued to increase according to the eating out trend in the Untact era. In addition, this study attempted to investigate the relationship between the factors of Home Meal Replacement Meal Kit Product Selection Attributes, Consumers Satisfaction, and Other Recommendation Intention. Convenience sampling was used for consumers with experience in using Meal Kit Products released by food service companies and start-up companies. The investigation period was conducted for about one month from July 01, 2020, and the final 285 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of the analysis, the price (β=.241), convenience (β=.317), and diversity (β=.191) of Hypothesis 1 had a significant effect on Consumers Satisfaction. Price (β=.482), convenience (β=.133), and diversity (β=.342) were found to have a significant effect on the intention to recommend others. It was analyzed that Hypothesis 3's Consumers Satisfaction (β=.443) had a significant effect on Other Recommendation Intention. Finally, through this study, we expect to be provided as basic research data related to Meal Kit Product. It is intended to be presented as a theoretical basis for the use of marketing and direction for the development of milk kit products for catering companies and restaurants.

The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic (COVID-19 팬데믹에서 Airbnb 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향)

  • Kim, So Yeong;Sim, Ji Hwan;Chung, Yeo Jin
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.1-27
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    • 2021
  • The entire tourism industry is being hit hard by the COVID-19 as a global pandemic. Accommodation sharing services such as Airbnb, which have recently expanded due to the spread of the sharing economy, are particularly affected by the pandemic because transactions are made based on trust and communication between consumer and supplier. As the pandemic situation changes individuals' perceptions and behavior of travel, strategies for the recovery of the tourism industry have been discussed. However, since most studies present macro strategies in terms of traditional lodging providers and the government, there is a significant lack of discussion on differentiated pandemic response strategies considering the peculiarity of the sharing economy centered on peer-to-peer transactions. This study discusses the marketing strategy for individual hosts of Airbnb during COVID-19. We empirically analyze the effect of changes in listing descriptions posted by the Airbnb hosts on listing performance after COVID-19 was outbroken. We extract nine aspects described in the listing descriptions using the Attention-Based Aspect Extraction model, which is a deep learning-based aspect extraction method. We model the effect of aspect changes on listing performance after the COVID-19 by observing the frequency of each aspect appeared in the text. In addition, we compare those effects across the types of Airbnb listing. Through this, this study presents an idea for a pandemic crisis response strategy that individual service providers of accommodation sharing services can take depending on the listing type.