• Journal of the Korean Data and Information Science Society
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• v.26 no.2
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• pp.409-418
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• 2015

With the development of mobile devices and Internet, information exchange has actively been made through SNS and Blogs. Blogs are widely used as a space where people share their experience after their visit to tourist attractions. We propose a method of recommending associated tourist attractions based on tourists' opinions using issue analysis, association analysis, and sentimental analysis for various online reviews including news in order to help to develop tour products and policies. The result shows that north area of Chungbuk province has been selected as issue attractions, and associated attractions/keywards have been identified for given well-known attraction. Positive/negative opinion for review texts has been analyzed and user can grasp the reason for the sentiments. Multidimensional analysis technique has been integrated to derive additional sophisticated insights and various policy proposal for smart tourism.

• Journal of the Speleological Society of Korea
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• no.81
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• pp.79-81
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• 2007

제주특별자치도는 총면적 1,845km2로서 국토전체의 2%에 불과하나 고유한 전통문화와 이국적이며 아름다운 자연환경을 갖고 있는 우리나라의 대표적인 관광지이다. 최근에는 각종 국제행사를 유치함으로써 국내관광객 뿐만 아니라 외래 관광객도 흡입하는 국제적인 관광지로 인식되고 있다. 본 연구는 제주도에 분포하고 있는 개방형 용암동굴과 관광자원과의 연계성을 파악하고 네트워크 구조분석을 통하여 접근성과 연결성을 분석하고자 한다. 이러한 연구결과는 도로망에 따른 관광객의 이동성에 대한 관광개발계획에 시사점을 제공할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.237-238
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• 2015

ICT의 발전과 관광분야로의 확산은 정보 활용 제약의 완화를 가져왔으며, 관광객은 언제 어디서나 관광정보에 쉽게 접근할 수 있게 되었다. 특히 모바일 디바이스의 보급은 관광정보 전달수단으로서 모바일 애플리케이션의 중요성을 부각시키고 있다. 본 연구에서는 모바일 관광정보 애플리케이션 분석을 통해 그 유용성을 검증하고 콘텐츠 개선방안을 제시하고자 하였다. 분석결과 모바일 관광정보 애플리케이션은 제한적으로 이용되고 있는 것으로 나타났다. 따라서 미래의 관광정보 인프라는 통합된 관광정보를 제공하여 관광객의 피로도를 낮추는 한편, 정보제공자와 수용자 간 상호작용이 가능한 플랫폼 형태로 구축되어야 할 것이다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.1-9
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• 2022

The purpose of this study is to examine the mediating effects of destination mood and tourist's mood state on the relationship between tourism memory and revisit intention focusing on the psychological approach. The number of subjects for the research is 301 visitors enjoying tourist destinations in Gyeongju and Jeju. This study employs path analysis offered by the AMOS 28 statistical program to analyze the mediating effects of destination mood and tourists' mood states. The path analysis shows that tourism experience positively influences tourism memory, tourism memory positively affects revisit intention, and there are mediating effects of Destination mood and tourist's mood state on the relationship between tourism memory and revisit intention.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.9-18
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• 2018

Recently, the necessity and interest to improve the tourism preparedness for enhancing the quality of foreign tourists is increasing, but the related research is insufficient. The purpose of this study is to identify the preferential improvement elements related to the tourism preparedness of foreign tourists. To do this, we applied the R-IPA analysis to analyze and compare the elements affecting the tourist preparedness according to tourist type and time period. As a result of R-IPA analysis for all tourists, the elements that need to maintain the current quality levels were food, security, transit, shopping, and tourist attractiveness and the elements that need to be improved but low priority were language communication, travel expenses, and tourist information service. As a result of R-IPA analysis by tourist type, for individual tourists it is necessary to maintain current quality levels of transit, food, shopping, tourist attractiveness, and security. For group tourists, it is necessary to maintain current quality levels of accommodation, shopping, tourist attractiveness, and tourist information service, but food needs to be urgent improvement.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.671-672
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• 2014

최근 기업의 효율적인 경영을 위해 다양한 소셜 채널에서 폭발적으로 생성되고 확산되는 빅 데이터를 실시간으로 분석하는 기술이 개발되고 있다. 본 논문에서는 관광서비스에 관해 소셜 미디어 상의 빅 데이터를 이용하여 보다 정확하고 효율적인 정보 수집과 분석이 가능하도록 하기위한 모델구축 방법을 제안하고 관광서비스에 관한 평판을 분석한다. 관광 산업 도메인 네트워크를 활용한 표준화, 일반화 확보를 위해 먼저 B2C 산업군 및 업종별 공통 수집원 추출 및 표준화 분석 체계 수립을 통한 해당 적용분야의 설계안 수립하고 관광객(소비자) 작성 게시글 분석을 위한 산업군 정보 추출하며 관광지, 숙박지, 교통 등 다양한 업종에 대한 분석 수행한다. 관광지에 대한 평가 기준을 기존의 설문이 아닌 SNS 상의 고객 의견을 바탕으로 호감도로 분석한다.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.73-101
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• 2006

The competition between many countries for Chinese outbound tourism which have developed at the most fastest speed and has enormous potential in coming years is bitter. So it's important to understand Chinese outbound tourism market and develop strategy to attract Chinese tourists for Korean tourism industry to compete with rival countries. Therefore, this study first researched the environment factors such as population, politics, economy, culture, consumer and competition by reviewing Chinese outbound tourism market and the actual conditions of Chinese tourists to Korea. Then looked out opportunities, threats, strengths and weaknesses by SWOT analysis. Finally suggested marketing strategy for attracting more Chinese tourists according to SWOT analysis and discussed the role of distribution.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Journal of Information Management
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• v.43 no.3
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• pp.79-95
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• 2012

This study is designed for library classification of the tourism. Contents studies are summarized as follows. First, an analysis of the current status of classification and items by a key work 'tourism' in KDC, NDC, DDC, UDC, and LCC which are main library classification tables today indicates that they are too limited to travelling and tourism, tourism policy, and tourist attractions etc. Second, we divided areas studies newly based on the theoretical books in order to extract the classification items of the tourism field, and comparatively analyzed main library classification systems today. We divided basic categories of the classification items into four including tourism general, tourists, tourism attraction, tourism media. Third, a new classification was designed for library classification of the tourism field. Basically, the tourism field was assigned to the main four items and the classification items which were weighted or scattered were adjusted.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.396-405
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• 2015

Based on the number of employees and sales of tourism establishments in Chungnam ares for the period from 2009 to 2013, this study analyzes the regional growth characteristic of tourism industry using dynamic shift-share analysis. The data used for this analysis are obtained from "The Census on Basic Characteristic of Tourism Establishments". This study decomposes characteristics of Chungnam Area tourism industrial structure into three components: national growth effect, industrial mix effect and regional share effect. The results help to well understand the development and the competitive situation of Chungnam area tourism industry.