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http://dx.doi.org/10.14400/JDC.2018.16.6.009

A Study on the Improvement Elements of Tourism Preparedness for International Tourist Using Revised-IPA: Focusing on Comparison by Tourist Type and Time Period  

Lee, Seung-Hun (Division of Tourism Studies, Kyungnam University)
Publication Information
Journal of Digital Convergence / v.16, no.6, 2018 , pp. 9-18 More about this Journal
Abstract
Recently, the necessity and interest to improve the tourism preparedness for enhancing the quality of foreign tourists is increasing, but the related research is insufficient. The purpose of this study is to identify the preferential improvement elements related to the tourism preparedness of foreign tourists. To do this, we applied the R-IPA analysis to analyze and compare the elements affecting the tourist preparedness according to tourist type and time period. As a result of R-IPA analysis for all tourists, the elements that need to maintain the current quality levels were food, security, transit, shopping, and tourist attractiveness and the elements that need to be improved but low priority were language communication, travel expenses, and tourist information service. As a result of R-IPA analysis by tourist type, for individual tourists it is necessary to maintain current quality levels of transit, food, shopping, tourist attractiveness, and security. For group tourists, it is necessary to maintain current quality levels of accommodation, shopping, tourist attractiveness, and tourist information service, but food needs to be urgent improvement.
Keywords
Revised-IPA; International tourist; Preparedness; Tourist type; Comparison analysis;
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Times Cited By KSCI : 3  (Citation Analysis)
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