• The Korean Journal of Financial Studies
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• v.12 no.1
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• pp.89-104
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• 2006

이 논문은 자본조달순위이론(pecking order theory)을 한국 유가증권시장에 상장된 제조기업을 대상으로 실증적 검정을 하였다. 설명변수로 기업의 자금부족(deficit)과 부채비율과의 관계를 분석한 결과 자본조달순위이론이 지지되는 결과를 얻지 못하였으며, 통제변수에 유형자산, 기업규모, 수익성 등 전통적인 자본구조영향요인 변수들을 포함시켜 분석한 결과, 정보비대칭이론에 의한 설명이 적합한 것으로 해석되었다. 유형자산이 증가할수록 부채비율은 감소하였고, 기업규모가 증가하면 레버리지가 감소하는 관계를 나타냈으며, 수익성이 증가함에 따라 부채비율이 감소하는 것으로 분석되었다. 직전년도의 부채규모가 높은 경우에는 당해 연도의 부채사용이 감소하고, 직전년도의 레버리지가 낮은 경우에는 당해 연도의 부채가 증가하는 평균회귀현상을 나타냈다.

• Journal of Distribution Research
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• v.17 no.5
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• pp.85-111
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• 2012

Introduction : The purpose of this study was to examine the relationship between perceptual characteristics of consumers and intent of relational continuance for PB(Private Brand) products in discount stores. This study was conducted as an empirical study based on survey. For the empirical study, factors of PB products as characteristics perceived by consumers such as perceived quality, store image, brand image and perceived value were deduced from preceding studies. The effect of such factors on intent of relational continuance mediated by brand trust and brand equity of PB products was structurally examined. Research Model : Based on theory analysis and hypotheses, constructed a Structural Equation Model(SEM). The research model is shown in Figure 1. Research Method : This paper is based on s qualitative study of selected literature and empirical data. The survey for empirical study was carried out on consumers in Gyeonggi and Busan between January 2012 and May 2012. 300 surveys were distributed and 253 (84.3%) of them were returned. After excluding omissions and insincere responses, 245 surveys (81.6%) were used for final analysis as effective samples. Result : First of all, the Reliability was carried out for instrument used. The lower limit of 0.7 for Cronbach's Alpha as suggested by Hair et al. (1998). And Construct validity was established by carrying out exploratory factor analysis by Varimax rotation for all. Four factor result for the consumer's perceptual characteristics of PB Products, two mediating factors and one dependent factor. All constructs included in research framework have acceptable validity and reliability. Table 1 shows the factor loading, eigen value, explained variance and Cronbach's alpha for each factor. In order to assure validity of constructs, I implemented Confirmatory Factor Analysis (CFA), using AMOS 20.0. In confirmatory factor analysis, researcher can take control over the specification of indicators for each factor by hypothesizing that a specific factor is loaded with the relevant indicators. Moreover, CFA is particularly useful in the validation of scale for the measurement of specific construct. CFA result summarized Table 2 shows that the fit measures of all constructs fulfill the recommended level and loadings are significant. To test causal relationship between constructs in the research model, used AMOS 20.0 that provides a graphic module as method for analysing Structural Equation Modeling. The result of hypothesis test is shown in Table 3. As a result of empirical study, perceived quality, brand image and perceived value as selected attributes for PB products showed significantly positive (+) effect on brand trust and brand equity. Furthermore, brand trust and brand equity showed significantly positive (+) effect on intent of relational continuance. However, store image of discount stores selling the PB products was analyzed to have positive (+) effect on brand trust and no significant effect on brand equity. Discussion : Based on the results of this study, the relationship between overall quality, store image, brand image and value perceived by consumers about PB products and intent of relational continuance was structurally verified as being mediated by brand trust and brand equity. Looking at the results, a strategic approach that maximizes brand trust and equity value for PB products by large discount stores is required on top of basic efforts to improve quality, brand image and value of PB products in order to maximize consumer's intent of relational continuance and to continuously attract repeated purchase of products.

• Asia Marketing Journal
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• v.13 no.1
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• pp.51-84
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• 2011

It seems essential to examine the factors that may affect relationship commitment of subcontractors to parent companies in the industrial market in Korea in an effort to construct a win-win-type cooperative network among them. Lots of studies have been focusing on the consumer goods market. Relatively few studies have been focused on industrial market. In the industrial goods market subcontractors used to sell their parts or services only to a small number of parent companies in a large quantity, resulting in decisive control of subcontractors over the quality of parent companies' finished goods. This is why relationship between subcontractors and parent companies is extremely important. From this viewpoint, this study aims to survey and analyze empirically the paths leading to relationship commitment of subcontractors toward the parent companies which are required to incite them to build up a collaborative network by means of subcontractors' entrepreneurship. For this aim, market orientation effects of entrepreneurship as well as factors of performance and trust are particularly set forth as the bases of developing hypotheses in this study in order to explore the paths from entrepreneurship to relationship commitment as follows. First, the path of entrepreneurship-market orientation-communication-trust- relationship commitment; second, the path of entrepreneurship-market orientation-performance-relationship commitment; third, the path of entrepreneurship-market orientation-transaction specific asset investment -trust-relationship commitment; and fourth, the path in which the entrepreneurship is expected to promote direct transaction specific asset investment by parent companies to induce their trust and, eventually, relationship commitment of subcontractors. The outcomes of the empirical analysis in this study may be summed up as follows: First, the conclusions of preceding studies are also supported here by the fact that the entrepreneurship of subcontractors promotes their market orientation (hypothesis 9), indicating that the entrepreneurship can facilitate collection, proliferation of and response to market informations. On the contrary, however, the assumption that the entrepreneurship of subcontractors might directly accelerate transaction specific asset investment by parent companies (hypothesis 8) is rejected. Second, although the influence of subcontractors' entrepreneurship on parent companies' investment of assets peculiar to their transactions is not affirmed, the assumption is found to be supported that subcontractors' market orientation would expedite the parent companies' investment of assets peculiar to their transactions. Moreover, it is also confirmed that parent companies' investment of assets peculiar to transactions would promote subcontractors' trust toward the parent companies (hypothesis 6), signifying that parent companies may level up their trust in subcontractors when they make great amount of efforts to invest in the assets peculiar to transactions, not behaving opportunistically, Third, the hypotheses 4 and 5 also turn out to be supported by the analysis as the former assumes that market orientation could promote communication and the latter relates that the communication between subcontractors and parent companies would prompt trust, both results in affirming that market orientation could introduce open communication to speed up sharing of information and that sharing of information by way of communication might give an impetus to trust. Fourth, the assumption that subcontractors' market orientation would expedite performance (hypothesis 3) is also proved favorably to the significant level equivalent to that of preceding studies. Fifth, same as preceding studies, it is also verified in this study that the benefit (outcomes) awarded by parent companies to subcontractors will be a direct cause exercising a positive impact upon relationship commitment(hypothesis 2) and that the trust of subcontractors toward parent companies may have affirmative influence on the relationship commitment(hypothesis 1). Overall, the first, second and third paths are identified as being supported by the hypotheses among constituent factors, while the fourth path is deemed meaningless since it is shown that the entrepreneurship exercises no effects on parent companies' investment in the assets peculiar to transactions.

• Proceedings of the Safety Management and Science Conference
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• 2008.04a
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• pp.469-476
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• 2008

1986년부터 2002년까지 미국 대도시지역의 아파트와 상가, 사무실의 순가격증가율을 패널데이타로 추정한 결과에 따르면, 이들은 거시경제변수와 단기이자율, 이자율간의 스프레드 차이, 인플레이션 등에 영향을 받는 것으로 나타났다. 이들 자산가격상승률은 경기상황과 반비례관계를 갖는 것으로 나타났는데, 이는 대부분 대출 및 신용과 관련되어 있기 때문이다. 그리고 이는 부동산시장에서 자산 간 수익률 격차를 크게 넓힐 수 있음을 지적하고 있다.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.600-612
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• 2020

The objective of this study is to analyze the relationships among support for farm village development work, farm village's brand equity and social and economic performance. The questionnaire was performed for 380 villagers in Jeollabuk-do Province. The surveyed data was analyzed by structural equation model analysis and Sobel test. Support for farm village development work such as living environment improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed statistically significant positive effects on the farm village's brand equity. The farm village's brand equity also showed a statistically significant positive effect on the social and economic performance. The support for farm village development work such as living environment improvement project, village landscape improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed no statistically significant effects on the social and economic performance. But, they showed statistically significant effects on the social and economic performance in indirect manner with the mediating effect of the farm village's brand equity. In this study, the effect factors on the farm village's brand equity and social and economic performance was verified in farm village development strategy, and then, it is meaningful to present the role and importance of support for farm village development work.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.339-348
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• 2022

As the Chinese franchise industry grows rapidly, efforts to find a source of competitive advantage continue to be made. Establishing a knowledge transfer system is important in the franchise industry as a source of competitive advantage. However, research in China was insufficient. This study is to explore factors and consequential factors for establishing a knowledge transfer system in the franchise industry. As a result of this study, first, it was found that not only human assets but also system assets are important for the management of knowledge transfer systems in China. Therefore, investment in system assets must proceed first. In addition, it could be seen that the management of the knowledge transfer system, human assets, and system assets affect the satisfaction of the franchise's transaction relationship and consequently improve franchise performance.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.133-143
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• 2014

This paper investigate how transaction cost factors affect organizational performance both directly and indirectly, through cooperative relationship lasting factors and degree of relationship satisfaction. The results can be summarized as follows: First, asset uncertainty directly influenced financial and non-financial performance. Also asset specificity and opportunism did not influence financial and non financial performance directly. Second cooperative relationship lasting factors were connected with transaction cost factors direct variables on cooperative relationship lasting factors are asset specificity and uncertainty, but opportunism did not directly influence. Third, degree of relationship satisfaction were connected with transaction cost factors direct variables on degree of relationship satisfaction are asset specificity and opportunism, but uncertainty had not affected degree of relationship satisfaction. Fourth, cooperative relationship lasting factors and degree of relation satisfaction had affected financial performance and non financial performance. In summary, this study find that transaction cost factors had indirectly influenced organizational performance through mediated variables such as cooperative relationship lasting factors and degree of relationship satisfaction.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.127-147
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• 2018

The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

• Journal of KIISE:Software and Applications
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• v.32 no.4
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• pp.237-246
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• 2005

Product Line Engineering(PLE) is one of the technologies that develop applications economically reusing core assets. PLE consists of Framework Engineering(FE) and Application Engineering. Framework Engineering is to develop core assets that have common functionality shared by a set of family members. Application Engineering is to develop a specific application by instantiating the core assets. The PLE process increases reusability and efficiency because a specific application is developed by using core assets with less time and effort. Since definition of PLE artifacts and relationship between artifacts are not clear. developers have several troubles to make artifacts based on PLE process, are difficult to maintain consistency between artifacts, and do not use PLE process more practically. In this paper, we define meta-models of artifacts that are produced in PLE activities of PLE process and describe the traceability relationship between artifacts by using traceability map and guidelines that can apply traceability relationship. Finally, we define the way how trace links and guidelines of traceability map are applied.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.1-19
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• 2017

The purpose of this study is to analyze the influencing relationship among image of the festival, city brand equity, and regional loyalty. For the study, questionnaires were handed out to the visitors of 2015 Andong International Maskdance Festival and a total of 289 copies were collected carrying out frequency analysis, factor analysis, multiple regression analysis, descriptive statistic analysis, correlation analysis, and structure equation model analysis. The result showed that image of the festival had influence on city brand equity and city brand equity had influence on regional loyalty. However, image of the festival did not have direct influence on regional loyalty. This research is expected to further extend the study of image of the festival and city brand equity, and the study of Andong International Maskdance Festival