• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.629-648
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• 2005

본 연구는 eCRM 활용을 위한 운영 속성별 모델의 한 형태인 인터넷 콘텐츠를 기반으로 하여 그 특성을 파악하고, 이들 특성들에 의해 고객들이 사이트를 탐색하는 동안 경험하게 되는 플로우가 방문빈도 및 방문지속성인 고객밀착도에 어떠한 영향을 주는지 또한 고객밀착도가 eCRM의 활용에 어떠한 영향을 미칠 수 있는지에 대해서 연구하고자 하였다. 연구결과 콘텐츠 특성 요인 중 탐색의 편리성 및 디자인이 고객밀착도에 유의적인 영향을 미쳤다. 이는 인터넷 밀착도를 높이기 위해서는 인터페이스 중 탐색의 편리성과 콘텐츠의 디자인을 높게 지각할수록 고객의 방문빈도 및 지속성이 증가한다는 점을 시사하고 있다. 또한 콘텐츠 특성과 플로우 관계검증 결과 유의하게 결과가 도출되었다. 이는 콘텐츠가 가지고 있는 독특한 특성이 고객들로 하여금 흥미성, 새로움 추구 및 자발성을 이끌어 내야한다는 점을 시사한다. 플로우와 고객 밀착도와의 관계를 검증한 결과 유의적인 영향을 나타냈다. 이는 고객들이 사이트를 탐색하는 동안 플로우의 경험을 많이 할수록 밀착도인 방문빈도 및 방문 지속성이 높아진다는 점을 시사하고 있다. 마지막으로 고객밀착도와 eCRM 활용요인과의 관계를 검증한 결과 밀착도는 eCRM 활용요인인 고객유지(충성도), 신규고객확보(구전효과), 소비자 개발(고객 생애가치)에 모두 유의적인 결과를 보였다. 그러므로 eCRM을 활용하기 위해서는 인터넷 콘텐츠의 전반전인 고객밀착도를 제고할 수 있는 방안을 적극적으로 모색해야 한다.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.237-244
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• 2007

본 연구는 개인 커뮤니티의 성장 및 지속적인 발전을 위하여 국내 개인 커뮤니티의 대표적인 형태라 할 수 있는 싸이월드 미니홈피 사용자들을 대상으로 지각된 놀이성, 지각된 사용용이성, 지각된 유용성, 지각된 위험 등 개인 커뮤니티의 네가지 지각된 특성요인들이 사용자의 만족에 미치는 영향과 사용자의 만족 정도가 지속적 사용의도 형성에 미치는 상호 영향관계를 파악해 보고자 하였다. 이러한 연구목적을 달성하기 위하여 관련 선행연구에 대한 종합적 검토를 거쳐 구조화된 연구모형을 수립하였고, 미니홈피 사용자 407명을 대상으로 설문조사를 통한 실증분석을 수행한 결과는 다음과 같다. 첫째, 미니홈피의 지각된 사용용이성은 지각된 놀이성과 유용성에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 미니홈피의 지각된 특성 중 지각된 놀이성, 지각된 사용용이성, 지각된 위험 등의 세가지 요인이 사용자의 만족에 유의한 영향을 미치는 것으로 밝혀졌다. 셋째, 미니홈피 사용자의 만족은 지속적 사용의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 한편 사용자의 만족 수준은 미니홈피의 지각된 특성과 지속적 사용의도 간의 관계에 있어 매개역할을 가지고 있음을 확인하였다. 본 연구의 분석 결과를 토대로 개인 커뮤니티 사용자의 만족도를 향상시키고, 장기적으로 충성스런 회원을 유지할 수 있는 방안에 대하여 논의하였다.

• Korean small business review
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• v.40 no.1
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• pp.25-52
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• 2018

The purpose of this study is to investigate the relationship between supply chain sustainability antecedent, supply chain competence, and supply chain sustainability. The relationship between supply chain sustainability antecedence factor and supply chain competence, supply chain competence and supply chain sustainability and to identify the differences between sustainability antecedence factors, capacity and sustainability depending on the size of the firm. To accomplish this, each research hypothesis was established and the results are as follows. First, compliance with environmental regulations, NGO response activities, CSR activities, and trade fairness were found to have a significant positive impact on manufacturing agility, environmental management, and social capital. And manufacturing agility, environmental management, and social capital has been confirmed that most of the economic, environmental and social sustainability have a significant positive influence. In addition, it has been confirmed that there are differences in the factors of supply chain sustainability, capacity, and sustainability depending on the size of the company. According to the results of the study, environmental regulation compliance, NGO response activities, CSR activities, and fairness factors selected as the leading factors of supply chain sustainability play a role as fundamental prerequisites for supply chain competence to achieve sustainability. Manufacturing agility, environmental management, and the formation of social capital have confirmed that they can raise the level of economic, environmental and social sustainability. Therefore, it was confirmed that the enhancement of supply chain sustainability precedence factors can lead to enhancement of supply chain competence, and furthermore, sustainability of supply chain. Compared with large corporations, SMEs' supply chain sustainability precedence factor, capacity and sustainability should be further improved.

• Proceedings of the Korea Association of Information Systems Conference
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• 1997.10a
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• pp.503-525
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• 1997

정보시스템 아웃소싱(outsourcing)의 적용 범위와 그 규모가 증대함에 따라, 아웃 소싱은 정보시스템의 관리에서 근본적인 이슈로 등장하게 되었다. 정보시스템 아웃소싱의 중요성이 인식되었으나, 그에 대한 실증적 연구는 매우 미흡한 설정이다. 본 연구의 주요 목적은 정보시스템 아웃소싱에 있어 고객회사(client firm)와 서비스 제공업자(vendor)간의 관계의 성공 및 실패에 영향을 미치는 요인을 조사하는 것이다. 본 연구의 연구 모델은 관 계적거래이론(relational exchange theory), 커뮤니케이션 행동(communication behavior), 거래비용분석(transaction cost analysis) 등의 조직간관계(interorganizational relationship) 이론에 기반을 두고 작성되었다. 미국의 207개 회사의 정보시스템 아웃소싱 설문조사에 의 하여 다음과 같은 연구결과가 도출되었다. (1) 서비스 제공업자의 능력(vendor capability), 관계결속성(solidarity), 관계지속성(continuity expectation), 유연성(flexibility), 서비스업자의 활동에 대한 모니터링(monitoring of the vendor), 참여도(participation) 등이 아웃소싱 관 계의 성공과 양의 상관관계를 가지고 있으며, (2) 역할연합도(role integrity), 자산특이성 (asset specificity) 등은 아웃소싱 관계의 성공과 음의 관계를 가지고 있는 것으로 나타났 다. 이 결과에 의하면, 비관계적 거래(discrete exchange) 보다는, 관계적 거래(relational exchange)에 기반을 두어 아웃소싱 관계를 운영하는 것이 아웃소싱의 성공적인 구현을 필 수적으로 보여진다. 이 연구 결과를 기초로 하여 아웃소싱 대상 업무의 선택, 서비스 제공 업자의 선택, 그리고 아웃소싱 관계의 지속적인 관리를 위한 지침을 제시하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.221-230
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• 2021

In this study, a firm's internationalization level was measured as the ratio of foreign sales to total sales (FSTS) of individual firms. A demonstration was conducted with several control variables that affect the persistence of the firm's profits using the Sloan (1996) model as a proxy for its primary relationship between net profit and the next profit. An empirical analysis of the end-December settlement firms listed on the securities market from 2011 to 2016 was conducted using a fixed-effect model to confirm that the persistence of the firm's internationalization and accounting profits was positive at the 1% significant level, indicating that the persistence of the firm's profits also increased as the level of individual firm's internationalization increased. In addition, the firm size, financial soundness, cash accompanying, growth, and investment ability, consistent with forecasts, represented a statistically significant (+) relationship with globalization. These results suggest that firms can maintain and expand their value stably by securing new overseas markets and promoting growth by implementing internationalization strategies.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.127-142
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• 2016

The purpose of this study was to clarify the casual effects among participants'curiosity, the perceived exertion and the exercise emotion on the exercise adherence behavior in marine leisure sports. The subjects for the study was 491 students who registered for the curriculum on marine leisure sports(SCUBA diving, Windsurfing, Yacht). They answered to 4 kinds of questionnaires. The descriptive analysis and the reliability analysis were accomplished through SPSS 18.0. The correlation analysis and the confirmatory factor analysis were conducted for verifying the validity of the research model with AMOS 18.0. The verification for the structure equation modeling was conducted to investigate the casual relationship among factors. The results was as follows. First, there was the causality between the participants'curiosity on the marine leisure sports and the exercise emotion, the emotion and the exercise adherence behavior, the curiosity and the behavior. Also, the exercise emotion was the partial mediating variable of the causality between the curiosity and the exercise adherence behavior. Seconds, when the exercise intensity was heavy, the rate of the positive emotion was low and the opposite was high. When the exercise intensity was heavy, the probability, predisposing and reinforcing were low. A strong will for doing exercise showed in case the exercise emotion was positive with high probability, predisposing and reinforcing. The exercise emotion was the partial mediating variable of the causality between the perceived exertion and the exercise adherence behavior.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.173-183
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• 2018

In this study, we tried to examine the effect of service quality on the current industrial product B2B trading market on the degree of sustainable purchase for employees engaged in industrial product B2B trading market. We gathered data from questionnaires from employees who worked in the industrial product B2B trading market for this research. Empirical analysis is carried out through the collected questionnaire materials and finally the research model is finally verified using reliability analysis, validity analysis, discrimination validity analysis, and structural equation model fitness test, and finally Analysis of differences between cooperating companies and vendor, analysis of differences between companies engaged in purchasing industrial materials and developers. The results of the research analysis did not positively influence the quality of the relationship with relativity satisfaction with ease of information exchange and adaptability did not have a positive influence on the quality of the relationship. However, product service exchange, product development cooperation, adaptability, correspondence, reliability had a positive influence on the quality of relationship with relation satisfaction. Relationship of parameters The satisfaction has a positive influence on the quality of the relationship, the degree of sustainable purchase, and eventually the quality of the relationship has a positive influence on each successive purchase. By using the results of this research it is possible to confirm the factors which directly or indirectly influence the strengthening of the relationship between suppliers and purchasers in the industrial material B2B trading market and provide the basis for strategy to B2B trading companies It seems to be meaningful to offer.

• Management & Information Systems Review
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• v.33 no.3
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• pp.35-57
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• 2014

Relationship marketing has been dealt with as an effective strategy for customer loyalty in prior research. It seems to be essential that organizations should make efforts to develop successful relationship between the organizations and the customers. However, a customers' voluntary efforts are also needed to strengthen the relationship meaningfully. Relationships are built on the foundations of mutuality. In other words, customers' efforts are necessary for relationship development, as well as an organization's efforts. Hereby, the role of customers for the development of a relationship with an organization has been overlooked in previous research so far. This study applied the Self-Determination Theory (SDT) to explain the role of customer motivation in developing customer relationship. Thus, the author chose customers who have experienced medical service recently as survey participants. Then, this paper verified the path relationships between self-determination factors (autonomy, perceived competence, relatedness) and relational factors(shared responsibility, commitment, relationship retention). It suggested that role of customers is inevitable in developing the relationship. In conclusion, this research has several implications on relationship marketing. For service providers, they should understand that the customer's perceived self-determination can improve tangible and intangible performance in relationship development.

• Information Systems Review
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• v.25 no.2
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• pp.163-180
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• 2023

Based on the Technology-Organization-Environment (TOE) model, this study proposed a research model that explains the continuance intention of users in the with Covid-19 era considering the technical, organizational, and environmental aspects of Remote Work Solution (RWS). To verify the research model and hypothesis, an online survey was conducted on domestic RWS users. Partial least squares (PLS) were utilized to analyze the collected 411 data. As a result of the analysis, it was found that functionality and security level had positive impacts on both productivity improvement and satisfaction. However, it was also confirmed that organizational readiness had a positive effect on productivity improvement but did not affect satisfaction. Furthermore, the results revealed that government support had a positive relationship with continuance intention, but the health concerns did not. Finally, the correlations between productivity improvement, satisfaction, and continuous intention were confirmed to be significant. Therefore, 9 out of a total of 11 hypotheses were supported.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.233-243
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• 2023

The purpose of this study is to analyze the relationship between self-determination motivation of high school students on exercise satisfaction and exercise continuation intention. To this end, as of March 2022, an online questionnaire was distributed to 440 male students attending high schools in Seoul and Gyeonggi Province, and they were asked to fill out the questionnaire through self-assessment. 346 copies were selected as a valid sample, excluding 94 copies of insincere responses such as responses of the same pattern and incomplete responses. For data processing, frequency analysis, confirmatory factor analysis, and correlation analysis were conducted using SPSS 24.0 and IBM AMOS 18.0 statistical programs, and the following results were derived through structural equation model analysis to identify the structural relationship between factors. First, among self-determination motivation factors, competence and relatedness had a positive (+) effect on exercise satisfaction, but autonomy had a negative (-) effect on exercise satisfaction. Second, there was no relationship between self-determination motivation and exercise continuation intention in high school students. Third, it was found that the relationship between exercise satisfaction and exercise continuation intention had a positive (+) effect.