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http://dx.doi.org/10.14400/JDC.2018.16.5.173

The Effect of Service Quality of Industrial Chemical Product B2B Transactions on Intention to Repurchase  

Hwang, Moon-Sung (Dept. of IT Policy Management, Graduate School, Soongsil University)
Han, Kyeong-Seok (Dept. of Business Administration, Soongsil University)
Lee, Yeong-Mun (Dept. of IT Policy Management, Graduate School, Soongsil University)
Kwon, Hyeon-Jeong (Dept. of IT Policy Management, Graduate School, Soongsil University)
Publication Information
Journal of Digital Convergence / v.16, no.5, 2018 , pp. 173-183 More about this Journal
Abstract
In this study, we tried to examine the effect of service quality on the current industrial product B2B trading market on the degree of sustainable purchase for employees engaged in industrial product B2B trading market. We gathered data from questionnaires from employees who worked in the industrial product B2B trading market for this research. Empirical analysis is carried out through the collected questionnaire materials and finally the research model is finally verified using reliability analysis, validity analysis, discrimination validity analysis, and structural equation model fitness test, and finally Analysis of differences between cooperating companies and vendor, analysis of differences between companies engaged in purchasing industrial materials and developers. The results of the research analysis did not positively influence the quality of the relationship with relativity satisfaction with ease of information exchange and adaptability did not have a positive influence on the quality of the relationship. However, product service exchange, product development cooperation, adaptability, correspondence, reliability had a positive influence on the quality of relationship with relation satisfaction. Relationship of parameters The satisfaction has a positive influence on the quality of the relationship, the degree of sustainable purchase, and eventually the quality of the relationship has a positive influence on each successive purchase. By using the results of this research it is possible to confirm the factors which directly or indirectly influence the strengthening of the relationship between suppliers and purchasers in the industrial material B2B trading market and provide the basis for strategy to B2B trading companies It seems to be meaningful to offer.
Keywords
Industrial Product; B2B; Service Quality; Intention to Repurchase; Chemical Products;
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Times Cited By KSCI : 6  (Citation Analysis)
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