• Management & Information Systems Review
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• v.31 no.4
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• pp.139-165
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• 2012

This paper examine the roles of social rapport and friendship which are the representative variables of strong emotional bonds between customers and firms in service relationship marketing. As results, social rapport and friendship were confirmed as positive moderators between a relational antecedent variable and a relational mediator variable. In other words, emotional bonds, such as social rapport and friendship, stimulated relationship development in service relationship marketing. Meanwhile, customer-firm emotional bonds seemed to be a negative effect on the stage of a relational mediator variable and a relational outcome variable. This meant that relational mediator variable and emotional bond variables(social rapport and friendship) individually had an positive effect on a relational outcome variable. If emotional bonds between customers and firms had already built, they could have positive influence on the relational outcome, regardless of relational mediator variables. Conclusively, firms' relational efforts focus on the building the emotional bonds with customers, not on the process of relational antecedents, mediators, and consequences.

• Korean Journal of School Psychology
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• v.18 no.3
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• pp.351-370
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• 2021

This study investigated the effect of parental psychological control on relational aggression among middle school students, the mediating effects of rejection sensitivity and friendship jealousy, and whether there were differences in these variables by the demographic characteristics of gender and family form. Data of 554 middle school students living in Daegu and Gyeongsangbuk-do were used for the final analysis. There were two major results. The first major result was what rejection sensitivity and friendship jealousy sequentially mediated the relationship between parental psychological control and relational aggression. The second major result was gender differences which was shown by a multi-group analysis to examine in the path from parental psychological control to rejection sensitivity, the path from parental psychological control to relational aggression, and the path from friendship jealousy to relational aggression. This study was meaningful in that it expanded the understanding of relational aggression and identified directions for therapeutic interventions.

• Management & Information Systems Review
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• v.31 no.3
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• pp.141-160
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• 2012

This study investigate the relationship between embeddedness of supply chain on supply chain performance. The development of research model is based on network embeddedness that the literature of strategic management and sociology. To examine the research model and hypotheses, we have used an empirical method based on field survey in which most of measurements used and verified in previous studies are selected as measurements. The data from survey was analyzed using Partial Least Squares(PLS). The result from empirical model suggest as follow; First, relational embeddedness of supply chain effects on supply chain performance. Especially, reciprocal dependance affects interfirm relation performance. Also trust and tie strength of relational embeddedness affects interfirm relation performance. Second, interfirm relation performance affects financial performance.

• Journal of the Korean School Mathematics Society
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• v.15 no.3
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• pp.511-533
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• 2012

In order to determine whether there is a significant correlation between relational understanding and creative math. problem finding ability, this study performed relational understanding and problem finding ability tests on a sample of 186 8th grade middle school students. According to the study results, we found a very significant positive correlation between relational understanding and the creativity of the mathematising ability and the combining ability of mathematical concepts in the problem finding ability. Although there was no statistically significant correlation between relational understanding and the extension ability of mathematical facts, the results from analyzing the students response rate and actual scores in each test showed that students with high relational understanding scores also had high response rate and high scores in analogical reasoning and inductive reasoning. Through this study, therefore, relational understanding is found to have a positive impact on the creative mathematics problem finding ability.

• Asia Marketing Journal
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• v.2 no.4
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• pp.13-35
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• 2000

기존의 관계마케팅에 대한 연구에 있어서 소비자 만족과 같은 고객의 평가에 대한 경험적 연구들이 많이 진행되어 왔지만 기업에 대한 소비자들의 관계성이 강하고 약한 다양성을 구분하지 못하고, 대부분의 연구들이 상대적으로 단기적이거나 약한 관계에 대한 실증연구의 결과들을 제시하고 있기 때문에 상대적으로 관계지향성이 높은 고객에 대한 연구가 필요하다. 따라서 본 연구는 거래적 교환관계에서부터 관계지향적 교환관계까지의 연속적 고객관계선상에서 비교적 관계지향성이 높은 고객과의 관계구축을 구전의도와 재구매의도에 영향을 미치는 요인의 관점에서 살펴보고자 하였다. 먼저 관계마케팅에서 핵심적인 구성요소인 요인별 만족과 전반적 만족 그리고 몰입과 신뢰 개념을 검토하고, 이들 구성요소들간의 관계를 파악한 후, 재구매의도에 대한 몰입과 신뢰의 효과를 검토하였다. 본 연구에서는 기업과 5년이상 장기적인 관계를 유지하고 있는 심야전력고객을 대상으로 하여 실증연구를 실시하였는데, 분석 결과 전반적 만족은 요인별 만족과 구전의도에 매개적 역할을 하는 것으로 나타났으며, 관계적 교환관계에 있어서 요인별 만족과 재구매의도는 신뢰와 몰입수준에 의해 매개되는 것으로 나타났다. 또한 요인별 만족이 신뢰와 몰입에 미치는 영향도 다르게 나타났는데, 심야요금제도와 서비스맨에 대한 만족이 몰입에 영향을 미치며, 제품요인과 대리점 요인에 대한 만족이 신뢰에 영향을 미치는 것으로 나타났다.

• International Area Studies Review
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• v.21 no.1
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• pp.3-24
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• 2017

The effects of strategic partnership can be positive or negative. This paper intends to explain why the partnership produces opposite results. This paper incorporates strategic behavioral direction and perceived values for relational performance. The conceptual model as well as empirical analysis was made and the results are as follows. First, this study uses bi-directional decomposition of two research constructs. The first construct of perceived values is classified into benefits and risks. Also, the behavioral directions are either active or passive behaviors. The critical path is found that the perceived benefits make significant effects on active behavioral direction which does on commitment. Another path is that the perceived risks make passive behavioral direction which results in opportunistic behaviors between strategically partnered firms.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.95-106
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• 2015

This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

• Korean Journal of Culture and Social Issue
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• v.13 no.3
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• pp.23-63
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• 2007

The purpose of this study is to develop and verify the Relational Self Scale(RSS). Based on the theoretical assumptions which relational self is multi-dimensional and constructed in social contexts, 10 categories with 102 items were yielded. In the process of content analysis, item analysis, exploratory factor analysis and correlation analysis by administering 102 items to korean adults, 31 items with 7 factors are extracted. The 7 factors are consisted of 'avoidance of relation', 'consciousness of others', 'agency', 'instrumental relation', 'empathy-care', 'perceived support from relation' and 'over-dependency to relation'. Next, Confirmatory factor analysis was conducted with 649 korean adults aged from 20's to 60's. The results of confirmatory factor analysis showed the RSS as a valid scale. The 7 factors of the RSS fitted well with men and women. The internal consistency of the RSS was proved to be acceptable. The latent mean analysis indicated that the relational self was not significantly different between men and women at 7 factors. Correlation analysis showed that the construct of relational self was significantly related to relational self-construal, self-esteem and attachment to parent and intimacy person. This study has implication in that relational self is defined and assessed as multi-dimensional construct, and that by administering RSS it is possible to evaluate distinctive korean people's relational self.

• Journal of Distribution Research
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• v.9 no.2
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• pp.75-99
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• 2004

The primary purpose of this research is to develop and test a model that explains the process of how trust in a supplier firm and salesperson through relational commitment influence buyer's positive and desirable behavior. In order to do so, we are empirically to examine how a supplier firm and salesperson trust can reinforce buyer's relational commitment leading to relational citizenship behavior using over 138 buying firms, Through structural equation modeling, we find that trust in a supplier firm and salesperson influence the relational commitment and relational commitment enhance relational citizenship behavior. However, trust in a supplier firm is unrelated to the buying firm's relational citizenship behavior whereas trust in salesperson has direct effect on relational citizenship behavior. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• Proceedings of the Korean Society for Information Management Conference
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• 2014.08a
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• pp.135-141
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• 2014

본 연구는 법률명 용어의 의미적 성분분석을 통해 '보충적 관계속성'을 도출하고, 이를 구조적 용어사전의 관계속성 설정에 적용하였을 때 용어관계에 나타나는 효과를 확인하는 것을 목적으로 한다. '보충적 관계속성'이란 클래스(범주)별 용어들이 가지는 특징에 기반하여 만든 관계속성을 말하며, 용어사전 구축 시 도출한 관계속성을 반영함으로서 용어 간 관계가 유기적이고 명확하게 표현될 수 있도록 하는 보조적 구축지침의 역할을 하도록 한다. 이를 위해 법원도서관 '법률용어 관련어집의 316개 용어쌍을 분석하여 '보충적 관계속성'을 도출하였으며, 구조적 용어사전 용어에 적용하여 밀도 값과 밀도의 정도를 시각화하여 효과를 확인하였다. 그 결과, '보충적 관계속성' 전, 후의 변화는 적었으나 이는 법률명 용어의 특징으로 인한 결과라는 것을 알 수 있었고, '보충적 관계속성' 반영의 명확한 효과 확인을 위해서는 분석대상용어를 법률명에서 법률관련용어로 확장시켜 연구할 필요성을 확인하였다.