• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.338-349
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• 2018

The purpose of this study was to investigate the effect of local food selection attributes on customer satisfaction and behavioral intention. The purpose of this study was to investigate the effect of local food selection attributes, customer satisfaction, Respectively. The purpose of this study is to investigate the relationship between the variables and the structure of each variable through literature review. The questionnaire survey was conducted on 249 consumers who used specialty food through local food restaurants and local festivals in Gangneung. Respectively. Data were analyzed by frequency, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis using SPSS 20.0 statistical program. The purpose of this study is to identify the factors that select local specialty foods and to provide them as basic data for increasing the number of tourists through local specialty foods and revitalizing the local economy. I would like to present a marketing strategy. In particular, consumers who have used local specialty foods must come up with a marketing strategy that will maximize customer satisfaction, and it is necessary to revitalize the taste, quality, and best service of food.

• Culinary science and hospitality research
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• v.21 no.2
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• pp.243-253
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• 2015

This study examined the factors that affect the relationship between customer consumption propensity, customer bakery selction and customer behavioral intention. A total of 300 questionnaires were distributed to the consumers, of which 27 were deemed suitable for analysis after the removal of 28 unusable responses. In order to perform statistical analyses required in the study, SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, and reliability analysis. The results of exploratory factor analysis showed that three factors regarding customer consumption propensity were extracted from all measurements with a KMO of 0.778 and a total cumulative variance of 62.121%. With regard to bakery selection attributes, three factors were extracted with a total cumulative variance of 65.69% and a KMO score of 0.776. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 69.82% and a KMO score of 0.803. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships between bakery selection attributes and behavioral intention was partially adopted.

• Journal of the Korea Society of Computer and Information
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• v.26 no.12
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• pp.273-281
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• 2021

In this paper, we propose a ways how YouTube Mukbang content attributes affect favorability, satisfaction, and brand selection, and suggest to use YouTube Mukbang contents, and to propose a strategic marketing plan using YouTube at the food franchise. This study conducted survey on 218 people who had watched chicken Mukbang among YouTube Mukbang contents. Through previous studies, YouTube content attributes were classified into informativity, entertainment, reliability, and attractiveness. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that YouTube Mukbang content attributes had a positive relationship with favorability. Second, it was found that YouTube Mukbang content attributes had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability influenced brand selection. Fifth, it was found that satisfaction did not affect brand selection. Based on these findings, a strategic approach will be needed to increase users' favorability by providing attractive and accurate information through YouTube Mukbang contents and to continuously improve brand choices through continuous favorability to revitalizing YouTube marketing at the food franchise.

• Journal of the Korea Society of Computer and Information
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• v.28 no.12
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• pp.249-257
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• 2023

In this paper, we propose ways how portal site POI(Point-of-Interest) contents by analyzing the effect of portal site POI contents attributes on favorability, satisfaction, and visit intention, and to propose a strategic marketing plan using portal site POI contents in restaurants. In this study, a survey was conducted on 300 people who had experience using portal site POI contents. Through prior research, the portal site POI contents attributes were classified into accuracy, authority, aesthetics, and currency. To verify the research hypothesis, single regression analysis and multiple regression analysis were conducted to confirm the relationship between variables. To summarize the core research results, first, the portal site POI contents attribute showed a positive relationship with favorability. Second, it was found that the portal site POI contents attribute had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability had an effect on the visit intention. Fifth, satisfaction was found to have an effect on the visit intention. Based on the analysis results, in order to induce customer visits in restaurants, it is necessary to make good use of portal site POI contents to increase user favorability and to allow users to visit stores.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.57-66
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• 2023

Purpose: This study is a descriptive research study to identifying the factors affecting the continuity of educational service of pre-service teachers. Methods: The data collection period was from March 1 to 30, 2023. Self-efficacy, pro-sociality, work preference, and continuity of educational service were investigated for 90 pre-service teachers at two universities in G Metropolitan City. For the analysis of the collected data, IBM SPSS/Win 26.0 was used, and descriptive statistics, ANOVA, Pearson correlation, and multiple regression analysis were performed. RESULTS: As a result of the study, it was found that there was a difference in educational service continuity according to age and major (p<.05). As a result of examining the correlations among work preference, self-efficacy, pro-sociality, and educational service continuity, all four variables had positive correlations (p<.05). As a result of multiple regression analysis to find out which variables had an effect on the continuity of educational service, extrinsic motivation and pro-sociality showed significant results, and the explanatory power of the two variables to explain the continuity of educational service was 57.4%. Discussion: Based on the results of this study, it is thought that it is necessary to develop and apply various programs that can strengthen extrinsic motivation and pro-sociality in order to increase the continuity of educational service.

• Journal of the military operations research society of Korea
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• v.32 no.2
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• pp.131-142
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• 2006

Nowadays, most enterprises have introduced both EA methodology to optimize an entire enterprise and CBD methodology to improve a software reusability. The Korea Government not only have developed many EA guiding products such as EA framework, Reference Model, Guideline, etc. but also have instituted a law to optimize a government-wide enterprise. The Minister of National Defense(MND) have developed the MND-AF as a standard methodology for EA and the ADDMe as a standard methodology for CBD. But it is possible to develop products of WD-AF and ADDMe redundantly because the process of MND-AF and ADDMe is not quitely aligned. The purpose of this paper is to present a scheme that ADDMe can reuse the artifacts of MND-AF by analyzing the relationships between two processes. In order to identify the relationships between two processes, we first identify the relation of a 'definition' part of two processes and then identify the relation of an 'attribute' part based on the relation of a 'detailed definition' part. As a result we found that 113 attributes of MND-AF are related to 49 attributes of ADDMe. Therefore the proposed study will decrease the development cost and time and will be a good example for aligning the process of EA and CBD methodology.

• Korean Journal of Cognitive Science
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• v.27 no.3
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• pp.407-420
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• 2016

We live under the consequences of countless decisions, among which significant number of decisions is made by representatives acting on behalf of us. However, individuals often make disparate decisions depending on which identity they are assigned as an agent or with which opponent they are interplaying. In the current research, behavioral discontinuity depending upon actor identity and social relationship was investigated using the ultimatum game. Participants behaved in a more economically rational way when they acted as a group representative compared with when they made decisions as a private individual. However, the direction of the individual-representative discontinuity was reversed when rivalry came into play. Furthermore, more fairness was requested to accept the offers in the interaction with the rival compared with the neutral countergroup. Especially when interacting with the rival group, participants showed contrasting level of decision bias - measured by rejection rate toward unfair offers - according to the degree of mind attribution to the opponent. Specifically, the greater participants attributed a mind to the rival group, the more they rejected the unfair offers from it. The present research is important in that it provides insight into individuals' decision-making in a group context, which sometimes forgoes the financial gain of the entire group and ultimately leads to the sub-optimization of social welfare.

• Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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• v.6
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• pp.79-98
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• 2002

지금까지 우리는 한국어와 독일어를 비교하면서 동사의 정형과 부정형을 관찰해 왔다. 이 부정성(역으로 말하면 비구속성)은 한국어 동사에는 전반적으로 통용되는 데 반해 독일어에는 부정형/동사원형과 분사가 그러할 뿐이다. 동사의 특성 연구는 어느 자연어/개별언어의 상이한 기능을 위해서 뿐만이 아니라 외국어 학습/습득을 위해서도 큰 의미를 갖는다. 이러한 중요성에도 불구하고 독특한 한국어 동사의 부정성, 그 연구는 거의 찾아볼 수가 없다. 한국어와 독일어 동사의 부정성 비교에서 드러난 문제점은 대체로 다음과 같이 요약될 수 있을 것이다. $\ast$ 한국어 동사의 특징인 부정성은 우리의 운명으로 간주해야 할 것이다. 왜냐하면 우리가 어떤 면에서는 유익함을, 그리고 어떤 다른 면에서는 문제점을 감수해야 하기 때문이다. 특히 전형적인 전치성 언어인 유럽언어를 습득할 때 언어간섭현상을 통해 그러하다. $\ast$ 독일어의 부정사/분사 및 한국어 동사가 인칭변화를 하지 않는다는 것은 그들이 주어를 갖지 않고 있거나 (독일어의 경우), 아니면 그것이 어떤 문법/통사적 역할을 하는가 (한국어의 경우)에 주된 원인이 있다. $\ast$ 비교 대상의 양쪽은 생략가능성, 즉 원자가 요구에 대한 자유/비구속성을 누린다. 핵(성분), 즉 독일어의 부정형 및 분사 그리고 한국어 동사는 혼자 남을 때까지 생략이 계속될 수 있다. 이러한 의미에서 부정성은 <비한정성/비구속성>과 관련된 것 같으며, 반면에 정동사의 특성은 <한정성/구속성>과 관계되어 있다. $\ast$ 원자가 요구/충족에 대한 자유/비구속성은 한국어 동사/술어가 문장 끝에 고정되어 있다는 사실은, 직접 또는 간접으로 본동사 앞에 놓여 있어야 되는 모든 문장성분과 부문장 때문에, 즉 한국어의 전면적인 전위수식 현상으로 흔히 큰 부담/복잡함을 야기한다는 데에 그 원인이 있다. 이러한 상황에서 동사는 가능한 한 그의 문장성분을 줄이려 한다. 통사적으로 보장되어 이미 있으니 말이다. 그래서 한국어 동사의 부정성은 일종의 부담해소 대책으로 간주될 수 있을 것이다. $\ast$ 두 비교 대상에서의 핵 및 최소문장 가능성은 역시 원자가에 대한 비구속성에서 비롯된다. $\ast$ 우리 한국인이 빨리 말할 때 흔히 범하는 부정성으로 인한 인칭변화에서의 오류는 무엇보다도 정형성/제한성을 지닌 독일어 정동사가 인칭 변화하는 데 반해 한국어에서는 부정성/비구속성을 지닌 동사가 그것과는 무관한 페 기인한다. 동사의 속성을 철저히 분석함으로써 이런 과오를 극복해야 할 것이다. 한국어 동사의 부정성은 지금까지 거의 연구되지 않았다. 이 문제는 또한 지속적으로 수많은 다른 자연어들과의 비교분석을 통해 관찰돼야 할 것이다. 이 논문이 이런 연구와 언어습득을 위한 작업에 도움이 되기를 바란다.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.193-214
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• 2012

The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.163-170
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• 2019

Over the past decade, the development of the Web explosively increased the data. Feature selection step is an important step in extracting valuable data from a large amount of data. This study proposes a novel opinion mining model based on combining feature selection (FS) methods with Word embedding to vector (Word2vec) and BOW (Bag-of-words). FS methods adopted for this study are CFS (Correlation based FS) and IG (Information Gain). To select an optimal FS method, a number of classifiers ranging from LR (logistic regression), NN (neural network), NBN (naive Bayesian network) to RF (random forest), RS (random subspace), ST (stacking). Empirical results with electronics and kitchen datasets showed that LR and ST classifiers combined with IG applied to BOW features yield best performance in opinion mining. Results with laptop and restaurant datasets revealed that the RF classifier using IG applied to Word2vec features represents best performance in opinion mining.