• Journal of Distribution Science
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• v.4 no.1
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• pp.27-51
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• 2006

This study is to understand the existing relation-marketing based on a result that social-relationship in market can effect on customer's action with expanding the seller-purchaser relationship, and understanding purchaser-purchaser relationship in the community. The result of this study could be summarized as below: First, the customer-sales person friendly relationship effects respectively on customer satisfaction and loyalty. Second, friendly relationship of customers effects on customer satisfaction and loyalty. Third, customers' satisfaction and trust increases customers loyalty. Considering that they could cause others to re-buy, friendly word of mouth, recommendations, we should know improving customers loyalty about a company(department store) is very important. This study presents not only customers and sales clerks relationship but also developing customer-customer relationship is important as well. From the viewpoint, this study gives the following strategic tactics to companies. First, customer's relationship with sales clerk is not able to be built in a short time unlike discount or gifts. Second, relationship around customers effects on loyalty of the department store, over the relationship of simple customer-sales clerk. Finally, companies, to make a relationship like fabric, should escape a two-level channel, a company to a customer, then recognize a three-level channel, a company to a friendly customer to a neutral or a unfriendly customer. That means a business should use the positive to make the negative or the neutral change their behavior to it.

• Journal of Korean Home Economics Education Association
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• v.31 no.4
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• pp.129-147
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• 2019

This study aimed at exploring the influence of 'Healthy couple relationship' education on the relationship formation competencies and marriage values of high school students. To achieve the research objective, the 'Healthy couple relationship' lesson plan developed by the author was executed in two high schools for eight weeks from September 1 to November 3, 2018 from which the effects were analyzed. The results are as follows. First, the 'healthy couple relationship' education for high school students has been effective in improving their relationship performance, which is a part of the home economics curriculum. In S high school, the paired t-test of pre-/post-test comparison results showed statistically significant differences in the areas of 'communication', 'conflict resolution' and 'relationship formation performance'. For Sejong City campus-type joint curriculum group, where Wilcoxson signed-rank test was applied due to small sample size, showed that the overall scores as well as all the subsections of 'relationship formation performance' (i.e., 'communication', 'self-understanding', 'conflict resolution', and 'empathy') have improved, although not statistically significant. Second, the 'Healthy couple relationship' education for high school students had positive effects on the marriage values of high school students. In S high school, students' perception of marriage values rendered a statistically significant positive change, while in campus-type joint curriculum in Sejong City, no statistical significance was detected. In conclusion, the 'Healthy couple relationship' education can help high school students build positive values by cultivating their 'relationship formation competence', which is a part of the competencies listed in home economics curriculum, and also broaden their understanding of marriage, by acquiring knowledge and skills to build healthy couple relationships, and learning to implement the knowledge and skills in their own lives.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.440-447
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• 2016

Faced with the recent global economic recession, academics looked to the industrial B2B and B2C markets as potential new growth engines. In the B2B market, focusing on the relationship with customers, the relationship benefits are important, and institutional factors will affect the relationship and relationship values with customers. In this study, the relationship values between South Korea and Taiwan are compared by considering their national characteristics. By applying a mixed research method based on sequential exploratory design, 6 relationship values (supplier knowhow, service support, time to market, delivery performance, personal interaction, and product quality) are extracted. In particular, South Korea and Taiwan give priority to supplier knowhow and service support, respectively. Our research findings have both theoretical and practical implications for other emerging countries, as well as developed countries.

• Management & Information Systems Review
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• v.32 no.4
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• pp.225-254
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• 2013

This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

• Journal of the Korean Society of Costume
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• v.55 no.2 s.92
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• pp.105-115
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• 2005

The purposes of this study were to identify the service quality, quality of relationship, and relationship continuity intention of rental clothing store. Questionnaires developed by researcher were collected from 212 consumers who experienced rental clothing. Data was analysed by use of factor analysis, path analysis, and covariance structure analysis. The results were; 1. Factors of service quality of clothing rental store were tangibility & promotion, shop assistant & store atmosphere, customer empathy, customer reliability strategy, customer management, and customer convenience. And factors of relationship quality were satisfaction, trust, emotional involvement, and calculational involvement, and factors of relationship continuity intention were longitudinal relationship propensity & word-of-mouth and rerental intention. 2. Service quality of rental store affected significantly on relationship quality, and relationship quality affected significantly on relationship continuity intention. And service qualify of rental store affected significantly on relationship continuity intention through relationship qualify.

• Management & Information Systems Review
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• v.33 no.4
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• pp.77-97
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• 2014

The concept that human and brand can related to each other is referred to as 'brand relationship' or 'consumer-brand relationship'. By arguing that the concept of brand relationship is a readily understandable analogue, it appears that relationship thinking in the context of consumers and brands sometimes is taken for granted without thoroughly discussing its applicability. This study tried to investigated the role of brand personification in building consumer-brand relationship. In order to explain the consumer-brand relationship as a kind of partner relationship among human beings, we need to define brand as human not inanimate object. Research findings show that personification is not a important factor that affects consumer-brand relationship. And this study shows brand experience is much more important factor than brand personification in building consumer-brand relationship. In the past researches, brand personality and brand congruity were major variables that effect consumer-brand relationship, but they did not mean consumers think their brands as human whenever they contact them. As a result, this study conclude that the frequency of personification is not that high compared to past studies suggested before, even if it is possible to find partial characteristics of human from brands.

• Korean Journal of Social Welfare
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• v.62 no.1
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• pp.133-153
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• 2010

The purpose of this study was to observe the difference and patterns of relationship between parents-in-law and foreign daughters-in-law based on the perceived agreement of quality of relationship and communication. A total of 138 dyad relationships between parents-in-law and foreign daughters-in-law from Seoul, Kyunggi-Do, and Cholla-Do were analyzed. The study results showed that parents-in-law and foreign daughters-in-law perceived their relationship as an average and above and parents-in-law perceived their relationship more positively than daughters-in-law. A total of 4 clusters were categorized by cluster analysis based on the agreement of perceived relationship and communication: parents-in-law perceived their relationship positively but daughters-in-law were not(cluster 1), daughters-in-law perceived their relationship positively but parents-in-law were not(cluster 2), both parents-in-law and daughters-in-law perceived their relationship positively(cluster 3), both parents-in-law and daughters-in-law perceived their relationship negatively(cluster 4). In order to observe the characteristics of relationship patterns, ANOVA were performed. Cultural competency of parents-in-law appeared to relate to their relationship with daughters-in-law. Acculturative stress of daughters-in-law who have good relationship with their parents-in-law was low and marital satisfaction of them was high. In addition, life satisfaction of parents-in-law who have good relationship with their daughters-in-law was high. Implication of this study was discussed.

• Korean Journal of Childcare and Education
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• v.7 no.1
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• pp.93-120
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• 2011

This study was aimed at inquiring into the role characteristics of a early childhood teacher, who can put an act of tending & examining into practice, and organizing a role by analyzing the concrete reality based on the relationship with a early childhood teacher's role in Korea and Japan. As a result, this study could take a look at the characteristics, such as relation with conversation, relation through sensation and body, relation with familiarity, and relation by living through the cases in Korea. As for the cases in Japan, there appear the characteristics, such as relation through natural things, relation as an equal participant, relation with bodily movement, and relation with daily life. Based on the result of the analysis, this study organized a early childhood teacher's role as relationship through object-oriented language, relationship based on sensation, relationship based on fellowship, and ecological relationship.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.98-111
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• 2019

This study suggests a proper studying direction of research on relationship addiction problem. And it presents fundamental research data by analysing domestic research trends of relationship addiction among various crises of people have addiction problem. For analysis of trends on relationship addiction, I searched almost all master's and doctoral dissertations and academic journals which were studied on "addiction", "relationship addiction", "addiction relationship" from 2005 to 2019 in Korea. Also I have surveyed various publications in the data base of Research Information Sharing Service, academic research data base, the National Assembly Library and the National Central Library in Korea. And for the reasonable results, I have studied the research according to 4 steps such as "collecting data and analyzing precedent research", "building analysis criterion", "cording and analysis", "making conclusion and suggesting the development direction" The results of this study are like these. The total number of researches on relationship addiction is 67. The object of those studies were limited adult's or undergraduate students's relationship addiction. So it is necessary that the fields of relationship addiction research are expanding gradually. And the research shows that the relationship addiction problem is directly related with sexual prostitution. Therefore, there are enough needs to study more in diverse, different point of view. Also it is suggested that the proper analyses methodology of relationship addiction shoud be used and new analysis criterions should be developed. In this study, the necessity of further more study is proposed in various ways of methodology about the relation of social problem and relationship addiction. And from this study, it is proved that expending the objects and fields of the study on relationship addiction, the factors analysis on addiction, study models of addiction must be necessary to be studied.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1760-1770
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• 2008

The purpose of this study was 1) to find effects of private Guanxi and organizational relationship on quality of organizational relationship, 2) to find effects of private Guanxi and organizational relationship on performance of distribution channel, and 3) to also find effects of quality of organizational relationship on performance of distribution channel. Apparel manufacturers and distributors in China participated in the study. Random sampling method was used to collect the data. Data from 173 questionnaires were used for the statistical analysis. Factor analysis, Cronbach's alpha coefficient, and regression analysis was conducted. Two factors of private Guanxi were classified(i.e., affective Guanxi, instrumental Guanxi). Three factors of organizational relationship type were identified(i.e., opportunistic relationship, cooperative relationship, vertical relationship). The result indicated that affective Guanxi in terms of private Guanxi positively affected on quality of organizational relationship. Cooperative relationship and vertical relationship in terms of organizational relationship positively affected on quality of organizational relationship. Affective Guanxi positively affected on non-financial performance and financial performance in terms of performance of distribution channel. Instrumental Guanxi in terms of private Guanxi positively affected on financial performance only. Cooperative relationship in terms of organizational relationship positively affected on non-financial performance and vertical relationship positively affected on financial performance. Quality of organizational relationship positively affected on non-financial performance and vertical relationship positively affected on financial performance.