• 한국의류학회지
• /
• 제25권7호
• /
• pp.1215-1226
• /
• 2001

The purpose of this study is to develop a model of adolescent's conspicuous consumption on clothes. For this study, questionnaires were administered to 400 adolescents in Kwang-Ju. Employing a sample of 283, data were analyzed by using the structural equation model of the Lisrel analysis, in addition to cronbach's alpha coefficient for reliability and confirmatory factor analysis for validity. The results of this study was found that a conceptual model for adolescent's conspicuous consumption on clothes was judged to provide acceptable goodness of fit. Specifically, materialism and clothing conformity had a direct effect on conspicuous consumption on clothes, and materialism, hedonic shopping orientation and clothing interests had a indirect effect on conspicuous consumption on clothes. The results indicated that clothing conformity had important influence on conspicuous consumption and its influence on adolescent's conspicuous consumption was mediated by materialism, hedonic shipping orientation and clothing interests.

• 복식문화연구
• /
• 제20권6호
• /
• pp.811-825
• /
• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• 한국의상디자인학회지
• /
• 제19권2호
• /
• pp.101-115
• /
• 2017

This study classified social stratum variables of adults in their 20s to 50s by subjective and objective measurements and classified leisure activities into groups to examine the conspicuous consumption of leisure apparel. A total of 365 adults in their 20s to 50s living in Daegu and the Kyungbuk area were selected considering their jobs and residences. SPSS PC+ 20.0 was used to analyze the data with frequency analysis, factor analysis, reliability examination, cluster analysis, ANOVA, Duncan-test, Scheffe-test, and ${\chi}^2-test$. The results of this study are shown as follows. First, 'Jogging/Walking' was found to be the most favorable activity in the examination of leisure sports activities among the participants and showed a difference in gender. Second, leisure activities were pastime-culture activity, sports activities, static activity, volunteering, and relaxing, and these activities were grouped into non-participant, active and passive leisure activities. Conspicuous consumption of leisure apparel was classified into personality oriented, luxury goods-oriented, and other people-oriented. Third, there was a significant difference in the sub-factors of the conspicuous consumption of leisure apparel (personality oriented, luxury goods-oriented, other people-oriented) according to the sub-factors of subjective stratum(economic power, social position, level of consumption, cultural level and overall stratum consciousness). Fourth, there was significance in the objective social stratum variable by the types of leisure activities. Significant differences were found in personality orientation, luxury goods-oriented, and other people-oriented in conspicuous consumption of leisure apparel by the types of leisure activities. Finally, there were significant differences in economic power, level of consumption, cultural level of subjective social stratum by gender, sports activities and volunteering in leisure activities, as well as other people-oriented conspicuous consumption of leisure apparel. This study also found significant differences in economic power, level of consumption and cultural level of social stratum by age, as well as other people-oriented conspicuous consumption of leisure apparel.

• 한국의류학회지
• /
• 제34권4호
• /
• pp.628-641
• /
• 2010

This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

• 패션비즈니스
• /
• 제21권1호
• /
• pp.1-11
• /
• 2017

This study investigated the effect of brand history, congruity between country of origin and conspicuous consumption of fashion brand, based on the evaluation of customers. The factorial design was constructed as a 3-way mixed design: 2(brand history: presented vs not presented) ${\times}$ 2(congruity between Country of Brand(COB) and Country of Manufacture (COM): congruent vs incongruent) ${\times}$ 2(conspicuous consumption: high vs low). A total of 302 men and women aged above 30 and living in Seoul or within the capital area, were enrolled as subjects. Of these, 26 insincere responses were excluded and a final total of 276 responses were used in the analysis. The statistical analysis included reliability analysis, three-way ANOVA, and simple interaction effect analysis with SPSS 18.0 statistics. Our results indicate that brand history, congruity between COB and COM, and conspicuous consumption had significant effect on the fashion brand preference of consumers. Furthermore, presenting the brand history resulted in higher brand preference. Second, the brand history and conspicuous consumption had a significant interaction effect on brand preference. Consumers with higher conspicuous consumption showed significantly higher brand preference than those with lower conspicuous consumption. Third, congruity between COB and COM and conspicuous consumption had a significant interaction effect on brand preference. However, when COB and COM were dissimilar no significant effect of conspicuous consumption on brand preference was observed.

• 한국가정과교육학회:학술대회논문집
• /
• 한국가정과교육학회 2002년도 하계국제학술대회
• /
• pp.5-19
• /
• 2002

재한국, 1995년제일차출대국가제정적가정과교육과정. 지후, 한국적가정과교육과정경마료7차적수정여개혁과정. 재차과정중, 가정과정불단지추극출신, 기과목명칭재변화, 필수자선 등 선과성질야재변화, 과치함축, 여기술과정합. 이차, 가정과변위남녀생공수적과목, 저취순응료사회발전적수요. 종한국적교육과정래간, 1년급도10년급시국민공용기본교육계단, 11년급도12년급시자선교육계단. 거차, 가정과교육과정적접배위여하 : 소학(5~6학년)위실과, 중학화고중(7~10학년)위"기술.가정", 고중(11~12학년)위"가전과학". 장종2003년개시실시적가정과과시안배위여하 : 소학각2과시, 7~12학년시각2.3.3.3과시, 11~12학년위6개등차. 최근, 청소년문제, 교육환경, 상시인성, 가정파양, 소비과잉, 학대아동, 등사회문제도근가정생활유착밀절적연계, 인차, 재반지교육중, 가정교육응수중시. 단시, 실제상병불시여차. 작위교육주체적교사화부모도몰유인식도저개실정. 인차, 가정학자여교사유심요주근지거연구가정교육. 우기시, 유필요근중국, 일본, 등저사아주국가호상교류화합작적과정중거탐색가정교육적안정발전. 하면파미래가정학육발전적방향건의여하 : 1) "가정" 과시이가정과위연구대상적가정학적독립적연구요영역. 가정경적연구감상시 "가정", 타이가정생활질량적제고위기연구목적. 인차, 재가정교육중, 과목적명칭명명위 "기술. 가정", "가정일반". "가사" 시부합리적. 이응위 "가정" 2) 가정교육웅사중시성각색적변환, 직업적인직변고적각도출발, 사소학도고중분개위필수화선수과, 유남녀생공수. 3) 가정과과시재축점축단. 도시유우교육과정적축단이인기적피면불료적현상. 단시고 여가정과시실천, 실험성과목응보장기최저적과시, 최기마필수유지현재적과시. 4) 향래, 한국적가정교육과정기이가정과위기본철학배경화리념, 우급시파국가교육과정적배경화이념, 가정학적발전동태반영재교육과정중, 즉강조즘요교. 단시, 경력료반복적변혁지후, 최근, 각중시즘양거배양학생적십 요 양적능력여가치. 인차, 가정교육파교육목라방재즘루거제고가정생활적질량, 즘루거호조화가정생활화직업생활, 즘양거개발합리지해결화실천가정생활적가치관. 5) 최근, 가정교육파교육방향화목라방재거배양학생작위독립적개인, 작위가족적성원, 작위사회성원래주인생도로적능력. 인차, 가정교육이인적생활위중심. 우거섭급학생재성장과정중소우도적문제,재거포괄재가정화사회생활중소우도적문제. 즉거배양해결가정생활중소우도적소유적 문종적종합능력. 6) 가정과재교학방법화교학평개상, 응채용실험, 실습, 관찰 등방식, 응반체험성, 실천성경험. 위차, 응필편기험적실험, 실습설비. 7) 확정교육과정편제적치후, 응제고일반교육학자적참여율, 가정교육학자응적극참여 제정교청정책적유관교육적각종위원회. 재제정정책적과정중각진소능, 적극제출건고성적의황. 8) 한, 중, 일 삼국권원층립가정교육과정도작사, 위삼국교육과정적량호발전주공헌.

• 한국콘텐츠학회논문지
• /
• 제21권3호
• /
• pp.47-67
• /
• 2021

본 연구는 MZ세대가 추구하는 가치 소비가 패션 하우스의 코스메틱 소비 상황을 고려해 가치 소비에 대한 이해와 이들의 성향에서 관찰되는 양면적 소비 의도에 영향을 미치는 선행요인을 파악하기 위한 목적으로 하였다. 본 연구에서 제안하는 연구 모형과 연구 가설을 통계적 유의수준에서 검증하기 위해 MZ세대를 대상으로 설문조사를 실시하였고, 표본(총 286명)으로부터 수집된 자료는 구조방정식 모형 분석을 사용하였다. 그 결과, 감정적, 사회적 소비 가치는 MZ세대의 소비 의도에 큰 영향을 미치는 변수로 나타났다. 첫째, 자아존중감은 감정적 소비 가치에 영향을 미치는 것으로 통계적 유의수준에 나타났다. 둘째, 물질주의는 감정적, 사회적 소비 가치에 유의미한 영향을 주는 것으로 나타났다. 셋째, 공적 자기의식은 사회적 소비 가치에 영향을 미치는 것으로 나타났다. 즉, MZ세대들은 패션 하우스의 뷰티 브랜드에서 제시하는 뷰티 트렌드를 추구하고, 높은 소비 가치로 지각하며, 패션 하우스의 코스메틱을 사용함으로써 사회적으로 차별화될 수 있다는 과시적 소비성향을 가지고 있는 것으로 나타났다.

• 감성과학
• /
• 제19권3호
• /
• pp.27-42
• /
• 2016

본 연구에서는 성인 남녀 소비자를 대상으로 감성적 소비성향과 패션소재의 감성요소(색채 톤, 무늬, 질감이미지)에 대한 선호도를 조사하여 인구 통계적 특성에 따른 차이를 분석하고, 감성적 소비성향과 패션소재의 감성요소 선호도의 관련성을 분석하였다. 감성적 소비성향을 요인분석한 결과, 과시적 소비성향, 개성적 소비성향, 심미적 소비성향, 쾌락적 소비성향 등 4요인으로 분류되었다. 조사대상자들은 심미적 소비성향, 개성적 소비성향, 상징적 소비성향의 순으로 중요시하였는데, 감성적 소비성향은 인구 통계적 특성에 따라 부분적으로 유의한 차이를 보였다. 패션소재의 감성요소에 대한 선호도를 인구 통계적 특성에 따른 차이를 분석한 결과, 여성이 남성보다 다양한 색채 톤을 선호하였고 밝은 색채 톤에 대한 선호도는 성과 직업에서 유의한 차이를 나타내었으며, 플로럴 무늬에 대한 선호도는 성, 연령, 학력, 직업, 결혼여부 등에 따라 유의한 차이를 보였다. 또한 패션소재의 질감이미지 선호도는 학력을 제외한 인구 통계적 특성에서 유의한 차이를 보였다. 한편, 성인 남녀 소비자의 감성적 소비성향과 감성요소 선호도 요인 간에는 대다수 유의한 상관이 있음을 알 수 있었다.

• 국제지역연구
• /
• 제13권2호
• /
• pp.315-338
• /
• 2009

이 논문은 먼저 중국의 소비 양극화의 실태를 살펴본 후에, 소비 양극화의 요인을 검토하고, 마지막으로 소비 양극화에 대한 한국 기업의 정책 대응에 대해 살펴본다. 본 논문에서 발견된 사실은 다음과 같다. 첫째, 세계금융위기 이전부터 중국에는 계층 간 소비 양극화, 도·농간 소비 양극화, 개인소비의 양극화 현상이 존재하였다. 실제 저가품과 고가품의 매출이 많은 소비 양극화 현상이 존재하였다. 둘째, 세계금융위기 이후에는 소비 양극화 추세가 선진국이나 다른 신흥국가에 비해서 더 뚜렷하다는 징후가 많다. 고가품과 저가품의 소비증가가 다른 나라보다 더 뚜렷하다. 셋째, 중국에서 소비 양극화의 요인으로는 소득 양극화, 흑색·회색소득, 미엔즈 문화, 실업 증가, 가족형태의 변화 등이 있다. 특히 중국에서는 공식적 소득의 양극화 정도가 높을 뿐만 아니라 비공식적 소득인 흑색·회색 소득 수준이 상당히 높다. 또한 미엔즈(체면) 문화 때문에 과시적 소비의 정도가 높다. 이들은 모두 금융위기 전과 후에 모두 적용되는 소비 양극화의 요인이다. 마지막으로 이 논문은 소비 양극화의 중국적 상황에 걸 맞는 전략을 제시하고자 시도하였다.

• 패션비즈니스
• /
• 제18권1호
• /
• pp.50-65
• /
• 2014

This study investigates the effect of demographics and materialism on the consumers's attitudes and clothing purchase behaviors. The subjects compose of 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test were used for statistics analysis. According to our results, the factors of materialism, symbolic consumptions, and attitude toward fashion luxury products are identified: three factors of materialism (success symbols, practical living, and happiness pursuing), three factors of symbolic consumption (conspicuous, hedonic, communication), and five factors of attitudes toward fashion luxury products (quality, involvement, ostentation, luxurious aspect, pleasure). Among the demographics, gender, income, social stratification, father's education and job influenced the symbolic consumption, and desire's fashion luxury products. In addition, gender, income, social stratification, father's education and job influence the clothing selection standards and the extent of using fashion informations. Lastly, symbolic consumption, attitudes toward fashion luxury products, and apparel purchasing behaviors all proven to be significantly different among the 3 groups of materialism.