• Title/Summary/Keyword: 공통시청

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A Study on the Influence of the Motivation of the Reality Travel Program on the Viewing Satisfaction and Visiting Intention (리얼리티 여행 프로그램의 시청 동기가 시청 만족도와 방문 의도에 미치는 영향 연구)

  • Kim, Sung-Hoon;Oh, Do-Yoon;Shin, Ha-Yeon
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.47-56
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    • 2019
  • In line with the increasing demand for domestic travel, Reality Travel Programs(hereinafter referred to as RTP) in which actors don't have the script in program are increasing. We explored the impact of RTP "Viewing Satisfaction" and "Revisit Intentions". Firstly, factors of "entertainment", "sympathy", "aesthetic", "information", "interaction" and "Indirect Experience" were confirmed. Secondly, common factors that have a positive impact on Dependent variables in RPT were "esthetics" and "IE". By empathizing with the beauty of the environment and actor's emotions, the RTP had a positive influence to "VS" and wanting to visit the area. Provided a theoretical basis by verifying that viewing motives for RTP have a positive impact on VS and RI.

A Study on the Television Viewing Behavior of Koreans: Focusing on the Dynamics of Coviewing among Family Members (한국인의 텔레비전 시청행태에 관한 연구: 가족간 공동시청의 역학을 중심으로)

  • Kim, Beam-Jong;Kim, Jin-Ho;Kim, In-Sook;Lee, Min-Goo
    • Korean Journal of Human Ecology
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    • v.8 no.2
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    • pp.399-417
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    • 1999
  • Viewers have always switched channels and they have selected by turning away from the TV and returning to the set when the content seemed more amusing. Also, people usually watch television with their family members and thus the experience of viewing is embedded uniquely in ongoing processes of family interaction. In other words, people develop patterns and habits through the act of viewing together. As viewing with family members is the most frequent mode of media exposure, the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the dynamic nature of television viewing behavior. With the people meter's second-by-second viewing information, first we analyze who, when, and why viewers change channels. The ensuing reduction of advertising impact due to zapping will be investigated as well. Then the focus will be shifted to the dynamic interaction of coviewing among family members. In order to further explore the in-depth nature of television viewing, actual viewing information should be cross-analyzed with respect to both demographic and psychographic variables. In this study we surveyed individual characteristics such as television watching patterns, program type preference, attitude toward commercials, channel control intensity, and personalities. We have demonstrated that the results of an meticulus analysis of survey data provide valuable insights into the dynamics of television viewing among family members.

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A Research about Interrelationships between Viewing Motivations of Korean Drama, General Attitude toward Korean Drama, and Korea's National Image: Focusing on Korean Drama Viewers Via online in Vietnam and Philippines (한국드라마 해외 온라인 시청자들의 시청동기와 한국드라마에 대한 태도, 그리고 한국이미지의 연관성 연구: 베트남과 필리핀 시청자들을 중심으로)

  • Lee, Yang-Hwan
    • Korean journal of communication and information
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    • v.66
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    • pp.273-297
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    • 2014
  • This paper conducted a survey targeting online Korean drama viewers in Vietnam and Philippines, to investigate the relationships between viewing motivations of Korean drama, general attitude toward Korean drama, and Korea's national image. Factor analyses found six viewing motivations of Korean drama, and the most powerful viewing motivation of Korean drama were entertainment/relaxation(Vietnam) and longing for actor(actress)(Philippines), respectively. In addition, two path analyses showed that viewing motivations had a significant influence on general attitude toward Korean drama. Longing for actor(actress) and entertainment/relaxation motivations were critical factors in both countries' paths, but habit motivation was negatively related to general attitude toward Korean drama. In case of Korea's national image, the results showed that the more positive general attitude toward Korean drama, the more positive images of national image. Conclusions, implications, and limitations were also discussed.

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A study on the design of a virtual environment for the joint experience of online concert viewers -Focused on viewers' immersion and platform's loyalty- (온라인 콘서트 시청자의 공동 체험을 위한 가상 환경 디자인 연구 -시청자의 몰입감과 향후 사용 의향을 중심으로-)

  • XU, GE;Park, Sujin;Lee, Sangwon
    • Journal of Korea Game Society
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    • v.22 no.1
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    • pp.43-54
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    • 2022
  • COVID-19 provided visitors with new online concerts that gradually increased in many ways. The disadvantage of current online concerts is that cannot make full use of the interaction with others. We hope to provide online concert audiences with the same experience as offline. This study was conducted under the condition that the audience watched online concerts and movies individually or group. Experimental results confirm that watching online concerts collectively will increase the sense of immersion. It can be used as a design guide for the virtual public viewing environment in the future.

Entrepreneur Speech and User Comments: Focusing on YouTube Contents (기업가 연설문의 주제와 시청자 댓글 간의 관계 분석: 유튜브 콘텐츠를 중심으로)

  • Kim, Sungbum;Lee, Junghwan
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.513-524
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    • 2020
  • Recently, YouTube's growth started drawing attention. YouTube is not only a content-consumption channel but also provides a space for consumers to express their intention. Consumers share their opinions on YouTube through comments. The study focuses on the text of global entrepreneurs' speeches and the comments in response to those speeches on YouTube. A content analysis was conducted for each speech and comment using the text mining software Leximancer. We analyzed the theme of each entrepreneurial speech and derived topics related to the propensity and characteristics of individual entrepreneurs. In the comments, we found the theme of money, work and need to be common regardless of the content of each speech. Talking into account the different lengths of text, we additionally performed a Prominence Index analysis. We derived time, future, better, best, change, life, business, and need as common keywords for speech contents and viewer comments. Users who watched an entrepreneur's speech on YouTube responded equally to the topics of life, time, future, customer needs, and positive change.

A Study of Emotional Variation Tendency by Movie Genre Based on Speech Signal Analysis (음성신호 분석 기반의 영화 장르별 감정변화 특성 연구)

  • Yoo, Hwang-Jun;Han, Sang-Hyo;Kim, Bong-Hyun;Ka, Min-Kyoung;Cho, Dong-Uk
    • Proceedings of the KAIS Fall Conference
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    • 2011.12a
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    • pp.295-298
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    • 2011
  • 인간의 능력 중 가장 주목할 만한 것은 언어를 습득하고 그것을 이용하여 서로 의사소통을 할 수 있다는 것이다. 모든 언어에는 그 언어만이 가지는 특수성뿐만 아니라 공통적으로 존재하는 보편적인 특성이 있다. 이것 외에도 언어 위에 입혀지는 사람의 목소리는 의사소통을 하는데 있어 상대의 심리를 파악하는 중요한 단서가 된다. 특히, 언어는 습득되어져야 활용되고 그 습득되어지는 환경에 영향을 받으며 이러한 환경에 따라 사람의 목소리, 억양 등이 변화하게 되는 것이다. 따라서 본 논문에서는 음성신호 분석 기법을 적용하여 장르별 영화시청에 따른 시각적, 청각적 요인이 목소리에 미치는 영향을 분석하는 연구를 수행하였다. 이를 위해 장르별 영화를 시청한 후 성대 진동 및 음성에너지의 크기 변화를 측정하여 감정변화를 분석하는 실험을 수행하였다.

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Analysis of the Time-dependent Relation between TV Ratings and the Content of Microblogs (TV 시청률과 마이크로블로그 내용어와의 시간대별 관계 분석)

  • Choeh, Joon Yeon;Baek, Haedeuk;Choi, Jinho
    • Journal of Intelligence and Information Systems
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    • v.20 no.1
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    • pp.163-176
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    • 2014
  • Social media is becoming the platform for users to communicate their activities, status, emotions, and experiences to other people. In recent years, microblogs, such as Twitter, have gained in popularity because of its ease of use, speed, and reach. Compared to a conventional web blog, a microblog lowers users' efforts and investment for content generation by recommending shorter posts. There has been a lot research into capturing the social phenomena and analyzing the chatter of microblogs. However, measuring television ratings has been given little attention so far. Currently, the most common method to measure TV ratings uses an electronic metering device installed in a small number of sampled households. Microblogs allow users to post short messages, share daily updates, and conveniently keep in touch. In a similar way, microblog users are interacting with each other while watching television or movies, or visiting a new place. In order to measure TV ratings, some features are significant during certain hours of the day, or days of the week, whereas these same features are meaningless during other time periods. Thus, the importance of features can change during the day, and a model capturing the time sensitive relevance is required to estimate TV ratings. Therefore, modeling time-related characteristics of features should be a key when measuring the TV ratings through microblogs. We show that capturing time-dependency of features in measuring TV ratings is vitally necessary for improving their accuracy. To explore the relationship between the content of microblogs and TV ratings, we collected Twitter data using the Get Search component of the Twitter REST API from January 2013 to October 2013. There are about 300 thousand posts in our data set for the experiment. After excluding data such as adverting or promoted tweets, we selected 149 thousand tweets for analysis. The number of tweets reaches its maximum level on the broadcasting day and increases rapidly around the broadcasting time. This result is stems from the characteristics of the public channel, which broadcasts the program at the predetermined time. From our analysis, we find that count-based features such as the number of tweets or retweets have a low correlation with TV ratings. This result implies that a simple tweet rate does not reflect the satisfaction or response to the TV programs. Content-based features extracted from the content of tweets have a relatively high correlation with TV ratings. Further, some emoticons or newly coined words that are not tagged in the morpheme extraction process have a strong relationship with TV ratings. We find that there is a time-dependency in the correlation of features between the before and after broadcasting time. Since the TV program is broadcast at the predetermined time regularly, users post tweets expressing their expectation for the program or disappointment over not being able to watch the program. The highly correlated features before the broadcast are different from the features after broadcasting. This result explains that the relevance of words with TV programs can change according to the time of the tweets. Among the 336 words that fulfill the minimum requirements for candidate features, 145 words have the highest correlation before the broadcasting time, whereas 68 words reach the highest correlation after broadcasting. Interestingly, some words that express the impossibility of watching the program show a high relevance, despite containing a negative meaning. Understanding the time-dependency of features can be helpful in improving the accuracy of TV ratings measurement. This research contributes a basis to estimate the response to or satisfaction with the broadcasted programs using the time dependency of words in Twitter chatter. More research is needed to refine the methodology for predicting or measuring TV ratings.

DMB-AF : The DMB File Format Standard and Its Applications (DMB-AF : DMB 파일포맷 표준화 동향)

  • Kim, Hwi-Yong;Gi, Myeong-Seok;Lee, Han-Gyu;Hong, Jin-U;Kim, Yong-Han
    • Electronics and Telecommunications Trends
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    • v.23 no.3
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    • pp.106-118
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    • 2008
  • 본 고에서는 최근 표준화가 완료된 MPEG-A(ISO/IEC 23000) Part 9 DMB-AF의 표준화 배경 및 서비스 모델을 소개하고 기술적인 구성요소에 대해 설명한다. DMB-AF는 MPEG-4 Part 12 ISO Base Media File Format에 기반한 DMB 콘텐트 전용 파일 포맷으로, 다양한 종류의 지상파 DMB 및 위성 DMB 콘텐트를 체계적으로 표현하고 효과적으로 저장 및 접근하며 안전하게 보호/유통하기 위한 기술들이 포함되어 있다. 이러한 DMB-AF 표준은 다양한 DMB 콘텐트들을 적절히 연계하여 방통융합 환경에서 다양한 비즈니스 기회를 창출할 수 있는 공통의 프레임워크를 제공할 뿐 아니라, 저장매체를 매개로 하여 사용자가 원하는 시점에 원하는 프로그램을 원하는 장치에서 시청할 수 있도록 하는 DMB-Anytime 서비스를 가능하게 한다.

A Study on the Development of On Screen Display Interface Design for Digital Convergence TV User (디지털 복합TV환경에서의 사용자 인터페이스 디자인을 위한 OSD 디자인 개발에 관한 연구)

  • shim, Jae-Hee;Lee, Kun-Sik;Yoo, Kyung-Hee;Kim, Uni-Young;Kim, Jeong-Ju
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.9-13
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    • 2006
  • 본 연구는 HD 복합TV 사용자의 시청행태 및 사용자 니즈 분석을 통해 사용자 시나리오를 도출하여 실제 제품에 적용할 수 있는 DTV 인터페이스 디자인의 일반적인 원리를 발견하고 대형 DTV 화면에 적합한 OSD디자인을 개발하여 디지털 복합 TV에 적합한 새로운 디자인 가이드라인을 제안하는 것을 그 목적으로 하고 있다. 이를 위해 DTV 시청환경을 기반으로 PVR, EPF, 녹화, 1394 등 다양한 기능에 대한 사용 시나리오를 정의하고 유저 내비게이션 특성을 반영한 OSD디자인 방향을 검토하였고 개발환경인 50인치 PDP 화면에 적합한 레이아웃을 제작하여 사용자조사를 통해 검증하였다. 사례연구로 최근 이슈가 되고 있는 타임머신 기능 X Canvas PDP의 OSD 디자인을 개발하여 양산용 제품에 적용할 수 있었다. 대표적인 특징으로 복합 TV 의 Gateway 인 홈메뉴, PVR 기능의 핵심인 프로그래스바, 모든 컨텐츠에 일관되게 적용할 수 있는 목록화면, 녹화관련화면에 공통적으로 적용할 수 있도록 폰트,칼라,레이아웃,위젯 정의를 수행하여 각 기능별 화면들이 Package개념으로 Identity를 갖추면서 사용하기 편리하도록 구성하였다. 그리고 이를 통하여 DTV Application Design에 일반적으로 적용할 수 있는 메뉴구조 및 화면디자인 가이드라인을 도출하였고 세계최초로 자사에서 개발한 하드디스크 내장 HD TV Application GUI 의 사용성 및 심미성 측면을 모두 만족시키는 등 DTV GUI 분야에서 주목할 만한 성과를 거두었다.

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Sex Differences in the Fear of Crime (범죄에 대한 두려움에 있어서 남성과 여성의 차이)

  • Eunkyung Jo
    • Korean Journal of Culture and Social Issue
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    • v.9 no.1
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    • pp.1-21
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    • 2003
  • A survey of 220 male and 233 female residents of Seoul was carried out to investigate why women appeared to be more fearful of crime than men. As expected, female respondents reported higher levels of fear of crime and perceived physical vulnerability to crime. Incivility factors in the neighborhood and perceived possibility of criminal victimization were significant predictors of fear of crime for both male and female respondents. For women more psychological variables such as trait anxiety and age were other significant predictors of their fear of crime, whereas the distance to police station and frequency of watching crime-related TV programs were significant predictors for men's fear of crime.

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