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http://dx.doi.org/10.7583/JKGS.2022.22.1.43

A study on the design of a virtual environment for the joint experience of online concert viewers -Focused on viewers' immersion and platform's loyalty-  

XU, GE (Yonsei Unv. Dept. of Human Environment and Design)
Park, Sujin (Yonsei Unv. Dept. of Human Environment and Design)
Lee, Sangwon (Yonsei Unv. Dept. of Human Environment and Design)
Abstract
COVID-19 provided visitors with new online concerts that gradually increased in many ways. The disadvantage of current online concerts is that cannot make full use of the interaction with others. We hope to provide online concert audiences with the same experience as offline. This study was conducted under the condition that the audience watched online concerts and movies individually or group. Experimental results confirm that watching online concerts collectively will increase the sense of immersion. It can be used as a design guide for the virtual public viewing environment in the future.
Keywords
Online Concert; 3rd viewing venue; Co-view; Communal Experience; Social Presence; Co-presence; Immersion; Loyalty;
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