• Proceedings of the KIEE Conference
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• 2002.07a
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• pp.360-362
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• 2002

전력산업 구조개편에 따라 전력회사의 공익기능 회피로 발생할 수 있는 시장실패 요인을 보완하기 위하여 정부 주도의 공익적 기능 수행으로 전력산업의 효율향상이라는 구조개편의 근본 취지와 목표를 달성하고자 정부는 매 3년 단위의 전력산업기반조성계획을 수립하도록 전기사업법에 명시하고 있고, 본 논문은 구조개편 하에서 공정한 경쟁 환경을 조성하여 소비자의 편익을 증대시킴으로써 공익기능을 강화하기 위한 중장기적인 전력 수요관리 정책방향을 제시하고, 2003년에서 2005년까지의 전력수요관리 프로그램별 세부 추진계획을 수립하였다.

• JOURNAL OF ELECTRICAL WORLD
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• s.291
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• pp.76-81
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• 2001

에너지사업에의 경쟁원리 도입에 수반하여 전력회사와 가스회사 등 공익기업들은 수용가에 대한 부가가치서비스를 향상시키는 것이 급선무가 되고 있다. 또 요즘 들어서는 IT(정보기술) 응용분야의 급속한 보급으로 공익기업이 수행하는 수용가 서비스에도 그것을 적용하여 부가가치가 큰 서비스를 저코스트로 광범위하게 제공하는 것이 가능하게 되었다. 미쓰비시전기에서도 공익기업이 실시하는 수용가 서비스용으로 여러 가지 소프트웨어와 하드웨어기술을 개발하고 있다. IT이용에 의한 부가가치서비스를 제공하기 위해서는 각 수용가에 설치되는 수용가서버나 가정에서의 통신을 위한 전등선 반송기술 외에 광역계통 통신인프라로서의 통신회선, 그리고 광역계통 네트워크미들웨어, 서비스를 제공하기 위한 서비스관리센터, 각종 어플리케이션소프트웨어 등 광범위한 제품군이 필요하게 된다. 본고에서는 수용가 서비스사업 전개의 배경, 수용가 서비스시스템의 개요 및 이용되는 각종 요소기술에 대하여 기술함과 동시에 시코쿠전력이 추진하는 신네트워크사업에의 적용사례에 대하여 기술한다.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.218-225
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• 2020

This study analyzed the priorities of the cross-compliance items of public-benefit direct payment using an Analytic Hierarchy Process and Fuzzy Decision Making Analysis. The valuation criteria are policy efficiency, farm acceptability, and feasibility, and the valuation targets are the basic and additional cross-compliance items. The survey was performed by targeting 50 experts from each class, and conducted for about a month starting from the beginning of July 2019. The results show that the weight of the valuation criteria is higher in the order of farm acceptability, feasibility, and policy efficiency. Compliance with PLS standards, compliance with disposal standards of waste vinyl and pesticides, soil testing, compliance with toxic substance standards, education, etc. are comparatively evaluated to be higher cross-compliance items in basic cross-compliance. Disposing of an abandoned well, jointly collecting and disposing of agricultural by-products, common area care and cleaning, maintenance of empty houses and poor facilities, growing green manure crops during the fallow period, etc. are comparatively evaluated to be higher cross-compliance items for the additional cross-compliance. The results of this study are expected to contribute to the government's policy related to the cross-compliance of public-benefit direct payment.

• Information Systems Review
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• v.18 no.2
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• pp.107-125
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• 2016

With the rapid growth of the mobile application market, mobile donation applications have emerged as a new type of application that enables users to donate without actual payments. To date, limited research has been conducted to provide guidelines on how to design new types of mobile donation applications. Using cause-related marketing theory as theoretical framework, this study aims to identify the features of mobile donation applications that increase the intention of users to use such applications. To achieve this goal, we conducted two experiments. The results of an ANOVA test in the first experiment showed that indirect mobile donation applications (i.e., applications without actual payment) have a stronger positive effect on perceived effectiveness and cause involvement than direct mobile donation applications (i.e., applications with actual payment). In addition, perceived effectiveness and cause involvement yield positive effects on the intention to use mobile donation applications. The results of the second experiment showed that indirect mobile donation applications with utilitarian functions have a greater positive effect on perceived effectiveness and cause involvement than mobile donation applications with hedonic functions. These results contribute to mobile application and donation research as well as provide guidelines for practitioners on the design of mobile donation applications.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.91-100
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• 2019

It is an undeniable that cultural landscape of Korea is centered in Seoul, where all the cultural powers are oriented. From this aspect, a municipal theatre of Daegu (Daegu Municipal Theatre), where is considered an area somewhat isolated from the perspective of culture, has managed to develop theoretical programs serving public purposes through efforts on the diversification of performance programs, development of creative plays, acceptance of open direction, classic, modern and experimental plays, foreign exchange, musicals and non-verbal, development of modern and post-modern history of the region, aggressive exploration of subjects, and characterization of the theater through citizen-participated programs and communication with citizens. With such efforts on diversification of public benefits and communality conforming to its purpose, it has been recognized for its contribution to the recovery of popularity of performance art and plays in Daegu. The Daegu Municipal Theatre, celebrating the 20th anniversary of establishment this year and having Choi Ju-Hwan as its fifth art director, has managed to conduct various experimental attempts to gain popularity and these include the exploration of the region and its historical figures, development and promotion of creative musicals, and promotion of communication between citizens and performance culture and of participation of audiences, in turn having a stabilized operation system. Such changes are seemed to be attributable to the maturity of performance production and roles of senior members. From this aspect, this study aims at investigating the changes in the Daegu Municipal Theatre and 'roles and popularity of national/public theatre companies.

• Asia Marketing Journal
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• v.8 no.3
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• pp.75-99
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• 2006

Inje University, a nonprofit-oriented educational institution, was ranked second in the nation and first in all the local universities in the 2001 Comprehensive Evaluation of the Universities in 25 years since it was founded. In order to find out the reason for this high reputation, we had an interview with the chairman and an in-depth interview with other school authorities, interviewed the students and the residents in the community, and collected related data for the second time. We revealed that Inje University had been performing public marketing in the areas of its management philosophy, function, form, and performance. Our interview with the chairman confirmed that Inje University's management philosophy is the frontier spirits that 'contribute to the moor, attracting nobody's attention, in the name of public interest.' It was also revealed that this management philosophy made the function of the university differ from that of the others. Inje University had been focusing on forming a public network for its community, the nation, and the world, not just for its students. Furthermore, we also found out that the university had its unique separate organizations to take care of this business. An excellent on-campus network for the student and the school, a network between off-campus industries, and an international Inje exchange network had been formed. We have concluded that Inje University is a strong nonprofit-oriented hidden champion. The healing art, easily ignored but essential to human beings, and its commitment to education with all its property invested have contributed to Inje University's social status, reputation, and achievements today.

• 동물약계
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• no.105
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• pp.2-3
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• 2006

동물용의약품등 제조업 신규 허가/동물용의료용구 제조업 신규 허가/동물용의약품등 폐업 신고 수리/동물용의약품등 제조업 허가 취소/동물용의약품등 제조업 허가사항 변경/동물용의약품등 수입자 확인사항 변경/동물용의약품 품질관리우수업체 신규 지정/2공익수의사에 관한 법률 공포/공익수의사에 관한 법률 시행령.시행규칙(안) 의견조회

• Digital Contents
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• no.4 s.107
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• pp.54-60
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• 2002

본고는 아시아방재센터의 기능과 역할에 대해 말하고 있다. 더불어 방재와 같이 범국가적인 공조체계가 필요한 경우 각국가간의 정보를 공유하여 자연재해 및 국제적인 범죄 등으로부터 각국의 피해를 최소화하는 시스템이 필요하다. 비단 자연재해 등과 같이 국경 없이 일어나는 일들에 대한 공동대처 기능뿐만 아니라 다양한 영역에서 자국의 이해 증진과 방재를 위한 국제적인 공조가 필요하다. 그러기 위해서는 공공의 이익을 위해 정보 교류가 반드시 필요하리라고 본다. 이에 아시아방재센터를 통해 국가간의 공익적 정보교류의 필요성에 대해 알아보고자 한다.

• Agrochemical news magazine
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• v.15 no.4 s.121
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• pp.58-61
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• 1994