• Korean journal of communication and information
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• v.20
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• pp.111-139
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• 2003

This study aims to explore concepts of public interest and universal service which have been essential ideologies and policy goals, but which have been a the state of conceptual chaos so far. It sheds light upon three aspects : (1) the origins of public interest and universal service, (2) conceptual components of public interest and universal service, and (3) the implementation of public interest and universal service ideologies into policy. As a result of this analysis, it was found, firstly, that public interest of broadcasting originated from western countries, was rooted in the United States, and then spread all over the world later. After universal service was begun in the United States, it became a key ideology of information and telecommunication in European countries and other countries as well. Secondly, when examining the conceptual components, more differences were found than commonalities between these two concepts. The most conspicuous common point was universalism The concept of public interest includes not only universal service, but also connotes other components such as independence, diversity, quality, and locality which are related to content. Thirdly, when these two ideologies are implemented into policy, there Is a contrast. This study shows that the public interest ideology was realized into regulatory policies, while the universal service ideology was realized into supportive policies. In conclusion, this paper suggests more exact usage academically, showing the differences between the two concepts. This paper recommends an enforced legal duty of broadcasters to provide universal service when the current broadcasting law is revised.

• Journal of Korea Game Society
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• v.21 no.3
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• pp.67-78
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• 2021

The subjects of this study are Chinese players who have participated in public welfare games. SPSS24.0 and AMOS24.0 were used to analyze the data, including reliability analysis, validity analysis, correlation analysis, structural equation model verification and so on. The hypothesis results show that Trust-Aware is the most important motivation dimension that affects players' participation in public welfare games. Under the dimension of Performance Expectancy, the main influencing factors are players' needs for self-realization and concern for vulnerable groups. Perceived Risk and Social Influence are the motivational factors that influence players' participation in public welfare games.

• Korean journal of communication and information
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• v.20
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• pp.141-176
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• 2003

This paper examined how Korean courts conceptualized and applied public interest defense of Penal Code to the libel cases raised by socially influential persons. For this, this paper analyzed a total of 58 libel cases in which 'public interest' was mentioned by Korean courts between 1981 and 2000. It was found that whereas truth or believed-to-be-true defense is emphasized In libel cases by politicians or public officials, public interest defense was emphasized in the cases by private figures. It was also found that Korean courts tended to think of matters related with 1) national security and social order, 2) prevention of asocial crime, 3) enlightening of public, and 4) protection of consumers' interest as public interest. Conclusively, 'public interest' is not simply applied as an independent legal defense, because Korean courts insistently concentrated on the truth of a story and did not even specifically define what is public interest. Constitution Court recently maintained that the slope of legal defense should be broadened when a story is about public matters. However, Korean courts will not be likely to accept public interest defense as an independent one for the time being.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.3
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• pp.215-226
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• 2017

This study examines the concept of public interests in pay TV industry and analyzed the regulatory framework of the industry. The concept of public interests such as diversity, localism and quality which are mainly discussed in the context of over the air broadcasting extends to universal access, fair competition and consumer protection as pay TV industry grows. However, there is a lack of concrete implementation of public interests in regulatory framework and coordination of public and industrial interests was not accomplished. Major policy that regulates the pay TV industry carries out without big picture. Policy implementation without long term plan results in hierarchical regulation model and it produced consistency problem. In the process of implementing policy in pay TV industry public interests and industrial interests discussion is mixed and sometimes it played exaggerated role.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.39-44
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• 2007

본 연구는 국내 장애아 통합교육의 환경에서 통합교육의 특수성과 교육주체들의 현실적 한계를 고려할 때, 온라인 통합교육 지원 인프라의 구축이 필요함을 전제로, 장애아의 통합교육 지원을 위한 공익적 성격의 통합교육 포털 사이트의 사회적 필요성을 연구하고, 국내 특수교육 및 통합교육 관련 온라인 사이트의 사례분석을 통해 장애아를 위한 통합교육 포털의 발전방향을 제시하였다. 공익성 통합교육 포털 사이트의 사회적 필요성 측면은 통합교육의 사회적 당위성을 바탕으로 국내 특수교육 관련 법률 및 장애인 교육실태의 의미와 연계하여 제시하는 동시에 교사, 장애아, 장애아 부모로 구분한 교육주체별 통합교육의 현실적 한계성을 공익성 통합교육 포털 사이트의 사회적 필요성과 연결하여 제시하였으며, 이러한 필요성에 입각하여 장애아 교육 및 통합교육 관련 웹사이트의 비교/분석을 통해 통합교육 포털 사이트의 향후 발전방향을 제시하였다.

• Korean journal of communication and information
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• v.43
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• pp.152-172
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• 2008

The convergence of media poses serious challenges to technologies, industries and policy makers. At the core of the challenges lies a socially and culturally problematic condition of 'media unlimited.' Under the circumstances, the idea of public interest of the media seems to lose its intervening leverage as it flounders in countering 'the media torrent' rushing from the exponential growth of ICTs that overwhelms contemporary life and society. It is an urgent task for the critical community to blaze fresh new thoughts about the idea to intervene in the current age of media excess. Beyond the conventional content-conduit-centered perspective on the media, this study suggests a media-environment concept based on media ecology as an engaging leverage to replenish the public interest idea. The environmental approach to the media means literally to conceptualize the media as environment--a cultural eco-system. This study explores the potential of ecological approach in enriching the conceptual terrain of policy discussions and policy-making processes concerning the public interest idea that hopefully enlightens all the media actors concerned.

• Korean journal of communication and information
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• v.36
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• pp.109-132
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• 2006

It is difficult to found the concept of public interest properly, being ambiguous to distinguish media and service as to the convergence of broadcasting and telecommunications. Accordingly, it is necessary to found the concept of public interest not related to the character of media and service in the age of digital convergence. Therefore this study intended to re-found the concept of public interest, as to industrial changes in the age of convergence of broadcasting and telecommunications. The convergence of broadcasting and telecommunications causes the changes of value chain, which includes contents, platform, network, terminal. It could not help avoiding modifying the industrial structure of broadcasting and telecommunications, because of the changes of value chain. The changes of industrial structure needs the changes of ideology, regulatory policy, regulatory system, and it creates the foundation of new regulatory idea. The purpose of regulatory idea in the age of digital convergence is to practice public interest, and it is an ultimate purpose to increase consumers' welfare. Consequently, for increasing comsumer' welfare, it is necessary to achieve diversity, fairness, objectivity, the preservation of social value in the aspect of contents. Also in the aspect of platform, it is necessary to achieve the protection of privacy, consumer protection, harmful information blocking, and in the aspect of network, it is necessary to achieve the maintenance of secure network, fair competition. Finally, in the aspect of terminal, it is necessary to achieve the maintenance of compatibility, the solution for digital divide. Then regulatory policy of each value chain from a legal and institutional perspective, should be promoted to provide public interest, step by step.

• Journal of the Society of Disaster Information
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• v.7 no.3
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• pp.181-189
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• 2011

Private Security company concentrated on the commerciality as a for-profit businesses. Even so, his role is concerned with public welfare and public security over personal gain. Establishing a company and the business activities are free and protected by the constitutional law and the commercial law such as natural rights. However, it would be restricted in case of need for the national security affairs, public security violation and public weal problems. On the other hand, even though private security law is a for-profit businesses, the natural rights of the text of the Constitution is ignored and distinct from the different apply the rules for the establishment standard and for the business activities. Also, over a certain size of place and capital are required to establish a private security company. Therefore, this paper will study the public interests and the profits of commerciality for the private security by constitutional law and commercial law which assure and conserve the natural rights and the business activities.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.255-263
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• 2017

Recently, cause marketing is more focused as one of key brand positioning strategies, which in turn leads that more companies are interested in cause marketing. In this study, we focused on two different types of cause marketing, named as public-volunteered cause marketing and corporate-driven cause marketing. A field study using an actual brand explored the effect of cause marketing type and brand authenticity on purchase intention toward the target brand. Moreover, we examined the moderation and moderated mediation of brand awareness. As our results showed, the corporate-driven cause marketing had a positive impact both on brand authenticity and purchase intention in the low (vs. high) brand awareness condition. However, the effect of public-volunteered marketing on purchase intention and brand authenticity did not vary depending on brand awareness. To increase the effectiveness of the cause marketing, the results suggest that the public-volunteered cause marketing would be more effective than the corporate-driven cause marketing.

• Informatization Policy
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• v.26 no.1
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• pp.25-45
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• 2019

With the advent of the data economy, interest in using big data has increased, but conflicts with protecting personal information have been also steadily raised. In this regard, major countries are accelerating use of big data by exempting de-identified, pseudonymous personal information from protection. However, these policies have been made without the understanding that the economic value of personal information has been actually changing slowly. This paper presents the concept of 'collected information' and defines it as having public interest and therefore, not the exclusive property of the collector of such information. The paper shows the collected information has public interest in terms of personal information protection, connectivity, and universal service and public goods. It also specifies that the 'data governance' cannot be applied to the current data utilization framework that depends upon the holder's consent; rather, it raises the need to improve the practices of information provision consent or provide the beneficiary right of information use to the information holder in order to ensure the proper 'data governance' that will turn market failure into success.